🔹 Job Title: Senior Digital Marketing Manager
🔹 Company: Brown & Brown Insurance
🔹 Location: Remote - Michigan, Remote - Massachusetts
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: April 3, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: Remote (Michigan, Massachusetts)
Key aspects of this role include:
ASSUMPTION: This role requires a high level of strategic thinking, data analysis, and campaign management skills. The ideal candidate will have a proven track record in digital marketing and experience working with sales teams to align marketing and sales strategies.
✅ Develop and execute comprehensive digital marketing strategies to drive brand awareness, engagement, and lead generation
✅ Analyze market trends, customer insights, and competitive landscape to inform and optimize marketing strategies
✅ Plan, implement, and manage multi-channel digital marketing campaigns, including email and content marketing
✅ Monitor and analyze campaign performance, providing actionable insights and recommendations for continuous improvement
✅ Develop and implement lead scoring models to prioritize and qualify leads based on engagement and behavior
✅ Create and execute lead nurturing programs to move prospects through the sales funnel and increase conversion rates
✅ Work closely with the sales team to align marketing and sales strategies, ensuring seamless communication and collaboration
✅ Develop and automate targeted messaging that addresses the needs of prospects at different stages of the sales funnel
✅ Leverage marketing automation tools and CRM systems to streamline and enhance marketing and sales processes
✅ Track and measure key performance indicators (KPIs) to assess the effectiveness of digital marketing efforts
✅ Prepare and present regular reports on campaign performance, lead generation and ROI
✅ Strategize and manage company websites, microsites, and landing pages to optimize user experience and conversion rates
ASSUMPTION: This role requires a strong understanding of digital marketing channels, campaign management, and data analysis. The ideal candidate will be comfortable working with data and analytics, and have experience using marketing automation tools and CRM systems.
Education: Bachelor’s degree in marketing, business, or a related field
Experience: Minimum of 5-7 years of experience in digital marketing, with a focus on campaign management and sales collaboration
Required Skills:
Preferred Skills:
ASSUMPTION: The ideal candidate will have a strong background in digital marketing, with a focus on campaign management and sales collaboration. Experience in the insurance industry or related field is a plus, but not required.
Salary Range: $120,000 - $160,000 per year (based on industry standards for a Senior Digital Marketing Manager with 5-10 years of experience)
Benefits:
Working Hours: Full-time, 40 hours per week. Flexible work hours and remote work arrangements may be available.
ASSUMPTION: The salary range provided is an estimate based on industry standards for a Senior Digital Marketing Manager with 5-10 years of experience. The actual salary may vary depending on factors such as location, experience, and performance.
Industry: Insurance Agencies and Brokerages. Brown & Brown is the fifth largest independent insurance brokerage in the nation, providing risk management solutions to help protect what their customers value most.
Company Size: 1,001-5,000 employees. As a mid-sized company, Brown & Brown offers a unique company culture that rewards self-starters and those committed to doing what is best for their customers.
Founded: 1939. Brown & Brown has a long history of providing insurance solutions and has cultivated an approach that is "we" not "I", honoring the commitments they make to their clients and one another.
Company Description:
Company Specialties:
Company Website: https://www.bbinsurance.com/careers/
ASSUMPTION: Brown & Brown is a well-established company in the insurance industry, with a strong focus on providing risk management solutions to their customers. Their unique company culture rewards self-starters and those committed to doing what is best for their customers.
Career Level: Senior. This role is a senior-level position, requiring a high level of experience and expertise in digital marketing.
Reporting Structure: This role reports directly to the Vice President of Marketing.
Work Arrangement: Remote. This role is remote, with the option to work from either Michigan or Massachusetts.
Growth Opportunities:
ASSUMPTION: This role offers significant growth opportunities for the right candidate, with the potential to advance to a Director or Vice President of Marketing role or expand their responsibilities within the marketing department.
Office Type: Remote. This role is remote, with no physical office location.
Office Location(s): Michigan, Massachusetts
Geographic Context:
Work Schedule: Full-time, with flexible work hours. The work schedule may vary depending on the needs of the business and the candidate's availability.
ASSUMPTION: This role offers a flexible work arrangement, with the option to work from either Michigan or Massachusetts. The work schedule is full-time, with flexible work hours.
Typical Process:
Key Assessment Areas:
Application Tips:
ATS Keywords: Digital Marketing, Campaign Management, Lead Scoring, Sales Collaboration, Marketing Automation, CRM Systems, Data Analysis, Communication, Collaboration, Creative Thinking, Results-Driven
ASSUMPTION: The application process for this role is typical for a senior-level position in the marketing department. The key assessment areas focus on digital marketing expertise, campaign management skills, data analysis and interpretation, and communication and collaboration skills.
ASSUMPTION: This role requires experience with marketing automation tools, content management systems, CRM systems, and data visualization tools. The specific tools listed are commonly used in the digital marketing industry.
Company Values:
Work Style:
Self-Assessment Questions:
ASSUMPTION: Brown & Brown values a collaborative work style that is data-driven and results-oriented. The ideal candidate will have experience working with sales teams to align marketing and sales strategies, be comfortable working with data and analytics, and have a results-driven mindset.
ASSUMPTION: This role may present challenges related to managing multiple digital marketing campaigns simultaneously, staying up-to-date with the latest trends and best practices in digital marketing, working with a remote team, and balancing the needs of the marketing department with the needs of the sales team.
ASSUMPTION: This role differs from other digital marketing roles in its focus on campaign management and sales collaboration. The insurance industry is highly competitive, with a strong focus on risk management and customer service. This role is a senior-level position with significant growth opportunities for the right candidate.
ASSUMPTION: These sample projects are representative of the types of projects the ideal candidate would be expected to work on in this role. They focus on digital marketing campaign development and execution, market trend analysis, and lead scoring model implementation.
ASSUMPTION: These key questions are designed to help the candidate better understand the team structure, professional development opportunities, work-life balance, campaign success metrics, and industry trend awareness within the company.
To apply for this position:
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.