📌 Core Information
🔹 Job Title: Senior Digital Marketing & Media Manager
🔹 Company: Mecca Brands
🔹 Location: Richmond upon Thames, United Kingdom
🔹 Job Type: Full-Time
🔹 Category: Retail
🔹 Date Posted: 2025-07-18
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Developing and executing paid media campaigns across ANZ for MECCA and global beauty brands
- Managing the paid media budget and optimizing channel mix to deliver commercial targets
- Overseeing external media agency relationships and providing clear briefs and feedback
- Collaborating with internal teams to align campaigns with broader business priorities
- Driving test-and-learn programs and channel innovation to keep MECCA at the forefront of digital marketing
ASSUMPTION: This role requires a balance of creative campaign thinking and rigorous performance strategy to deliver industry-leading digital presence across every platform.
📋 Key Responsibilities
✅ Owning MECCA’s paid media strategy and planning across ANZ, spanning performance marketing, brand awareness, and stockist brand campaign activity
✅ Managing the paid media budget, optimizing channel mix and investment to deliver against commercial targets while balancing brand-building objectives
✅ Overseeing external media agency relationships, providing clear briefs, direction, and feedback to deliver best-in-class media strategy, execution, and reporting
✅ Partnering with internal teams including Brand Marketing, Trade, eCommerce, Creative, Go-To-Market, Data and Analytics, and CRM to align campaigns to broader business priorities and deliver integrated customer experiences
✅ Ensuring creative teams receive clear briefs and requirements to develop paid-first assets tailored to channel best practice and campaign goals
✅ Leading go-to-market media strategies for major brand launches, campaigns, and promotional moments
✅ Drive test-and-learn programs and channel innovation, exploring new media opportunities to keep MECCA at the forefront of digital marketing
✅ Champion customer-first thinking by using data, insights, and research to inform media strategy and creative approach
✅ Delivering robust reporting, insights, and recommendations to stakeholders, translating complex performance data into clear, actionable next steps
✅ Managing and mentoring team members to build capability, deliver high-quality work, and support their career development
ASSUMPTION: This role involves a high level of collaboration and stakeholder management, requiring strong communication and leadership skills.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: 5-10 years of experience in digital media planning and buying, with a focus on paid, social, and digital channels
Required Skills:
- Deep expertise in digital media planning and buying
- Proven ability to manage significant budgets and KPIs with a focus on balancing performance and brand outcomes
- Strong commercial acumen with a customer-first mindset
- Excellent stakeholder management skills, collaborating effectively across creative, brand, CRM, and eCommerce teams
- Data-driven decision maker with experience translating complex analytics into clear strategies
- Experienced people leader with a track record of developing high-performing teams
Preferred Skills:
- Experience working with global beauty brands
- Fluency in multiple languages
ASSUMPTION: Candidates with experience in the beauty industry or retail sector may have an advantage in this role.
💰 Compensation & Benefits
Salary Range: £70,000 - £90,000 per annum (Based on industry standards for a Senior Digital Marketing Manager in the UK)
Benefits:
- Professional development programs and first-class digitised learning offering
- Health and well-being initiatives
- Reward and recognition programs
- Access to bonus and incentive programs
- Access to quarterly product allowance
- Up to 40% discount
Working Hours: Full-time, Monday to Friday, with flexibility for occasional remote work
ASSUMPTION: The salary range provided is an estimate based on industry standards for a Senior Digital Marketing Manager in the UK. Actual compensation may vary based on experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Retail, specifically beauty and cosmetics
Company Size: Medium (1,001-5,000 employees), offering a dynamic and collaborative work environment
Founded: 1997, with over 25 years of experience in the beauty industry
Company Description:
- Mecca Brands is a leading retailer of beauty and skin-care brands, offering a wide range of products and exceptional service
- The company operates over 100 retail stores throughout Australia and New Zealand, as well as an online business
- Mecca Brands is committed to enabling customers to feel and look their best by offering the world’s best line-up of beauty and skin-care brands
Company Specialties:
- Cosmetics
- eCommerce
- Supply Chain
- Product Development
- Brand Management
- Technology
- Consulting
- Innovation
- Commercial
- UX/UI
- Buying
- Business Development
- Business Improvement
- Digital
- Digital Marketing
- Finance
- Operations
- DevOps
- Retail
- Multi-site management
- Retail Leadership
Company Website: http://www.mecca.com.au/careers
ASSUMPTION: Mecca Brands is a well-established company with a strong presence in the beauty industry, offering a range of career opportunities and growth potential.
📊 Role Analysis
Career Level: Senior, with potential for team leadership and mentoring responsibilities
Reporting Structure: Reports directly to the Head of Digital Marketing and Media, with potential to oversee junior team members
Work Arrangement: On-site, with flexibility for occasional remote work
Growth Opportunities:
- Potential to lead and mentor junior team members
- Opportunities for career progression within the digital marketing team or broader organization
- Chance to work on high-impact, cross-functional projects and drive innovation in digital marketing
ASSUMPTION: This role offers significant growth potential, both in terms of team leadership and career progression within the organization.
🌍 Location & Work Environment
Office Type: On-site, with a modern and collaborative work environment
Office Location(s): Richmond upon Thames, United Kingdom
Geographic Context:
- Richmond upon Thames is a vibrant and multicultural area in South West London, offering a mix of urban and green spaces
- The office is located near local amenities, including shops, restaurants, and public transportation
- The area is well-connected by public transport, with easy access to central London
Work Schedule: Full-time, Monday to Friday, with flexibility for occasional remote work
ASSUMPTION: The work environment at Mecca Brands is dynamic and collaborative, with a strong focus on teamwork and innovation.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the hiring manager
- In-depth interview with the hiring manager and relevant team members
- Final interview with the Head of Digital Marketing and Media
Key Assessment Areas:
- Digital media planning and buying expertise
- Commercial acumen and customer-first mindset
- Stakeholder management and communication skills
- Data-driven decision-making and analytics
- Team leadership and mentoring abilities
Application Tips:
- Highlight relevant experience in digital media planning and buying, with a focus on paid, social, and digital channels
- Demonstrate strong commercial acumen and a customer-first mindset in your application materials
- Tailor your resume and cover letter to emphasize your relevant skills and experience for this role
- Prepare for interview questions that assess your digital media planning and buying expertise, commercial acumen, stakeholder management skills, data-driven decision-making, and team leadership abilities
ATS Keywords: Digital media planning, paid media strategy, performance marketing, brand awareness, stakeholder management, data-driven decision-making, team leadership
ASSUMPTION: The application process for this role is likely to be competitive, with a focus on assessing candidates' digital media planning and buying expertise, commercial acumen, stakeholder management skills, data-driven decision-making, and team leadership abilities.
🛠️ Tools & Technologies
- Google Analytics
- Facebook Ads Manager
- Google Ads
- Social media platforms (e.g., Instagram, TikTok, Pinterest)
- Media planning and buying tools (e.g., Adform, The Trade Desk)
ASSUMPTION: Familiarity with industry-standard digital media planning and buying tools is essential for success in this role.
👔 Cultural Fit Considerations
Company Values:
- Customer First
- Solutions Focused
- Innovative
- Collaborative
- Adaptable
Work Style:
- Dynamic and fast-paced
- Collaborative and team-oriented
- Data-driven and analytical
- Customer-focused
Self-Assessment Questions:
- Do you have a proven track record of delivering outstanding results in digital media planning and buying?
- Are you able to manage significant budgets and KPIs with a focus on balancing performance and brand outcomes?
- Do you thrive in a dynamic and collaborative work environment, with a strong focus on teamwork and innovation?
ASSUMPTION: Candidates who align with Mecca Brands' company values and work style are more likely to be successful in this role.
⚠️ Potential Challenges
- Managing a significant paid media budget and optimizing channel mix to deliver commercial targets
- Overseeing external media agency relationships and providing clear briefs, direction, and feedback
- Balancing brand-building objectives with commercial goals in paid media strategy
- Keeping up with the latest digital marketing trends and innovations
ASSUMPTION: These challenges require strong commercial acumen, stakeholder management skills, and a customer-first mindset to overcome successfully.
📈 Similar Roles Comparison
- This role differs from related positions in its focus on paid media strategy and execution for both MECCA and its portfolio of global beauty brands
- Industry-specific context: The beauty industry is highly competitive, with a strong focus on brand-building and customer experience
- Career path comparison: This role offers potential for team leadership and mentoring responsibilities, as well as career progression within the digital marketing team or broader organization
ASSUMPTION: This role is unique in its focus on paid media strategy and execution for both MECCA and its portfolio of global beauty brands, offering a challenging and rewarding opportunity for the right candidate.
📝 Sample Projects
- Developing and executing a paid media campaign for a major brand launch, balancing performance and brand-building objectives
- Optimizing channel mix and investment to deliver against commercial targets for a quarterly promotional moment
- Driving test-and-learn programs and channel innovation to keep MECCA at the forefront of digital marketing
ASSUMPTION: These sample projects illustrate the range of responsibilities and challenges faced by the Senior Digital Marketing and Media Manager at Mecca Brands.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and dynamics within the digital marketing team?
- How does Mecca Brands support the professional development and growth of its employees?
- What are the key priorities for this role in the first 90 days?
- How does Mecca Brands approach innovation and channel innovation in digital marketing?
- What is the company's approach to work-life balance and flexible working arrangements?
ASSUMPTION: These interview questions are designed to assess the fit between the candidate's skills, experience, and career goals, and the opportunities and challenges presented by this role at Mecca Brands.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience in digital media planning and buying, with a focus on paid, social, and digital channels
- Prepare for interview questions that assess your digital media planning and buying expertise, commercial acumen, stakeholder management skills, data-driven decision-making, and team leadership abilities
- Follow up with the hiring manager one week after submitting your application to express your continued interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
