📌 Core Information
🔹 Job Title: Senior Digital Marketing Specialist
🔹 Company: World Kinect
🔹 Location: Miami, Florida, United States
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: April 10, 2025
🔹 Experience Level: Mid-Senior level (5-10 years)
🔹 Remote Status: Remote (Webster, NY)
🚀 Job Overview
Key aspects of this role include:
- Managing and optimizing marketing automation platform (HubSpot)
- Overseeing website content updates using Drupal and WordPress
- Collaborating with cross-functional teams to drive digital marketing success
- Developing and executing lead nurturing strategies
- Analyzing campaign performance and making data-driven decisions
ASSUMPTION: This role requires a strategic thinker with a strong technical background in digital marketing, as well as excellent project management and communication skills.
📋 Key Responsibilities
✅ Manage and optimize marketing automation platform (HubSpot) to ensure optimal efficiency and results
✅ Utilize HubSpot to develop, implement, and optimize marketing campaigns
✅ Create and analyze multi-touch reports and dashboards in HubSpot to measure campaign performance and build actionable improvements based on reporting
✅ Develop and execute lead nurturing strategies to drive conversions
✅ Optimize workflows to enhance productivity, creating a seamless and efficient operational environment
✅ Tailor HubSpot landing pages for optimal impact
✅ Integrate HubSpot with various platforms to streamline marketing efforts
✅ Optimize email content, layout, and send times for maximum engagement
✅ Conduct A/B testing on subject lines, CTAs, and other elements to improve performance
✅ Oversee email marketing campaigns, including design, content, and performance analysis
✅ Edit and manage front-end web page content using Drupal and WordPress
✅ Create and maintain web page templates to ensure a consistent and engaging user experience
✅ Collaborate with the digital marketing team to implement new features and functionalities
✅ Maintain the content accuracy of the company’s websites by gathering and documenting requirements, partnering with subject matter expert teams, and ensuring consistency and approval
✅ Establish strong relationships across marketing and develop an understanding of client needs, the consumer experience, marketing strategy, and operational capabilities
✅ Work closely with departments to determine and fulfill marketing automation needs
✅ Provide training and support to team members on HubSpot and Drupal best practices
✅ Communicate campaign results and insights to stakeholders
✅ Assist with writing, proofreading, and editing digital content, brochures, proposals, speeches, news articles, press releases, and other sales and promotional materials
ASSUMPTION: This role requires a high level of technical proficiency in HubSpot and Drupal, as well as strong analytical and communication skills.
🎯 Required Qualifications
Education: Bachelor’s degree in marketing, Communications, or a related field
Experience: 5+ years of digital marketing experience, focusing on HubSpot and Drupal
Required Skills:
- Expert proficiency in HubSpot, Drupal, Adobe Creative Suite, Canva, and MS Office
- Proficient in SEO, SEM, and PPC (a plus)
- Knowledge of HTML, CSS, and JavaScript
- Strong analytical skills, the ability to interpret data to drive decision-making, and commitment to measuring effectiveness
- Excellent verbal and written communication and collaboration skills. Copy and proofing experience are a plus
- Ability to manage multiple projects, meet deadlines in a fast-paced environment, and be responsive to change
- Excellent time management and organizational skills
- Self-motivated with the ability to take on challenges and be responsive to change
- Strong attention to detail with ability to work under pressure and deadlines
- Demonstrated success working in team environments
- Ability to partner with other departments and interact effectively with employees at all levels of the organization
- A strong desire to master the marketing craft
Preferred Skills:
- HubSpot and/or Drupal certification
ASSUMPTION: Candidates should have a proven track record of developing and executing successful digital marketing campaigns, as well as a strong understanding of digital marketing trends.
💰 Compensation & Benefits
Salary Range: $90,000 - $120,000 per year (based on experience and industry standards for a Senior Digital Marketing Specialist in Miami, FL)
Benefits:
- Health, dental, and vision insurance
- 401(k) plan with company match
- Paid time off (vacation, sick, and holidays)
- Employee assistance program
- Tuition reimbursement
- Professional development opportunities
Working Hours: Full-time (40 hours per week), with flexible hours and remote work options
ASSUMPTION: The salary range provided is an estimate based on industry standards for a Senior Digital Marketing Specialist in the Miami, FL area. Actual compensation may vary based on experience and performance.
📌 Applicant Insights
🔍 Company Context
Industry: World Kinect is a leading global energy management company, offering a broad suite of solutions across the energy product spectrum. They provide energy and fuel offerings to customers in the transportation sector, as well as advisory services, sustainability and renewable energy solutions, and supply fulfillment for natural gas and power.
Company Size: World Kinect has approximately 5,000 employees worldwide, providing a large and diverse work environment.
Founded: World Kinect was founded in 1985 and is headquartered in Miami, Florida.
Company Description:
- World Kinect is committed to advancing the energy transition to lower carbon alternatives through expanding its portfolio of energy solutions and providing customers with greater access to sustainably sourced energy
- The company offers a high-performance culture where innovative thinking, collaboration, and efficient execution are highly valued
- World Kinect promotes an environment where individuals can thrive in an entrepreneurial and culturally-diverse environment
Company Specialties:
- Energy Management
- Energy Consulting
- Sustainability
- Carbon Management
- Price Risk Management
- Energy Procurement
- Natural Gas
- Electricity
- Biogas
- LNG
- Natural Gas Procurement
- Electricity Procurement
- Invoice Processing
- Budgeting
- Reporting
- Infrastructure
- Hedging
- Energy Supply
- Solar
- Wind
- Carbon Offsetting
- Carbon Compliance
- Fuel
- Jet Fuel
- SAF
- Lubricants
- Onsite Fuel Supply
- Emergency Fuel Planning
- Price Risk Management
- Fuel Logistics
- Marine Fuel
- Bunkering
- Fuel Management
- and Transport + Delivery
Company Website: http://corp.worldkinect.com
ASSUMPTION: World Kinect's focus on sustainability and renewable energy solutions provides opportunities for candidates interested in driving change in the energy industry.
📊 Role Analysis
Career Level: Senior level, with the opportunity to grow and take on more responsibilities within the marketing team
Reporting Structure: This role reports directly to the Marketing Director and collaborates with various departments, including sales, product, and IT
Work Arrangement: This role is remote, with occasional travel required (less than 25%)
Growth Opportunities:
- Advancement within the marketing team, such as a Marketing Manager or Director role
- Expansion into other areas of the business, such as energy consulting or sustainability
- Professional development opportunities, such as training and certifications
ASSUMPTION: This role offers significant growth potential for candidates looking to advance their careers in digital marketing or the energy industry.
🌍 Location & Work Environment
Office Type: Remote (with occasional travel)
Office Location(s): Webster, NY
Geographic Context:
- Miami, FL: Warm, subtropical climate with mild winters and hot, humid summers
- Webster, NY: Humid continental climate with warm, humid summers and cold, snowy winters
- World Kinect's global presence offers opportunities for international travel and collaboration
Work Schedule: Full-time (40 hours per week), with flexible hours and remote work options
ASSUMPTION: The remote work arrangement provides flexibility and work-life balance, while occasional travel offers opportunities for international exposure and collaboration.
💼 Interview & Application Insights
Typical Process:
- Phone or video screen with the HR department
- Technical assessment or case study
- On-site or virtual interview with the hiring manager and team members
- Final interview with the Marketing Director
Key Assessment Areas:
- Technical proficiency in HubSpot and Drupal
- Analytical and problem-solving skills
- Communication and collaboration skills
- Cultural fit and alignment with World Kinect's values
Application Tips:
- Highlight relevant experience and achievements in digital marketing, with a focus on HubSpot and Drupal
- Tailor your resume and cover letter to emphasize your fit for this role and World Kinect's company culture
- Prepare for behavioral and situational interview questions that assess your problem-solving skills and cultural fit
ATS Keywords: HubSpot, Drupal, Marketing Automation, Digital Marketing, SEO, SEM, PPC, HTML, CSS, JavaScript, Adobe Creative Suite, Canva, MS Office, Analytical Skills, Project Management, Communication Skills, Collaboration Skills, Time Management
ASSUMPTION: World Kinect's interview process is designed to assess candidates' technical proficiency, analytical skills, and cultural fit, with a focus on finding the best fit for the role and the company.
🛠️ Tools & Technologies
- HubSpot
- Drupal
- WordPress
- Adobe Creative Suite
- Canva
- MS Office
- HTML, CSS, JavaScript
ASSUMPTION: This role requires proficiency in HubSpot, Drupal, and other relevant marketing and design tools, as well as a strong understanding of digital marketing trends and best practices.
👔 Cultural Fit Considerations
Company Values:
- Integrity: Upholding the highest ethical standards and acting with honesty and transparency
- Collaboration: Working together to achieve common goals and driving success through teamwork
- Innovation: Embracing change and continuously seeking new and better ways to deliver results
- Excellence: Striving for the highest standards in all aspects of our work and continuously improving our performance
- Sustainability: Committed to driving positive change in the energy industry and promoting a sustainable future
Work Style:
- Fast-paced and dynamic work environment
- Collaborative and team-oriented culture
- Focus on results and driving business impact
- Opportunities for professional growth and development
Self-Assessment Questions:
- How do you align with World Kinect's values, particularly our commitment to sustainability and innovation?
- Describe a time when you had to manage multiple projects and meet tight deadlines. How did you prioritize your workload and ensure success?
- How do you approach continuous learning and staying up-to-date with digital marketing trends and best practices?
ASSUMPTION: World Kinect's company culture values integrity, collaboration, innovation, excellence, and sustainability. Candidates should be able to demonstrate alignment with these values and a strong fit with the company's work style.
⚠️ Potential Challenges
- Managing multiple projects and deadlines in a fast-paced environment
- Keeping up with the latest digital marketing trends and tools
- Occasional travel requirements
- Working remotely and maintaining productivity in a virtual environment
ASSUMPTION: This role presents unique challenges that require strong time management, organizational skills, and adaptability to a remote work environment.
📈 Similar Roles Comparison
- Compared to other Senior Digital Marketing Specialist roles, this position offers a unique opportunity to work in the energy industry and drive sustainability initiatives
- World Kinect's global presence provides opportunities for international travel and collaboration, as well as exposure to diverse markets and cultures
- This role offers significant growth potential for candidates looking to advance their careers in digital marketing or the energy industry
ASSUMPTION: This role offers unique advantages and challenges compared to similar positions in the digital marketing field, with a focus on sustainability and international exposure.
📝 Sample Projects
- Developing and executing a multi-channel marketing campaign to promote World Kinect's sustainability initiatives
- Optimizing HubSpot workflows to improve productivity and efficiency in the marketing department
- Managing a website content update project to ensure accurate and engaging information for customers and stakeholders
ASSUMPTION: These sample projects provide insight into the types of initiatives and responsibilities associated with this role, with a focus on driving results and improving processes.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and dynamics within the marketing department?
- How does World Kinect support the professional development and growth of its employees?
- What are the key priorities for this role in the first 90 days?
- How does World Kinect measure the success of its digital marketing campaigns, and what are the key performance indicators (KPIs) for this role?
- What are the opportunities for collaboration and integration with other departments, such as sales, product, and IT?
ASSUMPTION: These key questions help candidates gain a deeper understanding of the role, the team, and the company, as well as assess their fit and potential for success.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and achievements in digital marketing, with a focus on HubSpot and Drupal
- Prepare for behavioral and situational interview questions that assess your problem-solving skills and cultural fit
- Research World Kinect's company culture and values to demonstrate your alignment and enthusiasm for the role
- Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
