📌 Core Information
🔹 Job Title: Senior Digital Marketing Specialist
🔹 Company: Nike
🔹 Location: Seoul, South Korea
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: July 2, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Driving digital marketing campaigns with strong brand impact in the sports and lifestyle/sportswear category
- Creating optimal digital brand experiences for consumers incorporating key moments and direct-to-consumer channels
- Collaborating with cross-functional teams to deliver seasonal engagement plans and marketing campaigns
- Analyzing digital marketing activities and incorporating insights to meet brand and business objectives
ASSUMPTION: This role requires a deep understanding of young Korean consumers' online shopping behavior and lifestyle to create data-driven marketing strategies.
📋 Key Responsibilities
✅ Lead Nike's digital efforts in the sports and sportswear category, creating end-to-end consumer journeys from strategy to execution
✅ Maximize digital capabilities to enhance consumer brand experience and drive engagement and retention
✅ Plan and execute centralized, seasonal engagement plans and marketing campaigns featuring priority product and brand stories
✅ Leverage planning and analytic insights to develop digital marketing plans for various categories (football, running, sportswear, etc.)
✅ Deliver regular performance analytics and incorporate them into consumer connections to meet brand and business objectives
ASSUMPTION: This role involves continuous learning and adaptation, as new digital capabilities may be involved in each marketing campaign.
🎯 Required Qualifications
Education: Bachelor’s degree in Marketing or a related field
Experience: 5+ years of experience in marketing, with 3+ years in digital marketing
Required Skills:
- Strong oral and written communication skills in English and Korean
- Hands-on expertise in marketing analytics and creative marketing planning
- Excellent project leadership skills and ability to work collaboratively in a matrix organization
- Initiatives on a culture of always-on testing and learning
- Ability to thrive in a fast-paced, high-energy team environment
- Talent for designing impactful digital marketing ideas based on a deep understanding of Korean youth trends
Preferred Skills:
- Experience in driving marketing campaigns with strong brand impact in the sports and lifestyle/sportswear category
- Familiarity with marketing technology and consumer data
ASSUMPTION: Candidates with experience in the sports and lifestyle/sportswear category may have an advantage in this role.
💰 Compensation & Benefits
Salary Range: Based on industry standards for a Senior Digital Marketing Specialist in Seoul, the estimated salary range is ₩70,000,000 - ₩90,000,000 per year. This range takes into account the candidate's experience level and the company's size and industry.
Benefits:
- Competitive benefits package
- Employee discounts on Nike products
- Opportunities for professional growth and development
Working Hours: Full-time position with standard working hours Monday to Friday, 9:00 AM to 6:00 PM. Overtime may be required during peak periods.
ASSUMPTION: The salary range provided is an estimate and may vary based on the candidate's qualifications and the company's final decision.
📌 Applicant Insights
🔍 Company Context
Industry: Nike operates in the footwear manufacturing industry, with a strong focus on sports and lifestyle products. The company is known for its innovative marketing campaigns and commitment to environmental sustainability.
Company Size: With over 10,000 employees, Nike is a large corporation that offers numerous opportunities for career growth and development. Working at Nike provides exposure to a diverse range of skills and experiences.
Founded: Nike was founded in 1964 and has since grown into a global leader in the athletic footwear and apparel industry.
Company Description:
- Nike is committed to redefining the future of sport through a comprehensive approach to environmental sustainability
- The company invests in innovative materials, reduces waste, embraces circular design, and implements energy-efficient practices
- Nike is dedicated to minimizing its environmental footprint and promoting responsible consumption
Company Specialties:
- Footwear manufacturing
- Sports apparel
- Innovative marketing campaigns
- Environmental sustainability
Company Website: Nike.com
ASSUMPTION: Nike's commitment to environmental sustainability is a significant aspect of its brand and operations, making it an attractive employer for socially conscious individuals.
📊 Role Analysis
Career Level: This role is a senior-level position that offers opportunities for career growth and development within the marketing department.
Reporting Structure: The Senior Digital Marketing Specialist will report to the Digital Marketing Senior Manager based in Korea and collaborate with various cross-functional teams, including Nike Direct Digital Commerce, Brand Management, Creative, Analytics, and Media teams, as well as agency partners.
Work Arrangement: This is an on-site position based in Seoul, South Korea. The role may require occasional travel to other Nike offices or events.
Growth Opportunities:
- Potential advancement to a management or leadership role within the marketing department
- Expansion of responsibilities to include additional categories or regions
- Opportunities to work on high-profile marketing campaigns and initiatives
ASSUMPTION: Nike's large size and global presence offer numerous opportunities for career growth and development within the marketing department.
🌍 Location & Work Environment
Office Type: Nike's Seoul office is a modern, collaborative workspace designed to foster creativity and innovation.
Office Location(s): Nike Korea - Seoul Office
Geographic Context:
- Seoul is the capital and largest city of South Korea, with a population of over 10 million people
- The city is known for its vibrant culture, rich history, and cutting-edge technology
- Seoul is a major hub for the global sports and fashion industries
Work Schedule: The standard work schedule is Monday to Friday, 9:00 AM to 6:00 PM. However, the role may require occasional overtime or weekend work during peak periods.
ASSUMPTION: Working in Seoul offers a unique blend of traditional culture and modern technology, providing a dynamic environment for marketing professionals.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the hiring manager
- In-person or video interview with the cross-functional team
- Final interview with the Digital Marketing Senior Manager
Key Assessment Areas:
- Digital marketing expertise and strategic thinking
- Communication and presentation skills
- Cultural awareness and understanding of Korean youth trends
- Problem-solving and analytical skills
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare examples of your past marketing campaigns and their outcomes to discuss during the interview
- Research Nike's marketing strategies and environmental sustainability initiatives to demonstrate your understanding of the company
ATS Keywords: Digital Marketing, Marketing Campaigns, Brand Impact, Consumer Behavior, Marketing Analytics, Project Leadership, Korean Youth Trends, Consumer Engagement, Digital Capabilities, Brand Management, Marketing Planning
ASSUMPTION: Nike's application process is competitive, and candidates should be prepared to demonstrate their expertise and passion for digital marketing.
🛠️ Tools & Technologies
- Marketing analytics tools (e.g., Google Analytics, Adobe Analytics)
- Social media platforms (e.g., Instagram, Facebook, Twitter)
- Content creation and management tools (e.g., Hootsuite, Buffer)
- Project management tools (e.g., Asana, Trello)
ASSUMPTION: The specific tools and technologies required for this role may vary depending on the candidate's experience and the team's needs.
👔 Cultural Fit Considerations
Company Values:
- Innovation
- Customer focus
- Inclusion
- Integrity
Work Style:
- Collaborative and team-oriented
- Fast-paced and dynamic
- Data-driven and analytical
Self-Assessment Questions:
- Do you thrive in a fast-paced, collaborative environment?
- Are you passionate about sports, fashion, and youth culture?
- Do you have strong communication skills in English and Korean?
ASSUMPTION: Nike values diversity and inclusion, and candidates from all backgrounds are encouraged to apply.
⚠️ Potential Challenges
- Managing multiple projects and priorities in a fast-paced environment
- Adapting to new digital capabilities and trends in the marketing industry
- Balancing the needs of various stakeholders, including cross-functional teams and agency partners
- Working in a matrix organization with multiple reporting lines
ASSUMPTION: These challenges can be overcome with strong project leadership skills, adaptability, and effective communication.
📈 Similar Roles Comparison
- Unlike other marketing roles, this position focuses specifically on the sports and sportswear category, requiring a deep understanding of young Korean consumers' online shopping behavior and lifestyle
- Nike's global presence and commitment to environmental sustainability set it apart from other companies in the footwear manufacturing industry
- This role offers opportunities for career growth and development within the marketing department, with potential advancement to management or leadership positions
ASSUMPTION: Candidates should consider their long-term career goals and how this role aligns with their aspirations when comparing it to similar positions.
📝 Sample Projects
- Developing and executing a digital marketing campaign for a new product launch in the sports category
- Analyzing consumer data to identify trends and insights, and using those findings to inform marketing strategies
- Collaborating with cross-functional teams to create a seasonal engagement plan featuring priority product and brand stories
ASSUMPTION: These sample projects are intended to illustrate the types of tasks and responsibilities associated with this role, but the specific projects may vary depending on the candidate's experience and the team's needs.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and how this role fits within it?
- How does Nike support the professional growth and development of its employees?
- Can you provide an example of a successful digital marketing campaign at Nike, and how it was executed?
- How does Nike incorporate environmental sustainability into its marketing strategies?
- What are the key priorities for this role in the first 90 days?
ASSUMPTION: These questions are designed to help candidates better understand the role, the team, and the company, and to demonstrate their interest and engagement in the interview process.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the provided link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare examples of your past marketing campaigns and their outcomes to discuss during the interview
- Research Nike's marketing strategies and environmental sustainability initiatives to demonstrate your understanding of the company
- Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
