Senior Digital Marketing Manager

📌 Core Information

🔹 Job Title: Senior Digital Marketing Manager

🔹 Company: Nitrogen

🔹 Location: United States

🔹 Job Type: Remote

🔹 Category: 🌐 Digital Marketing

🔹 Date Posted: April 1, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: Remote OK

📌 Essential Job Details

🚀 Job Overview

Key aspects of this role include:

• Website optimization management
• Developing and executing a comprehensive digital marketing strategy
• Collaboration with content creators and maintaining website content
• Conducting A/B tests for conversion rate improvement

ASSUMPTION: The role requires strong strategic thinking and collaboration skills due to its focus on both technical and creative marketing solutions.

📋 Key Responsibilities

✅ Assist with coordination, execution, and tracking of digital marketing efforts across SEO, SEM, CRO, and social media channels

✅ Collaborate with brand content creators and maintain website content in HubSpot and WordPress

✅ Ideate, deploy, and track the results of A/B tests

✅ Develop plans for UX improvements aimed at increasing conversion rates

✅ Design strategies for lead generation and nurturing via digital channels

✅ Conduct website content audits and competitive analyses

✅ Measure and report digital marketing campaign performance, assessing against ROI and KPIs

✅ Assist in producing assets for various marketing platforms

ASSUMPTION: Responsibilities likely require coordination with cross-functional teams, indicating the necessity of strong communication and project management skills.

🎯 Required Qualifications

Education: Not specified

Experience: 5-7 years in online marketing tactics

Required Skills:

• Proficiency with WordPress or similar content management systems
• Knowledge of website best practices and user experience
• Analytical skills with tools like Google Analytics and HubSpot Reporting
• Project management skills with experience in tools like Asana or Monday.com

Preferred Skills:

• Experience in FinTech or B2B Marketing
• Knowledge of HTML and SEO Keyword Research tools

ASSUMPTION: A background in FinTech or B2B marketing could be advantageous due to the company's industry focus and client base.

💰 Compensation & Benefits

Salary Range: $100k-$110k, with adjustments based on experience

Benefits:

• 4% 401(k) match
• Free financial planning services
• Comprehensive medical, dental, and vision insurance plans
• Generous maternity & paternity leave
• Discounted pet insurance

Working Hours: 40 hours per week

ASSUMPTION: Benefits reflect a commitment to employee well-being, making it a favorable work environment for candidates seeking a comprehensive benefits package.

📌 Applicant Insights

🔍 Company Context

Industry: Technology, Information and Internet - Key players in wealth management technology

Company Size: 201-500 employees, offering a balance between growth opportunities and a supportive environment

Founded: 2011, with a track record of innovation in financial technology solutions

Company Description:

• Pioneers in risk profiling and investment technology
• Creators of the Risk Number®
• Leaders in the Fearless Investing Movement

Company Specialties:

• Fintech solutions targeting financial advisors
• Advanced software for risk analysis and advisor tasks
• Platforms empowering investment decision-making

Company Website: http://www.nitrogenwealth.com

ASSUMPTION: The company's growth trajectory and its innovation-focused culture could be appealing to tech-savvy candidates interested in impactful work.

📊 Role Analysis

Career Level: Senior-level position, typically requires leadership and strategic insight

Reporting Structure: Likely reports to a Director of Marketing or a VP

Work Arrangement: Fully remote with collaborative digital tools

Growth Opportunities:

• Advanced roles in digital strategy and leadership
• Opportunities for cross-department collaboration
• Exposure to cutting-edge digital tools and platforms

ASSUMPTION: Reporting relationships and collaboration indicate potential for professional growth through mentorship and leadership experiences.

🌍 Location & Work Environment

Office Type: Remote-first approach, encouraging flexibility

Office Location(s): Headquarters in Auburn, California

Geographic Context:

• Remote work enables access to diverse talent across the U.S.
• Headquarters provide an administrative and developmental hub
• Easy integration into the digital ecosystem for remote employees

Work Schedule: Standard 9-5 schedule with some potential for flexibility

ASSUMPTION: The remote work model allows employees to maintain work-life balance while being part of a dynamic team environment.

💼 Interview & Application Insights

Typical Process:

• Initial application review
• Phone or video screening
• In-depth interviews with key leadership

Key Assessment Areas:

• Strategic digital marketing knowledge
• Technical proficiency in digital tools
• Ability to drive results in a collaborative environment

Application Tips:

• Tailor your resume to highlight relevant digital marketing achievements
• Demonstrate understanding of FinTech industry challenges
• Prepare examples of previous digital strategy successes

ATS Keywords: Digital Marketing Strategy, SEO, SEM, CRO, Social Media, Content Management

ASSUMPTION: Preparation for interviews should emphasize innovative digital strategy development and execution to align with company needs.

🛠️ Tools & Technologies

• Google Analytics
• HubSpot
• WordPress
• SEO Tools (e.g., SEMrush)

ASSUMPTION: Familiarity with these tools is crucial for executing the role's responsibilities effectively, driving significant digital marketing results.

👔 Cultural Fit Considerations

Company Values:

• Innovation
• Diversity and inclusion
• Customer empowerment

Work Style:

• Team-oriented collaboration
• Emphasis on flexibility and remote work
• Commitment to continuous learning and development

Self-Assessment Questions:

• Are you adaptable to changing digital landscapes?
• Can you contribute to a strong team dynamic while working remotely?
• Do you have the drive to innovate within a structured framework?

ASSUMPTION: Candidates who align with these values are more likely to thrive and advance within the company.

⚠️ Potential Challenges

• Balancing multiple digital marketing campaigns simultaneously
• Maintaining consistent brand messaging across platforms
• Adapting quickly to new marketing technologies
• Ensuring alignment with rapidly evolving industry standards

ASSUMPTION: Success in this role will require resilience and an ability to navigate challenges with creativity and strategic insight.

📈 Similar Roles Comparison

• Comparison with roles focused only on SEO or SEM
• Analysis against digital strategy positions in larger corporations
• Contrast with digital marketing coordinator roles

ASSUMPTION: The given role might offer more strategic influence compared to execution-focused marketing roles.

📝 Sample Projects

• Developing a comprehensive digital strategy for a new product launch
• Implementing A/B testing methodologies to increase conversion rates
• Designing a multi-channel digital campaign within the FinTech space

ASSUMPTION: Projects might focus on high-impact campaigns involving innovative technology and strategic planning.

❓ Key Questions to Ask During Interview

• What are the primary goals for the digital marketing team in the next year?
• How does the team currently measure success across digital channels?
• What digital marketing tools and platforms are prioritized within the company?
• Can you describe the onboarding process for new team members?
• What opportunities are there for professional development within this role?

ASSUMPTION: Asking focused questions can help candidates gauge role expectations and company culture.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Prepare a resume highlighting relevant digital marketing experience
• Ensure your LinkedIn profile is updated and reflects your skills
• Include a cover letter addressing how your experience aligns with this role
• Follow up on your application status within a week

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.