📌 Core Information
🔹 Job Title: Senior Digital Marketing Specialist
🔹 Company: Rubrik
🔹 Location: Bengaluru, Karnataka (Hybrid)
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: 2025-07-28
🔹 Experience Level: 5-10 years
🔹 Remote Status: Hybrid (2 PM - 11 PM IST)
🚀 Job Overview
Key aspects of this role include:
- Managing and optimizing paid media campaigns across various digital channels
- Analyzing campaign performance metrics to provide data-driven recommendations
- Collaborating with the US-based paid media team to align goals and support strategic initiatives
- Working in a fast-paced environment with a strong sense of accountability
- Excelling in a role that requires excellent communication and collaboration skills
ASSUMPTION: This role involves a high degree of cross-functional collaboration and requires strong communication skills to work effectively with various teams.
📋 Key Responsibilities
✅ Set-up, execute, and optimize paid media campaigns across various digital channels, including search, display, and social platforms
✅ Analyze campaign performance metrics, identify trends, and provide data-driven recommendations for optimization
✅ Assist in campaign setup, audience segmentation, and bid management to drive efficiency and improve ROI
✅ Conduct A/B tests to refine ad creatives, targeting strategies, and messaging for maximum impact
✅ Manage budgets effectively, implementing bidding strategies that maximize return on investment
✅ Support search engine marketing (SEM) initiatives while ensuring alignment with organic search (SEO) efforts
✅ Execute and manage paid social media campaigns across platforms like LinkedIn, Facebook, and Reddit
✅ Work closely with marketing operations team to support lead routing production, including setting up lead routing/syncing, lead flow investigation, vendor onboarding, and system troubleshooting
✅ Ensure all necessary assets, including ad creatives and copy, are received in a timely manner for campaign launches and coordinate with relevant teams to maintain campaign schedules and deadlines
✅ Identify opportunities to streamline manual tasks and improve workflow efficiency
✅ Serve as a subject matter expert and consultant to the broader marketing organization, providing guidance on campaign strategy, planning, and execution
ASSUMPTION: This role requires a high level of technical proficiency in paid media platforms and a strong understanding of data analysis to optimize campaign performance.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: 5+ years of experience in paid media and digital advertising
Required Skills:
- Proven expertise in Google Ads, Meta Ads, LinkedIn Ads, and other paid media platforms
- Strong proficiency in campaign performance analysis, data interpretation, and reporting
- Experience with analytics and other revtech tools such as Adobe Analytics, Tableau, Salesforce CRM, Marketo, and other platforms
- Strong understanding of bidding strategies, audience targeting, and conversion tracking
- Familiarity with SEO best practices and their integration with SEM strategies
- Experience with A/B testing methodologies and optimization techniques
- Ability to work in a fast-paced environment with a strong sense of accountability
- Excellent communication and collaboration skills to work effectively with cross-functional teams
- Proficiency in project management tools like Asana
Preferred Skills:
- Experience with automation and process improvement
- Fluency in multiple languages
ASSUMPTION: While not explicitly stated, a strong understanding of the tech industry and its trends would be beneficial for this role.
💰 Compensation & Benefits
Salary Range: INR 15-20 LPA (Estimated based on industry standards for a Senior Digital Marketing Specialist in Bengaluru)
Benefits:
- Health, dental, and vision insurance
- 401(k) matching
- Paid time off and holidays
- Employee stock purchase plan
- Professional development opportunities
Working Hours: 2 PM - 11 PM IST (Hybrid)
ASSUMPTION: The salary range provided is an estimate based on industry standards for a Senior Digital Marketing Specialist in Bengaluru. Actual compensation may vary based on experience and performance.
📌 Applicant Insights
🔍 Company Context
Industry: Software Development
Company Size: 1,001-5,000 employees (Mid-size)
Founded: 2014 (Headquarters: Palo Alto, California)
Company Description:
- Rubrik is a public company focused on securing the world's data
- They offer Zero Trust Data Security™ to help organizations achieve business resilience against cyberattacks, malicious insiders, and operational disruptions
- Rubrik Security Cloud, powered by machine learning, secures data across enterprise, cloud, and SaaS applications
Company Specialties:
- Ransomware Recovery
- Cloud Data Management
- Cyber Resiliency Solutions
- Backup and Recovery
- Ransomware Detection
Company Website: Rubrik.com
ASSUMPTION: Rubrik is a well-established company in the software development industry, with a strong focus on data security and business resilience.
📊 Role Analysis
Career Level: Senior
Reporting Structure: This role reports directly to the US-based paid media team
Work Arrangement: Hybrid (2 PM - 11 PM IST)
Growth Opportunities:
- Potential career growth into management or specialist roles within the marketing department
- Opportunities to work on high-impact campaigns and contribute to the company's success
- Chance to gain experience working with a global team and collaborating with cross-functional departments
ASSUMPTION: This role offers significant growth opportunities for the right candidate, with the potential to make a real impact on the company's marketing efforts.
🌍 Location & Work Environment
Office Type: Hybrid (2 PM - 11 PM IST)
Office Location(s): 3495 Deer Creek Rd, Suite 200, Palo Alto, California 94304, US; 2803 Slater Rd, Morrisville, North Carolina 27560, US; 515 Congress Ave, Austin, Texas 78701, US; 11921 Freedom Dr, Suite 700, Reston, Virginia 20190, US; 20 St Dunstan's Hill, Suite 314, London, England EC3R 8HL, GB; Kaverappa Lyout Road, Building 9, 7th Floor, Cessna Business Park, Bengaluru East, Karnataka 560103, IN
Geographic Context:
- Bengaluru is the capital of the Indian state of Karnataka and the third most populous city in India
- The city is known for its vibrant tech industry and is home to many multinational corporations
- The cost of living in Bengaluru is generally lower than in other major Indian cities like Mumbai or Delhi
Work Schedule: 2 PM - 11 PM IST (Hybrid)
ASSUMPTION: The hybrid work arrangement allows for a good work-life balance, with the flexibility to work from home and the office as needed.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening with the HR team
- Technical assessment or case study
- Final round interview with the hiring manager and team members
Key Assessment Areas:
- Technical proficiency in paid media platforms and data analysis
- Communication and collaboration skills
- Problem-solving abilities and strategic thinking
- Cultural fit and alignment with Rubrik's values
Application Tips:
- Highlight relevant experience and achievements in paid media and digital advertising
- Demonstrate a strong understanding of data analysis and optimization techniques
- Tailor your resume and cover letter to emphasize your fit for the role and the company's mission
- Prepare for behavioral and situational interview questions that focus on your problem-solving skills and strategic thinking
ATS Keywords: Paid Media, Digital Advertising, Campaign Management, Data Analysis, SEO, SEM, A/B Testing, Social Media Advertising, Project Management, Collaboration, Communication, Budget Management, Bidding Strategies, Audience Targeting, Analytics, Revtech Tools
ASSUMPION: The interview process for this role is likely to be competitive, with a strong focus on technical proficiency and cultural fit.
🛠️ Tools & Technologies
- Google Ads
- Meta Ads
- LinkedIn Ads
- Adobe Analytics
- Tableau
- Salesforce CRM
- Marketo
- Asana
ASSUMPTION: Proficiency in these tools and platforms is essential for success in this role.
👔 Cultural Fit Considerations
Company Values:
- Customer Obsessed
- Innovative
- Integrity
- One Rubrik
- Resilient
Work Style:
- Collaborative and team-oriented
- Data-driven and analytical
- Adaptable and resilient
- Results-focused and accountable
Self-Assessment Questions:
- Do you thrive in a fast-paced, collaborative environment?
- Are you comfortable working with data and using it to drive decision-making?
- Do you have a strong sense of accountability and a results-driven approach to your work?
ASSUMPTION: Rubrik values a strong cultural fit, with an emphasis on collaboration, innovation, and customer obsession.
⚠️ Potential Challenges
- Working in a fast-paced environment may be challenging for those who prefer a more structured or predictable work environment
- Collaborating with a US-based team may require adjustments to communication styles and time zones
- Managing a hybrid work arrangement may present unique challenges in terms of work-life balance and productivity
- Keeping up with the latest trends and best practices in paid media and digital advertising may require continuous learning and adaptation
ASSUMPTION: These challenges can be overcome with strong communication, adaptability, and a commitment to continuous learning.
📈 Similar Roles Comparison
- Unlike other marketing roles, this position requires a strong technical proficiency in paid media platforms and data analysis
- Rubrik's focus on data security and business resilience sets it apart from other companies in the software development industry
- This role offers significant growth opportunities and the chance to work on high-impact campaigns
ASSUMPTION: This role is unique in its focus on paid media and data analysis, with a strong emphasis on technical proficiency and strategic thinking.
📝 Sample Projects
- Developing and executing a paid media campaign to drive brand awareness and generate leads for a new product launch
- Analyzing campaign performance data to optimize targeting strategies and improve ROI for an existing campaign
- Collaborating with the marketing operations team to streamline lead routing production and improve lead flow investigation
ASSUMPTION: These sample projects demonstrate the range of responsibilities and the level of technical proficiency required for this role.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and how this role fits into the broader marketing organization?
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does Rubrik support the professional development and growth of its employees?
- What are the biggest challenges facing the paid media team, and how can this role help address them?
- How does Rubrik foster a culture of innovation and collaboration, and what opportunities are there for me to contribute to this?
ASSUMPTION: Asking these questions demonstrates your interest in the role and your commitment to understanding the company's culture and priorities.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and achievements in paid media and digital advertising
- Prepare for behavioral and situational interview questions that focus on your problem-solving skills and strategic thinking
- Research Rubrik's mission, values, and company culture to demonstrate your fit for the role and the organization
- Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
