Senior Digital Marketing Project Manager

📌 Core Information

🔹 Job Title: Senior Digital Marketing Project Manager

🔹 Company: Mastercard

🔹 Location: Prague, Czechia

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: April 11, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Leading digital marketing projects for clients, driving measurable business impact
• Collaborating with internal and external marketing partners to support business growth
• Managing client accounts and leading digital marketing solutions
• Implementing data-driven digital marketing solutions, including campaigns, marketing automation, and lifecycle management initiatives

ASSUMPTION: This role requires a strong background in digital marketing, with a focus on data-driven implementation and client management. The ideal candidate will have experience in integrated marketing and be comfortable working in a matrix organization.

📋 Key Responsibilities

✅ Deliver exceptional digital marketing initiatives guided by data analytics, ensuring measurable business impact

✅ Lead the creation and end-to-end execution of Marketing Services projects focusing on financial performance and impact

✅ Implement data-driven digital marketing solutions, including campaigns, marketing automation, and lifecycle management initiatives

✅ Ensure operational project execution within agreed milestones and budget

✅ Manage creative development and media planning, meeting high-quality standards aligned with client needs

✅ Assess, recommend, and improve the performance of client’s marketing activities by using data insights and data visualization tools

ASSUMPTION: This role requires a hands-on approach to project management, with a focus on data-driven decision making and client satisfaction.

🎯 Required Qualifications

Education: Relevant marketing degree or equivalent experience needed

Experience: Extended experience in integrated marketing, with a strong focus on digital marketing planning and data-driven implementation

Required Skills:

• Proven track record in managing client accounts and leading digital marketing solutions

• Ability to plan and execute marketing strategies and campaigns across key marketing channels to drive impactful outcomes
• Excellent communication and presentation skills, capable of influencing colleagues and clients on the value of digital marketing projects
• Ability to communicate effectively in English and Czech or Slovak language
• Eligibility to work in the country where you are applying, as well as apply for travel visas as required by travel needs

Preferred Skills:

• Experience in a matrix organization structure
• Familiarity with data visualization tools

ASSUMPTION: Candidates should have a strong background in digital marketing and client management, with a focus on data-driven decision making and project execution.

💰 Compensation & Benefits

Salary Range: Based on industry standards for a Senior Digital Marketing Project Manager in Prague, the estimated salary range is CZK 150,000 - 250,000 per month. This is an estimate and the actual salary may vary based on experience and performance.

Benefits:

• Competitive benefits package
• Opportunities for professional growth and development
• Global company with a diverse and inclusive culture

Working Hours: Full-time, typically Monday to Friday, 9:00 AM to 5:00 PM. However, hours may vary based on project needs and client requirements.

ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary based on experience and performance. Benefits and working hours are subject to change and may vary based on the company's policies and the employee's location.

📌 Applicant Insights

🔍 Company Context

Industry: Mastercard operates in the financial services and technology industries, providing digital payment solutions and data-driven insights to businesses and consumers worldwide.

Company Size: Mastercard is a large, global company with over 10,000 employees worldwide. This size offers opportunities for career growth and exposure to diverse projects and clients.

Founded: Mastercard was founded in 1966 and has since grown to become one of the world's leading payment technology companies.

Company Description:

• Mastercard powers economies and empowers people in 200+ countries and territories worldwide
• Supports a wide range of digital payments choices, making transactions secure, simple, smart, and accessible
• Offers a unique set of products and services that help people, businesses, and governments realize their greatest potential

Company Specialties:

• Global digital payments and commerce
• Technology and innovation
• Innovative mobile payment solutions
• Processing

Company Website: http://www.mastercard.com

ASSUMPTION: Mastercard is a well-established company with a strong global presence and a focus on innovation and technology. The company offers opportunities for career growth and development in a dynamic and diverse environment.

📊 Role Analysis

Career Level: This role is at the senior level, requiring significant experience in digital marketing and project management. The ideal candidate will have a proven track record of success in leading digital marketing projects and managing client accounts.

Reporting Structure: The Senior Digital Marketing Project Manager will report directly to the Head of Marketing Services and will work closely with internal and external marketing partners to support business growth.

Work Arrangement: This role is on-site, with the primary work location in Prague, Czechia. However, the role may require travel to client locations and other Mastercard offices as needed.

Growth Opportunities:

• Opportunities for career advancement within the Marketing Services team or other areas of the business
• Chance to work on high-impact projects for global clients
• Exposure to diverse industries and markets

ASSUMPTION: This role offers opportunities for career growth and development within a large, global company. The ideal candidate will be proactive, innovative, and committed to driving business growth through effective digital marketing strategies.

🌍 Location & Work Environment

Office Type: Mastercard's Prague office is a modern, collaborative workspace designed to foster innovation and creativity.

Office Location(s): Na Poříčí 1079, Prague 1, 110 00, Czechia

Geographic Context:

• Prague is the capital and largest city of the Czech Republic, with a population of over 1.3 million people
• The city is known for its rich history, cultural attractions, and vibrant nightlife
• Prague offers a high quality of life, with affordable housing, excellent healthcare, and a strong education system

Work Schedule: Full-time, typically Monday to Friday, 9:00 AM to 5:00 PM. However, hours may vary based on project needs and client requirements.

ASSUMPTION: Prague offers a high quality of life and a vibrant cultural scene, making it an attractive location for professionals in the digital marketing industry.

💼 Interview & Application Insights

Typical Process:

• Online application and resume screening
• Phone or video screening with the HR team
• In-person or video interview with the hiring manager and team members
• Final interview with the Head of Marketing Services

Key Assessment Areas:

• Digital marketing expertise and experience
• Project management skills and experience
• Client management and communication skills
• Cultural fit and alignment with Mastercard's values

Application Tips:

• Tailor your resume to highlight your digital marketing and project management experience
• Prepare examples of successful digital marketing campaigns you've led and the results you achieved
• Demonstrate your understanding of Mastercard's business and the role of digital marketing in driving growth

ATS Keywords: Digital Marketing, Project Management, Client Management, Marketing Strategy, Campaign Execution, Data-Driven Marketing, Marketing Automation, Lifecycle Management, Marketing Services

ASSUMPTION: The application process for this role is likely to be competitive, with a focus on digital marketing and project management experience. Applicants should be prepared to demonstrate their expertise and provide examples of successful projects they've led.

🛠️ Tools & Technologies

• Data visualization tools (e.g., Tableau, Power BI)
• Marketing automation platforms (e.g., Marketo, HubSpot)
• Customer relationship management (CRM) software (e.g., Salesforce, HubSpot CRM)
• Project management tools (e.g., Asana, Trello)

ASSUMPTION: The specific tools and technologies required for this role may vary based on the client and the project. However, the ideal candidate will have experience with data visualization tools, marketing automation platforms, and project management tools.

👔 Cultural Fit Considerations

Company Values:

• Doing what's right
• Staying curious
• Making a difference

Work Style:

• Collaborative and team-oriented
• Data-driven and analytical
• Innovative and creative

Self-Assessment Questions:

• How do you align with Mastercard's values, and how have you demonstrated these values in your previous roles?
• How do you approach working in a matrix organization structure, and how have you managed internal and external stakeholders effectively?
• How do you balance data-driven decision making with creative and innovative marketing strategies?

ASSUMPTION: Mastercard values diversity, inclusion, and collaboration. The ideal candidate will be able to demonstrate their alignment with the company's values and work style, and be prepared to answer questions about their cultural fit.

⚠️ Potential Challenges

• Managing multiple client projects simultaneously, with varying priorities and deadlines
• Working in a matrix organization structure, with multiple stakeholders and competing priorities
• Keeping up with the latest trends and technologies in digital marketing
• Navigating a large, global organization with a complex reporting structure

ASSUMPTION: The ideal candidate will be able to manage multiple priorities effectively, work collaboratively in a matrix organization, and adapt to change and new technologies. They will also be able to navigate a large, global organization and build effective relationships with stakeholders at all levels.

📈 Similar Roles Comparison

• This role is similar to a Digital Marketing Manager or Digital Marketing Director, but with a focus on project management and client delivery
• Unlike other marketing roles, this role requires a strong background in project management and client delivery, as well as digital marketing expertise
• Career progression in this role may lead to a leadership position within the Marketing Services team or other areas of the business

ASSUMPTION: This role is unique in its focus on project management and client delivery, requiring a strong background in both digital marketing and project management. The ideal candidate will have experience in a similar role or a related field, with a proven track record of success in leading digital marketing projects and managing client accounts.

📝 Sample Projects

• Developing and executing a data-driven digital marketing campaign for a global financial services client, resulting in a 25% increase in customer engagement
• Managing a team of marketing specialists to deliver a comprehensive marketing strategy for a regional retail client, driving a 15% increase in sales
• Leading a cross-functional team to implement a marketing automation platform for a global technology client, resulting in a 30% increase in lead generation

ASSUMPTION: The ideal candidate will have experience leading digital marketing projects and managing client accounts, with a focus on data-driven decision making and measurable results.

❓ Key Questions to Ask During Interview

• Can you describe the typical structure of a Marketing Services project, and how this role fits into that structure?
• How does Mastercard support the professional development and growth of its employees in this role?
• Can you provide an example of a successful digital marketing campaign led by someone in this role, and what made it successful?
• How does Mastercard measure the success of its digital marketing campaigns, and how does this role contribute to that measurement?
• What are the most important qualities and skills for someone to succeed in this role?

ASSUMPTION: The ideal candidate will be proactive, curious, and committed to driving business growth through effective digital marketing strategies. They will also be able to ask insightful questions about the role and the company, demonstrating their interest and engagement.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume to highlight your digital marketing and project management experience, with a focus on data-driven decision making and client management
• Prepare a cover letter that demonstrates your understanding of Mastercard's business and the role of digital marketing in driving growth
• Prepare examples of successful digital marketing campaigns you've led and the results you achieved
• Follow up with the HR team one week after submitting your application to confirm receipt and inquire about next steps

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.