Senior Digital Marketing Specialist

📌 Core Information

🔹 Job Title: Senior Digital Marketing Specialist

🔹 Company: Electrolux Group

🔹 Location: Istanbul, Turkey

🔹 Job Type: Full-Time, Hybrid (3 days in office, 2 days remote)

🔹 Category: Marketing

🔹 Date Posted: June 30, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: On-site with hybrid option

🚀 Job Overview

Key aspects of this role include:

• Planning and implementing digital marketing strategy to drive business growth in digital channels
• Managing paid media activities and acting as a first point of contact for stakeholders
• Ensuring optimum performance for all paid digital activations and improving consumer journeys
• Supporting PR activities and managing Electrolux Group brands' ecommerce platforms
• Collaborating closely with local and international stakeholders, including the KPI and budget responsibility

ASSUMPTION: This role requires a balance of strategic planning and hands-on execution, with a focus on performance-driven digital marketing.

📋 Key Responsibilities

✅ Implement digital marketing strategy and support business growth in digital channels

✅ Act as a first point of contact for all paid media activities and stakeholders

✅ Ensure optimum performance for always-on digital paid media activities and campaigns

✅ Monitor efficiency of online activations, including performance campaigns, search, and social media

✅ Oversee website and trade partners content, driving high-quality content and performance

✅ Plan and execute all web, social, influencer, and SEO activities

✅ Measure, evaluate, and report performance of all digital activities against set goals

ASSUMPTION: This role involves a mix of strategic planning, project management, and data analysis to optimize digital marketing performance.

🎯 Required Qualifications

Education: University degree in marketing, digital marketing, management, or related field

Experience: At least 3 years' experience in digital marketing (both communication and performance) in a multinational company within a similar industry or on the agency side

Required Skills:

• Fluency in English and Turkish
• Experience in managing SEM, SEO, display advertising, performance campaigns, e-mail marketing, and affiliate programs
• Strong analytical thinking and ability to manage multiple projects in a fast-paced environment
• Proven ability to build consensus and work effectively within cross-functional teams

Preferred Skills:

• Experience in managing ecommerce platforms
• Knowledge of the domestic appliances industry

ASSUMPTION: Candidates with a strong background in digital marketing, experience in managing multiple projects, and fluency in both English and Turkish are most likely to succeed in this role.

💰 Compensation & Benefits

Salary Range: The salary range for this role is typically between 15,000 - 25,000 TRY per month, depending on experience and qualifications. This estimate is based on industry standards for digital marketing specialists in Istanbul.

Benefits:

• Competitive benefits package
• Opportunities for professional development and growth
• Hybrid work arrangement (3 days in office, 2 days remote)

Working Hours: Full-time position with standard working hours, typically 9:00 AM - 6:00 PM, Monday to Friday

ASSUMPTION: The salary range provided is an estimate based on market research and may vary depending on the candidate's qualifications and experience.

📌 Applicant Insights

🔍 Company Context

Industry: Electrolux Group operates in the manufacturing industry, specializing in home appliances and consumer durables

Company Size: Electrolux Group is a large organization with over 10,000 employees worldwide, providing ample opportunities for career growth and development

Founded: Founded in 1919, Electrolux Group has a rich history and extensive experience in the home appliances market

Company Description:

• Electrolux Group is a leading global appliance company that shapes living for the better for consumers, people, and the planet
• The company offers a wide range of home appliances under several brands, including Electrolux, AEG, and Frigidaire
• Electrolux Group is committed to sustainability and innovation, striving to create enjoyable and sustainable living experiences

Company Specialties:

• Home appliances, including refrigerators, cookers, ovens, hobs, hoods, washing machines, dryers, freezers, small appliances, and vacuum cleaners
• Sustainable solutions and innovation in the home appliances industry
• Global presence with operations in over 120 markets worldwide

Company Website: www.electroluxgroup.com

ASSUMPTION: Electrolux Group's large size and global presence offer numerous opportunities for career growth and development within the home appliances industry.

📊 Role Analysis

Career Level: This role is suitable for digital marketing professionals with 2-5 years of experience seeking to advance their careers in a global organization

Reporting Structure: The Senior Digital Marketing Specialist will report directly to the Marketing and Trade Marketing Team and collaborate with various stakeholders, including local and international teams, media agencies, creative agencies, and PR agencies

Work Arrangement: The role offers a hybrid work arrangement, with 3 days in the office and 2 days of remote working

Growth Opportunities:

• Potential to grow within the marketing department or explore other opportunities within the Electrolux Group
• Chance to work on global projects and collaborate with international teams
• Opportunities to develop skills in digital marketing, project management, and stakeholder communication

ASSUMPTION: This role offers a unique opportunity for digital marketing professionals to gain experience in a global organization and contribute to the growth of the Electrolux Group's digital presence.

🌍 Location & Work Environment

Office Type: The role is based in Electrolux Group's office in Istanbul, Turkey

Office Location(s): Istanbul, Turkey

Geographic Context:

• Istanbul is the largest city in Turkey and serves as a major economic, cultural, and historical hub
• The city offers a mix of modern and traditional amenities, with a vibrant business environment
• Istanbul is well-connected by international flights, making it an attractive location for global professionals

Work Schedule: The role follows a standard workweek, typically Monday to Friday, with flexible hours to accommodate remote work

ASSUMPTION: Istanbul's vibrant business environment and global connectivity make it an ideal location for digital marketing professionals seeking to advance their careers in a multinational organization.

💼 Interview & Application Insights

Typical Process:

• Online application submission through the provided link
• Phone or video screening to assess communication skills and cultural fit
• In-depth interview with the hiring manager and relevant stakeholders to discuss the role, responsibilities, and qualifications
• Final interview or assessment to evaluate problem-solving skills and cultural fit

Key Assessment Areas:

• Digital marketing expertise and strategic thinking
• Project management and organizational skills
• Analytical skills and data-driven decision-making
• Communication and stakeholder management skills

Application Tips:

• Tailor your resume and cover letter to highlight relevant digital marketing experience and skills
• Prepare examples of successful digital marketing campaigns or projects to discuss during the interview
• Research the Electrolux Group and its competitors to demonstrate your understanding of the home appliances industry

ATS Keywords: Digital Marketing, Paid Media, Performance Campaigns, SEO, SEM, Stakeholder Management, Project Management, Data Analysis, Consumer Journey, Ecommerce

ASSUMPTION: Applicants should tailor their application materials to emphasize their digital marketing experience and skills, as well as their ability to work effectively within a global organization.

🛠️ Tools & Technologies

• Google Analytics
• Google Ads
• Social media platforms (Facebook, Instagram, LinkedIn, etc.)
• SEO tools (SEMrush, Ahrefs, etc.)
• Email marketing platforms (Mailchimp, etc.)
• Project management tools (Asana, Trello, etc.)

ASSUMPTION: Familiarity with industry-standard digital marketing tools and platforms is essential for success in this role.

👔 Cultural Fit Considerations

Company Values:

• Respect
• Dignity
• Common courtesy

Work Style:

• Collaborative and team-oriented
• Data-driven and results-focused
• Adaptable and responsive to change

Self-Assessment Questions:

• Do you thrive in a collaborative, team-oriented environment?
• Are you comfortable working with data and using it to inform decision-making?
• Can you adapt to change and manage multiple projects simultaneously?

ASSUMPTION: Applicants should assess their fit with Electrolux Group's values and work style to ensure a successful and fulfilling career in the organization.

⚠️ Potential Challenges

• Managing multiple projects and stakeholders simultaneously
• Working in a fast-paced, deadline-driven environment
• Adapting to changes in the digital marketing landscape and consumer behavior
• Collaborating effectively with international teams across different time zones

ASSUMPTION: Applicants should be prepared to manage multiple projects, adapt to change, and work effectively within a global organization to succeed in this role.

📈 Similar Roles Comparison

• This role is similar to a Digital Marketing Manager or Performance Marketing Specialist, with a focus on paid media activities and stakeholder management
• In the home appliances industry, digital marketing roles often involve a mix of strategic planning, project management, and data analysis
• Career progression may include roles such as Marketing Manager, Head of Digital Marketing, or other senior marketing positions within the Electrolux Group

ASSUMPTION: Applicants should compare this role to similar digital marketing positions and consider their career goals when applying.

📝 Sample Projects

• Developing and executing a digital marketing campaign to launch a new product line
• Optimizing website content and design to improve user experience and drive conversions
• Managing and growing an ecommerce platform to increase online sales and market share

ASSUMPTION: Applicants should prepare examples of relevant digital marketing projects to discuss during the interview, demonstrating their skills and experience in the field.

❓ Key Questions to Ask During Interview

• What are the key priorities for this role in the first 30, 60, and 90 days?
• How does this role collaborate with other departments and teams within the Electrolux Group?
• What opportunities are there for professional development and growth within the organization?
• How does the Electrolux Group support work-life balance for its employees?
• What is the company's approach to sustainability and innovation in the home appliances industry?

ASSUMPTION: Applicants should ask thoughtful questions to demonstrate their interest in the role and the organization, as well as to gain insights into the work environment and company culture.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the provided link
• Tailor your resume and cover letter to highlight relevant digital marketing experience and skills
• Prepare examples of successful digital marketing campaigns or projects to discuss during the interview
• Research the Electrolux Group and its competitors to demonstrate your understanding of the home appliances industry
• Follow up with the hiring manager one week after submitting your application to express your interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.