📌 Core Information
🔹 Job Title: Senior Digital Marketing Manager
🔹 Company: Cielo Projects
🔹 Location: Uxbridge, Hillingdon, United Kingdom
🔹 Job Type: Full-time, On-site
🔹 Category: Marketing
🔹 Date Posted: 2025-04-15
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Developing and executing innovative digital marketing strategies to drive online visibility, engagement, and customer acquisition for a leading parking and mobility services provider.
- Managing SEO, SEM, paid media campaigns, and optimizing the company's website for performance.
- Collaborating with cross-functional teams to execute integrated marketing campaigns and achieve business objectives.
- Analyzing key performance indicators (KPIs) and campaign data to track the success of digital marketing initiatives and provide actionable insights.
ASSUMPTION: This role requires a strategic mindset, strong analytical skills, and the ability to work effectively in a team environment. The ideal candidate will have experience in managing digital marketing campaigns, SEO, SEM, and leveraging analytics to drive business growth.
📋 Key Responsibilities
✅ Develop and implement comprehensive digital marketing strategies that align with business objectives, focusing on driving traffic, customer acquisition, and enhancing brand awareness.
✅ Lead search engine optimization (SEO) efforts to improve organic search rankings and manage search engine marketing (SEM) campaigns (PPC, Google Ads, etc.) to increase visibility and lead generation.
✅ Manage and optimize paid media campaigns across various platforms (Google Ads, social media, display ads, etc.), ensuring efficient budget allocation and maximum ROI.
✅ Oversee the creation of engaging digital content for social media platforms, email marketing, and the website. Develop strategies to increase engagement and drive traffic through organic and paid social media efforts.
✅ Lead efforts to optimise the company's website for user experience, conversion rates, and performance. Collaborate with the web team to ensure digital assets are aligned with marketing goals and target audiences.
✅ Analyze key performance indicators (KPIs) and campaign data to track the success of digital marketing initiatives. Provide actionable insights and recommendations to improve ongoing campaigns and overall marketing strategies.
✅ Work closely with a team of digital marketing professionals, fostering collaboration across departments to execute integrated marketing campaigns. Work closely with the content, creative, and sales teams to achieve business objectives.
✅ Manage the digital marketing budget, allocating resources effectively across channels and ensuring campaigns stay within budget while maximising results.
ASSUMPTION: This role requires strong project management skills, the ability to oversee multiple campaigns and initiatives simultaneously, and a deep understanding of conversion optimisation, lead generation, and customer journey mapping.
🎯 Required Qualifications
Education: Bachelor’s degree in Marketing, Digital Marketing, Communications, or a related field.
Experience: Proven experience (5+ years) in digital marketing, with a focus on SEO, SEM, social media marketing, and performance-driven campaigns, preferably in a B2C environment.
Required Skills:
- Expertise in SEO, SEM, Google Analytics, social media marketing, email campaigns, and web analytics tools.
- Strong commercial experience in driving through the best campaign ROI for the organization.
- Strong project management skills with the ability to oversee multiple campaigns and initiatives simultaneously.
- Deep understanding of conversion optimisation, lead generation, and customer journey mapping.
- Proficient in marketing automation platforms, CRM systems, and digital marketing software.
Preferred Skills:
- Certification in digital marketing or related disciplines (e.g., Google Ads, Facebook Blueprint).
ASSUMPTION: Candidates with additional language skills, particularly in European languages, may have an advantage in this role due to the company's pan-European presence.
💰 Compensation & Benefits
Salary Range: £50,000 - £65,000 per annum (Based on industry standards for a Senior Digital Marketing Manager role in the United Kingdom)
Benefits:
- Competitive salary and benefits package.
- Opportunity to lead digital marketing efforts for a forward-thinking company in the growing parking industry.
- Work in a dynamic, collaborative environment with opportunities to innovate and make a significant impact.
- Room for growth and professional development in a fast-paced industry.
Working Hours: Full-time, typically Monday to Friday, 9:00 AM to 5:30 PM with flexibility for occasional remote work or adjusted hours as needed.
ASSUMPTION: The salary range provided is an estimate based on industry standards for a Senior Digital Marketing Manager role in the United Kingdom. Actual compensation may vary based on factors such as experience, skills, and market conditions.
📌 Applicant Insights
🔍 Company Context
Industry: Parking and mobility services, with a focus on urban mobility and smart city solutions.
Company Size: Medium to large (1,001-5,000 employees), with a global presence in 12 countries and over 12,000 locations.
Founded: 2005, with a newly formed Group HQ in West London in 2025.
Company Description:
- APCOA is Europe's largest parking and mobility services provider, with a presence in 12 countries, over 12,000 locations, and more than 50 years of operational leadership.
- The company is transforming from a collection of high-performing local business units into a truly enterprise-led, future-fit organisation, while retaining its entrepreneurial spirit.
- APCOA is pioneering the future of urban mobility and smart city solutions, with a focus on speed, scale, and simplification.
Company Specialties:
- Parking management and mobility services.
- Urban mobility and smart city solutions.
- Enterprise-led transformation and growth.
Company Website: https://www.apcoa.com/
ASSUMPTION: APCOA's pan-European presence and focus on urban mobility and smart city solutions may require candidates with language skills and cultural awareness to succeed in this role.
📊 Role Analysis
Career Level: Senior level, with the opportunity to lead digital marketing efforts and make a significant impact on the company's growth and success.
Reporting Structure: This role reports directly to the Head of Marketing and works closely with cross-functional teams, including content, creative, and sales teams.
Work Arrangement: Full-time, on-site role based in Uxbridge, with flexibility for occasional remote work or adjusted hours as needed.
Growth Opportunities:
- As APCOA continues to grow and transform, there may be opportunities for the successful candidate to take on additional responsibilities or progress into leadership roles within the marketing department or the wider organisation.
- The company's focus on innovation and digital transformation may present opportunities for the candidate to gain experience in emerging technologies and trends in the parking and mobility services industry.
ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to develop their skills and advance their career within a dynamic and forward-thinking organisation.
🌍 Location & Work Environment
Office Type: Modern, collaborative office space with state-of-the-art facilities and amenities.
Office Location(s): Uxbridge, Hillingdon, United Kingdom
Geographic Context:
- Uxbridge is a town in west London, located approximately 20 miles northwest of Charing Cross.
- The town is well-connected by road and public transportation, with easy access to the M40 and M25 motorways, as well as the London Underground and National Rail services.
- Uxbridge offers a mix of urban and suburban living, with a range of housing options, shops, restaurants, and recreational facilities.
Work Schedule: Full-time, typically Monday to Friday, 9:00 AM to 5:30 PM with flexibility for occasional remote work or adjusted hours as needed.
ASSUMPTION: The location of this role in Uxbridge, a well-connected and vibrant town in west London, offers easy access to the city and a range of housing, shopping, and recreational options for employees.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening.
- Phone or video screening with the HR department.
- In-depth interview with the hiring manager and a member of the marketing team.
- Final interview with the Head of Marketing or another senior leader within the organisation.
Key Assessment Areas:
- Digital marketing expertise and strategic thinking.
- Analytical skills and data-driven decision-making.
- Collaboration and communication skills, with the ability to work effectively in a team environment.
- Cultural fit and alignment with APCOA's values and mission.
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role, with a focus on digital marketing, SEO, SEM, and paid media campaigns.
- Include specific examples of your achievements and the impact you've made in previous roles.
- Demonstrate your understanding of APCOA's business and the parking and mobility services industry.
ATS Keywords: Digital Marketing, SEO, SEM, Paid Media, Marketing Strategy, Campaign Management, Analytics, Marketing Automation, CRM, Web Analytics, Conversion Optimization, Lead Generation, Customer Journey Mapping, Marketing Team Collaboration, Parking Services, Mobility Services, Urban Mobility, Smart City Solutions
ASSUMPTION: APCOA's recruitment process is designed to assess candidates' technical skills, strategic thinking, and cultural fit with the organisation. The interview process may include assessments of the candidate's ability to develop and execute digital marketing strategies, manage campaigns, and analyze data to drive business growth.
🛠️ Tools & Technologies
- Google Analytics
- Google Ads
- Social media platforms (Facebook, Instagram, LinkedIn, etc.)
- Email marketing platforms (e.g., Mailchimp, HubSpot)
- Marketing automation platforms (e.g., Marketo, Pardot)
- CRM systems (e.g., Salesforce, HubSpot CRM)
- Web analytics tools (e.g., Google Analytics, Adobe Analytics)
ASSUMPTION: The successful candidate will have experience with a range of digital marketing tools and technologies, including Google Analytics, Google Ads, social media platforms, email marketing platforms, marketing automation platforms, CRM systems, and web analytics tools.
👔 Cultural Fit Considerations
Company Values:
- Customer-centric: APCOA prioritizes the needs and preferences of its customers, striving to deliver exceptional experiences and exceed expectations.
- Innovative: The company fosters a culture of creativity, continuous learning, and improvement, encouraging employees to challenge the status quo and drive progress.
- Collaborative: APCOA values teamwork, open communication, and cross-functional collaboration, with a focus on achieving collective success.
Work Style:
- Dynamic and fast-paced, with a focus on driving results and delivering value for customers and the business.
- Data-driven, with a strong emphasis on analytics, insights, and continuous improvement.
- Customer-focused, with a deep understanding of customer needs, preferences, and behaviors.
Self-Assessment Questions:
- How do you approach developing and executing digital marketing strategies that drive customer acquisition and enhance brand awareness?
- Can you provide an example of a time when you successfully managed a digital marketing campaign, optimising performance and maximising ROI?
- How do you balance data-driven decision-making with creativity and innovation in your digital marketing strategies?
ASSUMPTION: APCOA's culture values customer-centricity, innovation, and collaboration, with a focus on driving results and delivering value for customers and the business. Candidates should assess their alignment with these values and work style preferences before applying for this role.
⚠️ Potential Challenges
- The parking and mobility services industry is evolving rapidly, with new technologies and trends emerging constantly. The successful candidate will need to stay up-to-date with industry developments and adapt their digital marketing strategies accordingly.
- APCOA's pan-European presence may require the candidate to work with teams and stakeholders across different time zones and cultural contexts, presenting unique challenges and opportunities for collaboration and communication.
- The role may involve managing a team of digital marketing professionals, requiring strong leadership, mentoring, and coaching skills to support the development and success of team members.
- The dynamic and fast-paced nature of the role may present challenges in balancing multiple campaigns, initiatives, and priorities simultaneously.
ASSUMPTION: The successful candidate will be able to navigate these challenges and leverage them as opportunities for growth and development within the organisation.
📈 Similar Roles Comparison
- Compared to other senior digital marketing roles, this position offers a unique opportunity to lead digital marketing efforts for a forward-thinking company in the growing parking and mobility services industry.
- APCOA's focus on urban mobility and smart city solutions sets this role apart from other digital marketing positions, with a strong emphasis on driving innovation and progress in the industry.
- Career path opportunities may include progression into leadership roles within the marketing department or the wider organisation, with a focus on driving business growth and success.
ASSUMPTION: Candidates should consider their interest in the parking and mobility services industry, as well as their career goals and aspirations, when comparing this role to other senior digital marketing positions.
📝 Sample Projects
- Developing and executing a comprehensive digital marketing strategy to drive customer acquisition and enhance brand awareness for a new parking and mobility services app, launched in a major European city.
- Managing a team of digital marketing professionals to optimise paid media campaigns across various platforms, maximising ROI and driving user engagement for an established parking services provider.
- Conducting a comprehensive website audit and optimisation project to improve user experience, conversion rates, and performance for a parking services company's website, resulting in a 25% increase in online bookings and a 15% increase in organic traffic.
ASSUMPTION: These sample projects illustrate the range of digital marketing initiatives and campaigns that the successful candidate may be expected to develop, manage, and optimise in this role.
❓ Key Questions to Ask During Interview
- Can you describe the company's digital marketing strategy and how this role fits into its overall business objectives?
- How does the marketing team collaborate with other departments, such as sales and product, to achieve business goals and drive growth?
- What opportunities are there for professional development and growth within the marketing department or the wider organisation?
- How does APCOA support work-life balance and employee well-being, particularly for employees in senior roles?
- What are the key challenges and priorities for the digital marketing team in the first 90 days, and how can I contribute to addressing them?
ASSUMPTION: These key questions will help candidates assess their fit with the role, the team, and the organisation, as well as their potential for success and growth in the position.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role, with a focus on digital marketing, SEO, SEM, and paid media campaigns.
- Prepare examples of your achievements and the impact you've made in previous roles, demonstrating your ability to drive results and deliver value for customers and the business.
- If applicable, prepare a portfolio or examples of your digital marketing work to showcase your skills and expertise.
- Follow up with the hiring manager or HR department one week after submitting your application to inquire about the status of your application and express your continued interest in the role.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
