📌 Core Information
🔹 Job Title: Senior Digital Marketing Manager (m/w/d)
🔹 Company: Flip App
🔹 Location: Stuttgart, Baden-Württemberg, Germany
🔹 Job Type: Full-time
🔹 Category: Marketing
🔹 Date Posted: May 13, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: Hybrid (Stuttgart, Berlin, or European countries)
🚀 Job Overview
Key aspects of this role include:
- Managing digital channels to improve SEO, rankings, and organic traffic
- Executing targeted paid campaigns on platforms like LinkedIn and Google Ads
- Collaborating with content and sales teams to generate leads
- Developing strategies for AI-driven search results like ChatGPT
ASSUMPTION: This role requires a strategic and hands-on approach to digital marketing, with a focus on driving performance and generating leads.
📋 Key Responsibilities
✅ Manage and optimize digital channels to improve SEO, rankings, and organic traffic
✅ Execute targeted paid campaigns on platforms like LinkedIn and Google Ads, with a focus on performance and ROI
✅ Collaborate with content and sales teams to ensure digital marketing efforts translate into real leads
✅ Develop strategies for AI-driven search results like ChatGPT to optimize Flip's visibility
✅ Monitor and analyze campaign performance using tools like HubSpot, Google Analytics, and SEMrush
✅ Stay up-to-date with digital marketing trends and best practices
ASSUMPTION: This role requires a strong understanding of SEO, paid advertising, and data analysis, as well as the ability to work collaboratively with other teams.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: At least 5 years of experience in B2B digital marketing, preferably in a SaaS or tech environment
Required Skills:
- Proven expertise in SEO, with a track record of improving rankings and organic traffic
- Experience with paid advertising on platforms like LinkedIn, Google Ads, and other performance channels
- Strong analytical skills and data-driven mindset
- Fluency in German and English
- Proficiency in tools like HubSpot, Google Analytics, and SEMrush
Preferred Skills:
- Experience with AI-driven search results and optimization strategies
- Knowledge of the HR tech or employee app industry
ASSUMPTION: Candidates should have a strong background in B2B digital marketing, with a focus on SEO and performance marketing. Proficiency in relevant tools and languages is essential.
💰 Compensation & Benefits
Salary Range: €60,000 - €80,000 per year (based on experience and performance)
Benefits:
- Home Office Friendly: Decide every day where you want to work
- Modern city offices in Stuttgart and Berlin, or 100% remote work
- Work-Life Balance: E-Gym Wellpass membership and job bike leasing
- Team events and culture days
- Active involvement in Flip's growth and success
- Opportunity to work in European countries
Working Hours: Full-time (40 hours per week), with flexible working hours
ASSUMPTION: The salary range is estimated based on industry standards for a senior digital marketing role in Germany. Benefits are tailored to support work-life balance and employee well-being.
📌 Applicant Insights
🔍 Company Context
Industry: Software Development, specifically focused on employee apps and internal communications for frontline workers
Company Size: 51-200 employees, offering a dynamic and agile work environment
Founded: 2018, with a mission to empower every employee by changing the way frontline workers work
Company Description:
- Flip is the frontline employee app that brilliant businesses use to reach and rally their people
- It instantly connects every employee with relevant news and knowledge, and makes everyday tasks like shift planning and time tracking a breeze
- Flip brings everyone together in one space, via an intuitive little app that top brands like Bosch, EDEKA, and MAHLE “can’t live without”
Company Specialties:
- Social Intranet
- Employee Experience
- Human Resources
- Internal Communications
- Employee App
- Blue Collar Workers
- HR Tech
Company Website: https://www.getflip.com/
ASSUMPTION: Flip is a growing tech company focused on improving employee experiences and internal communications for frontline workers. Its culture values innovation, collaboration, and employee empowerment.
📊 Role Analysis
Career Level: Senior level, with the opportunity to lead and mentor junior team members
Reporting Structure: This role reports directly to the Head of Marketing and works closely with content, sales, and product teams
Work Arrangement: Hybrid, with the option to work remotely or from Flip's offices in Stuttgart or Berlin
Growth Opportunities:
- Leading and mentoring junior team members
- Expanding responsibilities as the company grows and enters new markets
- Potential career progression into a leadership or management role
ASSUMPTION: This role offers opportunities for professional growth and development, as well as the chance to make a significant impact on Flip's marketing efforts and overall success.
🌍 Location & Work Environment
Office Type: Modern city offices in Stuttgart and Berlin, with a hybrid work arrangement
Office Location(s): Rotebühlstraße 50, Stuttgart, Baden-Württemberg 70178, DE
Geographic Context:
- Stuttgart is a vibrant city in southwest Germany, known for its cultural scene, parks, and historic buildings
- Berlin is the capital and largest city in Germany, offering a diverse cultural scene, vibrant nightlife, and numerous historical sites
- Both locations offer a high quality of life, with easy access to public transportation, shopping, and recreational activities
Work Schedule: Full-time (40 hours per week), with flexible working hours and the option to work remotely
ASSUMPTION: The work environment at Flip is dynamic, collaborative, and focused on employee empowerment. The hybrid work arrangement offers flexibility and the opportunity to work from modern city offices or remotely.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening
- Phone or video call interview with the HR team
- On-site or virtual interview with the hiring manager and relevant team members
- Final interview with the Head of Marketing or another senior leader
Key Assessment Areas:
- Digital marketing expertise and strategic thinking
- Proven track record of driving performance and generating leads
- Collaboration and communication skills
- Cultural fit and alignment with Flip's mission and values
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Be prepared to discuss your approach to digital marketing, SEO, and paid advertising
- Demonstrate your understanding of Flip's mission and how your skills and experience align with the company's goals
ATS Keywords: Digital Marketing, SEO, Paid Advertising, Lead Generation, B2B Marketing, SaaS, Tech Environment, German, English, HubSpot, Google Analytics, SEMrush
ASSUMPTION: The application process at Flip is designed to assess candidates' skills, experience, and cultural fit. Successful applicants will demonstrate a strong understanding of digital marketing and a passion for Flip's mission.
🛠️ Tools & Technologies
- HubSpot
- Google Analytics
- SEMrush
- Google Ads
- LinkedIn Ads
- AI-driven search results and optimization tools
ASSUMPTION: This role requires proficiency in various digital marketing tools and platforms, as well as a willingness to learn and adapt to new technologies as needed.
👔 Cultural Fit Considerations
Company Values:
- Empower every employee
- Game changer mindset
- Collaboration and teamwork
- Continuous learning and improvement
Work Style:
- Dynamic and agile, with a focus on innovation and growth
- Collaborative and inclusive, with a strong emphasis on teamwork and open communication
- Focused on employee empowerment and well-being
Self-Assessment Questions:
- Do you share Flip's passion for empowering every employee and transforming the way frontline workers work?
- Are you comfortable working in a dynamic, collaborative environment and adapting to change?
- Do you thrive in a role that requires strategic thinking, data-driven decision-making, and continuous learning?
ASSUMPTION: Successful candidates will demonstrate a strong alignment with Flip's values and work style, as well as a genuine passion for the company's mission.
⚠️ Potential Challenges
- Managing multiple digital channels and campaigns simultaneously
- Keeping up with the latest trends and best practices in digital marketing
- Balancing the need for performance and ROI with brand awareness and long-term growth
- Collaborating effectively with cross-functional teams and stakeholders
ASSUMPTION: These challenges can be overcome with strong project management skills, a data-driven approach, and effective communication and collaboration.
📈 Similar Roles Comparison
- This role is similar to a Senior Digital Marketing Manager in other tech or SaaS companies, but with a focus on the HR tech and employee app industry
- Unlike other roles, this position requires a strong understanding of AI-driven search results and optimization strategies
- Career progression opportunities may vary depending on the company's size and growth trajectory
ASSUMPTION: This role offers a unique opportunity to apply digital marketing expertise in the HR tech and employee app industry, with the potential for significant impact and growth.
📝 Sample Projects
- Developing and executing a comprehensive SEO strategy to improve Flip's organic rankings and traffic
- Creating and optimizing paid advertising campaigns on platforms like LinkedIn and Google Ads to generate high-quality leads
- Collaborating with content and sales teams to create targeted campaigns that resonate with Flip's audience and drive conversions
ASSUMPION: These projects demonstrate the key responsibilities and required skills for this role, as well as the opportunity to make a significant impact on Flip's marketing efforts and overall success.
❓ Key Questions to Ask During Interview
- Can you describe the current state of Flip's digital marketing efforts and where this role fits into the team's strategy?
- How does Flip support the professional growth and development of its employees, particularly in the marketing department?
- Can you provide examples of how Flip's culture values are demonstrated in day-to-day work and decision-making?
- How does Flip approach collaboration and communication between marketing, sales, and other departments?
- What are the biggest challenges facing Flip's marketing efforts in the next 12-24 months, and how can this role help address them?
ASSUMPTION: These questions demonstrate a strong interest in the role, the company, and the opportunity to make a significant impact on Flip's marketing efforts and overall success.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare for your interview by researching Flip's mission, values, and industry, as well as the key responsibilities and required skills for this role
- Follow up with the Flip team after your interview to express your interest and reiterate your qualifications
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
