📌 Core Information
🔹 Job Title: Senior Digital Marketing Manager (UAE & KSA, Arabic Speaking)
🔹 Company: nahc.io
🔹 Location: Dubai, United Arab Emirates
🔹 Job Type: Full-time
🔹 Category: Marketing
🔹 Date Posted: April 14, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Developing and executing digital marketing strategies for UAE and KSA markets
- Managing advertising campaigns on Google, Meta, and regional platforms
- Creating English and Arabic content for digital channels
- Monitoring and analyzing campaign performance using GA4 and Salesforce
- Collaborating with Business Development teams to support regional sales goals
ASSUMPTION: This role requires a strong understanding of the Middle Eastern market and fluency in Arabic to effectively manage digital marketing campaigns in the UAE and KSA.
📋 Key Responsibilities
✅ Create and run digital marketing strategies for UAE and KSA markets that support business goals
✅ Research local markets and competitors to find opportunities and understand trends
✅ Run and improve advertising on Google, Meta, and regional platforms using performance data
✅ Create English and Arabic content for digital channels
✅ Monitor campaign performance using GA4, Salesforce, and other tools
✅ Keep current with digital marketing trends and tools relevant to UAE and KSA
✅ Work with Business Development teams on local marketing campaigns
ASSUMPTION: This role requires a proactive approach to staying updated with digital marketing trends and tools specific to the UAE and KSA markets.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: Proven digital marketing experience in UAE/KSA markets (5-10 years)
Required Skills:
- Fluency in Arabic (speaking and writing)
- SEO, SEM, Middle Eastern social media, and email marketing expertise
- Strong data analysis skills for UAE and KSA market insights
- Proficiency with digital marketing and analysis tools
- Clear communicator with experience working with UAE and KSA stakeholders
- Self-starter with experience collaborating with remote teams
- Experience working in diverse cultural settings
Preferred Skills:
- Experience in real estate or office workspace industry in UAE/KSA
ASSUMPTION: Given the specific requirements of this role, candidates with experience in the real estate or office workspace industry in the UAE/KSA may have an advantage.
💰 Compensation & Benefits
Salary Range: Industry standard for a Senior Digital Marketing Manager role in Dubai, UAE is AED 25,000 - 45,000 per month (USD 6,800 - 12,200). This estimate is based on market research and may vary depending on the candidate's experience and skills.
Benefits:
- Health insurance
- Dental insurance
- Life insurance
- Retirement plan
- Performance-based bonuses
Working Hours: Full-time (40 hours/week), with flexible working hours and remote work options available
ASSUMPTION: The salary range provided is an estimate based on market research and may vary depending on the candidate's experience and skills. Benefits may also vary based on the company's policies.
📌 Applicant Insights
🔍 Company Context
Industry: Human Resources Services. nahc.io specializes in recruitment, talent acquisition, and human capital solutions for startups and innovative companies in Asia.
Company Size: 11-50 employees. As a mid-sized company, nahc.io offers a dynamic work environment with opportunities for growth and collaboration.
Founded: 2019. nahc.io was founded in Hong Kong and has since expanded its operations to Singapore and the Middle East.
Company Description:
- nahc.io is a full-service recruitment firm providing talent acquisition and human capital solutions for startups and innovative companies in Asia.
- The company prioritizes building and maintaining long-term relationships with clients and candidates, emphasizing a people-first approach.
- nahc.io offers talent acquisition services for various roles, including sales, marketing, IT, HR, strategy & operations, finance, web3, and more.
Company Specialties:
- Recruitment
- Human resources
- Talent acquisition
- Startup hiring and scaling advisory
- Employer branding
- Setting up HR systems and processes
- Remote worker hiring and remote office set up
Company Website: www.nahc.io
ASSUMPTION: nahc.io's focus on long-term relationships and a people-first approach creates a supportive work environment that values employee growth and success.
📊 Role Analysis
Career Level: Senior. This role requires a senior-level candidate with proven experience in digital marketing, particularly in the UAE and KSA markets.
Reporting Structure: The Senior Digital Marketing Manager will report directly to the Head of Marketing or a similar role and may oversee junior marketing team members.
Work Arrangement: On-site, with flexible working hours and remote work options available. This role may require occasional travel to the UAE and KSA for market research and client meetings.
Growth Opportunities:
- Expanding the company's presence in the Middle East market
- Developing and implementing new digital marketing strategies
- Mentoring junior marketing team members
- Potential career progression to a regional or global marketing leadership role
ASSUMPTION: Given the company's growth and expansion plans, there are significant opportunities for career growth and development in this role.
🌍 Location & Work Environment
Office Type: Co-working space. nahc.io operates from a co-working space in Dubai, providing a collaborative and dynamic work environment.
Office Location(s): Sun House, 181 Des Voeux Road Central, Hong Kong, and Vision Exchange, 2 Venture Drive, Level #24-01, Singapore
Geographic Context:
- Dubai is a major business hub in the Middle East, with a diverse and multicultural workforce.
- The United Arab Emirates (UAE) and the Kingdom of Saudi Arabia (KSA) are key markets for digital marketing, with growing online consumer bases.
- The Middle East region offers unique cultural and linguistic challenges, requiring a nuanced approach to digital marketing strategies.
Work Schedule: Full-time (40 hours/week), with flexible working hours and remote work options available. Occasional travel to the UAE and KSA may be required.
ASSUMPTION: The dynamic and multicultural work environment in Dubai, combined with the unique challenges and opportunities of the Middle East market, creates a stimulating and engaging work experience.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening with the HR team
- In-depth interview with the hiring manager
- Final interview with the Head of Marketing or a similar role
- Background check and offer
Key Assessment Areas:
- Digital marketing expertise and experience in the UAE and KSA markets
- Arabic language skills and cultural sensitivity
- Data analysis and interpretation skills
- Communication and collaboration skills
- Cultural fit and alignment with nahc.io's values
Application Tips:
- Tailor your resume and cover letter to highlight your digital marketing experience in the UAE and KSA markets.
- Demonstrate your proficiency in Arabic through relevant examples or certifications.
- Showcase your data analysis skills and provide examples of successful digital marketing campaigns you've managed.
- Prepare questions that demonstrate your understanding of the role, the company, and the Middle East market.
ATS Keywords: Digital Marketing, SEO, SEM, Social Media, Email Marketing, Data Analysis, Arabic, UAE, KSA, Middle East, GA4, Salesforce, Marketing Campaigns
ASSUMPTION: The interview process for this role will prioritize assessing the candidate's digital marketing expertise, Arabic language skills, and cultural fit for the Middle East market.
🛠️ Tools & Technologies
- Google Ads
- Meta Ads
- GA4
- Salesforce
- SEMrush or similar SEO tools
- Hootsuite or similar social media management tools
- Mailchimp or similar email marketing platforms
ASSUMPTION: The tools and technologies listed are commonly used in digital marketing roles and may vary depending on the company's specific needs and preferences.
👔 Cultural Fit Considerations
Company Values:
- People-first approach
- Long-term relationships
- Transparency and comfort in the recruitment process
Work Style:
- Collaborative and dynamic work environment
- Flexible working hours and remote work options
- Opportunities for growth and development
Self-Assessment Questions:
- How do you approach building and maintaining long-term relationships with clients and stakeholders?
- Can you provide an example of a successful digital marketing campaign you've managed in a multicultural or multilingual environment?
- How do you stay updated with digital marketing trends and tools, particularly in the Middle East market?
ASSUMPTION: Candidates who demonstrate a strong alignment with nahc.io's values and a proactive approach to personal and professional growth will be well-suited to this role.
⚠️ Potential Challenges
- Managing digital marketing campaigns in a rapidly evolving Middle East market
- Balancing the needs of multiple stakeholders, including clients, team members, and regional offices
- Occasional travel to the UAE and KSA for market research and client meetings
- Adapting to a dynamic and multicultural work environment
ASSUMPTION: The challenges associated with this role are outweighed by the opportunities for career growth, professional development, and exposure to a diverse and engaging work environment.
📈 Similar Roles Comparison
- Unlike traditional marketing roles, this position requires a strong focus on data analysis and performance metrics to drive digital marketing strategies.
- Candidates with experience in the real estate or office workspace industry in the UAE/KSA may have an advantage in this role.
- Career progression opportunities in this role may include regional or global marketing leadership positions within nahc.io or other organizations.
ASSUMPTION: This role offers unique opportunities for career growth and development, particularly for candidates with relevant experience in the Middle East market.
📝 Sample Projects
- Developing and executing a targeted digital marketing campaign to increase brand awareness and generate leads in the UAE and KSA markets
- Conducting market research and competitor analysis to identify opportunities and trends in the Middle East digital marketing landscape
- Creating and optimizing English and Arabic content for digital channels, including websites, social media, and email marketing campaigns
ASSUMPTION: The sample projects listed are representative of the types of tasks and responsibilities associated with this role, but may vary depending on the company's specific needs and priorities.
❓ Key Questions to Ask During Interview
- Can you describe the company's expansion plans in the Middle East market and how this role contributes to those goals?
- How does nahc.io support the professional development and growth of its employees, particularly in senior roles?
- Can you provide examples of how nahc.io's values have been demonstrated in the recruitment process or in the company's work with clients?
- What are the key performance indicators (KPIs) used to measure the success of digital marketing campaigns in this role?
- How does nahc.io approach cultural sensitivity and diversity in the recruitment process and in the workplace?
ASSUMPTION: Asking thoughtful and informed questions during the interview process demonstrates a candidate's interest in and understanding of the role, the company, and the Middle East market.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your digital marketing experience in the UAE and KSA markets, as well as your proficiency in Arabic.
- Prepare for the interview by researching nahc.io's values, expansion plans, and the Middle East digital marketing landscape.
- Follow up with the hiring manager one week after submitting your application to express your continued interest in the role.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
