Senior Digital Marketing Specialist

📌 Core Information

🔹 Job Title: Senior Digital Marketing Specialist

🔹 Company: ReSource Pro

🔹 Location: Remote (US only)

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: July 8, 2025

🔹 Experience Level: Mid-Senior Level (2-5 years)

🔹 Remote Status: Remote (US only)

🚀 Job Overview

Key aspects of this role include:

• Driving revenue and qualified leads through strategic digital marketing initiatives.
• Executing digital advertising campaigns across various platforms.
• Managing website development projects and ensuring SEO best practices.
• Analyzing performance data to optimize marketing strategies.
• Collaborating with cross-functional teams to achieve business development and marketing goals.

ASSUMPTION: This role requires a proactive, self-starter with strong interpersonal and communication skills, comfortable working with senior leadership and managing multiple project deadlines under pressure.

📋 Key Responsibilities

✅ Develop and execute digital advertising campaigns across various platforms to target qualified leads, increase traffic, and improve conversion rates.

✅ Manage all website development projects, ensuring timelines are met and best practices for SEO, layout, CTAs, and metadata are implemented in collaboration with content, design, and development teams.

✅ Monitor webpage performance and suggest improvements to enhance site performance, search rank, and domain authority.

✅ Monitor the corporate website for best practices and report on analytics.

✅ Run reports from Google Analytics and Salesforce to identify traffic sources and customer pathways.

✅ Utilize WordPress for content, image, and metadata updates to increase lead visibility.

✅ Manage web tracking systems like Google Analytics and Hotjar to analyze traffic trends.

ASSUMPION: This role requires a strong understanding of marketing campaign elements and brand guidelines, with a focus on driving results through data-driven strategies.

🎯 Required Qualifications

Education: Bachelor's degree in Digital Marketing, Marketing, or a related field.

Experience: 4-5 years of experience in Digital Marketing and/or Marketing Communications.

Required Skills:

• Proficient in Google Analytics, Google Adwords, LinkedIn, Search Engine Marketing (SEM), Pay Per Click (PPC), and Search Engine Optimization (SEO).
• Experienced with CRM Marketing tools such as Salesforce or Marketo.
• Proficient in WordPress and web tracking systems like Google Analytics and Hotjar.
• Strong analytical skills and a curious mindset, always seeking to learn and self-improve.
• Excellent interpersonal and communication skills, with the ability to manage multiple project deadlines under pressure.

Preferred Skills:

• Certified in Google Analytics and/or Google Adwords.
• Experience with SEMrush and Hotjar.

ASSUMPTION: Candidates should have a proven track record in driving results through digital marketing campaigns and a solid understanding of the insurance industry.

💰 Compensation & Benefits

Salary Range: $44,816 - $76,076 per year (based on location)

Benefits:

• 100% paid employee health insurance on Day 1.
• Eligible for all medical, dental, and vision benefits on Day 1.
• Generous PTO plan with paid holidays + floating holidays.
• Innovation-focused work environment that promotes collaboration.
• Opportunity to contribute to the future of a growing, global organization.

Working Hours: 40 hours per week

ASSUMPTION: The salary range is based on paying competitively for the size and industry of the company, with individual pay decisions based on various factors including qualifications, experience level, skillset, geography, and internal equity.

📌 Applicant Insights

🔍 Company Context

Industry: Insurance

Company Size: 10,001+ employees (Global)

Founded: 2004

Company Description:

• Focused exclusively on the insurance industry, ReSource Pro is the trusted partner insurance organizations rely on to optimize performance, streamline operations, and drive growth.
• Serving 1,800+ carriers, brokers, wholesalers, and MGAs, ReSource Pro's global team of 11,000+ employees operates at the critical intersection of people, technology, data, and operations.
• With a 96%+ client retention rate for over a decade, ReSource Pro is a recognized market leader in insurance process and workflow optimization, data and technology services, and strategic evolution.

Company Specialties:

• Insurance
• Insurtech
• Knowledge Process Management
• Business Process Management
• Management Consulting
• Advisory Services
• Distribution Strategies
• Compliance and Licensing
• Tech-Enabled Solutions

Company Website: www.resourcepro.com

ASSUMPTION: ReSource Pro's extensive experience and expertise in the insurance industry make it an ideal place for candidates seeking to grow their career in digital marketing within a global organization.

📊 Role Analysis

Career Level: Mid-Senior Level

Reporting Structure: This role reports directly to the Hiring Manager.

Work Arrangement: Remote (US only)

Growth Opportunities:

• Potential to take on additional responsibilities and grow within the Marketing team.
• Opportunities to work on high-impact projects and contribute to the company's growth.
• Chance to learn from and collaborate with experienced professionals in the insurance industry.

ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to take on additional responsibilities and contribute to the company's continued success.

🌍 Location & Work Environment

Office Type: Remote (US only)

Office Location(s): United States

Geographic Context:

• The United States has a diverse and dynamic digital marketing landscape, with numerous opportunities for growth and innovation.
• ReSource Pro's remote work arrangement allows for flexibility and work-life balance.

Work Schedule: 40 hours per week, with flexible hours to accommodate different time zones within the US.

ASSUMPTION: ReSource Pro's remote work arrangement allows for a flexible and balanced work-life schedule, with the opportunity to work from anywhere within the US.

💼 Interview & Application Insights

Typical Process:

• Online application submission through the provided link.
• Behavioral interview with Talent Acquisition via Zoom.
• Online talent assessment.
• Hiring Manager interview via Zoom.
• Stakeholder interview via Zoom.

Key Assessment Areas:

• Digital marketing expertise and strategic thinking.
• Analytical skills and data-driven decision-making.
• Communication and interpersonal skills.
• Adaptability and problem-solving skills.
• Cultural fit and alignment with ReSource Pro's values.

Application Tips:

• Tailor your resume and cover letter to highlight your digital marketing experience and relevant skills.
• Prepare for behavioral interview questions by reflecting on your past experiences and accomplishments.
• Research ReSource Pro's company culture and values to ensure a strong fit.

ATS Keywords: Digital Marketing, SEM, PPC, SEO, Google Analytics, Google Ads, LinkedIn Advertising, CRM Marketing, WordPress, Web Tracking, Data Analysis, Campaign Optimization, Keyword Research, Website Development, Interpersonal Skills, Communication Skills, Attention to Detail, Analytical Skills

ASSUMPTION: ReSource Pro's interview process is designed to assess candidates' skills, experience, and cultural fit, with a focus on finding the best match for the role and the company.

🛠️ Tools & Technologies

• Google Analytics
• Google Ads
• LinkedIn Advertising
• SEMrush
• Hotjar
• WordPress
• Salesforce
• Marketo

ASSUMPTION: Familiarity with these tools and technologies is essential for success in this role, with a focus on leveraging data and analytics to drive results.

👔 Cultural Fit Considerations

Company Values:

• Integrity
• Collaboration
• Innovation
• Accountability
• Customer Focus

Work Style:

• Data-driven and results-oriented.
• Collaborative and team-focused.
• Adaptable and resilient.
• Strong communication and interpersonal skills.

Self-Assessment Questions:

• How do your digital marketing skills and experience align with ReSource Pro's values and work style?
• Can you provide an example of a time when you drove results through data-driven strategies?
• How do you approach working with senior leadership and managing multiple project deadlines under pressure?

ASSUMPTION: Candidates should be able to demonstrate a strong fit with ReSource Pro's values and work style, with a focus on driving results through data-driven strategies and effective communication.

⚠️ Potential Challenges

• Managing multiple project deadlines and priorities in a remote work environment.
• Adapting to a fast-paced and dynamic digital marketing landscape.
• Working with a diverse and global team, with potential time zone differences.
• Balancing work-life demands in a remote work arrangement.

ASSUMPTION: These challenges require strong time management, communication, and adaptability skills, with a focus on maintaining a healthy work-life balance.

📈 Similar Roles Comparison

• This role is similar to a Digital Marketing Manager or Senior Digital Marketing Manager, with a focus on driving results through strategic digital marketing initiatives.
• However, this role is unique in its focus on the insurance industry and ReSource Pro's global operations.
• Career progression may include moving into a leadership role or specializing in a specific area of digital marketing within the insurance industry.

ASSUMPTION: This role offers a unique opportunity to work in the insurance industry and contribute to ReSource Pro's global growth, with potential for career progression and specialization.

📝 Sample Projects

• Developing and executing a digital advertising campaign to target qualified leads and improve conversion rates for a new product launch.
• Managing a website development project to optimize SEO, layout, CTAs, and metadata, resulting in improved search rank and domain authority.
• Analyzing performance data to identify trends and optimize marketing strategies, leading to increased revenue and qualified leads.

ASSUMPTION: These sample projects demonstrate the range of responsibilities and impact this role can have on ReSource Pro's business development and marketing goals.

❓ Key Questions to Ask During Interview

• Can you describe the team structure and how this role fits within the Marketing department?
• What are the biggest challenges facing the digital marketing team currently, and how can this role help address them?
• How does ReSource Pro support the professional development and growth of its employees?
• What are the most important qualities and skills for success in this role, according to the hiring manager?
• How does ReSource Pro measure the success of its digital marketing campaigns, and what KPIs are most important to track?

ASSUMPTION: These questions can help candidates better understand the role, the team, and the company, ensuring a strong fit and setting expectations for success.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your digital marketing experience and relevant skills.
• Prepare for behavioral interview questions by reflecting on your past experiences and accomplishments.
• Research ReSource Pro's company culture and values to ensure a strong fit.
• Follow up with the hiring manager one week after submitting your application, if you have not heard back.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.