📌 Core Information
🔹 Job Title: Senior Digital Marketing Specialist
🔹 Company: Shriners Children’s
🔹 Location: Remote
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: July 8, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: Hybrid (Remote with periodic onsite attendance)
🚀 Job Overview
Key aspects of this role include:
- Supporting and executing digital marketing strategies across multiple platforms
- Collaborating with stakeholders, vendors, and internal teams
- Managing content development and ensuring content quality
- Optimizing digital advertising campaigns and analyzing performance
- Project management and reporting on project timelines and performance
ASSUMPTION: This role requires a high level of organization, communication, and technical skills to manage various digital marketing projects and campaigns effectively.
📋 Key Responsibilities
✅ Strategy & Collaboration: Work closely with stakeholders to align digital marketing strategies with business objectives and act as a liaison between the marketing department and other internal teams.
✅ Content Management: Manage and support content development for various digital platforms, ensuring content adheres to accuracy, style guidelines, and SEO best practices. Support content creation using Adobe Creative Suite.
✅ Campaign Management: Plan, execute, and optimize digital advertising campaigns across platforms such as Google Ads, social media, and display networks. Monitor and analyze campaign performance, making data-driven decisions to improve results.
✅ Project Management: Manage and support digital marketing projects and campaigns from concept through implementation. Oversee project timelines, benchmarks, and performance, ensuring projects are completed on time and within budget.
✅ Integration & Troubleshooting: Integrate various digital marketing applications to streamline workflows and enhance campaign effectiveness. Collaborate with IT and development teams to implement and maintain integrations. Troubleshoot and resolve any issues related to application integrations.
✅ Analytics & Reporting: Track, analyze, and report on key performance indicators (KPIs) and metrics to assess the effectiveness of digital marketing efforts. Use data and insights to identify areas for improvement and inform future strategies.
✅ Email Marketing & Social Media: Design and support the execution of email marketing campaigns to nurture leads and drive customer engagement. Identify audience segmentation and personalize content to enhance relevance and effectiveness. Analyze email performance and optimize for higher open and click-through rates. Collaborate with the Social Media Project Manager to develop and execute social media strategies to increase brand awareness, engagement, and conversions.
✅ Website Management: Work with the Web Project Manager to identify areas of improvement to enhance user experience, improving conversion metrics. Coordinate with web developers to implement new features and functionalities.
ASSUMPTION: This role requires a strong understanding of digital marketing strategies, content management, campaign optimization, project management, and data analysis to succeed in this fast-paced and dynamic environment.
🎯 Required Qualifications
Education: Bachelor’s Degree or equivalent work experience
Experience: 5 years of experience in digital marketing
Required Skills:
- Knowledge of CMS platforms, HTML, and CSS
- Experience with Google Analytics and Google Search Console
- Excellent communication, grammatical, and proofreading skills
- Ability to support digital experience platforms
Preferred Skills:
- Experience with email marketing
- Sitecore and/or WordPress CMS
- Salesforce Marketing Cloud
- Qualtrics, Formstack, and Jotform
- Webhooks and Zapier
- SEO Optimization Tools (BrightEdge preferred)
- Adobe Creative Suite (Photoshop, Illustrator, and Premier)
ASSUMPTION: While the preferred skills list is extensive, candidates are encouraged to highlight transferable skills and experiences that demonstrate their ability to learn and adapt to new tools and technologies quickly.
💰 Compensation & Benefits
Salary Range: $75,000 - $95,000 per year (Based on industry standards for a Senior Digital Marketing Specialist with 5-10 years of experience in the non-profit sector)
Benefits:
- Medical coverage on the first day of employment
- 403(b) and Roth 403(b) Retirement Saving Plan with matching contributions of up to 6% after one year of service
- Paid time off, life insurance, short-term and long-term disability
- Flexible Spending Account (FSA) plans and a Health Savings Account (HSA) if a High Deductible Health Plan (HDHP) is elected
- Tuition reimbursement, home & auto, hospitalization, critical illness, pet insurance, and much more!
Working Hours: Full-time (40 hours per week) with periodic attendance at department meetings, collaborative project meetings, and onsite events as assigned
ASSUMPTION: The salary range provided is an estimate based on industry standards for a Senior Digital Marketing Specialist role in the non-profit sector. Actual compensation may vary based on the candidate's experience, skills, and the organization's budget.
📌 Applicant Insights
🔍 Company Context
Industry: Shriners Children’s is a non-profit organization focused on providing excellence in patient care, embracing multi-disciplinary education, and research with global impact in the pediatric specialty care sector.
Company Size: Shriners Children’s has 201-500 employees, providing a mid-sized company environment that offers opportunities for collaboration and growth.
Founded: Shriners Children’s was founded in 1925, with a rich history and established reputation in the pediatric healthcare industry.
Company Description:
- Shriners Children’s is committed to fostering a learning environment that values evidenced-based practice, experience, innovation, and critical thinking.
- The organization respects, supports, and values each other, promoting a positive and inclusive work environment.
- Shriners Children’s is named as the 2025 best mid-sized employer by Forbes, recognizing the organization’s commitment to employee satisfaction and growth.
Company Specialties:
- Pediatric specialty care
- Multi-disciplinary education and research
- Global impact in healthcare
Company Website: shrinerschildrens.org
ASSUMPTION: Shriners Children’s is a well-established organization with a strong reputation in the pediatric healthcare industry, offering a supportive and collaborative work environment for employees.
📊 Role Analysis
Career Level: This role is a senior-level position, offering opportunities for growth and leadership within the digital marketing department.
Reporting Structure: The Senior Digital Marketing Specialist will report directly to the Digital Marketing Director and collaborate with various internal teams, vendors, and stakeholders.
Work Arrangement: This is a hybrid remote position, requiring periodic attendance at department meetings, collaborative project meetings, and onsite events as assigned.
Growth Opportunities:
- Potential career advancement within the digital marketing department or related fields
- Opportunities to mentor junior team members and other staff
- Chances to expand skills and knowledge through collaboration with various teams and projects
ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to advance their career and make a meaningful impact on the organization’s digital marketing efforts.
🌍 Location & Work Environment
Office Type: Remote with periodic onsite attendance
Office Location(s): Shriners Children’s has multiple locations across the United States and Canada, with the option for remote work from various locations.
Geographic Context:
- Shriners Children’s serves patients from across the United States, Canada, and around the world, providing a global perspective on pediatric healthcare.
- The organization has a strong presence in the United States, with multiple locations and a well-established reputation in the pediatric healthcare industry.
- The remote work option allows for flexibility in location, enabling candidates to work from various geographic areas while still collaborating with the organization’s diverse teams.
Work Schedule: Full-time (40 hours per week) with flexible hours and the option to work remotely, allowing for a better work-life balance.
ASSUMPTION: The remote work option and flexible hours provided by Shriners Children’s enable employees to maintain a healthy work-life balance while still collaborating effectively with the organization’s diverse teams.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening
- In-depth interview with the hiring manager and/or team members
- Final interview with the Digital Marketing Director
- Background check and reference check
- Job offer and onboarding
Key Assessment Areas:
- Digital marketing skills and experience
- Project management and organizational skills
- Communication and collaboration skills
- Problem-solving and analytical skills
- Cultural fit and alignment with company values
Application Tips:
- Tailor your resume and cover letter to highlight your relevant digital marketing skills and experiences
- Demonstrate your understanding of the role and the organization’s mission and values in your application materials
- Prepare for behavioral and situational interview questions that focus on your problem-solving, communication, and collaboration skills
- Be ready to discuss your experience with digital marketing tools, platforms, and strategies
ATS Keywords: Digital Marketing, CMS, Google Analytics, SEO, Email Marketing, Adobe Creative Suite, Project Management, Collaboration, Communication, Analytics, Technical Support
ASSUMPTION: The application process for this role is likely to be competitive, with a strong focus on digital marketing skills, experience, and cultural fit. Candidates should tailor their application materials and prepare for a comprehensive interview process that assesses their technical skills and alignment with the organization’s mission and values.
🛠️ Tools & Technologies
- CMS platforms (e.g., Sitecore, WordPress)
- Google Analytics and Google Search Console
- SEO optimization tools (e.g., BrightEdge)
- Email marketing tools (e.g., Salesforce Marketing Cloud)
- Adobe Creative Suite (Photoshop, Illustrator, Premier)
- Project management tools (e.g., Asana, Trello, Jira)
- Collaboration tools (e.g., Microsoft Office Suite, Google Workspace)
ASSUMPTION: The tools and technologies listed are not exhaustive and may vary based on the specific needs and preferences of the organization and the candidate’s role within the digital marketing department.
👔 Cultural Fit Considerations
Company Values:
- Compassion: Shriners Children’s is committed to providing compassionate and patient-centered care to all patients and their families.
- Integrity: The organization values honesty, transparency, and ethical behavior in all aspects of its operations.
- Accountability: Shriners Children’s holds its employees accountable for their actions and decisions, promoting a culture of responsibility and ownership.
- Resilience: The organization values perseverance, adaptability, and a growth mindset in the face of challenges and setbacks.
Work Style:
- Collaborative: Shriners Children’s fosters a collaborative work environment, encouraging teamwork and cross-functional collaboration.
- Innovative: The organization values creativity, innovation, and continuous learning in all aspects of its operations.
- Patient-focused: Shriners Children’s prioritizes the needs and well-being of its patients and their families, ensuring that all decisions and actions are centered around providing the best possible care and outcomes.
Self-Assessment Questions:
- Do you align with Shriners Children’s values of compassion, integrity, accountability, and resilience?
- Are you comfortable working in a collaborative and innovative work environment, prioritizing patient-focused care?
- Do you have the necessary skills and experience to succeed in a senior-level digital marketing role, managing multiple projects and campaigns simultaneously?
ASSUMPTION: Candidates should carefully consider their alignment with Shriners Children’s values and work style, as well as their qualifications and experience, to ensure a strong cultural fit and a successful transition into the organization.
⚠️ Potential Challenges
- Managing multiple projects and campaigns simultaneously may require strong organizational and time management skills
- Collaborating with various internal teams, vendors, and stakeholders may present communication and coordination challenges
- Keeping up with the latest digital marketing trends and technologies may require continuous learning and adaptation
- Working remotely may present challenges in maintaining work-life balance and staying connected with the organization’s culture and teams
ASSUMPTION: While these challenges may present obstacles for some candidates, they also offer opportunities for growth, learning, and career advancement within the digital marketing department.
📈 Similar Roles Comparison
- Compared to other senior-level digital marketing roles, this position offers a unique focus on pediatric healthcare and a strong commitment to patient-centered care
- Shriners Children’s provides a mid-sized company environment, offering opportunities for collaboration, growth, and career advancement that may not be available in larger organizations
- This role may require more frequent onsite attendance compared to fully remote positions, presenting opportunities for in-person collaboration and networking
ASSUMPTION: Candidates should carefully consider the unique aspects of this role and the organization, weighing the benefits and challenges to determine if this opportunity aligns with their career goals and personal preferences.
📝 Sample Projects
- Developing and executing a comprehensive digital marketing campaign to promote a new pediatric healthcare service or treatment option
- Managing and optimizing email marketing campaigns to improve open and click-through rates and drive customer engagement
- Collaborating with the Social Media Project Manager to develop and execute social media strategies that increase brand awareness, engagement, and conversions
ASSUMPTION: These sample projects are not exhaustive and may vary based on the specific needs and priorities of the organization and the candidate’s role within the digital marketing department.
❓ Key Questions to Ask During Interview
- Can you describe the typical workflow and project management processes used within the digital marketing department?
- How does the organization support and promote collaboration and communication between internal teams, vendors, and stakeholders?
- What opportunities are available for professional development and growth within the digital marketing department and the organization as a whole?
- How does the organization measure and evaluate the success of digital marketing campaigns and projects, and what tools and technologies are used to track and analyze performance?
- What is the expected work-life balance for this hybrid remote position, and how does the organization support employees in maintaining a healthy work-life balance?
ASSUMPTION: Asking thoughtful and informed questions during the interview process demonstrates the candidate’s interest in the role and the organization, as well as their commitment to understanding the unique aspects of the position and the company culture.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant digital marketing skills and experiences, emphasizing your alignment with Shriners Children’s mission and values
- Prepare for behavioral and situational interview questions that focus on your problem-solving, communication, and collaboration skills, as well as your experience with digital marketing tools, platforms, and strategies
- If applicable, prepare examples of your work or portfolio to demonstrate your skills and experience in digital marketing
- Follow up with the hiring manager or human resources within one week of submitting your application to express your interest and reiterate your qualifications for the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
