📌 Core Information
🔹 Job Title: Senior Digital Marketing Specialist - NGS
🔹 Company: Volta Labs, Inc.
🔹 Location: Seaport District, Boston, MA
🔹 Job Type: Full-time
🔹 Category: Biotechnology Research
🔹 Date Posted: April 24, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: Hybrid (1 day per week remote)
🚀 Job Overview
Key aspects of this role include:
- Developing and managing multi-channel digital marketing campaigns
- Creating compelling content for various platforms
- Driving measurable outcomes through campaign optimization and collaboration
- Working in a fast-paced, startup environment with cross-functional teams
ASSUMPTION: This role requires a strong balance of creativity and analytical skills, with a focus on driving results through data-driven marketing strategies.
📋 Key Responsibilities
✅ Develop and manage multi-channel digital marketing campaigns (email, paid search, SEO, social media, display, retargeting, etc.)
✅ Create compelling content for website, landing pages, email nurtures, and social posts that resonate with life sciences audiences
✅ Own campaign execution, tracking, optimization, and reporting—driving measurable outcomes such as MQLs and pipeline contributions
✅ Collaborate with designers, developers, and external vendors to produce digital assets and update website content (WordPress or similar)
✅ Optimize web performance and user journeys with A/B testing and SEO best practices
✅ Manage and improve marketing automation workflows and lead scoring in HubSpot
✅ Support virtual and in-person event promotions (e.g., conferences, webinars, product launches)
✅ Stay current on industry trends and digital tools to identify new growth opportunities
ASSUMPTION: This role requires a strong understanding of the life sciences industry and the ability to tailor marketing efforts to both scientific and non-scientific audiences.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Communications, or a related field
Experience: 4-7 years of experience in B2B digital marketing, ideally in life sciences, biotech, diagnostics, or a related technical field
Required Skills:
- Proven experience with marketing automation tools (HubSpot preferred), Google Analytics, Google Ads, and LinkedIn Ads
- Strong writing skills and ability to tailor content to scientific and non-scientific audiences
- Comfortable working in a fast-paced, startup environment with cross-functional collaboration
- Self-starter with strong project management skills and a bias toward execution
Preferred Skills:
- Familiarity with hybrid capture, genomics workflows, or clinical lab environments
ASSUMPTION: Candidates with relevant industry experience and a strong portfolio demonstrating their digital marketing skills will be highly competitive for this role.
💰 Compensation & Benefits
Salary Range: $110,000 - $150,000 per year (based on industry standards for a Senior Digital Marketing Specialist with 4-7 years of experience in the life sciences industry)
Benefits:
- Robust Equity Program
- Comprehensive Healthcare Coverage
- HSA with Monthly Company Contribution
- FSA
- Sponsored Commuter Benefit Plans
- Access to Our 401K Plan
- 12 Weeks of Paid Parental Leave
- Paid Time Off
- 11 Paid Holidays
- Twice Weekly Company Lunches
- Office Snacks, Beverages, & Treats
- Monthly Team Happy Hours and regular team outings!
Working Hours: 40 hours per week, with flexible work arrangements (1 day per week remote)
ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and skills.
📌 Applicant Insights
🔍 Company Context
Industry: Volta Labs operates in the biotechnology research industry, focusing on genomics applications and digital fluidics platforms.
Company Size: Volta Labs is a small company with 11-50 employees, offering a dynamic and collaborative work environment.
Founded: Volta Labs was founded in 2018 and is headquartered in Boston, MA.
Company Description:
- Volta Labs is a genomics applications company that has developed a cutting-edge digital fluidics platform to maximize performance and scalability of sample preparation in genomics while providing unparalleled consistency.
- The company aims to transform the way biological research and analyses are performed, allowing scientists to focus on pushing the boundaries of biology.
- Volta Labs fosters a diverse and inclusive work environment, valuing different backgrounds and experiences.
Company Specialties:
- Digital fluidics platform
- Genomics sample preparation
- Biological research and analysis
Company Website: voltalabs.com
ASSUMPTION: Volta Labs' focus on innovation and collaboration makes it an attractive employer for candidates seeking to make an impact in the biotechnology industry.
📊 Role Analysis
Career Level: This role is a senior-level position, requiring a significant amount of experience and expertise in digital marketing.
Reporting Structure: The Senior Digital Marketing Specialist will report directly to the Marketing Director and collaborate with cross-functional teams, including Product, Sales, and Applications.
Work Arrangement: This role is a hybrid position, requiring employees to work on-site one day per week and remotely for the remaining days.
Growth Opportunities:
- As Volta Labs continues to grow, there may be opportunities for the Senior Digital Marketing Specialist to take on additional responsibilities or mentor junior team members.
- The company values internal promotions and may provide opportunities for career advancement within the marketing function.
ASSUMPTION: Candidates should be prepared to take on a high level of responsibility and demonstrate a strong ability to drive results in a fast-paced environment.
🌍 Location & Work Environment
Office Type: Volta Labs' headquarters is located in the Seaport District of Boston, MA, offering a modern and collaborative work environment.
Office Location(s): 451D Street, Suite 900, Boston, MA 02210, US
Geographic Context:
- The Seaport District is a vibrant and growing neighborhood in Boston, offering a mix of residential, commercial, and retail spaces.
- The area is home to numerous biotechnology and healthcare companies, providing ample opportunities for networking and collaboration.
- Boston is a major hub for biotechnology research and innovation, with a rich ecosystem of academic institutions, research organizations, and industry partners.
Work Schedule: The work schedule for this role is Monday through Friday, with one day per week working remotely.
ASSUMPTION: Candidates should be comfortable working in a dynamic and collaborative office environment, with the ability to adapt to the needs of a growing company.
💼 Interview & Application Insights
Typical Process:
- Phone or video screen with the Hiring Manager
- On-site or virtual interview with the Marketing Director and a cross-functional team member
- Final interview with the CEO or another senior leader
- Background check and offer extension
Key Assessment Areas:
- Digital marketing expertise and campaign management skills
- Content creation and storytelling abilities
- Collaboration and communication skills
- Adaptability and problem-solving skills
Application Tips:
- Tailor your resume and cover letter to highlight your relevant digital marketing experience and skills.
- Include specific examples of your campaign management and content creation successes in your application materials.
- Demonstrate your understanding of the life sciences industry and Volta Labs' mission in your cover letter.
ATS Keywords: Digital Marketing, Campaign Management, Content Creation, Email Marketing, SEO, Social Media, Analytics, Marketing Automation, Project Management, Collaboration, A/B Testing, Lead Scoring, Event Promotion, Trend Analysis, Scientific Communication, Technical Writing
ASSUMPTION: Volta Labs uses an Applicant Tracking System (ATS) to manage job applications, so including relevant keywords in your application materials can help improve your chances of being selected for an interview.
🛠️ Tools & Technologies
- HubSpot (Marketing Automation)
- Google Analytics
- Google Ads
- LinkedIn Ads
- WordPress
- SEO tools (e.g., SEMrush, Ahrefs, Moz)
- Social media management tools (e.g., Hootsuite, Buffer)
ASSUMPTION: Candidates should have experience with the listed tools and technologies, as well as a willingness to learn and adapt to new platforms as needed.
👔 Cultural Fit Considerations
Company Values:
- Innovation
- Collaboration
- Integrity
- Excellence
- Diversity & Inclusion
Work Style:
- Dynamic and fast-paced
- Cross-functional and collaborative
- Data-driven and results-oriented
- Adaptable and flexible
Self-Assessment Questions:
- How do you approach tailoring content to both scientific and non-scientific audiences?
- Can you provide an example of a successful digital marketing campaign you've managed, and how you optimized it for better performance?
- How do you stay current on industry trends and identify new growth opportunities?
ASSUMPTION: Candidates should be able to demonstrate a strong fit with Volta Labs' company values and work style, as well as a willingness to adapt to the needs of a growing and dynamic organization.
⚠️ Potential Challenges
- Working in a fast-paced, startup environment with a high level of responsibility
- Balancing the needs of multiple stakeholders, including Product, Sales, and Applications teams
- Managing a diverse portfolio of digital marketing channels and campaigns
- Travel requirements (approximately 30% of the time, including 1-2 visits per quarter to Volta HQ and travel for customer meetings and industry events)
ASSUMPTION: Candidates should be prepared to take on a high level of responsibility and adapt to the needs of a growing and dynamic organization.
📈 Similar Roles Comparison
- This role is similar to a Senior Digital Marketing Manager in a life sciences or biotechnology company, but with a greater focus on campaign management and content creation.
- Unlike other roles in the industry, this position requires a strong understanding of both scientific and non-scientific audiences, as well as the ability to tailor content to each group.
- Career progression in this role may include opportunities to take on additional responsibilities or mentor junior team members, as Volta Labs continues to grow.
ASSUMPTION: Candidates should be aware of the unique aspects of this role and how it compares to similar positions in the industry.
📝 Sample Projects
- Developing and executing a multi-channel digital marketing campaign to launch a new genomics product, including creating targeted content for various platforms and optimizing campaign performance through A/B testing and analytics.
- Managing a virtual event series focused on genomics research and applications, including promoting the events through email marketing, social media, and paid advertising, and tracking attendee engagement and lead generation.
- Collaborating with cross-functional teams to update the company website with new content and features, optimizing user journeys and improving SEO performance.
ASSUMPTION: Candidates should be able to provide specific examples of their digital marketing experience and skills, tailored to the unique aspects of this role.
❓ Key Questions to Ask During Interview
- Can you describe the marketing team's structure and how this role fits into it?
- How does Volta Labs support the growth and development of its employees?
- Can you provide an example of a successful digital marketing campaign at Volta Labs, and how it was measured and optimized?
- How does Volta Labs approach collaboration and communication between marketing and other departments, such as Product and Sales?
- What are the most significant challenges facing the marketing team, and how can this role help address them?
ASSUMPTION: Candidates should prepare thoughtful and insightful questions to ask during their interview, demonstrating their interest in and understanding of the role and the company.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant digital marketing experience and skills, including specific examples of your campaign management and content creation successes.
- Demonstrate your understanding of the life sciences industry and Volta Labs' mission in your cover letter.
- Prepare for your interview by researching Volta Labs' company values and work style, and practicing your responses to common interview questions.
- Follow up with the Hiring Manager one week after submitting your application to express your continued interest in the role.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
