📌 Core Information
🔹 Job Title: Senior Digital Marketing Manager, Dishpatch
🔹 Company: John Lewis Partnership
🔹 Location: North Greenwich, London (Dishpatch)
🔹 Job Type: Permanent, Hybrid (2 days per week in office)
🔹 Category: Marketing
🔹 Date Posted: June 27, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: Hybrid (with occasional travel to Bracknell head office)
🚀 Job Overview
Key aspects of this role include:
- Planning, implementing, and optimizing digital marketing activities to drive customer growth
- Hands-on experience with performance marketing, particularly Meta campaigns
- Data analysis to meet business KPIs and make informed decisions
- Collaborating with creative teams to develop performance creative
- Managing multiple stakeholders at senior levels and influencing key decisions
ASSUMPTION: This role requires a strategic mindset, strong analytical skills, and the ability to work effectively with cross-functional teams.
📋 Key Responsibilities
✅ Plan, implement, and optimize digital marketing campaigns across various channels to drive new and existing customer growth
✅ Manage Meta campaigns, with a focus on setup, optimization, and expansion into other channels
✅ Collaborate with creative teams to develop performance creative that resonates with customers
✅ Analyze campaign performance data and use insights to inform decision-making and optimize campaigns
✅ Manage relationships with key stakeholders, including senior leadership, and influence strategic direction
✅ Balance customer insights with commercial outcomes to maximize business impact
ASSUMPTION: This role requires a high degree of autonomy and the ability to work independently while collaborating effectively with others.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: Proven experience (5-10 years) in digital marketing, with a focus on performance marketing and Meta campaigns
Required Skills:
- Hands-on experience in Meta campaign setup, management, and optimization
- Deep understanding of overall and channel-specific marketing KPIs
- Strong commercial awareness with accurate forecasting and cost control
- Excellent stakeholder management and influencing skills
- Ability to balance customer insights with commercial outcomes
- Proficient in Google Analytics
Preferred Skills:
- Understanding of latest trends in Paid Social creative and Meta account setup
- Hands-on experience in CRM campaign setup and management, including audience segmentation and lifecycle emails
- Experience in other digital marketing channels (Google, Affiliates, Pinterest, etc.)
- Understanding of attribution modelling
- Experience with other web analytics tools
ASSUMPTION: Candidates with experience in the food or e-commerce industries may have an advantage in this role.
💰 Compensation & Benefits
Salary Range: £55,000 - £65,000 (depending on experience)
Benefits:
- Competitive benefits package
- Employee discount on John Lewis and Waitrose products
- Pension scheme
- Flexible working arrangements
Working Hours: Full-time (40 hours per week), with flexible working arrangements available
ASSUMPTION: The salary range provided is an estimate based on industry standards for a senior digital marketing role in the UK. The final offer may vary depending on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Retail (specifically, food and home goods)
Company Size: 10,001+ employees (large, established organization)
Founded: 1864 (as John Lewis, Waitrose was founded in 1904 and acquired by John Lewis in 1947)
Company Description:
- Employee-owned business with cherished brands, John Lewis and Waitrose
- Focused on being brilliant at retail, with a commitment to innovation, adaptation, and diversification
- Never Knowingly Undersold on price, quality, and service in John Lewis and passionately serving food-lovers in Waitrose
Company Specialties:
- Retail (both in-store and online)
- Distribution and logistics
- Finance and technology
- Digital and IT
- Hotels and personnel
- Buying and marketing
Company Website: http://www.jlpjobs.com
ASSUMPTION: As a large, established organization, the John Lewis Partnership offers a structured career path and extensive benefits package. However, candidates should expect a competitive and dynamic work environment.
📊 Role Analysis
Career Level: Senior (managerial) role with potential for growth into a leadership position
Reporting Structure: Reports directly to the CEO of Dishpatch
Work Arrangement: Hybrid (2 days per week in the office, with occasional travel to the Bracknell head office)
Growth Opportunities:
- Potential to expand the role's scope as Dishpatch continues to grow and evolve
- Opportunities to work on high-impact projects and drive business growth
- possibility to transition into a leadership role within the organization
ASSUMPTION: This role offers significant growth potential as Dishpatch is a relatively new venture within the John Lewis Partnership.
🌍 Location & Work Environment
Office Type: Modern, collaborative workspace in North Greenwich, London
Office Location(s): North Greenwich, London (Dishpatch), with occasional travel to Bracknell head office
Geographic Context:
- North Greenwich is a vibrant, multicultural neighborhood in southeast London
- Excellent public transportation links, with easy access to the O2 Arena and the Emirates Air Line
- Close proximity to the River Thames and Greenwich Park
Work Schedule: Full-time (40 hours per week), with flexible working arrangements available
ASSUMPTION: Candidates should expect a dynamic, fast-paced work environment with a focus on collaboration and innovation.
💼 Interview & Application Insights
Typical Process:
- Initial virtual screening interview with the hiring manager (CEO of Dishpatch)
- In-person interview at the North Greenwich office, with potential additional stakeholders
Key Assessment Areas:
- Digital marketing expertise and strategic thinking
- Data analysis and problem-solving skills
- Stakeholder management and communication skills
- Cultural fit and alignment with the John Lewis Partnership values
Application Tips:
- Tailor your resume and cover letter to highlight your digital marketing experience and relevant achievements
- Prepare examples of successful digital marketing campaigns you've managed, with a focus on Meta campaigns
- Research the John Lewis Partnership and Dishpatch to demonstrate your understanding of the business and its mission
ATS Keywords: Digital Marketing, Meta Campaigns, Performance Marketing, Data Analysis, Stakeholder Management, Customer Growth, Commercial Awareness
ASSUMPTION: The interview process may include case studies or data analysis exercises to assess the candidate's skills and fit for the role.
🛠️ Tools & Technologies
- Meta Ads Manager
- Google Analytics
- CRM platform (e.g., Salesforce, HubSpot, or Zoho CRM)
- Web analytics tools (e.g., Adobe Analytics, Mixpanel)
- Project management tools (e.g., Asana, Trello, Jira)
ASSUMPTION: Candidates should be comfortable working with a variety of digital marketing and analytics tools, as well as project management software.
👔 Cultural Fit Considerations
Company Values:
- Brilliant at Retail
- Never Knowingly Undersold
- Passionately Serving Food-lovers
- Driven by Purpose
- Working Together
- Kindness and Respect
Work Style:
- Collaborative and innovative
- Data-driven and analytical
- Customer-focused and commercially aware
- Adaptable and responsive to change
Self-Assessment Questions:
- How have you demonstrated your ability to balance customer insights with commercial outcomes in previous roles?
- Can you provide an example of a successful Meta campaign you've managed, and how you optimized it for better performance?
- How do you approach working with multiple stakeholders at senior levels, and how do you influence their decisions?
ASSUMPTION: Candidates should be able to articulate their alignment with the John Lewis Partnership values and demonstrate their fit with the company's work style.
⚠️ Potential Challenges
- Managing multiple stakeholders at senior levels may require strong communication and influencing skills
- Working with a relatively new venture (Dishpatch) may present unique challenges and require adaptability
- Occasional travel to the Bracknell head office may be required, which could disrupt the candidate's work-life balance
- The fast-paced nature of the digital marketing industry may require continuous learning and adaptation
ASSUMPTION: Candidates should be prepared to face these challenges and demonstrate their ability to thrive in a dynamic, fast-paced work environment.
📈 Similar Roles Comparison
- This role is unique within the John Lewis Partnership, as it focuses specifically on the Dishpatch venture
- Similar roles in other organizations may have a broader focus on overall marketing strategy, rather than a specific channel or brand
- Career progression in this role may follow a different path than in more traditional marketing roles, as Dishpatch continues to grow and evolve
ASSUMPTION: Candidates should research similar roles in other organizations to better understand the unique aspects of this opportunity within the John Lewis Partnership.
📝 Sample Projects
- Developing and executing a successful Meta campaign to drive customer acquisition for Dishpatch
- Analyzing campaign performance data to optimize spend and maximize ROI
- Collaborating with creative teams to develop performance creative that resonates with customers and drives engagement
- Managing relationships with key stakeholders to ensure alignment with business objectives and maximize impact
ASSUMPTION: Candidates should be prepared to provide specific examples of their experience with these types of projects and the outcomes they achieved.
❓ Key Questions to Ask During Interview
- Can you describe the current state of the Dishpatch brand and its target audience?
- How does the Dishpatch team collaborate with other departments within the John Lewis Partnership, such as buying and merchandising?
- What are the key priorities for this role in the first 90 days?
- How does the John Lewis Partnership support the growth and development of its employees?
- What is the company's long-term vision for Dishpatch, and how does this role contribute to that vision?
ASSUMPTION: Candidates should ask thoughtful, informed questions that demonstrate their interest in the role and the company.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your digital marketing experience and relevant achievements
- Prepare examples of successful digital marketing campaigns you've managed, with a focus on Meta campaigns
- Research the John Lewis Partnership and Dishpatch to demonstrate your understanding of the business and its mission
- Follow up with the hiring manager (CEO of Dishpatch) one week after submitting your application to express your continued interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
