📌 Core Information
🔹 Job Title: Senior Digital Marketing Specialist
🔹 Company: Shriners Children’s
🔹 Location: Remote
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: July 7, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: Hybrid (Remote with periodic onsite attendance)
🚀 Job Overview
Key aspects of this role include:
- Supporting and executing digital marketing strategies and campaigns across multiple digital properties
- Collaborating with internal teams and external vendors to enhance digital marketing initiatives
- Improving campaign performance through data-driven decisions and optimization
- Managing and supporting content development for various digital platforms
- Providing training and support to junior team members and other staff
ASSUMPTION: This role requires a high level of collaboration, strong communication skills, and a data-driven mindset to succeed in a dynamic digital marketing environment.
📋 Key Responsibilities
✅ Work closely with stakeholders to align digital marketing strategies with business objectives
✅ Act as a liaison between the marketing department and other internal teams, ensuring clear and effective communication
✅ Collaborate with external vendors and agencies to execute digital marketing initiatives
✅ Manage and support content development for various digital platforms, ensuring content adheres to accuracy, style guidelines, and SEO best practices
✅ Plan, execute, and optimize digital advertising campaigns across platforms such as Google Ads, social media, and display networks
✅ Monitor and analyze campaign performance, making data-driven decisions to improve results
✅ Support the implementation of digital marketing campaigns and cloud-based applications used to achieve various marketing objectives
✅ Oversee the planning, execution, and delivery of digital marketing projects, ensuring they are completed on time and within budget
✅ Collaborate with Social Media Project Manager to develop and execute social media strategies to increase brand awareness, engagement, and conversions
✅ Design and support the execution of email marketing campaigns to nurture leads and drive customer engagement
ASSUMPTION: This role involves a mix of strategic planning, hands-on execution, and data analysis to drive digital marketing success.
🎯 Required Qualifications
Education: Bachelor’s Degree, or equivalent work experience
Experience: 5 years of experience in digital marketing
Required Skills:
- Knowledge of CMS platforms, HTML, and CSS
- Experience with Google Analytics and Google Search Console
- Excellent communication, grammatical, and proofreading skills
- Ability to support digital experience platforms
Preferred Skills:
- Experience with email marketing
- Sitecore and/or WordPress CMS
- Salesforce Marketing Cloud
- Qualtrics, Formstack, and Jotform
- Webhooks and Zapier
- SEO Optimization Tools (BrightEdge preferred)
- Adobe Creative Suite (Photoshop, Illustrator, and Premier)
ASSUMPTION: Candidates with a strong background in digital marketing, experience with relevant tools, and excellent communication skills will thrive in this role.
💰 Compensation & Benefits
Salary Range: $80,000 - $120,000 per year (Based on industry standards for a Senior Digital Marketing Specialist with 5-10 years of experience)
Benefits:
- Medical Coverage
- 403(b) Retirement Saving Plan with matching contributions of up to 6% after one year of service
- Paid Time Off
- Life Insurance
- Short Term and Long-Term Disability
- Flexible Spending Account (FSA) plans and Health Savings Account (HSA) if a High Deductible Health Plan (HDHP) is elected
- Tuition Reimbursement
- Home & Auto, Hospitalization, Critical Illness, Pet Insurance
Working Hours: Full-Time (40 hours per week) with periodic attendance at department meetings, collaborative project meetings, and onsite events as assigned
ASSUMPTION: The salary range is estimated based on industry standards for a Senior Digital Marketing Specialist with 5-10 years of experience. Benefits are subject to change and may vary based on state law.
📌 Applicant Insights
🔍 Company Context
Industry: Shriners Children’s is a non-profit organization focused on providing excellence in patient care, embracing multidisciplinary education, and research with global impact in the pediatric specialty care sector.
Company Size: Shriners Children’s is a mid-sized organization with 201-500 employees, providing a collaborative and engaging work environment.
Founded: 1925, with a rich history of providing compassionate care and innovative treatments to children with orthopedic conditions and other complex medical needs.
Company Description:
- Shriners Children’s is committed to fostering a learning environment that values evidenced-based practice, experience, innovation, and critical thinking.
- The organization respects, supports, and values each other, named as the 2025 best mid-sized employer by Forbes.
- Shriners Children’s offers a comprehensive benefits package, including medical coverage on the first day of employment and a 403(b) Retirement Saving Plan with matching contributions.
Company Specialties:
- Osteogenesis imperfecta (brittle bone disease)
- Metabolic bone disease
- Skeletal growth abnormalities and Congenital anomalies of the musculoskeletal system
- Spina bifida and other spinal malformations
Company Website: https://www.shrinerschildrens.org
ASSUMPTION: Shriners Children’s is dedicated to providing high-quality care and support to children and their families, with a strong focus on collaboration and continuous improvement.
📊 Role Analysis
Career Level: This role is a senior-level position, requiring a high level of expertise and experience in digital marketing.
Reporting Structure: The Senior Digital Marketing Specialist will report directly to the Digital Marketing Director and work closely with the Web Projects Manager and Web Content Coordinator.
Work Arrangement: This is a hybrid remote position, requiring periodic attendance at department meetings, collaborative project meetings, and onsite events as assigned.
Growth Opportunities:
- Potential to mentor and train junior team members, fostering professional development
- Opportunity to work on diverse digital marketing projects, expanding skillset and expertise
- Possibility to advance within the marketing department or explore other roles within the organization
ASSUMPTION: This role offers opportunities for professional growth and development, with a focus on collaboration and continuous learning.
🌍 Location & Work Environment
Office Type: Remote with periodic onsite attendance
Office Location(s): Shriners Children’s has locations across the United States and Canada, with the option to work remotely from any of these locations.
Geographic Context:
- Shriners Children’s serves patients from across the United States, Canada, and around the world, providing a diverse and global perspective in the workplace.
- The organization has a strong presence in the United States, with multiple locations across the country.
- Shriners Children’s offers the opportunity to work remotely, providing flexibility and the ability to work from various locations.
Work Schedule: Full-Time (40 hours per week) with flexible hours and the ability to work remotely, providing a good work-life balance.
ASSUMPTION: Working remotely for Shriners Children’s offers the opportunity to balance work and personal responsibilities while collaborating with a diverse and global team.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the hiring manager
- In-person or virtual interview with the Digital Marketing Director and other team members
- Background check and reference check
- Job offer and onboarding
Key Assessment Areas:
- Digital marketing expertise and experience
- Communication and collaboration skills
- Data-driven decision-making and analytical skills
- Cultural fit and alignment with company values
Application Tips:
- Tailor your resume and cover letter to highlight your digital marketing experience and relevant skills
- Demonstrate your understanding of the role and how your background aligns with the required qualifications
- Showcase your ability to work collaboratively and drive results in a dynamic digital marketing environment
ATS Keywords: Digital Marketing, CMS, Google Analytics, SEO, Email Marketing, Adobe Creative Suite, Project Management, Collaboration, Communication, Data Analysis
ASSUMPTION: The application process for this role is designed to assess candidates’ digital marketing expertise, communication skills, and cultural fit within the organization.
🛠️ Tools & Technologies
- CMS platforms (Sitecore, WordPress)
- Google Analytics, Google Search Console
- SEO Optimization Tools (BrightEdge)
- Adobe Creative Suite (Photoshop, Illustrator, Premier)
- Salesforce Marketing Cloud
- Qualtrics, Formstack, Jotform
- Webhooks, Zapier
ASSUMPTION: Familiarity with these tools and technologies is essential for success in this role, with opportunities to learn and expand skills as needed.
👔 Cultural Fit Considerations
Company Values:
- Compassion: Providing exceptional care and support to children and their families
- Integrity: Upholding ethical standards and acting with honesty and transparency
- Accountability: Taking responsibility for one’s actions and delivering on commitments
- Resilience: Demonstrating adaptability and perseverance in the face of challenges
Work Style:
- Collaborative: Working closely with internal teams and external vendors to achieve common goals
- Data-driven: Making informed decisions based on data and analytics
- Innovative: Continuously seeking new and better ways to approach digital marketing challenges
Self-Assessment Questions:
- How do you demonstrate compassion in your digital marketing strategies?
- Can you provide an example of a time when you held yourself accountable for a digital marketing project, and what was the outcome?
- How do you stay up-to-date with the latest digital marketing trends and tools?
ASSUMPTION: Candidates who align with Shriners Children’s values and work style will be most successful in this role.
⚠️ Potential Challenges
- Managing multiple digital marketing projects and campaigns simultaneously
- Keeping up with the latest digital marketing trends and tools
- Collaborating effectively with internal teams and external vendors
- Working remotely and balancing personal responsibilities with professional commitments
ASSUMPTION: These challenges can be overcome with strong organizational skills, effective communication, and a commitment to continuous learning and improvement.
📈 Similar Roles Comparison
- Unlike other digital marketing roles, this position focuses on supporting philanthropic campaigns, patient acquisition, healthcare provider education, and Shriners International member recruitment through digital channels
- Shriners Children’s is a non-profit organization, offering a unique opportunity to apply digital marketing skills to make a positive impact on children’s lives
- This role offers a blend of strategic planning, hands-on execution, and data analysis, providing a well-rounded digital marketing experience
ASSUMPTION: This role offers a unique blend of digital marketing experience, with a focus on making a positive impact on children’s lives through digital channels.
📝 Sample Projects
- Developing and executing a digital advertising campaign to raise awareness and funds for a specific philanthropic initiative
- Creating and optimizing landing pages to improve conversion rates for patient acquisition and healthcare provider education campaigns
- Analyzing email marketing campaign performance and optimizing open and click-through rates to improve customer engagement
ASSUMPTION: These sample projects demonstrate the range of digital marketing responsibilities and the opportunity to make a tangible impact on the organization’s goals.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and how this role fits within the digital marketing department?
- How does Shriners Children’s approach data-driven decision-making in digital marketing strategies?
- What opportunities are there for professional growth and development within the marketing department?
- How does Shriners Children’s support work-life balance for remote employees?
- Can you provide an example of a successful digital marketing campaign and the role this position played in its execution?
ASSUMPTION: Asking these questions will help candidates better understand the role, the team, and the organization, enabling them to make an informed decision about their fit within the company.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your digital marketing experience and relevant skills
- Prepare examples of your digital marketing work, including campaigns, projects, and data-driven results
- Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
