Senior Digital Marketing Manager - Re:Them

📌 Core Information

🔹 Job Title: Senior Digital Marketing Manager - Re:Them 🔹 Company: Expedite Commerce 🔹 Location: Philippines (Remote) 🔹 Job Type: Full-time 🔹 Category: Marketing 🔹 Date Posted: July 18, 2025 🔹 Experience Level: 5-10 years 🔹 Remote Status: Remote OK

🚀 Job Overview

Key aspects of this role include: - Leading SEO and media buying strategies to drive B2B lead generation - Managing end-to-end SEO optimization and paid media campaigns - Collaborating cross-functionally in a fast-paced, high-growth environment - Contributing to operational excellence and scalable processes

ASSUMPTION: This role requires a strategic mindset with a strong focus on performance analytics and continuous optimization. The ideal candidate will have a proven track record in B2B digital marketing and be comfortable navigating ambiguity in a fast-evolving digital ecosystem.

📋 Key Responsibilities

✅ SEO & Organic Growth: - Lead technical and strategic SEO audits, including site health, crawlability, page speed, and schema optimization. - Own on-page SEO across content, metadata, keyword mapping, and internal linking. - Oversee backlink acquisition and outreach strategies to build high-authority domain profiles. - Optimize visibility and performance of ReThem’s digital properties in search engines (Google, Bing, etc.). - Monitor search rankings and traffic behavior using tools like SEMrush, Google Search Console, and Analytics. ✅ Media Buying & Paid Campaigns: - Plan and execute paid media campaigns on platforms like LinkedIn, Google Ads, Taboola, and industry-specific networks. - Track media spend, impressions, CTRs, and conversion rates with clear attribution frameworks. - Partner with sales to optimize paid campaigns for lead quality and lifecycle velocity. - Implement A/B and multivariate testing for ad creatives, targeting, and landing pages. ✅ Performance Tracking & Reporting: - Develop real-time dashboards in Google Looker (Data Studio) to monitor SEO KPIs, ad spend efficiency, and lead funnel progression. - Set up and maintain conversion tracking via Google Tag Manager, UTM frameworks, and CRM integrations. - Analyze campaign data to recommend scalable improvements and identify growth levers.

ASSUMPTION: This role requires a strong understanding of SEO best practices, media buying strategies, and performance tracking. The ideal candidate will be comfortable using various tools and platforms to optimize campaigns and drive results.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)

Experience: 5+ years of experience managing full-funnel digital marketing programs with strong SEO and media buying ownership.

Required Skills:

• Proven success in driving B2B lead generation through paid channels and organic visibility.
• Strong grasp of digital measurement, attribution modeling, and CRO tactics.
• Ability to translate complex performance data into actionable insights for stakeholders.
• Experience in startup or high-growth environments preferred.

Preferred Skills:

• Familiarity with AI-powered revenue operations solutions.
• Experience working remotely in a global team.

ASSUMPTION: The ideal candidate will have a proven track record in B2B digital marketing, with a strong focus on SEO and media buying. Experience in a high-growth environment and familiarity with AI-powered solutions would be a plus.

💰 Compensation & Benefits

Salary Range: Based on industry standards for a Senior Digital Marketing Manager role in the Philippines, the estimated salary range is PHP 1,200,000 - PHP 1,800,000 per year (approximately USD 22,000 - USD 33,000).

Benefits:

• Flexible remote schedule with real ownership over your work.
• Opportunity to work for a company transforming billing and commerce with AI.
• Cross-functional collaboration in a fast-paced, high-growth environment.
• Contribution to operational excellence and scalable processes.

Working Hours: 40 hours per week, with desired work timings of 7am EST to 4pm EST (flexible)

ASSUMPTION: The salary range provided is an estimate based on market research and may vary depending on the candidate's experience and qualifications. Benefits are subject to change and may be influenced by the company's policies and the candidate's employment status.

📌 Applicant Insights

🔍 Company Context

Industry: Software Development, specifically AI-powered revenue operations solutions

Company Size: 51-200 employees, providing a mid-sized company environment with opportunities for growth and impact

Founded: 2008, with over a decade of experience in transforming billing and commerce with AI

Company Description:

• Expedite Commerce is leading a transformative shift in revenue operations by embedding advanced AI into its cloud-based platform.
• The company's AI-first solutions redefine the lead-to-cash process, enabling businesses to accelerate growth, optimize operations, and enhance customer engagement.
• Expedite Commerce offers a suite of AI-powered solutions, including Configure-Price-Quote (CPQ), Contract Lifecycle Management (CLM), eCommerce, and Recurring Billing solutions.

Company Specialties:

• AI-powered CPQ, CLM, Sales Room, Billing & eCommerce solutions
• Lead-to-cash cycle management
• Digital engagement and guided selling
• Revenue recognition and service delivery
• Salesforce.com integration

Company Website: Expedite Commerce

ASSUMPTION: Expedite Commerce is a well-established company in the AI-powered revenue operations space, offering a dynamic work environment with opportunities for growth and impact.

📊 Role Analysis

Career Level: Senior-level role with significant responsibility and autonomy

Reporting Structure: This role reports directly to the VP of Marketing and may have team members reporting to them, depending on the company's organizational structure.

Work Arrangement: Remote OK, with flexible work hours and a focus on results and impact.

Growth Opportunities:

• Potential to lead and mentor junior team members as the company grows.
• Opportunity to expand responsibilities and take on new challenges as the company scales.
• Possibility to work on cutting-edge AI technologies and contribute to the company's innovative solutions.

ASSUMPTION: This role offers significant growth opportunities, both in terms of career advancement and the chance to work on innovative AI-powered solutions in the revenue operations space.

🌍 Location & Work Environment

Office Type: Remote, with no physical office requirement

Office Location(s): N/A (remote work)

Geographic Context:

• The Philippines offers a vibrant and growing digital marketing landscape, with numerous opportunities for collaboration and professional development.
• The remote work arrangement allows for flexibility and work-life balance.
• The time zone difference with the company's headquarters in the US may require some flexibility in working hours to accommodate meetings and collaboration.

Work Schedule: Flexible, with desired work timings of 7am EST to 4pm EST (flexible)

ASSUMPTION: The remote work arrangement and flexible work hours provide a high degree of autonomy and work-life balance, while the time zone difference may require some flexibility in working hours.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screen with the HR team
• Technical assessment or case study
• Final interview with the hiring manager and/or team members
• Background check and offer extension

Key Assessment Areas:

• Digital marketing expertise and strategic thinking
• SEO and media buying skills
• Performance tracking and data analysis
• Communication and collaboration skills
• Cultural fit and alignment with company values

Application Tips:

• Highlight your relevant experience and achievements in digital marketing, SEO, and media buying.
• Tailor your resume and cover letter to emphasize your fit for this role and the company's mission.
• Prepare for the technical assessment or case study by brushing up on your SEO and media buying skills.
• Research the company and its AI-powered solutions to demonstrate your enthusiasm and understanding of their work.

ATS Keywords: SEO, Media Buying, Performance Analytics, B2B Marketing, Lead Generation, Digital Marketing, AI, Revenue Operations, CPQ, CLM, eCommerce

ASSUMPTION: The application process for this role is likely to be competitive, and candidates should emphasize their relevant experience and skills in their application materials. The interview process will focus on assessing the candidate's digital marketing expertise, strategic thinking, and cultural fit.

🛠️ Tools & Technologies

• SEO & Analytics: SEMrush, Screaming Frog, Google Analytics, Google Search Console, Google Tag Manager
• Ad Platforms: Google Ads, LinkedIn Ads, Taboola, Facebook Ads, Capterra, G2
• Marketing Automation & CRM: HubSpot, Pardot, Salesforce, Zoho CRM, Keap (InfusionSoft), Zapier, GoHighLevel, Wordpress
• Tracking & Reporting: Google Data Studio (Looker), Google Tag Manager, UTM protocols
• Project Collaboration: Trello, Slack, Jira, Miro

ASSUMPTION: The ideal candidate will have experience with the listed tools and technologies, as well as a willingness to learn and adapt to new platforms as needed.

👔 Cultural Fit Considerations

Company Values:

• Innovation: Embracing cutting-edge AI technologies to drive business transformation
• Collaboration: Working cross-functionally to achieve common goals
• Accountability: Taking ownership of responsibilities and driving results

Work Style:

• Data-driven: Making informed decisions based on performance data and analytics
• Strategic: Thinking critically and creatively to solve problems and drive growth
• Adaptable: Embracing change and continuous learning in a fast-evolving digital ecosystem

Self-Assessment Questions:

• Do you have a proven track record in driving B2B lead generation through paid channels and organic visibility?
• Are you comfortable navigating ambiguity and prioritizing impact in a fast-evolving digital ecosystem?
• Do you thrive in a data-driven environment and enjoy translating complex performance data into actionable insights?

ASSUMPTION: The ideal candidate will be a strong cultural fit for Expedite Commerce, with a focus on innovation, collaboration, and accountability. They will be data-driven, strategic, and adaptable, with a proven track record in B2B digital marketing and a passion for driving results.

⚠️ Potential Challenges

• Managing multiple priorities and deadlines in a fast-paced, high-growth environment
• Adapting to new tools and technologies as the company's AI-powered solutions evolve
• Collaborating effectively with remote team members and stakeholders across different time zones
• Staying up-to-date with the latest trends and best practices in SEO and media buying

ASSUMPTION: The ideal candidate will be able to manage multiple priorities and adapt to change in a fast-paced environment. They will also be comfortable collaborating with remote team members and staying current with industry trends and best practices.

📈 Similar Roles Comparison

• Compared to other Senior Digital Marketing Manager roles, this position places a stronger emphasis on SEO and media buying, with a focus on driving B2B lead generation.
• In the AI-powered revenue operations space, this role offers the opportunity to work on cutting-edge technologies and contribute to innovative solutions.
• Career-wise, this role provides a path for growth and leadership within the marketing function, with the potential to expand responsibilities and take on new challenges as the company scales.

ASSUMPTION: This role offers a unique combination of digital marketing expertise, AI-powered solutions, and growth opportunities in the revenue operations space.

📝 Sample Projects

• Developing and executing a comprehensive SEO strategy to improve organic visibility and drive B2B lead generation
• Optimizing paid media campaigns across multiple platforms to maximize ROI and lead quality
• Creating and maintaining real-time dashboards to monitor SEO KPIs, ad spend efficiency, and lead funnel progression
• Conducting A/B and multivariate testing to improve ad creatives, targeting, and landing pages

ASSUMPTION: These sample projects illustrate the key responsibilities and required skills for this role, with a focus on SEO, media buying, and performance tracking.

❓ Key Questions to Ask During Interview

• Can you describe the company's AI-powered solutions and how this role contributes to their development and success?
• How does the marketing team collaborate with other departments, such as sales and product, to drive business growth?
• What are the key priorities for this role in the first 30, 60, and 90 days?
• How does the company support the professional development and growth of its marketing team members?
• What is the company's approach to work-life balance and employee well-being, particularly for remote team members?

ASSUMPTION: These interview questions are designed to provide insight into the company's culture, priorities, and approach to employee development and well-being. They also demonstrate the candidate's interest in and understanding of the role and the company's mission.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the following link: Apply Now
• Tailor your resume and cover letter to highlight your relevant experience and skills in digital marketing, SEO, and media buying.
• Prepare for the technical assessment or case study by brushing up on your SEO and media buying skills.
• Research the company and its AI-powered solutions to demonstrate your enthusiasm and understanding of their work.
• Follow up with the hiring manager or HR team one week after submitting your application to express your interest and reiterate your qualifications.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.