Senior Digital Marketing Specialist

📌 Core Information

🔹 Job Title: Senior Digital Marketing Specialist

🔹 Company: First Focus

🔹 Location: Mascot, New South Wales, Australia

🔹 Job Type: Full-Time (Hybrid)

🔹 Category: Marketing

🔹 Date Posted: June 16, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: On-site with flexible work arrangements

🚀 Job Overview

Key aspects of this role include:

• Managing and optimizing paid online advertising campaigns across platforms like LinkedIn and Google Ads, including Performance Max and Demand Gen campaigns.
• Optimizing website management to enhance visibility and conversion rates through targeted site management.
• Executing both technical and on-page SEO, alongside A/B and multivariate testing to optimize results.
• Developing and managing lead nurturing campaigns to convert traffic into qualified sales leads and maintain Google business profiles.

ASSUMPTION: This role requires a strategic mindset, strong analytical skills, and a deep understanding of digital marketing trends and best practices.

📋 Key Responsibilities

✅ Manage and optimize paid online advertising campaigns across platforms like LinkedIn and Google Ads, including Performance Max and Demand Gen campaigns.

✅ Segment and build audiences to enhance visibility and conversion rates through targeted site management.

✅ Execute both technical and on-page SEO, alongside A/B and multivariate testing to optimize results.

✅ Develop and manage lead nurturing campaigns to convert traffic into qualified sales leads and maintain Google business profiles.

✅ Analyze the performance of websites, paid ad campaigns, and other initiatives, creating reports to share insights and presenting findings to the team and management.

ASSUMPTION: This role involves a high degree of autonomy and requires strong project management skills to balance multiple campaigns and projects.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field.

Experience: Proven experience (5-10 years) in digital marketing, with a focus on paid advertising, SEO, and lead generation.

Required Skills:

• Proven experience managing paid advertising campaigns on LinkedIn and Google Ads, including Performance Max and Demand Gen campaigns.
• Strong analytical skills and data-driven mindset.
• Excellent communication and presentation skills.
• Proficient in SEO best practices, A/B testing, and multivariate testing.
• Familiarity with CRM systems and lead nurturing strategies.

Preferred Skills:

• Experience with marketing automation tools.
• Knowledge of HTML and CSS.
• Fluency in a second language.

ASSUMPTION: Candidates with experience in the IT services industry or a related field may have an advantage in understanding the target audience and market trends.

💰 Compensation & Benefits

Salary Range: AU$120,000 - AU$150,000 per annum, based on experience and qualifications. This estimate is in line with industry standards for a senior digital marketing role in Australia.

Benefits:

• Flexible work hours.
• Career growth opportunities within Australia's top-rated MSP.
• Ongoing learning with 10 paid days of training leave annually.
• Attractive compensation package.

Working Hours: Full-time (37.5 hours per week), with flexible work arrangements available.

ASSUMPTION: The salary range provided is an estimate based on market research and may vary depending on the candidate's skills and experience.

📌 Applicant Insights

🔍 Company Context

Industry: First Focus is a leading Managed Service Provider (MSP) in Australia, specializing in IT services and IT consulting. The IT services industry is highly competitive and dynamic, with a strong focus on innovation and customer satisfaction.

Company Size: First Focus has 201-500 employees, providing a mid-sized company environment that offers ample opportunities for growth and collaboration.

Founded: First Focus was founded in 2003 and has since grown to become one of Australia's best MSPs, with a team of over 300 technical professionals across offices in Australia, New Zealand, and the Philippines.

Company Description:

• First Focus is committed to helping people use technology to make a difference, with a focus on delivering exceptional customer service and innovative IT solutions.
• The company values flexibility, impact, supportive teamwork, career growth, attractive compensation, and ongoing learning.
• First Focus is an equal opportunity employer that welcomes applications from neurodiverse candidates and offers flexible options to showcase their skills.

Company Specialties:

• Information Technology Solutions
• Managed Service Provider
• IT Outsourcing
• IT Support
• Cloud Services
• IT Consulting
• Private Cloud
• IT Strategy

Company Website: https://www.firstfocus.com.au

ASSUMPTION: First Focus' commitment to flexibility and work-life balance makes it an attractive employer for candidates seeking a supportive and dynamic work environment.

📊 Role Analysis

Career Level: This role is suitable for experienced digital marketing professionals seeking a senior-level position with significant responsibility and autonomy.

Reporting Structure: The Senior Digital Marketing Specialist will report directly to the Head of Marketing and work closely with the marketing team, as well as cross-functional teams such as sales and product management.

Work Arrangement: This role is on-site with flexible work arrangements, allowing for a hybrid work schedule that balances remote work and in-office collaboration.

Growth Opportunities:

• First Focus offers career growth opportunities within Australia's top-rated MSP, providing ample room for professional development and advancement.
• The company's commitment to ongoing learning, with 10 paid days of training leave annually, further enhances growth prospects.

ASSUMPTION: Candidates with a strong desire to learn, grow, and make a significant impact in a dynamic environment will find this role particularly appealing.

🌍 Location & Work Environment

Office Type: First Focus' Mascot office is a modern, collaborative workspace that fosters innovation and teamwork.

Office Location(s): Level 7/189 Riordan Street, Suite 1, Mascot, New South Wales 2020, AU

Geographic Context:

• Mascot is a suburb of Sydney, located approximately 8 kilometers south of the Sydney central business district.
• The area is well-connected by public transportation, with easy access to Sydney Airport and major highways.
• Mascot offers a mix of urban and suburban living, with plenty of amenities, parks, and recreational facilities nearby.

Work Schedule: The work schedule is full-time (37.5 hours per week), with flexible work arrangements available to accommodate individual needs and preferences.

ASSUMPTION: Candidates who enjoy working in a dynamic, urban environment with easy access to amenities and public transportation will find the Mascot office appealing.

💼 Interview & Application Insights

Typical Process:

• Online application submission and initial screening.
• Phone or video call interview to discuss the role and assess cultural fit.
• In-person or virtual interview with the hiring manager and/or team members.
• Final interview with the Head of Marketing or another senior leader.

Key Assessment Areas:

• Digital marketing expertise and experience with relevant tools and platforms.
• Analytical skills and data-driven mindset.
• Communication and presentation skills.
• Cultural fit and alignment with First Focus' values.

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills for this role.
• Be prepared to discuss your approach to digital marketing, SEO, and lead generation strategies.
• Demonstrate your understanding of First Focus' values and how you can contribute to the company's mission.

ATS Keywords: Digital Marketing, Paid Advertising, SEO, Lead Generation, Campaign Management, Google Ads, LinkedIn Ads, Performance Max, Demand Gen, A/B Testing, Multivariate Testing, CRM, Reporting, Analysis

ASSUMPTION: First Focus' interview process is designed to assess candidates' technical skills, cultural fit, and potential for growth within the organization.

🛠️ Tools & Technologies

• Google Ads
• LinkedIn Ads
• Performance Max
• Demand Gen
• SEO tools (e.g., SEMrush, Ahrefs, Moz)
• CRM systems (e.g., Salesforce, HubSpot, Zoho CRM)
• Marketing automation tools (e.g., Marketo, Pardot, HubSpot)
• Analytics tools (e.g., Google Analytics, Adobe Analytics)

ASSUMPTION: Candidates should have experience with relevant digital marketing tools and platforms, as well as a willingness to learn and adapt to new technologies as needed.

👔 Cultural Fit Considerations

Company Values:

• Flexibility: Enjoy a role that adapts to your lifestyle.
• Impact: Lead transformative marketing initiatives that enhance engagement and growth.
• Supportive Team: Collaborate with a dynamic and encouraging group.
• Career Growth: Develop your skills with the top-rated MSP in Australia.
• Attractive Compensation: Competitive salary package.
• Ongoing Learning: Benefit from 10 paid days of training leave annually.

Work Style:

• Collaborative: First Focus encourages teamwork and open communication.
• Data-driven: The company values evidence-based decision making and continuous improvement.
• Adaptable: Candidates should be comfortable working in a dynamic, fast-paced environment and adapting to change.

Self-Assessment Questions:

• How do you embody First Focus' values in your daily work?
• Describe a time when you had to adapt to a significant change in your role or work environment.
• How do you approach continuous learning and professional development?

ASSUMPTION: Candidates who align with First Focus' values and work style will be more likely to succeed in the role and contribute to the company's ongoing success.

⚠️ Potential Challenges

• The role requires managing multiple campaigns and projects simultaneously, which can be challenging for some candidates.
• The IT services industry is highly competitive, and candidates may face stiff competition for top talent.
• Candidates may need to adapt to a fast-paced, dynamic work environment with shifting priorities.
• First Focus' commitment to ongoing learning and professional development may require candidates to step outside their comfort zones and acquire new skills.

ASSUMPTION: Candidates who are proactive, adaptable, and committed to continuous learning will be better equipped to overcome these challenges and succeed in the role.

📈 Similar Roles Comparison

• This role differs from related positions in that it requires a strong focus on paid advertising, with a particular emphasis on LinkedIn and Google Ads, including Performance Max and Demand Gen campaigns.
• In the IT services industry, digital marketing roles often require a deep understanding of the target audience and market trends, as well as the ability to adapt to a dynamic and competitive environment.
• Career paths within First Focus may include progression to roles such as Marketing Manager, Head of Marketing, or other senior leadership positions within the company or the broader IT services industry.

ASSUMPTION: Candidates should research similar roles and industry trends to better understand the unique aspects of this position and how it fits into their long-term career goals.

📝 Sample Projects

• Developing and executing a targeted LinkedIn Ads campaign to generate leads for a specific product or service offering.
• Optimizing a website's on-page SEO to improve organic search rankings and drive more targeted traffic.
• Conducting A/B testing on a Google Ads campaign to improve click-through rates and conversion rates.

ASSUMPTION: Candidates should be prepared to discuss their approach to digital marketing, SEO, and lead generation strategies, as well as their experience with relevant tools and platforms.

❓ Key Questions to Ask During Interview

• Can you describe the team structure and how this role fits into the broader marketing strategy?
• How does First Focus support the professional development and growth of its employees?
• What are the key priorities for this role in the first 90 days?
• How does First Focus measure the success of its digital marketing campaigns, and what are the key performance indicators (KPIs) for this role?
• What is the company's approach to work-life balance and flexible work arrangements?

ASSUMPTION: Candidates should prepare thoughtful questions that demonstrate their interest in the role and commitment to First Focus' mission and values.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the First Focus careers page.
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role, using the ATS keywords provided.
• Prepare for your interview by researching First Focus' values, mission, and industry trends, as well as practicing your responses to common interview questions.
• Follow up with the hiring manager or HR representative within one week of submitting your application to express your interest and reiterate your qualifications for the role.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.