📌 Core Information
🔹 Job Title: Senior Digital Marketing Specialist
🔹 Company: Gray Mackenzie Retail Lebanon (GMRL)
🔹 Location: Dbayeh, Mount Lebanon, Lebanon
🔹 Job Type: Full-time, On-site
🔹 Category: Retail, Marketing
🔹 Date Posted: May 30, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Planning and executing digital marketing campaigns across various channels
- Managing ad budgets and optimizing campaigns for conversions and KPIs
- Analyzing campaign performance and providing data-driven insights
- Collaborating with internal teams to optimize user experience and landing pages
- Ensuring compliance with the company's Integrated Management System (IMS) policies and procedures
ASSUMPTION: This role requires a strategic mindset, strong analytical skills, and experience in digital marketing to drive campaigns and optimize performance.
📋 Key Responsibilities
✅ Plans and executes all digital marketing campaigns, including SEO/SEM, email, social media, and display advertising
✅ Sets up and manages ongoing optimization of digital advertising campaigns
✅ Handles ad budget management, A/B testing, keyword research, audience setup, and conversion optimization
✅ Measures and reports campaign performance against goals (UAC and KPIs)
✅ Analyzes metrics and campaign data, and provides recommendations and strategies
✅ Develops and executes an ongoing content promotion strategy
✅ Identifies trends and optimizes spend and performance based on insights
✅ Plans, executes, and measures experiments and conversion tests
✅ Collaborates with internal teams to create landing pages and optimize user experience
✅ Utilizes strong analytical ability to evaluate end-to-end customer experience across multiple channels
✅ Coordinates conversion points and optimizes user funnels
✅ Reports any hazards or risks to the QHSE department and complies with company IMS Policy, local legal requirements, and client requirements
✅ Attends and engages in IMS awareness sessions and ensures that all IMS procedures are regularly followed
ASSUMPTION: This role involves a mix of strategic planning, hands-on campaign management, and data analysis to drive digital marketing success.
🎯 Required Qualifications
Education: Bachelor's Degree in Business Administration, Marketing, or any equivalent degree
Experience: 5 to 7 years of experience in digital marketing
Required Skills:
- Proven experience in digital marketing, with a focus on campaign management and optimization
- Strong analytical skills and data-driven mindset
- Excellent communication and collaboration skills
- Familiarity with SEO, SEM, email marketing, social media, and display advertising
- Experience with campaign management tools and analytics platforms
- Knowledge of IMS policies and procedures
Preferred Skills:
- Experience with A/B testing and conversion rate optimization
- Fluency in Arabic and English
- Experience working in the retail industry
ASSUMPTION: Candidates with a strong background in digital marketing, experience with campaign management tools, and familiarity with IMS policies will be well-suited for this role.
💰 Compensation & Benefits
Salary Range: The salary range for this role is estimated to be between $35,000 and $50,000 per year, based on industry standards for a Senior Digital Marketing Specialist in Lebanon with 5-10 years of experience.
Benefits:
- Health insurance
- Retirement plan
- Employee discounts
- On-site parking
Working Hours: Full-time, Monday to Friday, 9:00 AM to 6:00 PM, with a one-hour lunch break
ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Retail. GMRL operates as a pioneer in the ownership and operation of supermarkets and hypermarkets in Lebanon, with a focus on enriching the lives of its customers.
Company Size: 1,001-5,000 employees. As a mid-sized company, GMRL offers a structured work environment with opportunities for growth and collaboration.
Founded: 1996. GMRL was founded with the mission to "Live Life Generously" and has since expanded its retail portfolio to include Spinneys, Happy Discount Store, Grab'n Go, Mackenzie Distribution, F&B, Production, Monoprix, and NokNok.
Company Description:
- GMRL is committed to providing high-quality products and a seamless shopping experience across its various retail divisions
- The company focuses on innovation and expansion, with an eye on future growth and regional expansion
- GMRL operates under the Integrated Management System (IMS) policy, ensuring compliance with local legal requirements and client needs
Company Specialties:
- Retail operations and management
- Marketing and customer experience
- Supply chain and logistics
- Food production and distribution
Company Website: www.gmrlgroup.com
ASSUMPTION: Working at GMRL offers opportunities to grow within a structured retail environment, with a focus on customer experience and innovation.
📊 Role Analysis
Career Level: Senior. This role is a senior-level position, requiring a strategic mindset and proven experience in digital marketing.
Reporting Structure: The Senior Digital Marketing Specialist will report directly to the Marketing Manager and collaborate with various internal teams, including IT, Sales, and Operations.
Work Arrangement: On-site, full-time. This role requires on-site presence at the GMRL headquarters in Dbayeh, Mount Lebanon.
Growth Opportunities:
- Advancement to a Marketing Manager or Director role within GMRL
- Expansion into regional marketing roles as GMRL continues to grow
- Cross-functional learning opportunities within the retail industry
ASSUMPTION: This role offers opportunities for career growth within GMRL, as the company continues to expand its retail portfolio and regional presence.
🌍 Location & Work Environment
Office Type: Corporate headquarters. The GMRL headquarters is a modern, professional office environment with on-site parking and amenities.
Office Location(s): Dbayeh, Mount Lebanon, Lebanon
Geographic Context:
- Dbayeh is a suburban area located along the coastal highway in Mount Lebanon, offering easy access to major cities and attractions
- The office is situated near shopping centers, restaurants, and public transportation
- Lebanon is a multicultural country with a vibrant retail industry, offering opportunities for professional growth and development
Work Schedule: Monday to Friday, 9:00 AM to 6:00 PM, with a one-hour lunch break. Occasional overtime may be required to meet project deadlines.
ASSUMPTION: Working at the GMRL headquarters in Dbayeh offers a convenient and professional work environment, with easy access to amenities and public transportation.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening with the HR department
- In-depth interview with the Marketing Manager and/or other relevant stakeholders
- Background check and reference verification
- Job offer and onboarding
Key Assessment Areas:
- Digital marketing expertise and campaign management skills
- Analytical skills and data-driven mindset
- Communication and collaboration skills
- Familiarity with IMS policies and procedures
- Cultural fit and alignment with GMRL's mission and values
Application Tips:
- Tailor your resume and cover letter to highlight your digital marketing experience and relevant skills
- Include specific examples of successful digital marketing campaigns you've managed and the results you achieved
- Demonstrate your understanding of the retail industry and GMRL's business model in your application materials
- Prepare for behavioral interview questions that assess your problem-solving skills, adaptability, and ability to work collaboratively
ATS Keywords: Digital Marketing, SEO, SEM, Email Marketing, Social Media, Display Advertising, Campaign Management, Analytics, IMS, Retail, Marketing, Customer Experience
ASSUMPTION: The application process for this role is likely to be competitive, with a focus on assessing candidates' digital marketing expertise and cultural fit with GMRL.
🛠️ Tools & Technologies
- Google Analytics
- Google Ads
- Social media management platforms (e.g., Hootsuite, Buffer)
- Email marketing platforms (e.g., Mailchimp, Constant Contact)
- SEO tools (e.g., SEMrush, Ahrefs)
- Project management tools (e.g., Asana, Trello)
ASSUMPTION: Familiarity with industry-standard digital marketing tools and platforms is essential for success in this role.
👔 Cultural Fit Considerations
Company Values:
- Customer-centricity
- Integrity
- Innovation
- Collaboration
- Accountability
Work Style:
- Data-driven and analytical
- Collaborative and team-oriented
- Adaptable and responsive to change
- Results-focused and goal-oriented
Self-Assessment Questions:
- Do you have a proven track record of driving digital marketing success in a retail environment?
- Are you comfortable working collaboratively with cross-functional teams to optimize customer experience?
- Do you thrive in a data-driven, results-focused work environment?
ASSUMPTION: Candidates who align with GMRL's company values and work style are more likely to succeed in this role and contribute to the company's ongoing success.
⚠️ Potential Challenges
- Managing multiple digital marketing campaigns simultaneously, requiring strong organizational skills and time management
- Keeping up with the fast-paced nature of the digital marketing landscape, including algorithm changes and new platforms
- Ensuring compliance with IMS policies and procedures, as well as local legal requirements and client needs
- Adapting to a structured work environment within a mid-sized company, with opportunities for growth and collaboration
ASSUMPTION: Addressing these potential challenges requires strong organizational skills, adaptability, and a commitment to continuous learning and improvement.
📈 Similar Roles Comparison
- Unlike other digital marketing roles, this position requires a strong focus on campaign management and optimization, as well as compliance with IMS policies and procedures
- In the retail industry, digital marketing plays a critical role in driving customer acquisition, engagement, and retention
- This role offers opportunities for career growth within GMRL, as the company continues to expand its retail portfolio and regional presence
ASSUMPTION: Understanding the unique aspects of this role and the retail industry can help candidates tailor their application materials and prepare for the interview process.
📝 Sample Projects
- Developing and executing a targeted social media campaign to promote a new product launch, resulting in a 20% increase in sales
- Optimizing email marketing campaigns to improve open rates and click-through rates by 15% and 20%, respectively
- Conducting A/B testing on landing pages to improve conversion rates by 10%, resulting in increased revenue
ASSUMPTION: Providing specific examples of successful digital marketing projects demonstrates a candidate's expertise and ability to drive results.
❓ Key Questions to Ask During Interview
- How does this role fit into the overall marketing strategy for GMRL and its retail divisions?
- What are the key priorities for this role in the first 90 days?
- How does GMRL support the professional development and growth of its marketing team members?
- What are the biggest challenges facing the digital marketing team currently, and how can this role help address them?
- How does GMRL measure the success of its digital marketing campaigns, and what KPIs are most important for this role?
ASSUMPTION: Asking thoughtful, informed questions demonstrates a candidate's interest in the role and commitment to driving digital marketing success at GMRL.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your digital marketing experience and relevant skills
- Prepare for behavioral interview questions that assess your problem-solving skills, adaptability, and ability to work collaboratively
- Research GMRL's retail divisions and business model to demonstrate your understanding of the company and its mission
- Follow up with the HR department one week after submitting your application to confirm receipt and inquire about the status of your application
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
