📌 Core Information
🔹 Job Title: Senior Digital Marketing Specialist
🔹 Company: Shriners Children’s
🔹 Location: Remote
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: July 8, 2025
🔹 Experience Level: Mid-Senior level (5+ years)
🔹 Remote Status: Hybrid (periodic on-site attendance required)
🚀 Job Overview
Key aspects of this role include:
- Supporting and executing digital marketing strategies across multiple platforms
- Managing content development for various digital channels
- Optimizing digital advertising campaigns and analyzing performance
- Collaborating with internal teams, external vendors, and stakeholders
- Providing training and support to junior team members and other staff
ASSUMPTION: This role requires a high level of multitasking, strong organizational skills, and the ability to work effectively in a collaborative environment.
📋 Key Responsibilities
✅ Aligning digital marketing strategies with business objectives and acting as a liaison between marketing and other internal teams
✅ Collaborating with external vendors and agencies to execute digital marketing initiatives
✅ Managing and supporting content development for various digital platforms, ensuring accuracy, style guidelines, and SEO best practices
✅ Planning, executing, and optimizing digital advertising campaigns across various platforms
✅ Monitoring and analyzing campaign performance, making data-driven decisions to improve results
✅ Supporting the implementation of digital marketing campaigns and cloud-based applications
✅ Managing and supporting digital marketing projects and campaigns from concept through implementation
✅ Collaborating with the Social Media Project Manager to develop and execute social media strategies
✅ Designing and supporting the execution of email marketing campaigns to nurture leads and drive customer engagement
ASSUMPTION: This role involves a mix of strategic planning, tactical execution, and analytical reporting, requiring strong attention to detail and the ability to manage multiple projects simultaneously.
🎯 Required Qualifications
Education: Bachelor’s Degree or equivalent work experience
Experience: 5+ years of experience in digital marketing
Required Skills:
- Proven experience with CMS platforms, HTML, and CSS
- Strong knowledge of Google Analytics and Google Search Console
- Excellent communication, grammatical, and proofreading skills
- Ability to work effectively in a collaborative environment
Preferred Skills:
- Experience with email marketing, Sitecore, WordPress, Salesforce Marketing Cloud, Qualtrics, Formstack, Jotform, webhooks, Zapier, SEO optimization tools, and Adobe Creative Suite
ASSUMPTION: Candidates with experience in the healthcare industry or nonprofit sector may have an advantage in understanding the unique challenges and opportunities of this role.
💰 Compensation & Benefits
Salary Range: $75,000 - $95,000 per year (based on industry standards for a mid-senior level digital marketing role in the United States)
Benefits:
- Medical coverage on the first day of employment
- 403(b) and Roth 403(b) Retirement Saving Plan with matching contributions of up to 6% after one year of service
- Paid time off, life insurance, short-term and long-term disability, and Flexible Spending Account (FSA) plans and a Health Savings Account (HSA) if a High Deductible Health Plan (HDHP) is elected
- Tuition reimbursement, home & auto, hospitalization, critical illness, pet insurance, and more
Working Hours: Full-time (40 hours per week) with periodic attendance at department meetings, collaborative project meetings, and on-site events as assigned
ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience, skills, and the organization's internal compensation structure.
📌 Applicant Insights
🔍 Company Context
Industry: Shriners Children’s is a nonprofit organization focused on providing excellence in patient care, embracing multidisciplinary education, and research with global impact in the pediatric specialty care sector.
Company Size: Shriners Children’s is a mid-sized organization with 201-500 employees, providing a collaborative and engaging work environment.
Founded: 1925, with a rich history in pediatric specialty care and a commitment to innovation and excellence.
Company Description:
- Named as the 2025 best mid-sized employer by Forbes
- Fosters a learning environment that values evidenced-based practice, experience, innovation, and critical thinking
- Compassionate, integrity-driven, accountable, and resilient team culture
Company Specialties:
- Pediatric specialty care
- Multidisciplinary education and research
- Global impact in healthcare
Company Website: https://www.shrinerschildrens.org
ASSUMPTION: Shriners Children’s is committed to providing a supportive and inclusive work environment that values diversity and fosters growth and development.
📊 Role Analysis
Career Level: Mid-Senior level (5+ years of experience)
Reporting Structure: This role reports directly to the Digital Marketing Director and collaborates with various internal teams, external vendors, and stakeholders.
Work Arrangement: Hybrid (remote with periodic on-site attendance required)
Growth Opportunities:
- Potential to advance to a management or leadership role within the marketing department
- Opportunities to gain experience in various aspects of digital marketing and project management
- Chance to work on high-impact campaigns and projects that drive business results
ASSUMPTION: This role offers significant opportunities for professional growth and development within a dynamic and supportive work environment.
🌍 Location & Work Environment
Office Type: Remote with periodic on-site attendance required
Office Location(s): Shriners Children’s has multiple locations across the United States, with the primary headquarters in Tampa, Florida.
Geographic Context:
- Remote work allows for flexibility and a better work-life balance
- Periodic on-site attendance may require travel to various Shriners Children’s locations
- Opportunity to work with a diverse and geographically dispersed team
Work Schedule: Full-time (40 hours per week) with flexible hours and the ability to work remotely
ASSUMPTION: The remote work arrangement provides candidates with the opportunity to balance their personal and professional lives while still collaborating effectively with the team.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening with the HR department
- In-depth interview with the Digital Marketing Director and other team members
- Final interview with senior leadership
Key Assessment Areas:
- Digital marketing skills and experience
- Communication and collaboration abilities
- Problem-solving and analytical skills
- Cultural fit and alignment with company values
Application Tips:
- Highlight relevant digital marketing experience and achievements in your resume
- Tailor your cover letter to demonstrate your understanding of the role and how your skills and experience make you a strong fit
- Prepare for behavioral and situational interview questions that focus on your problem-solving, communication, and collaboration skills
ATS Keywords: Digital Marketing, CMS, Google Analytics, SEO, Email Marketing, Adobe Creative Suite, Project Management, Collaboration, Stakeholder Communication, Campaign Optimization, Data Analysis
ASSUMPTION: The interview process for this role is designed to assess the candidate's technical skills, cultural fit, and ability to thrive in a collaborative and dynamic work environment.
🛠️ Tools & Technologies
- CMS platforms (e.g., Sitecore, WordPress)
- Google Analytics and Google Search Console
- Email marketing tools (e.g., Salesforce Marketing Cloud)
- SEO optimization tools (e.g., BrightEdge)
- Adobe Creative Suite (Photoshop, Illustrator, Premier)
- Project management and collaboration tools (e.g., Asana, Trello, Slack)
- Cloud-based applications (e.g., Salesforce, Qualtrics, Formstack, Jotform)
ASSUMPTION: Familiarity with the listed tools and technologies is preferred, but not required, as training and support will be provided to the successful candidate.
👔 Cultural Fit Considerations
Company Values:
- Compassion: Demonstrating empathy, kindness, and a genuine desire to help others
- Integrity: Acting with honesty, transparency, and ethical behavior
- Accountability: Taking responsibility for one's actions and decisions, and following through on commitments
- Resilience: Demonstrating adaptability, perseverance, and a positive attitude in the face of challenges
Work Style:
- Collaborative: Working effectively with others to achieve common goals
- Adaptable: Embracing change and adjusting to new situations and priorities
- Detail-oriented: Paying close attention to details and ensuring high-quality work
Self-Assessment Questions:
- Do you have experience working in a collaborative and dynamic team environment?
- Are you comfortable managing multiple projects and priorities simultaneously?
- Do you possess strong communication, grammatical, and proofreading skills?
- Are you adaptable and able to thrive in a fast-paced and ever-changing work environment?
ASSUMPTION: Candidates who align with Shriners Children’s core values and work style preferences are more likely to succeed and thrive in this role.
⚠️ Potential Challenges
- Managing multiple projects and priorities simultaneously
- Working effectively in a remote and hybrid work environment
- Adapting to changes in priorities and workload
- Balancing personal and professional responsibilities
ASSUMPTION: These challenges can be overcome with strong organizational skills, effective communication, and a proactive approach to time management.
📈 Similar Roles Comparison
- This role is similar to a Digital Marketing Manager or Specialist position in other organizations, but with a focus on the unique needs and goals of a nonprofit healthcare provider
- Unlike other digital marketing roles, this position requires a strong understanding of the healthcare industry and the unique challenges and opportunities it presents
- Career progression in this role may lead to management or leadership positions within the marketing department or other areas of the organization
ASSUMPTION: Candidates with experience in the healthcare industry or nonprofit sector may have an advantage in understanding the unique aspects of this role and its potential career growth opportunities.
📝 Sample Projects
- Developing and executing a digital marketing campaign to raise awareness and funds for a specific philanthropic initiative
- Managing the content development and optimization of the organization's website to improve user experience and SEO performance
- Collaborating with the Social Media Project Manager to develop and execute a social media strategy that increases brand awareness, engagement, and conversions
ASSUMPTION: These sample projects demonstrate the breadth and depth of responsibilities associated with this role and the opportunity to make a significant impact on the organization's mission and goals.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and dynamics within the marketing department?
- How does this role fit into the organization's overall digital marketing strategy, and what are the key priorities for the first 90 days?
- What are the most significant challenges facing the marketing department, and how can this role help address them?
- How does Shriners Children’s support the professional growth and development of its employees?
- What are the key performance indicators (KPIs) for this role, and how will success be measured?
ASSUMPTION: Asking thoughtful and insightful questions during the interview process demonstrates your interest in the role and your commitment to understanding the organization's needs and goals.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the provided link
- Tailor your resume and cover letter to highlight your relevant digital marketing experience and skills
- Prepare for the interview by researching the organization, its mission, and its unique challenges and opportunities
- Follow up with the hiring manager within one week of the interview to express your appreciation for the opportunity and reiterate your interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
