🔹 Job Title: Senior Digital Marketing Specialist
🔹 Company: Shriners Children’s
🔹 Location: Remote
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: July 8, 2025
🔹 Experience Level: Mid-Senior Level (5+ years)
🔹 Remote Status: Hybrid (Remote with periodic onsite attendance)
Key aspects of this role include:
ASSUMPTION: This role requires a high level of collaboration and communication with various teams and stakeholders. Strong project management skills are essential to manage multiple projects and campaigns simultaneously.
✅ Work closely with stakeholders to align digital marketing strategies with business objectives
✅ Act as a liaison between the marketing department and other internal teams, ensuring clear and effective communication
✅ Collaborate with external vendors and agencies to execute digital marketing initiatives
✅ Provide training and support to junior team members and other staff as needed
✅ Manage and support content development for various digital platforms, including websites, social media, email campaigns, and blogs
✅ Ensure content adheres to accuracy, style guidelines, and SEO best practices; make necessary copy edits
✅ Support content creation utilizing the Adobe Creative Suite
✅ Assist in developing and updating web pages using various CMS tools
✅ Support the creation of landing pages and personalization components to enhance digital advertising campaigns
✅ Plan, execute, and optimize digital advertising campaigns across platforms such as Google Ads, social media, and display networks
✅ Monitor and analyze campaign performance, making data-driven decisions to improve results
✅ Support the implementation of digital marketing campaigns and cloud-based applications used to achieve various marketing objectives
✅ Manage and support digital marketing projects and campaigns from concept through implementation
✅ Oversee the planning, execution, and delivery of digital marketing projects, ensuring they are completed on time and within budget
✅ Report project timelines, benchmarks, and performance to key stakeholders
✅ Integrate various digital marketing applications to streamline workflows and enhance campaign effectiveness
✅ Collaborate with IT and development teams to implement and maintain integrations
✅ Troubleshoot and resolve any issues related to application integrations
✅ Track, analyze, and report on key performance indicators (KPIs) and metrics to assess the effectiveness of digital marketing efforts
✅ Report on campaign performance and support data management practices
✅ Use data and insights to identify areas for improvement and inform future strategies
✅ Present findings and recommendations to senior management and stakeholders
✅ Collaborate with Social Media Project Manager to develop and execute social media strategies to increase brand awareness, engagement, and conversions
✅ Monitor campaign and project performance and adapt strategies accordingly
✅ Design and support the execution of email marketing campaigns to nurture leads and drive customer engagement
✅ Identify audience segmentation and personalize content to enhance relevance and effectiveness
✅ Analyze email performance and optimize for higher open and click-through rates
✅ Work with Web Project Manager to identify areas of improvement to enhance user experience, improving conversion metrics
✅ Oversee website content development and special projects
✅ Coordinate with web developers to implement new features and functionalities
ASSUMPTION: This role requires a strong understanding of digital marketing strategies, campaign management, and data analysis. Proficiency in various digital marketing tools and platforms is essential for success in this position.
Education: Bachelor’s Degree or equivalent work experience
Experience: 5 years of experience in digital marketing
Required Skills:
Preferred Skills:
ASSUMPTION: Candidates with experience in email marketing, various digital marketing tools, and SEO optimization will have a significant advantage in this role.
Salary Range: $80,000 - $120,000 per year (Based on industry standards for a Senior Digital Marketing Specialist with 5+ years of experience)
Benefits:
Working Hours: Full-time, 40 hours per week, with flexible scheduling and remote work options
ASSUMPTION: The salary range provided is an estimate based on industry standards for a Senior Digital Marketing Specialist with 5+ years of experience. The actual salary may vary depending on the candidate's skills, experience, and negotiation.
Industry: Shriners Children’s is a non-profit organization focused on providing specialized pediatric care, with a focus on orthopedic conditions. They operate hospitals and clinics across North America.
Company Size: Shriners Children’s is a mid-sized organization with 201-500 employees, providing a collaborative and supportive work environment.
Founded: Shriners Children’s was founded in 1922, with the first hospital opening in 1925. The organization has since grown to include 22 locations across the United States, Canada, and Mexico.
Company Description:
Company Specialties:
Company Website: https://www.shrinerschildrens.org/
ASSUMPTION: Shriners Children’s is a well-established organization with a strong reputation for excellence in pediatric orthopedic care. Working for this organization offers the opportunity to make a significant impact on the lives of children and their families.
Career Level: The Senior Digital Marketing Specialist role is a mid-senior level position, offering the opportunity for career growth and development within the organization.
Reporting Structure: This role reports directly to the Digital Marketing Director and works closely with the Web Projects Manager and Web Content Coordinator.
Work Arrangement: This is a hybrid remote position, requiring periodic attendance at department meetings, collaborative project meetings, and onsite events as assigned.
Growth Opportunities:
ASSUMPTION: This role offers significant opportunities for career growth and development within the organization, as well as the chance to work on high-impact projects that make a real difference in the lives of children and their families.
Office Type: Shriners Children’s has multiple locations across North America, with this role being remote with periodic onsite attendance.
Office Location(s): The primary office for this role is remote, with the option to work from any of Shriners Children’s locations across North America.
Geographic Context:
Work Schedule: Full-time, 40 hours per week, with flexible scheduling and remote work options
ASSUMPTION: The remote nature of this role offers flexibility in location, allowing candidates to work from any of Shriners Children’s locations or from home. This flexibility can be particularly appealing to candidates who value work-life balance and the ability to work from a location that suits their needs.
Typical Process:
Key Assessment Areas:
Application Tips:
ATS Keywords: Digital Marketing, Campaign Management, Project Management, Data Analysis, SEO, Google Analytics, Google Ads, Social Media, Email Marketing, Adobe Creative Suite, CMS, HTML, CSS
ASSUMPTION: The interview process for this role will focus on assessing the candidate’s digital marketing expertise, campaign management and project management skills, data analysis and reporting abilities, communication and collaboration skills, and cultural fit with the organization’s values.
ASSUMPTION: Proficiency in various digital marketing tools and platforms is essential for success in this role. Candidates should be comfortable learning and utilizing new tools as needed.
Company Values:
Work Style:
Self-Assessment Questions:
ASSUMPTION: Candidates who align with Shriners Children’s values and work style will be most successful in this role. Self-assessment questions can help candidates determine if their personal values and work style are a good fit for the organization.
ASSUMPTION: Candidates should be aware of the potential challenges associated with this role and be prepared to address them proactively. Strong project management skills, effective communication and collaboration, and a commitment to continuous learning can help mitigate these challenges.
ASSUMPTION: While this role is similar to other Senior Digital Marketing Manager or Senior Digital Marketing Strategist roles, its focus on pediatric orthopedic care and the organization’s commitment to compassionate care make it unique. Candidates should be prepared to discuss how their skills and experience align with the organization’s mission and values.
ASSUMPTION: These sample projects illustrate the range of responsibilities and the high-impact nature of the work involved in this role. Candidates should be prepared to discuss their approach to similar projects and their ability to deliver results in a fast-paced, dynamic environment.
ASSUMPTION: These key questions can help candidates gain a deeper understanding of the organization’s digital marketing strategy, the role’s responsibilities and growth opportunities, and the team’s approach to measuring success and addressing challenges.
To apply for this position:
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.