📌 Core Information
🔹 Job Title: Senior Digital Marketing Specialist
🔹 Company: BeMo Academic Consulting
🔹 Location: Remote (United States)
🔹 Job Type: Full-time
🔹 Category: Marketing
🔹 Date Posted: June 26, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: Remote (Solely)
🚀 Job Overview
Key aspects of this role include:
- Setting up ads across various platforms (Facebook, Instagram, TikTok, YouTube, Search, Pmax, and Display)
- Landing page and email setup
- Rapid campaign launches
- Project management and team collaboration
ASSUMPTION: This role requires a high level of technical proficiency in digital marketing and ad setup, as well as strong project management skills to manage multiple priorities and teams effectively in a remote work environment.
📋 Key Responsibilities
✅ Set up ads across various platforms (Facebook, Instagram, TikTok, YouTube, Search, Pmax, and Display)
✅ Set up landing pages and emails
✅ Launch campaigns rapidly and flawlessly
✅ Ensure weekly sprints, tasks, and KPIs are consistently met
✅ Collaborate with the marketing team to optimize ads and landing pages
ASSUMPTION: This role requires a strong understanding of digital marketing trends and best practices, as well as the ability to work independently and manage multiple projects simultaneously.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)
Experience: Minimum of 5 years of proven social media and search ad setup experience
Experience: Minimum of 5 years of proven landing page setup experience
Experience: Minimum of 5 years of proven email marketing setup experience
Required Skills:
- Proven ability to manage complex projects, multiple priorities, and teams effectively in a remote work environment
- Strong analytical and problem-solving skills
- Excellent communication and collaboration skills
- Familiarity with marketing automation tools and CRM software
Preferred Skills:
- Experience with Google Ads and Facebook Ads Manager
- Fluency in additional languages
ASSUMPTION: While not explicitly stated, proficiency in relevant marketing software and tools is likely required for this role.
💰 Compensation & Benefits
Salary Range: $80,000 - $120,000 per year (Based on industry standards for a Senior Digital Marketing Specialist with 5-10 years of experience)
Benefits:
- Competitive pay (Base + Bonus)
- Comprehensive health, dental, and disability insurance benefits
- Generous self-directed vacation policy
- $1,000 yearly professional development fund
- Bi-annual team dinners and fun events
- Opportunity for growth, independent project development, and career advancement
Working Hours: Full-time (40 hours per week, with flexibility for evenings and weekends as needed)
ASSUMPTION: The salary range provided is an estimate based on industry standards for a Senior Digital Marketing Specialist with 5-10 years of experience. Actual compensation may vary based on factors such as location and individual performance.
📌 Applicant Insights
🔍 Company Context
Industry: BeMo Academic Consulting operates in the Higher Education industry, focusing on university admissions consulting and related services.
Company Size: BeMo Academic Consulting has 51-200 employees, providing a mid-sized company environment with opportunities for growth and career advancement.
Founded: BeMo Academic Consulting was founded in 2013, with a history of helping students navigate the admissions process and achieve their academic and career goals.
Company Description:
- BeMo strives to be the catalyst that helps students seize their future by providing guidance and support throughout the admissions process
- The company offers a range of services, including university admissions consulting, financial application support, tutoring, test prep, and marketing for universities and colleges
- BeMo is committed to making admissions fair and accessible through its paid mentorship programs, free resources, and advocacy for access to education
Company Specialties:
- University Admissions Consulting
- Financial Application Support
- Tutoring
- Test Prep
- Marketing for Universities & Colleges
- Post-Graduate Admissions Consulting
- Research Supervision & Advising
- Extracurricular Advising
- Medical School Admissions Consulting
- MBA Admissions Consulting
- Dental School Admissions Consulting
- Graduate School Admissions Consulting
- Law School Admissions Consulting
- Admissions Screening for Universities & Colleges
Company Website: https://bemoacademicconsulting.com
ASSUMPTION: BeMo Academic Consulting is a mission-driven company focused on empowering students and making admissions fair and accessible. This focus is likely to influence the company culture and work environment.
📊 Role Analysis
Career Level: Senior-level position with opportunities for growth and career advancement
Reporting Structure: This role reports directly to the Director of Marketing and collaborates closely with the Manager of Marketing
Work Arrangement: Remote work solely, with flexibility for evenings and weekends as needed
Growth Opportunities:
- Independent project development
- Career advancement within the marketing department or the company
- Opportunities to make a significant impact on the company's marketing efforts and student success
ASSUMPTION: This role offers significant growth opportunities for the right candidate, with the potential to take on more responsibilities and advance their career within the company.
🌍 Location & Work Environment
Office Type: Remote work environment
Office Location(s): Not applicable (Remote work)
Geographic Context:
- The United States has a diverse range of educational institutions and admission processes, requiring a strong understanding of the local market and trends
- Remote work allows for flexibility and the ability to work from various locations within the United States
- The United States has a competitive job market for digital marketing professionals, with opportunities for career growth and advancement
Work Schedule: Full-time (40 hours per week), with flexibility for evenings and weekends as needed
ASSUMPTION: Working remotely for a company based in the United States may require flexibility with working hours to accommodate time zone differences and collaborate effectively with the team.
💼 Interview & Application Insights
Typical Process:
- Application review
- Skills assessment test
- Virtual or phone interview
- Face-to-face interview with select members of the team via video conference
- Reference calls
Key Assessment Areas:
- Technical proficiency in digital marketing and ad setup
- Project management and team collaboration skills
- Problem-solving and analytical skills
- Communication and collaboration skills
Application Tips:
- Highlight relevant experience and achievements in digital marketing and ad setup
- Demonstrate strong project management and team collaboration skills
- Showcase a deep understanding of the higher education industry and admissions process
- Tailor your resume and cover letter to emphasize your fit for the role and the company's mission
ATS Keywords: Digital Marketing, Social Media Advertising, Landing Page Setup, Email Marketing, Ad Optimization, Project Management, Remote Work, Results-Driven
ASSUMPTION: BeMo Academic Consulting is likely to use an Applicant Tracking System (ATS) to screen resumes, so including relevant keywords from the job description can help improve the chances of being selected for an interview.
🛠️ Tools & Technologies
- Marketing automation tools (e.g., HubSpot, Marketo)
- CRM software (e.g., Salesforce, HubSpot CRM)
- Google Ads and Facebook Ads Manager
- Project management software (e.g., Asana, Trello)
ASSUMPTION: Familiarity with relevant marketing software and tools is likely required for this role, as well as proficiency in project management software for remote team collaboration.
👔 Cultural Fit Considerations
Company Values:
- Results/week, not hours/week
- Act in BeMo’s best interest
- Obsess over students
Work Style:
- Results-driven and focused on outcomes, not effort or intentions
- Flexible and adaptable, with the ability to work evenings and weekends as needed
- Strong project management and team collaboration skills
Self-Assessment Questions:
- Do you thrive in a results-oriented culture focused on outcomes, not effort or intentions?
- Are you comfortable working flexible hours, including evenings and weekends, as needed?
- Do you have strong project management and team collaboration skills, with the ability to manage complex projects and priorities in a remote work environment?
ASSUMPTION: BeMo Academic Consulting values a results-driven, flexible, and adaptable work style, with a strong focus on project management and team collaboration skills. Candidates who align with these values and work styles are likely to be a strong fit for the company.
⚠️ Potential Challenges
- Managing complex projects and multiple priorities in a remote work environment
- Working flexible hours, including evenings and weekends, as needed
- Keeping up with the latest digital marketing trends and best practices
- Collaborating effectively with a remote team and stakeholders
ASSUMPTION: While this role offers significant growth opportunities and a flexible work environment, it also presents challenges that require strong project management, communication, and adaptability skills.
📈 Similar Roles Comparison
- This role is similar to a Senior Digital Marketing Manager or Senior Marketing Specialist position in other companies, with a focus on ad setup, landing page optimization, and email marketing
- However, this role is unique in its focus on the higher education industry and admissions process, requiring a strong understanding of the local market and trends
- Career progression in this role may lead to opportunities in marketing management, marketing strategy, or other senior-level marketing positions within the company
ASSUMPTION: While this role shares similarities with other senior-level marketing positions, its unique focus on the higher education industry and admissions process sets it apart and offers opportunities for career growth and advancement within the company.
📝 Sample Projects
- Developing and executing a comprehensive digital marketing campaign to increase brand awareness and student enrollment for a specific university program
- Optimizing landing pages and ad creatives to improve conversion rates and reduce cost per acquisition for a targeted marketing campaign
- Collaborating with the marketing team to create and implement a marketing automation strategy to nurture leads and improve the overall student experience
ASSUMPTION: These sample projects illustrate the range of responsibilities and opportunities for this role, with a focus on driving results and improving the overall student experience through effective digital marketing strategies.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and how this role fits within the marketing department?
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does BeMo Academic Consulting support the professional development and growth of its employees?
- What are the key challenges facing the company in the next 1-2 years, and how can this role contribute to addressing them?
- How does BeMo Academic Consulting measure the success of its digital marketing campaigns, and what key performance indicators (KPIs) are most important for this role?
ASSUMPTION: Asking these questions can help candidates better understand the role, the company, and the opportunities for growth and advancement, as well as demonstrate their interest and enthusiasm for the position.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the link
- Tailor your resume and cover letter to emphasize your fit for the role and the company's mission
- Prepare examples of your digital marketing and ad setup experience, as well as any relevant projects or campaigns you've worked on
- Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
