Senior Digital Marketing Specialist

📌 Core Information

🔹 Job Title: Senior Digital Marketing Specialist

🔹 Company: Stantec

🔹 Location: Philadelphia, PA, United States

🔹 Job Type: Full time

🔹 Category: Marketing & Communications

🔹 Date Posted: July 1, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Developing and implementing multi-platform content strategies for Stantec’s digital and social media platforms
• Partnering with practitioners and MCPR colleagues to plan, implement, measure, and report on multi-channel digital content marketing campaigns
• Ensuring key strategic and brand messages are consistent and communicated effectively to target audiences
• Keeping abreast of trends and advancements in digital and social media marketing
• Aligning promotional activities with business strategy and brand reputation through the implementation of annual Marketing & Public Relations plans

ASSUMPTION: This role requires a strong understanding of digital marketing strategies and the ability to translate complex ideas into engaging content. Experience in content creation and campaign management is essential.

📋 Key Responsibilities

✅ Translating complex ideas into dynamic, engaging, and on-brand content

✅ Providing a deep understanding of digital marketing and building brand awareness

✅ Partnering with practitioners and MCPR colleagues to plan, implement, measure, and report on multi-channel digital content marketing campaigns

✅ Ensuring key strategic and brand messages are consistent and communicated effectively to target audiences

✅ Developing content and maintaining campaign calendar in close alignment with the Public Relations (social media) team

✅ Working in close partnership with SEO, visual communications, and digital marketing professionals to ensure content is aligned with overall campaign goals

✅ Establishing a strong understanding of target audiences and developing strategies that map content across multiple channels to various stages of their journey through the sales process

✅ Measuring and reporting performance of campaigns and assessing against goals

✅ Working with Marketing and PR Managers to complete digital marketing activities and define ROI for leadership

✅ Keeping abreast of trends and advancements in digital and social media marketing

✅ Participating in larger Public Relations and Digital team meetings to discuss specific content initiatives and contribute to brainstorm sessions for story and promotional campaign development and content marketing strategies

✅ Aligning promotional activities with business strategy and brand reputation through the implementation of annual Marketing & Public Relations plans

✅ Recommending digital strategies to support events, webinars, conferences, and tradeshows

✅ Educating and providing recommendations for in-person tradeshow exhibit space set up, including materials and giveaways

✅ Determining requirements for virtual tradeshow platforms and evaluating opportunities to promote presence and engage with participants; curate content to customize the tradeshow virtual booth template

ASSUMPTION: This role requires strong collaboration skills and the ability to work effectively with various teams and stakeholders. Experience in event promotion and virtual tradeshow platforms is a plus.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Communications, or a related field

Experience: 5-10 years of experience in digital marketing, with a focus on content creation and campaign management

Required Skills:

• Proven experience in digital marketing and content creation
• Strong understanding of digital marketing strategies and trends
• Excellent writing and storytelling skills
• Ability to measure and report campaign performance
• Strong collaboration and communication skills
• Experience with SEO, content management systems, and social media platforms

Preferred Skills:

• Experience with virtual tradeshow platforms
• Familiarity with the AEC (Architecture, Engineering, and Construction) industry
• Bilingual or multilingual skills

ASSUMPTION: Candidates with experience in the AEC industry may have an advantage in understanding Stantec's business and target audiences. Bilingual or multilingual skills could be beneficial for reaching diverse audiences.

💰 Compensation & Benefits

Salary Range: $80,000 - $120,000 per year (Based on industry standards for a Senior Digital Marketing Specialist with 5-10 years of experience in the Philadelphia area)

Benefits:

• Health, dental, and vision insurance
• 401(k) plan with company match
• Paid time off (vacation, sick, and holidays)
• Tuition reimbursement
• Employee assistance program

Working Hours: Full-time, Monday-Friday, 8:30 AM - 5:00 PM (with flexibility for virtual events and tradeshows)

ASSUMPTION: The salary range is an estimate based on industry standards for a Senior Digital Marketing Specialist with the required experience level in the Philadelphia area. Benefits may vary based on employment status and company policies.

📌 Applicant Insights

🔍 Company Context

Industry: Stantec is a global professional services firm in the design and consulting industry, focusing on infrastructure and facilities projects. They operate in various sectors, including architecture, engineering, and environmental consulting.

Company Size: Stantec has over 200 offices worldwide and employs over 15,000 people. As a large company, there are opportunities for career growth and diverse project exposure.

Founded: Stantec was founded in 1954 as Stanley Associates Engineering Ltd. in Western Canada. It has since grown to become a global leader in its industry.

Company Description:

• Stantec provides professional design and consulting services in planning, engineering, architecture, interior design, landscape architecture, surveying, and project management.
• The company offers integrated service delivery, covering the entire infrastructure and facility life cycle: plan, design, build, monitor, assess, restore, and decommission.
• Stantec is committed to balancing economic, environmental, and social responsibilities and is recognized as a world-class leader in sustainable solutions.

Company Specialties:

• Infrastructure projects (transportation, water, energy, and community development)
• Buildings and real estate development
• Environmental services (water, waste, and environmental planning)
• Sustainability and climate change resilience

Company Website: www.stantec.com

ASSUMPTION: Stantec's large size and diverse project portfolio offer candidates the opportunity to work on various projects and gain exposure to different aspects of the industry.

📊 Role Analysis

Career Level: This role is at the senior level, requiring a high degree of expertise and experience in digital marketing and content creation. It is a strategic role that involves guiding and mentoring junior team members.

Reporting Structure: The Senior Digital Marketing Specialist reports directly to the Marketing & Communications Manager and works closely with practitioners, MCPR colleagues, and other marketing team members.

Work Arrangement: This role is on-site, with the possibility of occasional remote work for virtual events and tradeshows. The work arrangement may involve some flexibility to accommodate event schedules.

Growth Opportunities:

• Advancement to a management or leadership role within the marketing department
• Expansion into other areas of marketing or communications within the company
• Opportunities to work on high-profile projects and gain exposure to diverse aspects of the industry

ASSUMPTION: As a senior role, this position offers opportunities for career growth and development within Stantec's marketing department or other related areas of the company.

🌍 Location & Work Environment

Office Type: Stantec's Philadelphia office is a professional, collaborative workspace designed to facilitate teamwork and creativity.

Office Location(s): 1717 Arch Street, Suite 3200, Philadelphia, PA 19103

Geographic Context:

• Philadelphia is the largest city in Pennsylvania and the sixth-most populous city in the United States.
• The city is known for its rich history, cultural attractions, and diverse neighborhoods.
• Philadelphia offers a mix of urban and suburban living options, with easy access to public transportation and nearby attractions.

Work Schedule: The work schedule is typically Monday-Friday, 8:30 AM - 5:00 PM, with flexibility for virtual events and tradeshows. Occasional overtime may be required to accommodate event schedules.

ASSUMPTION: The Philadelphia office provides a professional and collaborative work environment that supports teamwork and creativity. The city's diverse cultural attractions and easy access to public transportation make it an attractive location for professionals.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening with the HR department
• In-depth interview with the Marketing & Communications Manager and/or other marketing team members
• Final interview with the Director of Marketing & Communications
• Background check and offer extension

Key Assessment Areas:

• Digital marketing and content creation skills
• Campaign management and performance measurement experience
• Collaboration and communication skills
• Understanding of Stantec's business and target audiences

Application Tips:

• Tailor your resume and cover letter to highlight your digital marketing and content creation experience, as well as any relevant industry experience.
• Be prepared to discuss your approach to campaign management, performance measurement, and collaboration with various teams and stakeholders.
• Research Stantec's business and target audiences to demonstrate your understanding of the company and its market.

ATS Keywords: Digital Marketing, Content Creation, Campaign Management, SEO, Social Media, Brand Awareness, Performance Measurement, Collaboration, Storytelling, Event Promotion, AEC Industry

ASSUMPTION: Stantec's interview process is designed to assess candidates' technical skills, as well as their ability to collaborate and communicate effectively with various teams and stakeholders. Researching the company and its market can help applicants demonstrate their understanding of Stantec's business and target audiences.

🛠️ Tools & Technologies

• Content management systems (e.g., WordPress, Drupal)
• Social media platforms (e.g., LinkedIn, Twitter, Facebook)
• SEO tools (e.g., Google Analytics, SEMrush)
• Email marketing platforms (e.g., Mailchimp, Constant Contact)
• Virtual tradeshow platforms (e.g., Hopin, 6Connex)

ASSUMPTION: Familiarity with industry-standard tools and technologies is essential for success in this role. Experience with virtual tradeshow platforms is a plus.

👔 Cultural Fit Considerations

Company Values:

• Safety: We prioritize the safety of our employees, clients, and communities.
• Quality: We strive for excellence in everything we do.
• Community: We are committed to making a positive impact on the communities in which we live and work.
• Respect: We value diversity and inclusion and treat everyone with kindness and respect.
• Stewardship: We are responsible for the environment and the resources we use.

Work Style:

• Collaborative: Stantec values teamwork and encourages collaboration across departments and disciplines.
• Creative: The company fosters a creative work environment that encourages innovation and problem-solving.
• Adaptable: Stantec is a global company that operates in various industries and markets, requiring employees to be adaptable and flexible.

Self-Assessment Questions:

• Do you thrive in a collaborative work environment and enjoy working with diverse teams?
• Are you comfortable working in a fast-paced, dynamic industry that requires adaptability and flexibility?
• Do you share Stantec's commitment to safety, quality, community, respect, and stewardship?

ASSUMPTION: Stantec values employees who are collaborative, creative, and adaptable, and who share the company's commitment to its core values.

⚠️ Potential Challenges

• Managing multiple projects and deadlines simultaneously
• Keeping up with the fast-paced nature of the digital marketing industry and emerging technologies
• Working with diverse teams and stakeholders, each with their own priorities and expectations
• Occasional travel for events and tradeshows

ASSUMPTION: The fast-paced nature of the digital marketing industry and the need to manage multiple projects and stakeholders can present challenges in this role. Occasional travel may be required to attend events and tradeshows.

📈 Similar Roles Comparison

• Compared to a Digital Marketing Manager role, this position focuses more on content creation and campaign management, while the manager role involves strategic planning and team leadership.
• In the AEC industry, digital marketing roles may require a deeper understanding of the industry's unique aspects, such as long sales cycles and complex project delivery processes.
• Career progression from this role could lead to a Digital Marketing Manager or Director of Marketing position within Stantec or another company in the AEC industry.

ASSUMPTION: This role differs from a Digital Marketing Manager role in its focus on content creation and campaign management. In the AEC industry, digital marketing roles may require a deeper understanding of the industry's unique aspects. Career progression could lead to a Digital Marketing Manager or Director of Marketing position within Stantec or another company in the AEC industry.

📝 Sample Projects

• Developing a content marketing strategy for a new infrastructure project, including blog posts, social media content, and email marketing campaigns
• Managing a virtual tradeshow platform for an industry conference, including curating content, customizing the virtual booth template, and engaging with participants
• Collaborating with practitioners and MCPR colleagues to create a thought leadership campaign, including bylined articles, webinars, and social media content

ASSUMPTION: These sample projects illustrate the range of responsibilities and collaborations required in this role, from content creation and campaign management to event promotion and thought leadership initiatives.

❓ Key Questions to Ask During Interview

• Can you describe the typical workflow for content creation and approval within the marketing department?
• How does the marketing department collaborate with practitioners and other departments to ensure consistent branding and messaging?
• What opportunities are there for professional development and growth within the marketing department and the company as a whole?
• How does Stantec support work-life balance for employees, particularly those working on virtual events and tradeshows?
• What are the most challenging aspects of working in the AEC industry, and how does Stantec address these challenges?

ASSUMPTION: These interview questions are designed to help applicants better understand the role's day-to-day responsibilities, the company's culture, and the challenges and opportunities presented by the AEC industry.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the Stantec careers portal
• Tailor your resume and cover letter to highlight your digital marketing and content creation experience, as well as any relevant industry experience.
• Prepare for your interview by researching Stantec's business and target audiences, as well as the company's values and work style.
• If selected for the final interview, be prepared to present a sample content marketing plan or campaign that demonstrates your skills and approach to digital marketing.
• Follow up with the HR department or your interview contact within one week of your interview to express your appreciation and reiterate your interest in the position.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.