Senior Digital Marketing Manager

📌 Core Information

🔹 Job Title: Senior Digital Marketing Manager

🔹 Company: FREENOW

🔹 Location: Flexible (Hamburg, Berlin, Barcelona)

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: 2025-05-22

🔹 Experience Level: 5-10 years

🔹 Remote Status: Remote OK

🚀 Job Overview

Key aspects of this role include:

• Planning, implementing, and managing digital app marketing campaigns across all funnel stages
• Collaborating with analytics teams to optimize campaign performance and drive digital marketing projects
• Developing and executing digital media strategies and plans to achieve awareness and performance targets
• Analyzing audience cohorts to share performance insights on ROAS, retention, and CLV
• Evaluating creatives critically and discussing new creative testing ideas with the creative team

ASSUMPTION: This role requires a strategic mindset, strong analytical skills, and the ability to work effectively with cross-functional teams.

📋 Key Responsibilities

✅ Plan, implement, and manage digital app marketing campaigns covering all funnel stages: awareness, acquisition, activation, and re-engagement

✅ Develop and execute digital media strategies and plans to achieve our awareness and performance targets

✅ Be responsible for optimizing campaign performance on several app advertising platforms (e.g., Google, Apple Search Ads, Meta, TikTok, Snapchat, Moloco, and others)

✅ Collaborate with our Marketing Analytics teams to understand the full customer journey funnel as well as all relevant KPIs within our dashboards for analysis and optimization

✅ Analyze audience cohorts to share performance insights on ROAS, retention, and CLV

✅ Evaluate creatives critically and discuss new creative testing ideas with our creative team aimed at improving performance

✅ Drive digital marketing projects and identify cross-country channel opportunities (testing publishers, new tools, and exploring AI use cases for the team)

ASSUMPTION: This role involves a mix of strategic planning, hands-on campaign management, and data analysis to drive performance and innovation.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field

Experience: 5-10 years of experience in digital marketing, with a focus on app marketing

Required Skills:

• Proven experience setting up and managing digital app marketing awareness and performance campaigns on all major app marketing channels
• Data-driven mindset with the ability to analyze large data sets to derive insights and optimize digital marketing campaigns
• Direct experience working with a major MMP (Appsflyer, Adjust, Singular) and the tools they offer around fraud prevention, audience building, and cohort analysis
• Extensive knowledge of app marketing tracking capabilities and industry best practices through SKAdNetwork, ATT, App Conversion tracking, Fraud Prevention, Incrementality testing, ROAS optimization
• Experience collaborating with creative teams to generate new creative testing ideas to improve performance
• Strong presentation skills when sharing campaign results and creative insights to internal teams

Preferred Skills:

• Experience working with AI and machine learning tools to optimize marketing campaigns
• Fluency in multiple languages

ASSUMPTION: Candidates should have a strong background in digital marketing, with a focus on app marketing and a proven track record of driving performance through data-driven strategies.

💰 Compensation & Benefits

Salary Range: €70,000 - €90,000 per year (based on experience and location)

Benefits:

• Flexible working arrangements
• LinkedIn Learning
• Sabbatical and special leave policies
• WeRoad partnership
• Birthday, 24th, and 31st December off
• Short-term EU work policy
• Mobility credit
• Health insurance
• Employee assistance program

Working Hours: Full-time, with flexible hours and the option to work remotely

ASSUMPTION: The salary range is estimated based on industry standards for senior digital marketing roles in Europe. Benefits may vary depending on the location and local regulations.

📌 Applicant Insights

🔍 Company Context

Industry: FREENOW operates in the multi-mobility app market, offering taxi services as its core product, along with various other mobility services such as carsharing, car rental, eScooters, eBikes, eMopeds, and public transport. The company is available in 9 European markets and over 150 cities.

Company Size: FREENOW is a mid-sized company with 501-1,000 employees, providing a collaborative and dynamic work environment.

Founded: FREENOW was founded in 2009 and is headquartered in Hamburg, Germany.

Company Description:

• FREENOW is Europe’s multi-mobility app with taxi offering at its core, available in 9 European markets and over 150 cities
• The company partners with numerous mobility brands and aggregates their offering with the ambition to make urban mobility more efficient and sustainable without adding new vehicles on the street
• FREENOW is backed by its shareholders: BMW Group and Mercedes-Benz Mobility

Company Specialties:

• Taxi and Mobility

Company Website: http://www.free-now.com

ASSUMPTION: FREENOW's focus on multi-mobility and sustainability provides opportunities for innovative marketing strategies to reach and engage users.

📊 Role Analysis

Career Level: This role is a senior-level position, offering the opportunity to lead digital marketing efforts and drive strategic initiatives.

Reporting Structure: The Senior Digital Marketing Manager will report directly to the Head of Marketing and work closely with cross-functional teams, including Marketing Analytics, Creative, and Product.

Work Arrangement: This role offers flexible working arrangements, including the option to work remotely from Hamburg, Berlin, or Barcelona.

Growth Opportunities:

• Potential to expand responsibilities and lead a team as the company grows
• Opportunities to work on international projects and collaborate with diverse teams
• Chance to gain experience in a fast-paced, dynamic environment and contribute to the company's success

ASSUMPTION: This role offers a unique opportunity to work at the intersection of marketing, technology, and mobility, with ample room for growth and innovation.

🌍 Location & Work Environment

Office Type: FREENOW has offices in Hamburg, Berlin, and Barcelona, with the option to work remotely.

Office Location(s): Neumühlen 19, Hamburg, 22763, DE (Hamburg HQ), Berlin, and Barcelona

Geographic Context:

• Hamburg: A major city in Germany, known for its vibrant culture, port, and historic architecture
• Berlin: The capital of Germany, known for its rich history, diverse culture, and thriving tech scene
• Barcelona: A vibrant city in Spain, known for its unique architecture, culture, and Mediterranean climate

Work Schedule: Full-time, with flexible hours and the option to work remotely

ASSUMPTION: The flexible work arrangement and remote option allow for a better work-life balance and the ability to attract top talent from various locations.

💼 Interview & Application Insights

Typical Process:

• Phone or video call with the HR team to discuss the role and assess cultural fit
• Technical interview with the Head of Marketing to assess digital marketing skills and experience
• On-site or video meeting with the Marketing team to discuss day-to-day responsibilities and team dynamics
• Final interview with the Head of Marketing or another senior leader to discuss the role's fit within the organization's long-term goals

Key Assessment Areas:

• Digital marketing expertise and experience
• Data-driven mindset and analytical skills
• Strategic thinking and planning abilities
• Cultural fit and alignment with FREENOW's values

Application Tips:

• Highlight relevant experience and achievements in digital marketing, with a focus on app marketing
• Tailor your resume and cover letter to emphasize your skills and experience related to the role's requirements
• Prepare examples of successful digital marketing campaigns you've managed and the results you've achieved
• Be ready to discuss your thoughts on FREENOW's multi-mobility approach and how you can contribute to its success

ATS Keywords: Digital Marketing, App Marketing, Campaign Management, Data Analysis, Creative Collaboration, Performance Optimization, Audience Analysis, KPI Understanding, Fraud Prevention, Cohort Analysis, Incrementality Testing, ROAS Optimization

ASSUMPTION: FREENOW's hiring process is designed to assess both technical skills and cultural fit, with a focus on finding the best candidate for the role.

🛠️ Tools & Technologies

• Major MMPs (Appsflyer, Adjust, Singular)
• App marketing tracking tools (SKAdNetwork, ATT, App Conversion tracking, Fraud Prevention)
• Data analysis and visualization tools (e.g., Google Analytics, Tableau, Power BI)
• Project management tools (e.g., Asana, Trello, JIRA)
• Collaboration tools (e.g., Slack, Microsoft Teams, Google Workspace)

ASSUMPTION: The tools and technologies required for this role are standard in the digital marketing industry and can be learned or improved upon with relevant experience.

👔 Cultural Fit Considerations

Company Values:

• Customer-centric: FREENOW prioritizes the needs and preferences of its users, continuously improving its services to provide the best possible experience
• Collaborative: FREENOW fosters a culture of teamwork and open communication, encouraging employees to work together to achieve common goals
• Innovative: FREENOW embraces change and encourages employees to think creatively and challenge the status quo

Work Style:

• Data-driven: FREENOW makes decisions based on data and analytics, continuously monitoring and optimizing performance
• Agile: FREENOW operates in a fast-paced, dynamic environment, requiring employees to be adaptable and responsive to change
• Results-oriented: FREENOW focuses on achieving measurable results and driving business impact through its marketing efforts

Self-Assessment Questions:

• Do you have a proven track record of driving performance through data-driven digital marketing strategies?
• Are you comfortable working in a fast-paced, dynamic environment and adapting to change?
• Do you thrive in a collaborative work environment and enjoy working with cross-functional teams?

ASSUMPTION: FREENOW's culture values innovation, collaboration, and a data-driven approach, seeking candidates who align with these principles.

⚠️ Potential Challenges

• Managing multiple marketing channels and platforms simultaneously
• Keeping up with industry trends and best practices in app marketing
• Balancing strategic planning with day-to-day campaign management
• Working with remote teams and managing time zones

ASSUMPTION: These challenges can be overcome with strong organizational skills, effective time management, and a proactive approach to staying informed about industry trends and best practices.

📈 Similar Roles Comparison

• Compared to other senior digital marketing roles, this position focuses more on app marketing and requires a deeper understanding of app marketing tracking capabilities
• FREENOW's multi-mobility approach provides unique opportunities to work on innovative marketing campaigns and drive growth in a rapidly evolving market
• This role offers the potential for career growth and leadership opportunities as the company continues to expand its services and enter new markets

ASSUMPTION: This role offers a unique blend of strategic planning, hands-on campaign management, and data analysis, with a focus on app marketing and the opportunity to drive growth in a dynamic and innovative industry.

📝 Sample Projects

• Developing and executing a cross-channel marketing campaign to drive user acquisition and engagement in a new market
• Analyzing user data to identify trends and optimize marketing strategies based on audience segmentation and targeting
• Collaborating with the creative team to develop and test new creative assets aimed at improving campaign performance

ASSUMPTION: These sample projects illustrate the range of responsibilities and opportunities available in this role, from strategic planning and data analysis to creative collaboration and campaign optimization.

❓ Key Questions to Ask During Interview

• Can you describe the team structure and dynamics within the marketing department?
• How does FREENOW support the professional development and growth of its employees?
• What are the key priorities for this role in the first 30, 60, and 90 days?
• How does FREENOW measure the success of its digital marketing campaigns, and what KPIs are most important?
• What opportunities are there for collaboration and knowledge-sharing with other teams within the organization?

ASSUMPTION: Asking these questions will help you better understand the role's day-to-day responsibilities, team dynamics, and growth opportunities, as well as FREENOW's approach to digital marketing and performance measurement.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and skills in digital marketing, with a focus on app marketing
• Prepare examples of successful digital marketing campaigns you've managed and the results you've achieved
• Be ready to discuss your thoughts on FREENOW's multi-mobility approach and how you can contribute to its success
• Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.