📌 Core Information
🔹 Job Title: Senior Digital Marketing Specialist
🔹 Company: BeMo Academic Consulting
🔹 Location: Remote (Canada)
🔹 Job Type: Full-time
🔹 Category: Marketing
🔹 Date Posted: 2025-05-27
🔹 Experience Level: Mid-Senior level (5-10 years)
🔹 Remote Status: Remote (Canada)
🚀 Job Overview
Key aspects of this role include:
- Developing, monitoring, and optimizing digital marketing campaigns across various platforms
- Analyzing marketing results to improve ROI and reduce waste
- Collaborating with the Marketing Manager to achieve team goals
- Working in a remote, results-driven environment with flexible hours
ASSUMPTION: This role requires a high level of self-motivation and time management skills to thrive in a remote work environment.
📋 Key Responsibilities
✅ Create and optimize paid ads, search ads, social media ads, and email marketing campaigns
✅ Continuously monitor and optimize the marketing funnel through split testing
✅ Become an expert in paid ads, search ads, social media ads, email marketing, and analytics
✅ Analyze marketing results to direct increased ROI, ROAS, and reduce waste
✅ Continuously monitor and optimize SEO
ASSUMPTION: This role requires a strong understanding of digital marketing strategies and a data-driven approach to decision-making.
🎯 Required Qualifications
Education: Bachelor's degree in Business, Marketing, Digital Marketing, or a related field
Experience: Minimum 5 years of experience in digital marketing, with a focus on Google Ads, Facebook Ads, email marketing, and website analytics
Required Skills:
- Proven experience in creating and optimizing digital marketing campaigns
- Strong analytical skills and data-driven mindset
- Excellent project coordination skills
- High attention to detail
- Fluency in English
Preferred Skills:
- Certification(s) in Facebook advertising, Google advertising, Analytics, Email marketing
- Completion of certificate or course in digital marketing
ASSUMPTION: Candidates with experience in the education sector or a related industry may have an advantage in understanding the target audience and market trends.
💰 Compensation & Benefits
Salary Range: CAD 80,000 - 120,000 per year (Based on industry standards for a Senior Digital Marketing Specialist with 5-10 years of experience in Canada)
Benefits:
- Health, dental, and disability insurance
- Generous self-directed vacation policy
- $1,000 yearly professional development fund
- Bi-annual team dinners and fun events
- Opportunity for growth, independent project development, and career advancement
Working Hours: Flexible, results-driven environment with a focus on work-life balance
ASSUMPTION: The salary range is an estimate based on industry standards and may vary depending on the candidate's experience and skills.
📌 Applicant Insights
🔍 Company Context
Industry: BeMo Academic Consulting operates in the higher education sector, focusing on university admissions consulting and related services.
Company Size: BeMo Academic Consulting has 51-200 employees, providing a mid-sized company environment with opportunities for growth and collaboration.
Founded: 2013, with a history of steady growth and expansion in the admissions consulting industry.
Company Description:
- Dedicated to empowering students to choose their desired professions based on intrinsic motivation
- Committed to making admissions fair through paid mentorship programs, free resources, and advocacy for access to education
- Focused on providing accessible employment practices that comply with the Accessibility for Ontarians with Disabilities Act (AODA)
Company Specialties:
- University Admissions Consulting
- Financial Application Support
- Tutoring and Test Prep
- Marketing for Universities & Colleges
- Post-Graduate Admissions Consulting
- Research Supervision & Advising
- Extracurricular Advising
- Admissions Screening for Universities & Colleges
Company Website: bemoacademicconsulting.com
ASSUMPTION: BeMo Academic Consulting's mission and values align with its commitment to diversity, inclusion, and accessibility in higher education.
📊 Role Analysis
Career Level: Mid-Senior level, with opportunities for growth and career advancement within the marketing department and the company as a whole.
Reporting Structure: This role reports directly to the Marketing Manager and collaborates with various teams within the organization.
Work Arrangement: Remote work with flexible hours, requiring strong self-motivation and time management skills.
Growth Opportunities:
- Independent project development and leadership
- Career advancement within the marketing department or other departments within the company
- Opportunities to contribute to the company's mission and make a significant impact on the admissions consulting industry
ASSUMPTION: This role offers ample opportunities for professional growth and development within a dynamic and expanding organization.
🌍 Location & Work Environment
Office Type: Remote work environment with no physical office required.
Office Location(s): N/A (Remote work)
Geographic Context:
- Canada, with a focus on the Canadian higher education market
- Remote work allows for flexibility in location within Canada
- Opportunities to collaborate with team members and stakeholders across Canada and potentially internationally
Work Schedule: Flexible, results-driven environment with a focus on work-life balance and personal scheduling.
ASSUMPTION: The remote work environment requires strong communication and collaboration skills to ensure effective teamwork and project management.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Skills assessment test
- Virtual or phone interview
- Face-to-face interview with select members of the team via video conference
- Reference calls
Key Assessment Areas:
- Digital marketing skills and experience
- Analytical and data-driven mindset
- Project coordination and time management skills
- Cultural fit and alignment with company values
Application Tips:
- Tailor your resume and cover letter to highlight your digital marketing experience and skills
- Include specific examples of successful digital marketing campaigns you've managed
- Demonstrate your understanding of the higher education sector and BeMo Academic Consulting's mission
ATS Keywords: Digital Marketing, Google Ads, Facebook Ads, Email Marketing, Website Analytics, SEO, Project Coordination, Attention to Detail, Higher Education, Admissions Consulting
ASSUMPTION: BeMo Academic Consulting's hiring process is designed to assess candidates' skills, experience, and cultural fit for the role and the organization.
🛠️ Tools & Technologies
- Google Ads
- Facebook Ads Manager
- Email marketing platforms (e.g., Mailchimp, Constant Contact)
- Website analytics tools (e.g., Google Analytics)
- SEO tools (e.g., SEMrush, Ahrefs)
- Project management tools (e.g., Asana, Trello)
ASSUMPTION: The required tools and technologies may evolve as the role and the digital marketing landscape change over time.
👔 Cultural Fit Considerations
Company Values:
- Believe in the power of education to transform lives
- Become the best version of yourself through continuous learning and growth
- Be More by making a positive impact on the world around you
Work Style:
- Results-driven and focused on achieving team goals
- Collaborative and supportive team environment
- Flexible and adaptable to change in a dynamic work environment
Self-Assessment Questions:
- Do you align with BeMo Academic Consulting's mission and values?
- Are you comfortable working in a remote, results-driven environment with flexible hours?
- Do you have strong project coordination and time management skills?
ASSUMPTION: BeMo Academic Consulting's culture values diversity, inclusion, and collaboration in a dynamic and growing organization.
⚠️ Potential Challenges
- Managing multiple digital marketing campaigns simultaneously
- Keeping up with the latest trends and best practices in digital marketing
- Working effectively in a remote, results-driven environment with minimal supervision
- Balancing work-life balance in a flexible, self-directed work environment
ASSUMPTION: These challenges can be overcome with strong organizational skills, time management, and a commitment to continuous learning and growth.
📈 Similar Roles Comparison
- This role is similar to a Senior Digital Marketing Manager or Specialist in other industries, with a focus on digital marketing strategy and campaign management
- However, the higher education sector's unique market trends and target audience may require additional industry-specific knowledge and skills
- Career paths in digital marketing can vary, with opportunities for growth and advancement within the marketing department or other departments within the organization
ASSUMPTION: While this role shares similarities with other Senior Digital Marketing roles, its unique context within the higher education sector requires specific industry knowledge and skills.
📝 Sample Projects
- Developing and executing a comprehensive digital marketing campaign to increase brand awareness and student enrollment for a specific university program
- Optimizing email marketing campaigns to improve open rates, click-through rates, and conversion rates for a targeted audience
- Conducting keyword research and on-page optimization to improve search engine rankings and organic traffic for a university's website
ASSUMPTION: These sample projects demonstrate the range of responsibilities and required skills for the Senior Digital Marketing Specialist role at BeMo Academic Consulting.
❓ Key Questions to Ask During Interview
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does this role collaborate with other departments within the organization, such as admissions consulting and student services?
- What opportunities are there for professional growth and development within the marketing department and the company as a whole?
- How does BeMo Academic Consulting support work-life balance and employee well-being in a remote work environment?
- What are the key performance indicators (KPIs) for this role, and how will my success be measured?
ASSUMPTION: Asking these questions demonstrates your interest in the role and your commitment to understanding the organization's priorities and culture.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the BeMo Academic Consulting careers page
- Tailor your resume and cover letter to highlight your digital marketing experience and skills
- Prepare examples of successful digital marketing campaigns you've managed
- Follow up with the hiring manager one week after submitting your application to inquire about the status of your application
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
