(Senior) Digital Marketing Manager (d/w/m)

📌 Core Information

🔹 Job Title: (Senior) Digital Marketing Manager (d/w/m)

🔹 Company: Paymenttools

🔹 Location: Cologne, North Rhine-Westphalia, Germany

🔹 Job Type: On-site

🔹 Category: 🌐 Digital Marketing

🔹 Date Posted: Tue, Apr 01, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: Hybrid

📌 Essential Job Details

🚀 Job Overview

Key aspects of this role include:

• Managing the company's new website, ensuring SEO optimization to enhance visibility and lead generation.
• Collaborating with stakeholders, particularly regarding SalesForce implementation and tracking.
• Creating engaging landing pages for various events and content downloads.
• Executing performance marketing strategies across platforms like LinkedIn.

ASSUMPTION: This role requires a visionary approach to digital marketing, focusing on both creative and analytical aspects to drive the company's digital presence and success.

📋 Key Responsibilities

✅ Develop and implement a comprehensive digital marketing strategy.

✅ Spearhead the development and optimization of the new company website.

✅ Construct and manage landing pages to support lead generation efforts.

✅ Oversee visitor tracking and coordinate between website, Salesforce, and SEO activities.

✅ Drive targeted performance marketing initiatives on LinkedIn and manage associated tracking tools.

ASSUMPTION: Responsibilities require collaboration across departments to ensure cohesive digital strategies that align with the company's financial service goals.

🎯 Required Qualifications

Education: Preferred degree in Marketing or a related field.

Experience: Minimum of three years focused on digital marketing within a technology-centric firm.

Required Skills:

• Fluency in German and English
• Proficient in WordPress and SEO practices
• Experienced in creating digital marketing and performance marketing strategies

Preferred Skills:

• Experience in the fintech sector
• Leadership experience as a team lead

ASSUMPTION: Candidates with a strong blend of digital and performance marketing skills will thrive, especially those with exposure to fintech.

💰 Compensation & Benefits

Salary Range: Not specified; competitive based on industry standards for similar roles.

Benefits:

• Subsidized Germany-Ticket for public transportation
• Annual development and training budget of €1,000
• REWE discount card for savings at associated retail stores

Working Hours: 40 hours per week, with flexible scheduling options.

ASSUMPTION: Benefits reflect an employee-centric approach, offering personal and professional growth opportunities alongside work-life balance enhancements.

📌 Applicant Insights

🔍 Company Context

Industry: Financial Services, pivotal in advancing payment technology in Europe.

Company Size: 51-200 employees, promoting a close-knit work environment with substantial growth opportunities.

Founded: 2021, quickly establishing itself in the financial technology landscape.

Company Description:

• Innovative approach to simplifying payment processes across Europe.
• Leverages state-of-the-art technology for secure and efficient transactions.
• Committed to creating a more intuitive payment ecosystem.

Company Specialties: Not specified

Company Website: http://paymenttools.com

ASSUMPTION: The company’s rapid establishment and growth indicate a dynamic and innovative environment, ideal for forward-thinking professionals.

📊 Role Analysis

Career Level: Senior individual contributor with potential middle-management responsibilities.

Reporting Structure: Likely reports to Head of Product or a senior director in marketing.

Work Arrangement: Primarily on-site with potential for some hybrid flexibility.

Growth Opportunities:

• Opportunities to advance into higher digital marketing or product management roles.
• Potential to lead new strategic digital initiatives.
• Engagement in cutting-edge fintech projects.

ASSUMPTION: This role provides a platform to shape digital marketing efforts in a transformative industry, offering robust growth potential.

🌍 Location & Work Environment

Office Type: Modern office environment, designed for collaborative and innovative work.

Office Location(s): Domstraße 20, Köln, 50668, Germany

Geographic Context:

• Located in Cologne, a major cultural hub in Germany.
• Homes a vibrant tech scene, ideal for digital marketing professionals.
• Accessible public transportation enhances commuting options.

Work Schedule: Standard business hours with flexibility, supporting work-life integration.

ASSUMPTION: The work environment supports innovation while balancing professional and personal commitments in a dynamic city.

💼 Interview & Application Insights

Typical Process:

• Initial application screening
• First-round interview with HR
• Technical interview or task

Key Assessment Areas:

• Technical expertise in digital marketing
• Problem-solving skills
• Interpersonal and communication skills

Application Tips:

• Highlight digital marketing achievements on your resume
• Prepare examples of successful SEO and lead generation strategies
• Showcase understanding of payment technology

ATS Keywords: Digital Marketing, SEO, Lead Generation, Wordpress, Salesforce

ASSUMPTION: The interview process will likely test both technical competencies and cultural fit, ensuring candidates are well-rounded.

🛠️ Tools & Technologies

• Google Workspace
• Salesforce
• WordPress

ASSUMPTION: Familiarity with these tools will enhance daily operational efficiency and strategy implementation.

👔 Cultural Fit Considerations

Company Values:

• Innovation
• Collaboration
• Security and Compliance

Work Style:

• Agile and adaptive
• Project-driven with scope for creativity
• Focus on user-centric solutions

Self-Assessment Questions:

• Are you comfortable working in a rapidly evolving industry?
• Do you enjoy building and implementing innovative marketing strategies?
• Can you collaborate effectively across different teams?

ASSUMPTION: Candidates who thrive in dynamic, growth-oriented environments will find this role rewarding.

⚠️ Potential Challenges

• Adapting to a fast-paced, evolving fintech landscape
• Balancing creativity with compliance and security considerations
• Integrating new technologies with existing systems
• Maintaining consistency in digital communication across various platforms

ASSUMPTION: Challenges may arise from balancing innovative marketing initiatives with stringent financial regulations.

📈 Similar Roles Comparison

• Higher emphasis on technology integration in this role compared to traditional marketing positions.
• Focus on fintech industry specifics may differ from general digital marketing roles.
• Opportunity for higher involvement in strategic discussions than in similar roles at larger corporates.

ASSUMPTION: Comparatively, this role offers a niche focus on digital marketing within the fintech space, with added strategic responsibilities.

📝 Sample Projects

• Design and launch of a new company website with enhanced SEO capabilities.
• Lead-generation campaigns leveraging Salesforce integration.
• Development of performance marketing strategies for LinkedIn.

ASSUMPTION: Sample projects might focus on leveraging digital tools for enhanced consumer engagement and lead generation.

❓ Key Questions to Ask During Interview

• How does the company balance innovation with regulatory compliance?
• What are the key performance metrics for this role?
• How does the team support continuous learning and development?
• What are the biggest challenges the department is currently facing?
• How do cross-functional teams collaborate on digital marketing projects?

ASSUMPTION: These questions can provide insights into the company's operational structure and opportunities for impact.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Prepare a digital portfolio showcasing your best work
• Ensure your resume is tailored to highlight relevant digital marketing experience
• Research recent fintech trends to impress during interviews
• Follow-up with HR if you haven't received a response within two weeks

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.