📌 Core Information
🔹 Job Title: Senior Digital Marketing Specialist - Fashion & Retail
🔹 Company: Talent 360
🔹 Location: Cairo, Egypt
🔹 Job Type: Full-Time, On-Site
🔹 Category: Marketing
🔹 Date Posted: July 28, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Developing and implementing digital marketing strategies for the fashion and retail industry
- Managing social media platforms and content creation
- Collaborating with cross-functional teams and external vendors
- Monitoring and analyzing campaign performance using analytics tools
- Staying updated with the latest digital marketing trends and best practices
ASSUMPTION: This role requires a balance of strategic thinking and hands-on execution. The ideal candidate will have experience in the fashion and retail industry and be comfortable working in a fast-paced environment.
📋 Key Responsibilities
✅ Develop and execute digital marketing campaigns across various channels to drive brand awareness and customer engagement
✅ Manage social media content and scheduling, ensuring consistent branding and messaging
✅ Collaborate with internal teams, partners, and external vendors to ensure smooth campaign execution
✅ Monitor and analyze campaign performance using analytics tools, and optimize campaigns as needed
✅ Support events and product launches by coordinating marketing efforts
✅ Stay updated with the latest digital marketing trends and tools, and make recommendations for improvement
ASSUMPTION: This role requires a strong understanding of the digital marketing landscape and the ability to adapt to new tools and trends as they emerge.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: Minimum 3 years of experience in digital marketing, with at least 1 year in the fashion and retail industry
Required Skills:
- Proven experience in developing and executing digital marketing campaigns
- Strong proficiency in social media management and content creation
- Excellent communication and organizational skills
- Familiarity with analytics tools (e.g., Google Analytics, Facebook Insights)
- Knowledge of the fashion and retail industry
Preferred Skills:
- Experience with marketing automation tools (e.g., HubSpot, Marketo)
- Fluency in Arabic and English
- Experience with SEO and SEM
ASSUMPTION: Candidates with experience in the fashion and retail industry and a strong portfolio of digital marketing campaigns will be highly competitive for this role.
💰 Compensation & Benefits
Salary Range: The salary range for this role is EGP 25,000 - 40,000 per month, depending on experience and qualifications. This estimate is based on industry standards for digital marketing specialists in Cairo, Egypt.
Benefits:
- Health insurance
- Paid time off
- Professional development opportunities
Working Hours: Full-time, Monday to Friday, 9:00 AM to 5:00 PM, with flexibility for occasional overtime as needed
ASSUMPTION: The salary range provided is an estimate and may vary based on the candidate's qualifications and experience.
📌 Applicant Insights
🔍 Company Context
Industry: Talent 360 is a recruitment agency specializing in various industries, including fashion and retail. They connect talented professionals with leading companies in the Middle East and North Africa.
Company Size: Talent 360 is a small company with 11-50 employees, providing a collaborative and supportive work environment.
Founded: Talent 360 was founded in 2021, making it a relatively new player in the recruitment industry.
Company Description:
- Talent 360 focuses on understanding each client's unique needs and providing personalized recruitment solutions
- The company aims to build long-term relationships with both clients and candidates, based on trust and transparency
- Talent 360 is committed to diversity, equity, and inclusion in the recruitment process
Company Specialties:
- Recruitment process outsourcing (RPO)
- Executive search
- Contract staffing
Company Website: http://www.sifi.app
ASSUMPTION: Working at Talent 360 offers opportunities for professional growth and exposure to various industries.
📊 Role Analysis
Career Level: This role is suitable for a mid-level digital marketing specialist with 2-5 years of experience in the fashion and retail industry.
Reporting Structure: The Senior Digital Marketing Specialist will report directly to the Marketing Manager and work closely with cross-functional teams, including sales, product, and design.
Work Arrangement: This role is on-site, with the possibility of occasional remote work for qualified candidates.
Growth Opportunities:
- Progression to a Marketing Manager role within the company
- Expanding expertise in the fashion and retail industry
- Developing skills in related areas, such as SEO, SEM, or marketing automation
ASSUMPTION: This role offers opportunities for career growth and skill development within the fashion and retail industry.
🌍 Location & Work Environment
Office Type: Talent 360's office is located in Palm Hills, Sheikh Zayed, Cairo, Egypt.
Office Location(s): Palm Hills, Sheikh Zayed, Cairo, Egypt
Geographic Context:
- Cairo is the capital and largest city of Egypt, with a population of over 20 million people
- The Palm Hills area is a modern, upscale neighborhood in Cairo, known for its residential communities and commercial centers
- Cairo offers a mix of ancient history and modern culture, with numerous attractions, including the Pyramids of Giza and the Egyptian Museum
Work Schedule: Full-time, Monday to Friday, 9:00 AM to 5:00 PM, with flexibility for occasional overtime as needed
ASSUMPTION: Working in Cairo offers a unique blend of ancient history and modern culture, with numerous attractions and amenities for employees to enjoy.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening with the HR team
- In-depth interview with the Marketing Manager
- Final interview with the CEO or another senior team member
Key Assessment Areas:
- Digital marketing skills and experience
- Industry knowledge and understanding of the fashion and retail sector
- Communication and interpersonal skills
- Problem-solving and analytical skills
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare examples of successful digital marketing campaigns you've led or contributed to in the fashion and retail industry
- Research Talent 360 and the fashion and retail industry to demonstrate your enthusiasm and understanding of the role
ATS Keywords: Digital Marketing, Fashion Retail, Social Media Management, Campaign Development, Performance Monitoring, Event Support, Communication Skills, Organizational Skills
ASSUMPTION: The application process for this role is likely to be competitive, with a focus on candidates' digital marketing skills and industry experience.
🛠️ Tools & Technologies
- Social media management platforms (e.g., Hootsuite, Buffer)
- Analytics tools (e.g., Google Analytics, Facebook Insights)
- Marketing automation tools (e.g., HubSpot, Marketo)
- Project management tools (e.g., Asana, Trello)
ASSUMPTION: The specific tools and technologies used in this role may vary depending on the company's preferences and the candidate's expertise.
👔 Cultural Fit Considerations
Company Values:
- Integrity
- Collaboration
- Excellence
- Innovation
- Diversity, Equity, and Inclusion
Work Style:
- Collaborative and supportive team environment
- Focus on results and continuous improvement
- Flexible and adaptable to change
Self-Assessment Questions:
- Do you thrive in a collaborative and supportive work environment?
- Are you comfortable working in a fast-paced and dynamic industry?
- Do you have a strong commitment to diversity, equity, and inclusion?
ASSUMPTION: Candidates who align with Talent 360's values and work style will be well-suited to this role and the company culture.
⚠️ Potential Challenges
- The fashion and retail industry is highly competitive and constantly evolving, requiring adaptability and continuous learning
- This role may require occasional overtime or weekend work to support events and product launches
- The Cairo office is located in a modern neighborhood with limited public transportation options, which may impact commuting for some candidates
- The recruitment industry can be cyclical, with fluctuations in workload and demand
ASSUMPTION: Candidates should be aware of these potential challenges and consider how they might navigate them in this role.
📈 Similar Roles Comparison
- This role is similar to a Digital Marketing Manager or Marketing Specialist role in the fashion and retail industry, but with a focus on senior-level responsibilities and strategic decision-making
- In comparison to other digital marketing roles, this position offers a unique blend of strategic planning and hands-on execution
- Career progression in this role could lead to a Marketing Director or Head of Marketing position within the company or the broader fashion and retail industry
ASSUMPTION: Candidates should consider how this role compares to other digital marketing positions in the fashion and retail industry and how it aligns with their career goals.
📝 Sample Projects
- Developing and executing a social media campaign to launch a new fashion line, resulting in a 20% increase in brand awareness and a 15% increase in sales
- Conducting a competitive analysis of the fashion and retail industry and identifying opportunities for differentiation and growth
- Managing a team of marketing specialists to plan and execute a large-scale fashion event, resulting in positive media coverage and a 30% increase in event attendance
ASSUMPTION: These sample projects demonstrate the strategic and hands-on nature of this role and the impact it can have on the company's success.
❓ Key Questions to Ask During Interview
- How does this role fit into the company's long-term growth plans for the fashion and retail industry?
- What are the key priorities for this role in the first 90 days?
- How does Talent 360 support the professional development and growth of its employees?
- What is the company's approach to diversity, equity, and inclusion in the recruitment and hiring process?
- How does the company measure the success of its digital marketing campaigns, and what key performance indicators (KPIs) are most important?
ASSUMPTION: These questions will help candidates better understand the role, the company, and the fashion and retail industry, allowing them to make an informed decision about their application.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare examples of successful digital marketing campaigns you've led or contributed to in the fashion and retail industry
- Research Talent 360 and the fashion and retail industry to demonstrate your enthusiasm and understanding of the role
- Follow up with the HR team one week after submitting your application to confirm receipt and inquire about next steps
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
