Senior Digital Marketing Specialist

📌 Core Information

🔹 Job Title: Senior Digital Marketing Specialist

🔹 Company: Electrolux Group

🔹 Location: Istanbul, İstanbul, Turkey

🔹 Job Type: Full-Time, Hybrid (3 days in office, 2 days remote)

🔹 Category: Marketing

🔹 Date Posted: June 30, 2025

🔹 Experience Level: Mid-Senior level (2-5 years)

🔹 Remote Status: On-site with remote flexibility

🚀 Job Overview

Key aspects of this role include:

• Planning and implementing digital marketing strategy to drive business growth in digital channels
• Managing paid media activities and ensuring optimum performance for all digital touchpoints
• Supporting PR activities and managing Electrolux Group brands' ecommerce platforms
• Collaborating with local and international stakeholders, including media teams, agencies, and local teams
• Analyzing and reporting performance of digital activities against set goals

ASSUMPTION: This role requires a strong background in digital marketing, with a focus on both communication and performance aspects. The ideal candidate will have experience in managing various digital marketing channels and be comfortable working in a fast-paced, deadline-driven environment.

📋 Key Responsibilities

✅ Implement digital marketing strategy and support business growth in digital channels, with KPI and budget responsibility

✅ Act as the first point of contact for all paid media activities, collaborating with stakeholders such as central media team, media agency, creative agency, local teams, and PR agency

✅ Ensure effective communication within media teams and agencies, and proper implementation of the yearly plan

✅ Monitor and optimize performance of always-on digital paid media activities and campaigns

✅ Oversee website and trade partners content, driving high-quality content and performance

✅ Plan and execute all web, social, influencer, and SEO activities

✅ Measure, evaluate, and report performance of all digital activities against set goals, including web and social analytics

ASSUMPTION: The role involves a mix of strategic planning, hands-on implementation, and performance analysis. Strong analytical skills and the ability to manage multiple projects are essential for success in this position.

🎯 Required Qualifications

Education: University degree in marketing, digital marketing, management, or a related field

Experience: At least 3 years of experience in digital marketing (both communication and performance) in a multinational company within a similar industry (e.g., domestic appliances, FMCG, telecommunications) or on the agency side

Required Skills:

• Fluency in English and Turkish
• Experience in managing SEM, SEO, display advertising, performance campaigns, e-mail marketing, and affiliate programs
• Strong analytical thinking and ability to combine data from multiple sources
• Ability to manage multiple projects in a fast-paced, deadline-driven environment
• Proven ability to build consensus and work effectively within cross-functional teams

Preferred Skills:

• Experience in managing ecommerce platforms
• Knowledge of the domestic appliances industry

ASSUMPTION: While experience in the domestic appliances industry is not strictly required, it may be beneficial for understanding the specific business context and market trends.

💰 Compensation & Benefits

Salary Range: The salary range for this position is typically between TRY 25,000 - 35,000 per month, depending on experience and qualifications. This estimate is based on industry standards for mid-senior level digital marketing roles in Istanbul.

Benefits:

• Health insurance
• Retirement plan
• Employee discounts on Electrolux products
• Opportunities for professional development and growth

Working Hours: The role requires a standard full-time workweek of 40 hours, with flexible working hours and remote work options available.

ASSUMPTION: The salary range provided is an estimate and may vary based on individual qualifications and company discretion. Benefits may also vary based on the candidate's location and employment status.

📌 Applicant Insights

🔍 Company Context

Industry: The Electrolux Group operates in the manufacturing industry, specifically focusing on domestic appliances. They are a global leader in their field, with a strong presence in Europe, Asia, and the Americas.

Company Size: With over 10,000 employees worldwide, Electrolux Group is a large organization that offers numerous opportunities for career growth and development.

Founded: The company was founded in 1919 and has since grown into a multinational corporation with a strong commitment to sustainability and innovation.

Company Description:

• Electrolux Group is a leading global appliance company that has shaped living for the better for more than 100 years
• They offer a wide range of household products under their group of leading appliance brands, including Electrolux, AEG, and Frigidaire
• The company is committed to sustainability and strives to be at the forefront of sustainability in society through their solutions and operations

Company Specialties:

• Refrigerators
• Cookers
• Ovens
• Hobs
• Hoods
• Washing machines
• Dryers
• Freezers
• Small appliances
• Vacuum cleaners

Company Website: http://www.electroluxgroup.com

ASSUMPTION: Electrolux Group's focus on sustainability and innovation makes it an attractive employer for candidates interested in working for a company that prioritizes environmental responsibility and continuous improvement.

📊 Role Analysis

Career Level: This role is at the mid-senior level, requiring a combination of strategic thinking and hands-on implementation. It offers opportunities for career growth within the marketing department or the broader organization.

Reporting Structure: The Senior Digital Marketing Specialist will report directly to the Marketing and Trade Marketing Team and collaborate with various internal and external stakeholders.

Work Arrangement: The role is based in the Electrolux Group's office in Istanbul with a hybrid policy, requiring employees to be present in the office for three days a week and work remotely for two days.

Growth Opportunities:

• Progression to a management role within the marketing department or the broader organization
• Expansion of responsibilities to include additional regions or product categories
• Opportunities to work on special projects or initiatives that drive business growth and innovation

ASSUMPTION: The hybrid work arrangement offers a balance between collaboration and flexibility, allowing employees to maximize their productivity and work-life balance.

🌍 Location & Work Environment

Office Type: The Electrolux Group's office in Istanbul is a modern, collaborative workspace designed to foster innovation and creativity.

Office Location(s): Istanbul, Turkey

Geographic Context:

• Istanbul is the largest city in Turkey and serves as a major cultural, historical, and economic hub
• The city offers a diverse range of cultural attractions, including museums, historical sites, and vibrant neighborhoods
• Istanbul has a Mediterranean climate, with mild winters and hot, dry summers

Work Schedule: The standard workweek is Monday to Friday, with flexible working hours and remote work options available.

ASSUMPTION: Istanbul's vibrant culture and rich history make it an attractive location for professionals seeking a dynamic and engaging work environment.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening
• In-person or virtual interview with the hiring manager and/or team members
• Final interview with the department head or HR representative

Key Assessment Areas:

• Digital marketing expertise and experience
• Analytical skills and problem-solving abilities
• Communication and collaboration skills
• Cultural fit and alignment with Electrolux Group's values

Application Tips:

• Tailor your resume and cover letter to highlight your relevant digital marketing experience and skills
• Prepare examples of your past digital marketing campaigns and their outcomes
• Research Electrolux Group's products, market position, and competitors to demonstrate your understanding of the industry

ATS Keywords: Digital Marketing, SEO, SEM, Performance Campaigns, E-mail Marketing, Affiliate Programs, Analytical Thinking, Project Management, Communication, Cross-Functional Collaboration

ASSUMPTION: The interview process may vary depending on the specific needs of the hiring team and the candidate's qualifications. Applicants should be prepared to discuss their digital marketing experience and provide examples of their past work.

🛠️ Tools & Technologies

• Google Analytics
• Google Ads
• Social media platforms (e.g., Facebook, Instagram, LinkedIn)
• Email marketing platforms (e.g., Mailchimp, Constant Contact)
• SEO tools (e.g., SEMrush, Ahrefs)

ASSUMPTION: The required tools and technologies may vary depending on the specific needs of the role and the candidate's qualifications.

👔 Cultural Fit Considerations

Company Values:

• Respect
• Dignity
• Common courtesy

Work Style:

• Collaborative and team-oriented
• Results-driven and focused on continuous improvement
• Adaptable and open to feedback

Self-Assessment Questions:

• Do you thrive in a collaborative, team-oriented environment?
• Are you results-driven and focused on continuous improvement?
• Are you adaptable and open to feedback?

ASSUMPTION: Electrolux Group values a work environment that is respectful, inclusive, and focused on driving results through collaboration and continuous improvement.

⚠️ Potential Challenges

• Managing multiple projects and deadlines in a fast-paced environment
• Collaborating with diverse stakeholders, including local and international teams, agencies, and media partners
• Adapting to changes in the digital marketing landscape and staying up-to-date with industry trends
• Working in a hybrid environment, balancing in-office collaboration and remote work

ASSUMPTION: The role presents unique challenges that require strong project management skills, adaptability, and the ability to thrive in a dynamic, collaborative environment.

📈 Similar Roles Comparison

• This role is similar to a Digital Marketing Manager or Performance Marketing Manager position in a multinational company within the domestic appliances, FMCG, or telecommunications industry
• However, this role places a stronger emphasis on both communication and performance aspects of digital marketing, requiring a broader skill set and experience
• Career progression may involve moving into a management role or expanding responsibilities to include additional regions or product categories

ASSUMPTION: While this role shares similarities with other digital marketing positions, its unique focus on both communication and performance aspects sets it apart and requires a more versatile skill set.

📝 Sample Projects

• Developing and executing a digital marketing campaign to launch a new product line, including SEO, SEM, social media, and email marketing components
• Analyzing and optimizing the performance of an ecommerce platform to improve conversion rates and drive sales growth
• Managing a team of digital marketing specialists to execute a comprehensive marketing strategy for a major brand event or product announcement

ASSUMPTION: These sample projects illustrate the breadth of responsibilities and the strategic, hands-on nature of the role, requiring strong analytical skills and the ability to manage multiple projects.

❓ Key Questions to Ask During Interview

• Can you describe the team structure and how this role fits within the broader marketing department?
• What are the key priorities for this role in the first 30, 60, and 90 days?
• How does Electrolux Group support the professional development and growth of its employees?
• What are the most challenging aspects of working in a hybrid environment, and how does the company address them?
• How does Electrolux Group measure the success of its digital marketing campaigns, and what KPIs are most important for this role?

ASSUMPTION: These questions are designed to help applicants better understand the role, the team, and the company culture, allowing them to make an informed decision about their application and potential fit for the position.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the Electrolux Group careers page
• Tailor your resume and cover letter to highlight your relevant digital marketing experience and skills
• Prepare examples of your past digital marketing campaigns and their outcomes
• Research Electrolux Group's products, market position, and competitors to demonstrate your understanding of the industry
• Follow up with the hiring manager or HR representative one week after submitting your application to express your interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.