Senior Digital Marketing Manager

📌 Core Information

🔹 Job Title: Senior Digital Marketing Manager

🔹 Company: Amber Studio

🔹 Location: Bucharest, Romania

🔹 Job Type: Contractor

🔹 Category: Marketing

🔹 Date Posted: May 27, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: Remote OK

🚀 Job Overview

Key aspects of this role include:

• Managing and executing Amber’s global social media calendar
• Coordinating with internal and external teams for marketing campaigns
• Supporting paid advertising campaigns and tracking performance metrics
• Collaborating with internal game teams to support marketing efforts for Amber-developed products
• Developing and sending newsletters targeting both internal and external audiences

ASSUMPTION: This role requires a well-rounded digital marketer with experience in social media management, campaign execution, content planning, and cross-functional communication. The ideal candidate should be comfortable running day-to-day operations while also thinking ahead about how to grow reach and engagement.

📋 Key Responsibilities

✅ Manage and execute Amber’s global social media calendar across key channels, including scheduling, publishing, monitoring, and light content creation.

✅ Coordinate with internal stakeholders and external contractors to brief, review, and deliver visual and video assets for both B2B and product-facing campaigns.

✅ Act as an internal account manager for social and marketing-related needs across departments, helping guide timelines, expectations, and quality standards.

✅ Collaborate with internal game teams to support marketing efforts for Amber-developed products, including pre-launch visibility, launch content, and community support.

✅ Develop and send newsletters targeting both internal and external audiences, using Mailchimp or similar tools.

✅ Support paid advertising campaigns (Meta, TikTok, Google Ads), especially for Amber’s own games or brand-building initiatives.

✅ Track performance on social and paid campaigns, extract insights, and propose optimizations where relevant.

✅ Ensure all digital touchpoints are aligned with Amber’s tone of voice, branding, and quality standards.

✅ Participate in cross-functional calls with stakeholders to define messaging, campaign timing, and feedback loops.

✅ Stay informed on digital marketing trends, platform updates, and community behaviors relevant to gaming and entertainment brands.

ASSUMPTION: The responsibilities listed above are essential for the successful execution of this role. However, the specific tasks and priorities may evolve based on the company's needs and the candidate's strengths.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Communications, or a related field (or equivalent experience)

Experience: At least 5 years of experience in digital marketing, social media, or content marketing, preferably in the gaming, tech, or creative industries.

Required Skills:

• Proven experience running and growing brand and/or product social accounts (ideally, in B2B)
• Strong familiarity with Meta Business Suite, TikTok for Business, Google Ads, and newsletter platforms like Mailchimp
• Skilled in writing short-form content, crafting briefs, and working with creative professionals (designers, editors, motion artists)
• Experience managing content calendars and publishing tools
• Solid understanding of performance marketing basics and how organic and paid content can complement each other
• Organized and self-driven, with the ability to juggle multiple campaigns and cross-functional projects
• Passion for games and a good sense of gaming culture – whether on mobile, console, or PC
• Fluent in English, both written and spoken

Preferred Skills:

• Experience with gaming industry trends and community behaviors
• Familiarity with gaming platforms and ecosystems
• Knowledge of gaming-specific marketing tools and strategies

ASSUMPTION: The required qualifications listed above are essential for the successful performance of this role. However, the company may consider candidates who possess a strong combination of relevant skills and experience, even if they do not meet every requirement.

💰 Compensation & Benefits

Salary Range: €45,000 - €60,000 per year (Based on industry standards for a Senior Digital Marketing Manager role in Bucharest, Romania)

Benefits:

• Additional Days Off - according to Amber’s internal policy
• Professional and friendly work environment
• Training and learning programs

Working Hours: Full-time (40 hours per week) with flexible scheduling

ASSUMPTION: The salary range provided is an estimate based on industry standards for a Senior Digital Marketing Manager role in Bucharest, Romania. The actual salary may vary depending on the candidate's experience, skills, and the company's internal compensation structure.

📌 Applicant Insights

🔍 Company Context

Industry: Amber Studio is a full-service, multi-platform game development company with a focus on turn-key product development solutions, including concept-to-delivery game production, live operations, co-development, art production, and support services such as QA or localization.

Company Size: Amber Studio has approximately 1,001-5,000 employees, making it a mid-sized to large company. This size allows for ample opportunities for collaboration and growth but may also mean that communication and decision-making processes could be more complex than in smaller organizations.

Founded: Amber Studio was founded in 2013 and has since earned the trust of some of the most important players in the games space, such as Amazon, Disney, Warner Media, King, Roblox, Rovio, Netflix, and Riot Games.

Company Description:

• Amber Studio offers a full range of turn-key product development solutions, including concept-to-delivery game production, live operations, co-development, art production, and support services such as QA or localization.
• The company has a robust cross-platform capability and cross-play integration, ensuring seamless gaming experiences across multiple devices and platforms.
• Amber Studio has a diverse and global team of about 850+ professionals distributed across 4 continents, in locations such as San Francisco, Los Angeles, Bucharest, Botosani, Guadalajara, Bogota, Montreal, Kyiv, or Manila.

Company Specialties:

• Game Development
• Co-Development
• Live Operations
• Custom Engineering
• Innovation Agency
• and Development Services

Company Website: amberstudio.com

ASSUMPTION: Amber Studio's focus on game development and its diverse, global team allow it to offer a wide range of services and cater to various clients' needs. The company's size and global presence also provide opportunities for career growth and exposure to different projects and industries.

📊 Role Analysis

Career Level: The Senior Digital Marketing Manager role is a senior-level position that requires a high degree of expertise and experience in digital marketing, social media management, and campaign execution. This role is ideal for candidates looking to take on a leadership role within the marketing department and drive strategic initiatives.

Reporting Structure: The Senior Digital Marketing Manager will report directly to the Head of Marketing or a similar role within the organization. They will be responsible for managing and guiding the work of junior marketing team members and external contractors.

Work Arrangement: This role is offered on a contractor basis, with the possibility of working remotely. However, the candidate may be required to work on-site or in a hybrid arrangement depending on the company's needs and the candidate's location.

Growth Opportunities:

• As a senior-level role, this position offers opportunities for career advancement within the marketing department or the broader organization.
• The diverse range of clients and projects at Amber Studio provides ample opportunities for professional growth and exposure to new skills and industries.
• The company's global presence and diverse team allow for potential relocation or international career development opportunities.

ASSUMPTION: The Senior Digital Marketing Manager role offers a unique opportunity for candidates to leverage their expertise in digital marketing and social media management to drive strategic initiatives and make a significant impact on the company's marketing efforts. The role also provides ample opportunities for career growth and professional development.

🌍 Location & Work Environment

Office Type: Amber Studio's headquarters are located in Bucharest, Romania, with additional offices in San Francisco, Los Angeles, Guadalajara, Montreal, Kyiv, and Manila. The company offers a professional and friendly work environment with a focus on collaboration and innovation.

Office Location(s): Charles de Gaulle Plaza 15, 10th & 11th Floor, Bucharest, Sector 1, Romania

Geographic Context:

• Bucharest is the capital and largest city of Romania, with a population of approximately 1.8 million people.
• The city is known for its vibrant cultural scene, historic architecture, and diverse culinary offerings.
• Bucharest is a major hub for the technology and gaming industries in Eastern Europe, making it an ideal location for a game development company like Amber Studio.

Work Schedule: The work schedule for this role is full-time (40 hours per week) with flexible scheduling. The candidate may be required to work additional hours as needed to meet project deadlines or manage campaign timelines.

ASSUMPTION: The location and work environment at Amber Studio offer candidates the opportunity to work in a dynamic and innovative industry, with a diverse and global team. The company's focus on collaboration and professional development provides a supportive and engaging work environment for employees.

💼 Interview & Application Insights

Typical Process:

• The application process for this role will involve an initial screening of resumes and cover letters, followed by a series of interviews with the hiring manager and other members of the marketing team.
• Candidates may be asked to complete a skills assessment or provide examples of their work as part of the interview process.
• The final stage of the interview process may involve a presentation or case study to evaluate the candidate's strategic thinking and problem-solving skills.

Key Assessment Areas:

• Digital marketing expertise and strategic thinking
• Social media management and content creation skills
• Campaign execution and project management abilities
• Cross-functional communication and collaboration skills
• Alignment with Amber Studio's company culture and values

Application Tips:

• Highlight your relevant experience and achievements in digital marketing, social media management, and campaign execution in your resume and cover letter.
• Tailor your application materials to demonstrate your understanding of Amber Studio's business and the specific requirements of this role.
• Prepare examples of your work or case studies that showcase your ability to drive results and make an impact in a marketing role.
• Research Amber Studio's company culture and values, and be prepared to discuss how your personal values and work style align with the company's mission and goals.

ATS Keywords: Digital Marketing, Social Media Management, Campaign Execution, Content Planning, Cross-Functional Communication, Performance Marketing, Gaming Industry, Brand Management, Organic Content, Paid Advertising, Newsletter Development

ASSUMPTION: The application process for the Senior Digital Marketing Manager role at Amber Studio will focus on evaluating candidates' digital marketing expertise, strategic thinking, and alignment with the company's culture and values. Candidates should be prepared to demonstrate their skills and experience through a series of interviews and assessments.

🛠️ Tools & Technologies

• Meta Business Suite
• TikTok for Business
• Google Ads
• Mailchimp
• Project management tools (e.g., Asana, Trello, Jira)
• Design and editing tools (e.g., Canva, Adobe Creative Suite, Figma)

ASSUMPTION: The tools and technologies listed above are commonly used in digital marketing roles and are likely to be relevant to the Senior Digital Marketing Manager position at Amber Studio. However, the specific tools and technologies used may vary depending on the company's internal processes and the candidate's areas of expertise.

👔 Cultural Fit Considerations

Company Values:

• Innovation: Amber Studio encourages creativity, experimentation, and continuous learning to drive growth and success.
• Collaboration: The company fosters a culture of teamwork, open communication, and collective problem-solving.
• Quality: Amber Studio is committed to delivering high-quality products and services that exceed client expectations.
• Fun: The company prioritizes a positive and enjoyable work environment that promotes employee well-being and engagement.

Work Style:

• Amber Studio values a dynamic and agile work environment that encourages adaptability and flexibility.
• The company promotes a results-driven culture that focuses on achieving measurable outcomes and continuous improvement.
• Amber Studio fosters a culture of open and honest communication, with a focus on transparency and accountability.

Self-Assessment Questions:

• Do you have a passion for games and a good sense of gaming culture?
• Are you comfortable working in a fast-paced, dynamic environment with a diverse, global team?
• Do you thrive in a results-driven culture that prioritizes continuous learning and improvement?

ASSUMPTION: The cultural fit considerations listed above are essential for evaluating candidates' alignment with Amber Studio's company values and work style. Candidates should be prepared to demonstrate their fit with the company's culture and values through their application materials and interview responses.

⚠️ Potential Challenges

• The Senior Digital Marketing Manager role may require candidates to manage multiple campaigns and cross-functional projects simultaneously, which can be challenging and time-consuming.
• The gaming industry is dynamic and fast-paced, with constant changes in trends, platforms, and consumer behavior. Candidates must be adaptable and able to stay up-to-date with industry developments.
• The role may require candidates to work with external contractors and vendors, which can present unique challenges in terms of communication, project management, and quality control.
• The company's global presence may require candidates to work with team members in different time zones, which can impact communication and collaboration.

ASSUMPTION: The potential challenges listed above are inherent to the Senior Digital Marketing Manager role at Amber Studio. Candidates should be prepared to address these challenges through their application materials and interview responses, demonstrating their ability to manage complexity, adapt to change, and collaborate effectively with diverse teams.

📈 Similar Roles Comparison

• The Senior Digital Marketing Manager role at Amber Studio is similar to other senior-level marketing roles in the gaming industry, such as Senior Marketing Manager, Gaming or Senior Brand Manager, Gaming.
• However, the Senior Digital Marketing Manager role at Amber Studio places a greater emphasis on social media management, content planning, and campaign execution, with a focus on organic and paid content strategies.
• Compared to similar roles in other industries, the Senior Digital Marketing Manager role at Amber Studio offers unique opportunities to work with a diverse, global team and engage with a passionate and dynamic gaming community.

ASSUMPTION: The Senior Digital Marketing Manager role at Amber Studio is unique in its focus on the gaming industry and its emphasis on social media management, content planning, and campaign execution. Candidates should be prepared to discuss their relevant experience and skills in these areas and how they align with the company's goals and objectives.

📝 Sample Projects

• Developing and executing a social media campaign to launch a new mobile game, including platform-specific content, influencer partnerships, and paid advertising strategies.
• Creating and implementing a content calendar for a gaming brand, featuring a mix of organic and paid content to engage and grow the brand's online community.
• Managing a team of designers and editors to create visual and video assets for a marketing campaign, ensuring consistent branding and quality standards across all touchpoints.

ASSUMPTION: The sample projects listed above are illustrative of the types of initiatives a Senior Digital Marketing Manager at Amber Studio might be responsible for. Candidates should be prepared to discuss their relevant experience and skills in these areas and how they align with the company's goals and objectives.

❓ Key Questions to Ask During Interview

• Can you describe the marketing team's structure and how this role fits within the organization?
• What are the key priorities for this role in the first 30, 60, and 90 days?
• How does Amber Studio support the professional development and growth of its marketing team members?
• Can you provide examples of successful marketing campaigns that the company has executed in the past, and what made them successful?
• How does Amber Studio approach collaboration and communication with external contractors and vendors?
• What are the most significant challenges facing the gaming industry in the next 5 years, and how is Amber Studio positioned to address them?

ASSUMPTION: The key questions listed above are designed to help candidates better understand the role, the company, and the gaming industry. Candidates should be prepared to ask thoughtful and insightful questions that demonstrate their interest in the role and their alignment with the company's goals and objectives.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and skills in digital marketing, social media management, and campaign execution.
• Prepare examples of your work or case studies that showcase your ability to drive results and make an impact in a marketing role.
• Research Amber Studio's company culture and values, and be prepared to discuss how your personal values and work style align with the company's mission and goals.
• Follow up with the hiring manager one week after submitting your application to express your continued interest in the role and inquire about the status of your application.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.