S

Senior Digital Marketing Officer

Supertech Group
Full-time
Remote
Worldwide
🌐 Digital Marketing

πŸ“Œ Core Information

πŸ”Ή Job Title: Senior Digital Marketing Officer

πŸ”Ή Company: Supertech Group

πŸ”Ή Location: Egypt (Remote)

πŸ”Ή Job Type: Full-Time

πŸ”Ή Category: Marketing

πŸ”Ή Date Posted: June 11, 2025

πŸ”Ή Experience Level: Mid-Senior level (5-10 years)

πŸ”Ή Remote Status: Fully Remote

πŸš€ Job Overview

Key aspects of this role include:

  • Driving acquisition, engagement, and growth through paid digital channels
  • Collaborating with cross-functional teams to optimize campaigns and meet KPIs
  • Leveraging strong analytical skills and platform expertise to maximize ROI
  • Fluency in Arabic and English, with experience in B2C, app-based businesses, events, or entertainment preferred

ASSUMPTION: This role requires a performance marketing professional with a proven track record in driving results through digital channels. Experience in the B2C sector and fluency in both Arabic and English are crucial for success in this role.

πŸ“‹ Key Responsibilities

βœ… Hands-on experience running campaigns across Google Ads, Meta Ads, TikTok Ads Manager, and other key platforms

βœ… Solid understanding of MMPs (e.g., AppsFlyer, Adjust, or Branch) including attribution tracking, event setup, deep linking, and cohort analysis

βœ… Strong grasp of digital analytics tools such as Google Analytics, Looker Studio, and native ad dashboards

βœ… Proven ability to work with budgets and optimize campaigns toward clear KPIs (CAC, ROAS, CTR, etc.)

βœ… Experience collaborating with content, CRM, lifecycle, and product marketing teams

βœ… Excellent communication and project management skills across cross-functional teams

ASSUMPTION: This role requires a hands-on approach to digital marketing, with a strong focus on data-driven decision making and collaboration with various teams to optimize campaign performance.

🎯 Required Qualifications

Education: Bachelor’s degree in Marketing, Digital Media, Business, or a related field

Experience: 4-6 years of proven experience in digital or performance marketing roles

Required Skills:

  • Proficiency in managing ad platforms including Google, Meta, and TikTok Ads Manager
  • In-depth knowledge of mobile measurement platforms (AppsFlyer, Adjust, or Branch)
  • Strong analytical mindset and familiarity with digital analytics tools and dashboards
  • Demonstrated success optimizing campaigns to performance KPIs such as CAC, ROAS, and CTR
  • Collaborative experience with CRM, lifecycle marketing, and content/product teams
  • Strong verbal and written communication skills in both Arabic and English

Preferred Skills:

  • Industry experience in B2C, mobile apps, events, or entertainment

ASSUMPTION: Candidates should have a strong background in digital marketing, with a proven track record of driving results through paid digital channels. Experience in the B2C sector and fluency in both Arabic and English are highly desirable.

πŸ’° Compensation & Benefits

Salary Range: Industry standards for a Senior Digital Marketing Officer role in Egypt range from EGP 30,000 to EGP 50,000 per month, based on experience and performance.

Benefits:

  • Remote work flexibility
  • Opportunities for professional growth and development
  • Competitive salary and benefits package

Working Hours: Full-time (40 hours per week), with flexible hours and a results-driven work environment

ASSUMPTION: The salary range provided is an estimate based on industry standards for similar roles in Egypt. The actual salary may vary depending on the candidate's experience and performance.

πŸ“Œ Applicant Insights

πŸ” Company Context

Industry: Technology, Information, and Internet

Company Size: Small (11-50 employees)

Founded: 2012

Company Description:

  • Supertech Group is a digital technology consultancy specializing in UX, usability, CX, and service design, web and mobile development, and more
  • The group consists of UXBERT Labs, one of the best digital and user experience design agencies in the GCC, and Kafu Games, the largest esports tournament platform in MENA
  • Supertech Group believes in disrupting the normal, boring, and average, focusing on creating simple products that people love to use

Company Specialties:

  • User Experience
  • Usability
  • Ecommerce
  • Web & Mobile App Design & Development
  • Research
  • Training
  • Consulting
  • Startup Accelerator
  • Innovation Consulting
  • Design Thinking
  • Digital Strategy
  • Product Strategy
  • Service Design
  • Customer Experience

Company Website: http://uxbert.com

ASSUMPTION: Supertech Group is a dynamic and innovative company focused on digital technology and user experience. Working with this company offers opportunities for professional growth and exposure to cutting-edge projects.

πŸ“Š Role Analysis

Career Level: Mid-Senior level (5-10 years of experience)

Reporting Structure: This role reports directly to the Marketing Manager and collaborates with various cross-functional teams

Work Arrangement: Fully remote, with flexible hours and a results-driven work environment

Growth Opportunities:

  • Potential career progression within the marketing department or related fields
  • Opportunities to work on high-impact projects and drive business growth
  • Chance to gain experience in a fast-paced, cross-functional environment

ASSUMPTION: This role offers strong growth potential for the right candidate, with opportunities to make a significant impact on the company's marketing efforts and advance their career within the organization.

🌍 Location & Work Environment

Office Type: Fully remote (no physical office)

Office Location(s): Egypt

Geographic Context:

  • Egypt has a growing digital marketing industry, with a strong focus on ecommerce and mobile applications
  • The country offers a competitive job market and opportunities for professional growth
  • Egypt has a vibrant culture and rich history, providing a unique work-life balance for expats and locals alike

Work Schedule: Full-time (40 hours per week), with flexible hours and a results-driven work environment

ASSUMPTION: Working remotely in Egypt offers a unique blend of cultural experiences and professional opportunities, with a strong focus on digital marketing and ecommerce.

πŸ’Ό Interview & Application Insights

Typical Process:

  • Online application submission
  • Phone or video screening
  • Technical assessment or case study
  • Final interview with the hiring manager

Key Assessment Areas:

  • Digital marketing expertise and platform knowledge
  • Analytical skills and data-driven decision making
  • Communication and project management skills
  • Cultural fit and alignment with company values

Application Tips:

  • Highlight relevant experience and achievements in digital marketing
  • Tailor your resume and cover letter to emphasize skills and experiences relevant to this role
  • Prepare for technical assessments or case studies by brushing up on your digital marketing knowledge and platform expertise
  • Research Supertech Group and its values to demonstrate your cultural fit and enthusiasm for the role

ATS Keywords: Digital Marketing, Performance Marketing, Google Ads, Meta Ads, TikTok Ads Manager, MMPs, Attribution Tracking, Event Setup, Deep Linking, Cohort Analysis, Digital Analytics, Google Analytics, Project Management, Communication, B2C Marketing, Collaboration

ASSUMPTION: The application process for this role is likely to be competitive, with a strong focus on digital marketing expertise and cultural fit. Applicants should tailor their application materials to highlight their relevant skills and experiences and prepare for technical assessments or case studies.

πŸ› οΈ Tools & Technologies

  • Google Ads
  • Meta Ads (Facebook Ads, Instagram Ads)
  • TikTok Ads Manager
  • MMPs (AppsFlyer, Adjust, Branch)
  • Google Analytics
  • Looker Studio
  • Native ad dashboards

ASSUMPTION: This role requires proficiency in various digital marketing platforms and tools. Applicants should have hands-on experience with these platforms and be comfortable working with data and analytics to optimize campaign performance.

πŸ‘” Cultural Fit Considerations

Company Values:

  • Innovation and disruption
  • Customer-centricity
  • Collaboration and teamwork
  • Continuous learning and improvement

Work Style:

  • Results-driven and data-focused
  • Collaborative and cross-functional
  • Fast-paced and dynamic
  • Adaptable and open to change

Self-Assessment Questions:

  • Do you thrive in fast-paced, cross-functional environments?
  • Are you comfortable working with data and analytics to drive decision making?
  • Do you align with the company's values of innovation, customer-centricity, collaboration, and continuous learning?

ASSUMPTION: Supertech Group values innovation, customer-centricity, collaboration, and continuous learning. Applicants should assess their fit with these values and be prepared to demonstrate their alignment during the interview process.

⚠️ Potential Challenges

  • Managing multiple campaigns and platforms simultaneously
  • Working in a fast-paced, cross-functional environment with tight deadlines
  • Adapting to changes in market trends and consumer behavior
  • Collaborating effectively with remote teams and stakeholders

ASSUMPTION: This role presents unique challenges and opportunities for growth. Applicants should be prepared to manage multiple campaigns, work in a fast-paced environment, and adapt to changes in the digital marketing landscape.

πŸ“ˆ Similar Roles Comparison

  • This role is similar to a Senior Digital Marketing Manager or Performance Marketing Manager, with a focus on driving acquisition, engagement, and growth through paid digital channels
  • Unlike other roles, this position requires fluency in Arabic and English and experience in the B2C sector
  • Career progression in this role could lead to opportunities in marketing management or related fields

ASSUMPTION: This role is similar to other senior digital marketing positions, with a focus on driving results through paid digital channels. However, it requires specific language proficiency and experience in the B2C sector.

πŸ“ Sample Projects

  • Developing and executing a comprehensive digital marketing strategy for a new product launch
  • Optimizing campaign performance across multiple platforms to maximize ROI
  • Collaborating with cross-functional teams to create engaging content and offers for targeted audiences

ASSUMPTION: This role involves a wide range of digital marketing projects, from strategy development to campaign optimization and cross-functional collaboration. Applicants should be prepared to demonstrate their experience and expertise in these areas.

❓ Key Questions to Ask During Interview

  • Can you describe the marketing team's structure and how this role fits within it?
  • What are the key priorities for this role in the first 90 days?
  • How does the company support the professional growth and development of its employees?
  • What are the most significant challenges facing the marketing department, and how can this role help address them?
  • How does the company approach work-life balance, especially for remote employees?

ASSUMPTION: Applicants should ask thoughtful questions during the interview process to demonstrate their interest in the role and gain a better understanding of the company's culture and priorities.

πŸ“Œ Next Steps for Applicants

To apply for this position:

  • Submit your application through this link
  • Tailor your resume and cover letter to highlight your relevant experience and skills in digital marketing
  • Prepare for technical assessments or case studies by brushing up on your digital marketing knowledge and platform expertise
  • Research Supertech Group and its values to demonstrate your cultural fit and enthusiasm for the role
  • Follow up with the hiring manager one week after submission to inquire about the status of your application

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.