🔹 Job Title: Senior Digital Marketing Specialist
🔹 Company: Tafaseel BPO
🔹 Location: Cairo, Egypt
🔹 Job Type: Full-time
🔹 Category: Marketing
🔹 Date Posted: July 15, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site
Key aspects of this role include:
ASSUMPTION: This role requires a strategic thinker with strong creative and interpersonal skills to succeed in a dynamic, collaborative environment.
✅ Develop and lead digital marketing strategies across paid, owned, and earned channels
✅ Manage company communications, ensuring brand consistency in all messaging and campaigns
✅ Plan, create, and schedule social media content across platforms (Instagram, LinkedIn, Facebook, etc.)
✅ Monitor and engage with audience interactions on social media in alignment with brand tone and goals
✅ Create compelling, on-brand content including copywriting, visuals, and short-form videos
✅ Lead email marketing efforts including newsletters, product updates, and campaigns
✅ Coordinate internal and external communications (press releases, announcements, and media outreach)
✅ Collaborate with design, content, and product teams to support integrated campaigns
✅ Track KPIs and performance metrics using tools like Google Analytics, Meta Business Suite, and HubSpot
✅ Stay updated with the latest digital, marketing, and communications trends and tools
✅ Guide junior team members or vendors when needed
ASSUMPTION: This role involves a mix of strategic planning, creative content development, and analytical reporting to drive marketing success.
Education: Bachelor's degree in Marketing, Communications, or a related field
Experience: Minimum 4-5 years of experience in digital marketing and communications
Required Skills:
Preferred Skills:
ASSUMPTION: Candidates with a strong portfolio showcasing their creative and analytical skills will have a competitive advantage.
Salary Range: Industry standards for a Senior Digital Marketing Specialist in Cairo, Egypt, range from EGP 30,000 to EGP 50,000 per month, based on experience and qualifications.
Benefits:
Working Hours: Full-time (40 hours per week), with flexible working hours and remote work options available.
ASSUMPTION: The salary range provided is an estimate based on market research and may vary depending on the candidate's experience and qualifications.
Industry: Tafaseel BPO operates in the outsourcing and offshoring consulting industry, providing a comprehensive suite of business process outsourcing services to clients across 12 diverse industries.
Company Size: Tafaseel BPO employs over 2,000 professionals from 30 nationalities, offering services in 20 languages, with strategically positioned sites across the UAE, KSA, Bahrain, and Egypt.
Founded: Tafaseel BPO was founded in 2011 and is a subsidiary of Tafaseel Group Holding.
Company Description:
Company Specialties:
Company Website: http://www.tafaseel.ae
ASSUMPTION: Working at Tafaseel BPO offers opportunities to collaborate with diverse teams and clients, fostering a dynamic and inclusive work environment.
Career Level: This role is a senior-level position, requiring strategic thinking and leadership skills to drive digital marketing efforts.
Reporting Structure: The Senior Digital Marketing Specialist will report directly to the Marketing Manager and collaborate with cross-functional teams, including design, content, and product teams.
Work Arrangement: This role is primarily on-site, with flexible working hours and remote work options available.
Growth Opportunities:
ASSUMPTION: This role offers growth opportunities through exposure to diverse projects, clients, and teams, as well as potential leadership and mentoring responsibilities.
Office Type: Tafaseel BPO's Cairo office is a modern, collaborative workspace with state-of-the-art facilities.
Office Location(s): Building (O118), 3rd floor, Office (302), Ring Road, One Kattameya, Cairo, Egypt
Geographic Context:
Work Schedule: The work schedule is primarily Monday to Friday, with flexible working hours and remote work options available.
ASSUMPTION: Working in Cairo offers a unique blend of cultural experiences and a dynamic professional environment.
Typical Process:
Key Assessment Areas:
Application Tips:
ATS Keywords: Digital Marketing, Social Media Management, Content Creation, Email Marketing, Copywriting, Storytelling, Google Analytics, Meta Ads, Google Ads, Content Planning, Audience Engagement, Design Tools, Interpersonal Skills, Strategic Thinking, Creativity, KPI Tracking
ASSUMPTION: The application process at Tafaseel BPO is designed to assess candidates' skills, experience, and cultural fit, with a focus on digital marketing and communications expertise.
ASSUMPTION: Familiarity with these tools and technologies is essential for success in this role, and candidates should be prepared to demonstrate their proficiency during the interview process.
Company Values:
Work Style:
Self-Assessment Questions:
ASSUMPTION: Candidates who align with Tafaseel BPO's company values and work style will be more likely to succeed in this role and contribute to the company's continued growth and success.
ASSUMPTION: These challenges can be overcome by strong organizational skills, adaptability, and a willingness to learn and grow in the role.
ASSUMPTION: Candidates should research similar roles and companies to better understand the unique opportunities and challenges offered by this position at Tafaseel BPO.
ASSUMPTION: These sample projects demonstrate the range of responsibilities and opportunities available to the Senior Digital Marketing Specialist at Tafaseel BPO.
ASSUMPTION: Asking these questions will help candidates better understand the role, the company culture, and the opportunities for growth and development.
To apply for this position:
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.