Senior Digital Marketing Specialist

📌 Core Information

🔹 Job Title: Senior Digital Marketing Specialist

🔹 Company: RentVision

🔹 Location: Lincoln, Nebraska, United States

🔹 Job Type: Full-time, On-site

🔹 Category: Marketing

🔹 Date Posted: April 3, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Strategic digital ad campaign creation and management
• High-volume campaign setups and optimizations
• Cross-functional team collaboration and client communication
• Data-driven decision making and professional development

ASSUMPTION: This role requires a high level of digital advertising expertise and experience managing large ad budgets. It also involves repetitive, detail-oriented tasks and occasional client communication.

📋 Key Responsibilities

✅ Build, launch, and transition digital ad campaigns across major platforms (Google, Meta, Bing)

✅ Perform essential account maintenance tasks such as organizing ad assets, conducting audits, and optimizing campaigns

✅ Collaborate effectively within the advertising team and with other departments to ensure high-quality advertising products and client experiences

✅ Create, update, and manage Google Business Profiles for client properties

✅ Participate in professional development opportunities and help onboard or support newer team members

✅ Communicate with external partners like Google, Meta, and Bing, and occasionally join client calls to support campaign efforts

ASSUMPTION: This role involves a mix of strategic campaign management, tactical account maintenance, and cross-functional collaboration. It also requires occasional client communication and external partner coordination.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)

Experience: 6+ years of hands-on experience in digital advertising, with a focus on PPC/SEM

Required Skills:

• Proven expertise in digital advertising, including PPC/SEM
• Familiarity with Google Ads, Meta Ads, and Bing Ads
• Strong data analysis skills and ability to pull insights from platforms like Google Analytics
• Excellent communication and collaboration skills
• Proficient in Microsoft Office Suite

Preferred Skills:

• 6+ years of hands-on experience in digital advertising
• Proficiency in Google Ads, Meta Ads, and Bing Ads
• Experience developing reporting frameworks
• A background in coaching or mentoring team members
• Familiarity with client communication and working with external ad platforms
• Knowledge of SEO work

ASSUMPTION: This role requires a high level of digital advertising expertise and experience managing large ad budgets. Preferred skills include additional experience, proficiency in specific platforms, and a background in coaching or mentoring.

💰 Compensation & Benefits

Salary Range: $65,000 - $85,000 per year (Based on industry standards for a Senior Digital Marketing Specialist with 6+ years of experience in Lincoln, NE)

Benefits:

• 401(k) Match
• Health Insurance
• Life Insurance
• Short-Term and Long-Term Disability
• Paid Time Off
• Paid Parental Leave
• Fizzy Friday
• Recognition Lunch
• Unlimited Coffee
• Discounted Gym Membership

Working Hours: Full-time, typically Monday-Friday, 8:00 AM - 5:00 PM with a one-hour lunch break

ASSUMPTION: The salary range is estimated based on industry standards for a Senior Digital Marketing Specialist with 6+ years of experience in Lincoln, NE. Benefits are based on the information provided in the job listing.

📌 Applicant Insights

🔍 Company Context

Industry: Software Development, specifically focused on multi-family marketing solutions

Company Size: 11-50 employees (Small to Medium-sized company, offering a close-knit work environment with opportunities for growth and impact)

Founded: 2009 (Over 15 years of experience in the industry)

Company Description:

• RentVision specializes in creating software platforms, building websites, offering strategic advising, delivering media solutions, and sharing industry knowledge
• The company operates in the multi-family marketing industry, providing predictive leasing platforms and innovative solutions for apartment marketing
• RentVision is known for its exceptional client service and remarkable software solutions

Company Specialties:

• Marketing and Advertising
• Rental property and apartment marketing
• HD Walkthrough Video tours
• Websites and web development
• AdWords, SEO, and Social Media
• Professional Apartment Photography
• Analytics tools

Company Website: https://www.rentvision.com

ASSUMPTION: RentVision is a well-established company in the multi-family marketing industry, offering a range of services and solutions for apartment marketing. Its size allows for a close-knit work environment with opportunities for growth and impact.

📊 Role Analysis

Career Level: Senior-level role, offering opportunities for leadership, mentoring, and strategic decision-making

Reporting Structure: This role reports directly to the Digital Advertising Manager and may oversee junior team members

Work Arrangement: Full-time, on-site position with a flexible work schedule, allowing for occasional remote work

Growth Opportunities:

• Potential to mentor junior team members and contribute to team growth
• Opportunities for professional development and skill-building
• Potential to take on additional responsibilities and advance within the company

ASSUMPTION: This role offers opportunities for leadership, mentoring, and professional development. The company's size and growth potential provide ample opportunities for career advancement.

🌍 Location & Work Environment

Office Type: On-site, collaborative office environment with a focus on in-person teamwork

Office Location(s): 1001 S 70th St, 201, Lincoln, Nebraska 68510, US

Geographic Context:

• Lincoln, Nebraska, is a mid-sized city with a cost of living below the national average
• The city offers a variety of cultural attractions, outdoor recreation, and a vibrant arts scene
• Lincoln is home to several universities, providing a diverse and educated workforce

Work Schedule: Full-time, typically Monday-Friday, 8:00 AM - 5:00 PM with a one-hour lunch break. Occasional remote work may be available.

ASSUMPTION: The on-site, collaborative office environment fosters teamwork and in-person collaboration. Lincoln, Nebraska, offers a mid-sized city with a diverse range of cultural attractions and a lower cost of living compared to larger cities.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening with the Hiring Manager
• In-person or virtual interview with the Digital Advertising Manager and a team member
• Final interview with the Director of Marketing
• Job offer and onboarding

Key Assessment Areas:

• Digital advertising expertise and experience
• Campaign management and optimization skills
• Communication and collaboration abilities
• Problem-solving and data analysis skills
• Alignment with company values and culture

Application Tips:

• Highlight relevant digital advertising experience and achievements in your resume
• Tailor your cover letter to demonstrate your understanding of the role and company
• Prepare examples of successful digital ad campaigns you've managed and the results you achieved
• Research the company and be ready to discuss how your skills and experience align with their mission and values

ATS Keywords: Digital Marketing, Senior, PPC, SEM, Google Ads, Meta Ads, Bing Ads, Campaign Management, Client Communication, Team Collaboration, Google Business Profile, SEO

ASSUMPTION: The interview process focuses on assessing digital advertising expertise, campaign management skills, and cultural fit. Applicants should highlight relevant experience and be prepared to discuss their understanding of the role and company.

🛠️ Tools & Technologies

• Google Ads
• Meta Ads
• Bing Ads
• Google Analytics
• Microsoft Office Suite
• Google Business Profile management tools

ASSUMPTION: This role requires proficiency in digital advertising platforms, analytics tools, and Microsoft Office Suite. Familiarity with Google Business Profile management tools is also beneficial.

👔 Cultural Fit Considerations

Company Values:

• Be Remarkable
• Systemize Excellence
• Considerate Candor
• Maximize Talent
• Team Hustle

Work Style:

• Collaborative and team-oriented
• Data-driven and results-focused
• Adaptable and responsive to change
• Committed to continuous learning and improvement

Self-Assessment Questions:

• Do you thrive in structured environments with clear checklists and timelines?
• Are you comfortable with repetitive, detail-oriented tasks and high-volume campaign setups?
• Do you enjoy collaborating with team members and contributing to a positive work environment?
• Are you committed to delivering remarkable results and continuously improving your skills and knowledge?

ASSUMPTION: RentVision values a collaborative, data-driven, and results-focused work environment. Applicants should assess their fit with these values and work style preferences.

⚠️ Potential Challenges

• Managing a large ad budget and high-volume campaign setups can be challenging and time-consuming
• Occasional client communication may require strong interpersonal skills and the ability to manage expectations
• Working in a fast-paced, dynamic environment may present unique challenges and opportunities
• Adapting to changes in digital advertising trends and best practices may require continuous learning and skill development

ASSUMPTION: This role presents challenges related to managing large ad budgets, communicating with clients, and adapting to changes in the digital advertising landscape. Applicants should be prepared to address these challenges and demonstrate their ability to thrive in a dynamic work environment.

📈 Similar Roles Comparison

• This role differs from related positions in its focus on strategic campaign management, tactical account maintenance, and cross-functional collaboration
• Industry-specific context: The multi-family marketing industry is competitive and dynamic, requiring a strong understanding of digital advertising trends and best practices
• Career path comparison: This role offers opportunities for leadership, mentoring, and professional development, with potential for advancement within the company

ASSUMPTION: This role differs from related positions in its focus on strategic campaign management, tactical account maintenance, and cross-functional collaboration. The multi-family marketing industry is competitive and dynamic, requiring a strong understanding of digital advertising trends and best practices. This role offers opportunities for leadership, mentoring, and professional development, with potential for advancement within the company.

📝 Sample Projects

• Developing and executing a comprehensive digital ad campaign strategy for a multi-family property management company
• Optimizing campaign performance and reducing cost-per-acquisition for a client with a limited ad budget
• Managing and growing a client's Google Business Profile presence, resulting in increased visibility and organic traffic

ASSUMPTION: These sample projects demonstrate the range of responsibilities and required skills for this role, including strategic campaign management, optimization, and Google Business Profile management.

❓ Key Questions to Ask During Interview

• Can you describe the team structure and dynamics within the Digital Advertising department?
• How does this role contribute to the company's mission and growth objectives?
• What opportunities are available for professional development and skill-building in this role?
• How does the company support work-life balance and employee well-being?
• What are the most significant challenges facing the Digital Advertising team, and how can this role help address them?

ASSUMPTION: These interview questions focus on team dynamics, company mission, professional development, work-life balance, and addressing team challenges. Applicants should tailor their questions to demonstrate their interest in the role and company.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume to highlight relevant digital advertising experience and skills
• Write a cover letter that demonstrates your understanding of the role and company, and explains why you are a strong fit for the position
• Prepare examples of successful digital ad campaigns you've managed and the results you achieved
• Follow up with the Hiring Manager one week after submitting your application to express your continued interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.