📌 Core Information
🔹 Job Title: Senior Digital Performance Manager, OnTheMarket Marketing - London
🔹 Company: CoStar Group
🔹 Location: London, United Kingdom
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: 2025-05-30
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Developing and executing paid marketing strategies across digital channels
- Optimizing campaigns to improve performance metrics such as cost per lead and cost per visit
- Hands-on management of paid and social media campaigns
- Collaborating with cross-functional teams to align campaigns with overall marketing initiatives
- Working with multimillion-pound budgets to drive key digital performance goals
ASSUMPTION: This role requires a strategic mindset with a strong focus on data-driven decision making and continuous optimization.
📋 Key Responsibilities
✅ Create and deliver effective paid marketing strategies working to budgets and goals
✅ Optimize campaigns to improve performance across search, programmatic, and social channels
✅ Produce regular reports with key stats, campaign analysis, and clear actionable takeaways
✅ Hands-on management of paid campaigns to drive lead generation
✅ Hands-on management of social media campaigns – set up campaigns and monitor them on an ongoing basis
✅ Monitor ad performance, adjust targeting parameters, budgets, and ad creatives based on campaign objectives and performance metrics
✅ Implement strategies to optimize conversion rates
✅ Utilize data analytics and metrics to measure and monitor the performance of marketing initiatives, making data-driven decisions
✅ Conduct keyword research, ad copywriting, ad group structuring, and ad extensions implementation to maximize campaign performance and relevance
✅ Implement A/B testing methodologies for ad creatives, landing pages, and ad placements to optimize click-through rates (CTR), conversion rates, and return on ad spend (ROAS)
✅ Monitor campaign performance metrics such as cost per click (CPC), cost per acquisition (CPA), conversion rates, impression share, quality score, and ad position
✅ Plan and optimize budgets regularly to achieve company targets
✅ Lead on other digital-focused projects and initiatives as required by the business
ASSUMPTION: This role requires a high level of autonomy and the ability to work independently while also collaborating effectively with cross-functional teams.
🎯 Required Qualifications
Education: Educated to degree level or equivalent experience
Experience: Proven experience in managing, end to end, Paid Media campaigns (PPC and Social) campaigns across platforms such as Google Ads and social media advertising platforms (Facebook Ads etc)
Required Skills:
- Comprehensive understanding of digital marketing principles, strategies, and tactics including paid social media, PPC advertising, search engine marketing (SEM), display advertising, remarketing, and conversion rate optimization (CRO)
- Knowledge of SEO principles, keyword research, and integration of PPC and SEO strategies for improved search visibility and performance
- Proficiency in analytics tools such as Google Analytics, Google Ads, Facebook Insights, and data visualization tools to track, measure, and analyze PPC campaign performance metrics, KPIs, and ROI
- Ability to derive actionable insights from data analysis, identify optimization opportunities, and make data-driven decisions to improve campaign performance and efficiency
- Experience in conducting keyword research, keyword analysis, and competitor analysis to identify high-performing keywords, negative keywords, and long-tail keywords for paid media campaigns
- Strong copywriting skills to create compelling ad copy, ad headlines, ad descriptions, and ad extensions that drive clicks, conversions, and engagement
- Strong analytical and problem-solving skills to identify campaign performance issues, troubleshoot technical issues, and implement solutions for campaign optimization and ROI improvement
- Excellent communication skills (verbal and written) to effectively communicate paid media strategies, campaign performance insights, and optimization recommendations to stakeholders, marketing teams, and senior management
- Ability to collaborate with cross-functional teams including marketing, sales, product owners, designers, and developers to align campaigns with overall marketing initiatives and business objectives
Preferred Skills:
- Experience in the real estate industry
- Fluency in additional languages
ASSUMPTION: While not explicitly stated, a strong understanding of the real estate industry and its specific marketing challenges would be beneficial for this role.
💰 Compensation & Benefits
Salary Range: £60,000 - £80,000 per annum (Estimated based on industry standards for a senior digital performance manager role in London)
Benefits:
- Full Private Medical Cover
- Dental Cover
- Life Assurance
- Member Rewards
- 28 Days Annual Leave
- Competitive Pension
- Season Ticket Loans
- Enhanced Maternity and Paternity Pay
Working Hours: 40 hours per week, Monday to Friday
ASSUMPTION: The salary range provided is an estimate based on industry standards for a senior digital performance manager role in London. The actual salary may vary based on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Real Estate
Company Size: 5,001-10,000 employees
Founded: 1986
Company Description:
- CoStar Group is a global leader in commercial real estate information, analytics, online marketplaces, and 3D digital twin technology
- The company is dedicated to digitizing the world’s real estate, empowering all people to discover properties, insights, and connections that improve their businesses and lives
- CoStar Group’s major brands include CoStar, LoopNet, Apartments.com, Homes.com, Matterport, STR, Ten-X, and OnTheMarket
Company Specialties:
- Research
- Marketing
- Product Development
- Analytics
- Commercial Real Estate
- Sales
- Real Estate
- and Technology
Company Website: http://www.costargroup.com
ASSUMPTION: CoStar Group is a well-established company with a strong presence in the real estate industry, providing a stable and supportive work environment for its employees.
📊 Role Analysis
Career Level: Senior
Reporting Structure: This role reports directly to the Head of Marketing
Work Arrangement: On-site, with the option for hybrid work arrangements in the future
Growth Opportunities:
- Potential to grow into a leadership role within the marketing team
- Opportunities to work on high-impact projects and initiatives
- Access to professional development and training opportunities
ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to make a real impact on the business and advance their career within the company.
🌍 Location & Work Environment
Office Type: Modern, collaborative office spaces in iconic buildings such as The Shard and Blue Fin
Office Location(s): 32 London Bridge, 26th Floor, The Shard, London, England SE1 9SG, GB and 110 Southwark Street, Blue Fin Building, London, England SE1 0TA, GB
Geographic Context:
- London is a major global city with a vibrant and diverse culture
- The office locations are in central London, offering easy access to public transportation and amenities
- The city has a thriving real estate industry, providing ample opportunities for networking and professional growth
Work Schedule: Standard office hours with flexibility for remote work in the future
ASSUMPTION: The office locations provide a modern and collaborative work environment, with easy access to public transportation and amenities. The city of London offers a vibrant and diverse culture, with ample opportunities for networking and professional growth within the real estate industry.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening
- Phone or video call interview with the hiring manager
- On-site or virtual interview with the marketing team
- Final interview with the Head of Marketing
Key Assessment Areas:
- Digital marketing expertise and strategic thinking
- Data analysis and problem-solving skills
- Communication and collaboration skills
- Cultural fit and alignment with company values
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Include specific examples of your experience managing and optimizing paid media campaigns
- Demonstrate your understanding of the real estate industry and its specific marketing challenges
ATS Keywords: Digital Marketing, PPC, Social Media Advertising, Campaign Management, Lead Generation, Conversion Rate Optimization, Analytics, SEO, Google Analytics, Google Ads, Facebook Insights, Data Visualization, Keyword Research, Copywriting, Problem-Solving, Communication, Collaboration, Budget Management, A/B Testing
ASSUMPTION: The interview process will focus on assessing the candidate's digital marketing expertise, data analysis and problem-solving skills, communication and collaboration skills, and cultural fit with the company. The application tips provided are designed to help candidates tailor their application materials to highlight their relevant experience and skills for this role.
🛠️ Tools & Technologies
- Google Ads
- Facebook Ads
- Google Analytics
- Data visualization tools (e.g., Tableau, Power BI)
- SEO tools (e.g., SEMrush, Ahrefs)
- Keyword research tools (e.g., Google Keyword Planner, SEMrush)
- Social media management platforms (e.g., Hootsuite, Buffer)
ASSUMPTION: The tools and technologies listed are commonly used in digital marketing roles and are likely to be relevant for this position. However, the specific tools and technologies required may vary based on the company's internal systems and processes.
👔 Cultural Fit Considerations
Company Values:
- Integrity
- Excellence
- Innovation
- Collaboration
- Accountability
Work Style:
- Data-driven and results-oriented
- Collaborative and team-focused
- Adaptable and open to feedback
- Proactive and self-motivated
Self-Assessment Questions:
- Do you thrive in a data-driven environment and enjoy analyzing data to make informed decisions?
- Are you comfortable working collaboratively with cross-functional teams and taking feedback from various stakeholders?
- Do you have a proactive and self-motivated work style, with a strong focus on delivering results?
ASSUMPTION: CoStar Group values a data-driven and results-oriented work style, with a strong emphasis on collaboration and adaptability. Candidates who are comfortable working in a data-driven environment, collaborating with cross-functional teams, and taking feedback from various stakeholders are likely to be a good fit for this role.
⚠️ Potential Challenges
- The role requires a high level of autonomy and the ability to work independently while also collaborating effectively with cross-functional teams
- The role involves managing multimillion-pound budgets, which requires a strong focus on cost management and optimization
- The role requires a deep understanding of the real estate industry and its specific marketing challenges
- The role may involve working in a fast-paced and dynamic environment, with a need to adapt to changing priorities and market conditions
ASSUMPTION: While this role offers significant growth potential and the opportunity to work on high-impact projects, it also presents unique challenges that require a high level of autonomy, strong budget management skills, a deep understanding of the real estate industry, and the ability to adapt to a fast-paced and dynamic environment.
📈 Similar Roles Comparison
- This role is similar to other senior digital performance manager roles in the real estate industry, but with a focus on the residential property portal OnTheMarket
- The role requires a strong understanding of the real estate industry and its specific marketing challenges, as well as experience managing and optimizing paid media campaigns
- The role offers significant growth potential for the right candidate, with opportunities to work on high-impact projects and initiatives
ASSUMPTION: While this role shares similarities with other senior digital performance manager roles in the real estate industry, it also has unique aspects that require a strong understanding of the residential property portal OnTheMarket and experience managing and optimizing paid media campaigns in the context of the real estate industry.
📝 Sample Projects
- Developing and executing a paid marketing strategy to launch a new residential property listing platform
- Optimizing paid media campaigns to improve cost per acquisition and return on ad spend for a real estate listing website
- Conducting keyword research and competitor analysis to identify high-performing keywords and optimize ad creatives for a real estate marketing campaign
ASSUMPTION: The sample projects listed are designed to illustrate the types of projects a senior digital performance manager might work on in the real estate industry, with a focus on paid media campaigns and optimization strategies.
❓ Key Questions to Ask During Interview
- Can you describe the marketing team structure and how this role fits within the organization?
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does the company support the professional development and growth of its employees?
- What are the key challenges facing the real estate industry, and how does this role contribute to addressing them?
- How does the company measure the success of its marketing campaigns, and what metrics are most important for this role?
ASSUMPTION: The key questions to ask during the interview are designed to help candidates better understand the role, the company, and the industry, as well as to assess the fit between the candidate's skills and experiences and the requirements of the role.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role, including specific examples of your experience managing and optimizing paid media campaigns
- Prepare for the interview by researching the company, the industry, and the specific challenges facing the real estate industry
- Follow up with the hiring manager within one week of submitting your application to express your interest in the role and reiterate your qualifications
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
