Senior Digital Marketing Manager

📌 Core Information

🔹 Job Title: Senior Digital Marketing Manager

🔹 Company: Crusoe

🔹 Location: San Francisco, California, United States

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: May 3, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: Remote OK

🚀 Job Overview

Key aspects of this role include:

• Developing and executing integrated digital marketing campaigns across multiple channels
• Managing relationships with lead generation partners and vendors
• Implementing an Account-Based Marketing (ABM) strategy
• Optimizing campaign performance using data-driven insights
• Collaborating cross-functionally to drive business outcomes

ASSUMPTION: This role requires a balance of strategic thinking and hands-on execution, with a focus on driving measurable growth through digital marketing channels.

📋 Key Responsibilities

✅ Own strategy, execution, and optimization of integrated digital marketing campaigns across paid ads (search, display, social), email, webinars, and other channels

✅ Manage relationships with lead generation partners and vendors to maximize budget efficiency

✅ Develop and implement an ABM strategy to drive pipeline growth and brand engagement among key accounts

✅ Influence the build out of core dashboards and metrics to provide ongoing channel and campaign performance readouts, conduct A/B tests, and use actionable insights to continuously improve conversion rates and campaign ROI

✅ Partner with operations teams to develop the right integrations between systems to ensure lead flow is frictionless and all necessary datapoints are captured for downstream sales outreach and remarketing program enablement

✅ Build and manage evergreen nurture tracks for different lifecycle stages, personas, and verticals, ensuring prospects and customers receive relevant, timely communications

✅ Work directly with product, sales, design, and operations teams to ensure marketing initiatives drive desired business outcomes with respect to revenue, product launches, and brand consistency

✅ Lead a culture of testing by creating a scalable and repeatable experimental testing design framework to uncover key insights, inform future campaigns, and identify new digital opportunities

✅ Evaluate the competitive landscape to identify opportunities for Crusoe to win across digital channels

ASSUMPTION: This role involves a high degree of cross-functional collaboration and requires strong communication skills to work effectively with various teams.

🎯 Required Qualifications

Education: Bachelor’s degree in Marketing, Business, or a related field; advanced certifications or MBA a plus

Experience: 7+ years of digital marketing experience, with a proven track record of driving demand generation and brand growth in B2B environments

Required Skills:

• Deep expertise in paid media (Google Ads, LinkedIn Ads, Meta Ads, X Ads), marketing automation (HubSpot), CRM (Hubspot, Salesforce), and analytics tools (Google Analytics, Hubspot, )
• Strong analytical skills and experience using data to inform decisions and optimize performance
• Knowledge of how to communicate performance results and forecasts to executive stakeholders
• Exceptional communication and collaboration skills, with experience managing cross-functional projects
• Comfort level with ambiguity and ability to operate both strategically and tactically without complete information

Preferred Skills:

• Experience managing agencies or vendors
• Process to stay on top of and implement the latest trends in digital marketing

ASSUMPTION: Given the role's focus on digital marketing, proficiency in relevant tools and platforms is crucial. Additionally, strong analytical skills and the ability to communicate effectively with stakeholders are essential for success in this role.

💰 Compensation & Benefits

Salary Range: $150,000 - $180,000 (Based on industry standards for a Senior Digital Marketing Manager with 7+ years of experience in the San Francisco Bay Area)

Benefits:

• Industry competitive pay
• Restricted Stock Units in a fast-growing, well-funded technology company
• Health insurance package options that include HDHP and PPO, vision, and dental for you and your dependents
• Employer contributions to HSA accounts
• Paid Parental Leave
• Paid life insurance, short-term and long-term disability
• Teladoc
• 401(k) with a 100% match up to 4% of salary
• Generous paid time off and holiday schedule
• Cell phone reimbursement
• Tuition reimbursement
• Subscription to the Calm app
• MetLife Legal
• Company-paid commuter benefit; $200/month

Working Hours: Full-time, typically 40 hours per week, with flexibility for remote work

ASSUMPTION: The salary range provided is an estimate based on industry standards for a Senior Digital Marketing Manager with the required experience level in the San Francisco Bay Area. Actual compensation may vary based on the candidate's knowledge, education, and abilities, as well as internal equity and alignment with market data.

📌 Applicant Insights

🔍 Company Context

Industry: Technology, Information, and Internet. Crusoe is a vertically integrated, purpose-built AI cloud platform that aligns the future of computing with the future of the climate.

Company Size: 501-1,000 employees. As a mid-sized company, Crusoe offers a dynamic work environment with opportunities for growth and impact.

Founded: 2018. Crusoe has been operating for 7 years, providing ample time for the company to establish its mission and values.

Company Description:

• Crusoe is the industry’s first vertically integrated, purpose-built AI cloud platform.
• The company is redefining AI cloud infrastructure, with its platform recognized as the “gold standard” among builders for its reliability and performance in developing, training, and deploying AI models.
• Powered by clean, renewable energy, Crusoe aligns the future of computing with the future of the climate.
• Leading Fortune 500 companies trust Crusoe’s advanced, AI-optimized cloud to support their most demanding AI applications.

Company Specialties:

• AI
• Cloud
• Data Centers
• Energy
• Infrastructure
• Manufacturing
• Environment and Sustainability

Company Website: crusoe.ai

ASSUMPTION: Crusoe's focus on sustainability and AI cloud infrastructure sets it apart in the technology industry, offering applicants a unique opportunity to work on cutting-edge, environmentally conscious projects.

📊 Role Analysis

Career Level: Senior. This role is suitable for experienced digital marketing professionals looking to take on a leadership position and drive strategic initiatives.

Reporting Structure: The Senior Digital Marketing Manager will report directly to the VP of Marketing and work closely with cross-functional teams, including product, sales, design, and operations.

Work Arrangement: Remote OK. This role offers flexibility for remote work, allowing applicants to balance their personal and professional lives.

Growth Opportunities:

• As Crusoe continues to grow, there will be opportunities for the Senior Digital Marketing Manager to expand their team and take on additional responsibilities.
• The company's focus on innovation and sustainability provides ample opportunities for professional development and growth.
• Crusoe's mid-sized company structure allows for close collaboration with leadership and the potential for rapid career advancement.

ASSUMPTION: Given Crusoe's growth and focus on innovation, the Senior Digital Marketing Manager will have ample opportunities to grow both personally and professionally in this role.

🌍 Location & Work Environment

Office Type: Hybrid. While Crusoe offers remote work flexibility, the company maintains an office in San Francisco, California, where employees can work on-site.

Office Location(s): San Francisco, California, United States

Geographic Context:

• The San Francisco Bay Area is known for its vibrant tech industry and diverse culture.
• The region offers a high cost of living but also provides ample opportunities for professional growth and networking.
• San Francisco is a major hub for AI and cloud technology, making it an ideal location for a Senior Digital Marketing Manager focused on AI cloud infrastructure.

Work Schedule: Full-time, typically 40 hours per week, with flexibility for remote work

ASSUMPTION: The hybrid work environment at Crusoe offers applicants the best of both worlds, allowing them to collaborate with colleagues in person while also enjoying the flexibility of remote work.

💼 Interview & Application Insights

Typical Process:

• Phone or video screen with the HR team to discuss the role and assess cultural fit
• Technical interview with the VP of Marketing to discuss digital marketing strategies and campaign performance
• On-site or virtual meeting with key stakeholders to discuss the role's fit within the organization and answer any questions

Key Assessment Areas:

• Digital marketing expertise and campaign performance history
• Strategic thinking and ability to develop and execute high-impact campaigns
• Cross-functional collaboration and communication skills
• Cultural fit and alignment with Crusoe's mission and values

Application Tips:

• Tailor your resume and cover letter to highlight your digital marketing experience and achievements, with a focus on B2B environments and campaign performance
• Prepare for behavioral interview questions that assess your problem-solving skills, strategic thinking, and ability to work collaboratively with cross-functional teams
• Research Crusoe's mission, values, and industry focus to demonstrate your understanding of the company and its commitment to sustainability

ATS Keywords: Digital Marketing, Lead Generation, Brand Awareness, Lifecycle Marketing, Paid Media, Email Marketing, Webinars, Account-Based Marketing, Data Analysis, Marketing Automation, CRM, Analytics Tools, Cross-Functional Collaboration, Content Creation, Campaign Optimization, Project Management

ASSUMPTION: Crusoe's interview process is designed to assess both the candidate's technical skills and cultural fit, with a focus on strategic thinking and cross-functional collaboration.

🛠️ Tools & Technologies

• Paid media platforms: Google Ads, LinkedIn Ads, Meta Ads, X Ads
• Marketing automation: HubSpot
• CRM: HubSpot, Salesforce
• Analytics tools: Google Analytics, HubSpot
• Project management: Asana, Trello, or similar tools

ASSUMPTION: The Senior Digital Marketing Manager will be expected to have proficiency in relevant digital marketing tools and platforms, as well as experience using project management software to collaborate effectively with cross-functional teams.

👔 Cultural Fit Considerations

Company Values:

• Innovation: Crusoe values creativity, continuous learning, and pushing the boundaries of what's possible in AI cloud infrastructure
• Sustainability: Crusoe is committed to aligning the future of computing with the future of the climate, prioritizing environmentally conscious practices and clean, renewable energy
• Collaboration: Crusoe fosters a culture of cross-functional collaboration, with a focus on working together to drive business outcomes and achieve shared goals

Work Style:

• Strategic: Crusoe values strategic thinking and data-driven decision-making, with a focus on driving measurable growth through digital marketing channels
• Adaptable: Crusoe operates in a fast-paced, dynamic environment, requiring employees to be adaptable and comfortable with ambiguity
• Results-oriented: Crusoe prioritizes outcomes and impact, with a focus on driving business growth and achieving key performance indicators

Self-Assessment Questions:

• How do you align with Crusoe's commitment to sustainability and environmentally conscious practices?
• Describe a time when you had to adapt to a rapidly changing environment, and how did you approach it?
• How do you prioritize and balance multiple projects and deadlines, and what tools do you use to stay organized?

ASSUMPTION: Crusoe's focus on innovation, sustainability, and collaboration sets it apart in the technology industry, offering applicants a unique opportunity to work on cutting-edge, environmentally conscious projects in a dynamic, cross-functional environment.

⚠️ Potential Challenges

• Crusoe's focus on AI cloud infrastructure may require the Senior Digital Marketing Manager to quickly learn and adapt to new technologies and industry trends
• The company's commitment to sustainability may present unique challenges in sourcing and managing lead generation partners and vendors
• The hybrid work environment may require the Senior Digital Marketing Manager to balance remote work with on-site collaboration and communication
• The San Francisco Bay Area's high cost of living may present financial challenges for some applicants

ASSUMPTION: While Crusoe offers numerous opportunities for professional growth and impact, the role may also present unique challenges related to its focus on AI cloud infrastructure, sustainability, and the hybrid work environment.

📈 Similar Roles Comparison

• Compared to other Senior Digital Marketing Manager roles, this position offers a unique focus on AI cloud infrastructure and sustainability, providing applicants with the opportunity to work on innovative, environmentally conscious projects
• Crusoe's mid-sized company structure allows for close collaboration with leadership and the potential for rapid career advancement, unlike larger enterprise organizations
• As a vertically integrated, purpose-built AI cloud platform, Crusoe offers a more specialized and focused work environment than generalist digital marketing agencies or consultancies

ASSUMPTION: Given Crusoe's unique focus on AI cloud infrastructure and sustainability, this role offers applicants a distinctive opportunity to work on innovative, environmentally conscious projects in a dynamic, cross-functional environment.

📝 Sample Projects

• Developing and executing a high-impact digital marketing campaign to launch a new AI cloud infrastructure product, driving lead generation and brand awareness
• Implementing an ABM strategy to engage key accounts and drive pipeline growth for an established AI cloud infrastructure service
• Optimizing campaign performance using data-driven insights and A/B testing to improve conversion rates and ROI for a suite of AI cloud infrastructure offerings

ASSUMPTION: These sample projects illustrate the strategic, data-driven, and cross-functional nature of the Senior Digital Marketing Manager role at Crusoe, with a focus on driving measurable growth through digital marketing channels.

❓ Key Questions to Ask During Interview

• Can you describe the current digital marketing landscape at Crusoe, and how this role fits into the company's overall marketing strategy?
• How does Crusoe support the professional development and growth of its digital marketing team members?
• Can you provide examples of how Crusoe's commitment to sustainability influences its digital marketing strategies and tactics?
• How does Crusoe measure the success of its digital marketing campaigns, and what key performance indicators (KPIs) does the company track?
• How does Crusoe foster a culture of collaboration and cross-functional teamwork, and what tools do you use to facilitate communication and project management?

ASSUMPTION: These key questions help applicants better understand Crusoe's digital marketing landscape, company culture, and commitment to sustainability, allowing them to assess the fit of the role and the organization with their personal and professional goals.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your digital marketing experience and achievements, with a focus on B2B environments and campaign performance
• Prepare for behavioral interview questions that assess your problem-solving skills, strategic thinking, and ability to work collaboratively with cross-functional teams
• Research Crusoe's mission, values, and industry focus to demonstrate your understanding of the company and its commitment to sustainability
• Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications for the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.