📌 Core Information
🔹 Job Title: Senior Digital Marketing Specialist
🔹 Company: Mastercard
🔹 Location: Rome, Italy
🔹 Job Type: Full-Time
🔹 Category: IT Services and IT Consulting
🔹 Date Posted: May 18, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Driving exceptional digital marketing initiatives guided by data analytics
- Managing client projects and executing impactful campaigns
- Implementing data-driven digital marketing solutions
- Ensuring operational project execution within agreed milestones and budget
ASSUMPTION: This role requires a balance of strategic thinking and hands-on execution, with a strong focus on data-driven decision making.
📋 Key Responsibilities
✅ Deliver exceptional digital marketing initiatives guided by data analytics, ensuring measurable business impact
✅ Take charge of client projects, collaborating to conceptualize and execute impactful campaigns
✅ End-to-end execution of Marketing Services projects focusing on financial performance and impact
✅ Implement data-driven digital marketing solutions, including campaigns, marketing automation, and lifecycle management initiatives
✅ Ensure operational project execution within agreed milestones and budget
✅ Manage creative development and media planning, meeting high-quality standards aligned with client needs
✅ Assess, recommend and improve the performance of client’s marketing activities by using data insights and data visualization tools
ASSUMPTION: This role involves a mix of strategic planning, project management, and hands-on execution, requiring strong organizational skills and attention to detail.
🎯 Required Qualifications
Education: Relevant marketing degree or equivalent experience
Experience: 5-10 years of experience in integrated marketing, with a strong focus on digital marketing planning and data-driven implementation
Required Skills:
- Proven experience in integrated marketing, with a strong focus on digital marketing planning and data-driven implementation
- Track record in managing client accounts and leading digital marketing solutions
- Ability to plan and execute marketing strategies and campaigns across key marketing channels to drive impactful outcomes
- Excellent communication and presentation skills, capable of influencing colleagues and clients on the value of digital marketing projects
- Fluency in English and the local office language (if applicable)
Preferred Skills:
- Experience in a consulting or agency environment
- Knowledge of marketing automation tools and platforms
- Familiarity with data visualization tools and techniques
ASSUMPTION: Candidates should have a proven track record in digital marketing and client management, with a strong focus on data-driven decision making.
💰 Compensation & Benefits
Salary Range: €60,000 - €80,000 per year (AI-estimated, based on market research and role requirements)
Benefits:
- Competitive benefits package
- Opportunities for professional growth and development
- Global and diverse work environment
Working Hours: Full-time, with flexibility for project needs
ASSUMPTION: The salary range is an estimate based on market research and role requirements. Actual compensation may vary based on individual qualifications and company policy.
📌 Applicant Insights
🔍 Company Context
Industry: Mastercard operates in the global digital payments and technology industry, with a focus on secure, simple, smart, and accessible transactions.
Company Size: Mastercard has 10,001+ employees worldwide, providing a large and diverse work environment.
Founded: 1966, with a rich history in the financial services industry.
Company Description:
- Mastercard powers economies and empowers people in 200+ countries and territories worldwide.
- They support a wide range of digital payments choices, making transactions secure, simple, smart, and accessible.
- Their technology and innovation, partnerships, and networks combine to deliver a unique set of products and services that help people, businesses, and governments realize their greatest potential.
Company Specialties:
- Global digital payments/commerce
- Technology
- Innovative mobile payment solutions
- Processing
Company Website: http://www.mastercard.com
ASSUMPTION: Mastercard's global presence and industry leadership provide ample opportunities for professional growth and development.
📊 Role Analysis
Career Level: This role is at the senior specialist level, with opportunities for growth and advancement within the organization.
Reporting Structure: The role reports directly to the Marketing Services team lead and collaborates with internal and external stakeholders.
Work Arrangement: The role is based on-site, with flexibility for remote work as needed for specific projects or client engagements.
Growth Opportunities:
- Advancement to a management or leadership role within the Marketing Services team
- Expansion into other consulting specializations or geographic regions
- Opportunities to work on high-impact projects and engage with senior leadership
ASSUMPTION: This role offers significant growth potential within a large and dynamic organization.
🌍 Location & Work Environment
Office Type: Mastercard's Rome office is a modern, collaborative workspace with a global and diverse team.
Office Location(s): 2000 Purchase St, Purchase, NY 10577, US (global headquarters); additional locations worldwide
Geographic Context:
- Rome, Italy, is a vibrant and historic city with a rich cultural heritage.
- The city offers a high quality of life, with a mix of urban and natural environments.
- Rome is well-connected by public transportation and has a strong international airport.
Work Schedule: The role follows a standard full-time work schedule, with flexibility for project needs and client time zones.
ASSUMPTION: The Rome office provides a dynamic and multicultural work environment, with opportunities to engage with international clients and colleagues.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the hiring manager
- In-depth interview with the Marketing Services team
- Final interview with senior leadership
Key Assessment Areas:
- Digital marketing expertise and strategic thinking
- Client management and project execution skills
- Communication and presentation abilities
- Cultural fit and alignment with Mastercard's values
Application Tips:
- Highlight relevant digital marketing experience and achievements
- Tailor your resume and cover letter to emphasize skills and experiences relevant to the role
- Prepare for behavioral and situational interview questions focused on digital marketing and client management
ATS Keywords: Digital Marketing, Data Analytics, Client Management, Project Execution, Collaboration, Communication, Innovation, Marketing Automation
ASSUMPTION: The interview process is designed to assess both technical skills and cultural fit, with a focus on digital marketing expertise and client management.
🛠️ Tools & Technologies
- Marketing automation platforms (e.g., Marketo, HubSpot)
- Data visualization tools (e.g., Tableau, Power BI)
- Project management software (e.g., Asana, Trello)
- Collaboration tools (e.g., Microsoft Office Suite, Google Workspace)
ASSUMPTION: The role requires proficiency in marketing automation tools, data visualization tools, and project management software.
👔 Cultural Fit Considerations
Company Values:
- Doing the right thing
- Staying true to our founding principles
- Innovating for our customers
- Collaborating and delivering excellence
Work Style:
- Dynamic and fast-paced environment
- Collaborative and team-oriented culture
- Focus on data-driven decision making and continuous improvement
Self-Assessment Questions:
- Do you thrive in a dynamic and fast-paced environment?
- Are you comfortable working with diverse teams and stakeholders?
- Do you have a strong focus on data-driven decision making and continuous improvement?
ASSUMPTION: Mastercard values a diverse and inclusive work environment, with a strong focus on collaboration and innovation.
⚠️ Potential Challenges
- Managing multiple client projects simultaneously, with varying priorities and deadlines
- Balancing strategic thinking with hands-on execution, requiring strong time management and organizational skills
- Working in a matrix organization structure, with multiple stakeholders and reporting lines
- Adapting to a dynamic and evolving work environment, with changes in priorities and project scope
ASSUMPTION: This role presents unique challenges and opportunities for growth and development within a large and dynamic organization.
📈 Similar Roles Comparison
- Compared to traditional marketing roles, this position places a stronger emphasis on data-driven decision making and digital marketing expertise
- Within the consulting industry, this role offers a unique blend of strategic planning, project management, and hands-on execution
- Career progression may involve moving into a management or leadership role within the Marketing Services team or expanding into other consulting specializations
ASSUMPTION: This role offers a unique blend of skills and experiences, with opportunities for growth and advancement within the organization.
📝 Sample Projects
- Developing and executing a targeted digital marketing campaign for a global financial services client
- Implementing marketing automation tools and processes to improve client engagement and conversion rates
- Conducting a comprehensive analysis of a client's marketing activities and providing data-driven recommendations for improvement
ASSUMPTION: These sample projects illustrate the range of responsibilities and skills required for this role, with a focus on data-driven decision making and digital marketing expertise.
❓ Key Questions to Ask During Interview
- Can you describe the typical client profile for this role?
- How does this role collaborate with other teams and stakeholders within Mastercard?
- What opportunities are there for professional growth and development within the Marketing Services team?
- How does Mastercard support work-life balance for its employees?
- What is the company's approach to innovation and continuous improvement in digital marketing?
ASSUMPTION: These interview questions are designed to provide insight into the role's responsibilities, work environment, and growth opportunities.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight relevant digital marketing experience and achievements
- Prepare for behavioral and situational interview questions focused on digital marketing and client management
- Follow up with the hiring manager one week after submitting your application
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
