📌 Core Information
🔹 Job Title: Senior Digital & Performance Marketer
🔹 Company: Octopus Energy Group
🔹 Location: Madrid (ES) or Valencia (ES)
🔹 Job Type: Full-time
🔹 Category: Marketing
🔹 Date Posted: 2025-07-30
🔹 Experience Level: 5-10 years
🔹 Remote Status: Hybrid (2 days in the office)
🚀 Job Overview
Key aspects of this role include:
- Developing and executing lead generation strategies through paid media campaigns
- Optimizing campaigns and customer journeys through A/B testing and segmentation
- Leading SEO strategies and collaborating with content teams to create optimized content
- Designing and optimizing landing pages and CRM flows to improve conversion rates
- Working closely with sales, operations, and technology teams to scale the business
ASSUMPTION: This role requires a strategic mindset, strong analytical skills, and the ability to work collaboratively with various teams to drive business growth.
📋 Key Responsibilities
✅ Design and execute lead generation strategies through paid media campaigns (SEM, social ads, display, programmatic) with a focus on acquisition and return
✅ Optimize campaigns and customer journeys through A/B testing, segmentation, and continuous experimentation
✅ Lead SEO strategies, both technical and content-focused, working closely with the content team
✅ Design and optimize landing pages for improved conversion rates at different funnel stages (ads, CRM, SEO)
✅ Lead CRO strategy: improve conversion rates on landing pages, forms, emails, and other key touchpoints
✅ Design CRM flows for nurturing, activation, and retention
✅ Measure, analyze, and report results to iterate quickly and make data-driven decisions
✅ Collaborate with sales, operations, and technology teams to contribute to business growth and achieve KPIs and objectives
✅ Stay up-to-date with digital ecosystem trends, tools, and new opportunities to improve capture and conversion
✅ Develop a clear value proposition for customers and adapt it based on business needs (seasonality, demand, etc.)
ASSUMPTION: This role requires a strong understanding of the digital ecosystem, with a focus on paid media, SEO, CRM, and CRO. The ideal candidate will have experience in driving business growth through digital marketing strategies.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: At least 5 years of experience in digital marketing, with a focus on performance marketing and funnel optimization
Required Skills:
- Proven experience in managing paid media campaigns with significant budgets and a focus on ROI, CAC, and LTV
- Strong proficiency in tools such as Google Ads, Meta Ads, Google Analytics (GA4), Google Tag Manager, and Looker Studio
- Solid knowledge of SEO (strategy, tools, and analysis) and conversion rate optimization
- Experience with CRM and marketing automation tools (Salesforce, Hubspot, Pipedrive, or Zoho CRM)
- Ability to analyze results, build dashboards, and make data-driven decisions
- Strong communication skills and the ability to work collaboratively with various teams
- Background in an agency or startup environment (highly valued)
- Fluency in English (minimum B2 level)
Preferred Skills:
- Experience with tools such as Webflow, Unbounce, or WordPress for landing page creation
- Familiarity with the energy sector or renewable energy industry
ASSUMPTION: The ideal candidate will have a proven track record in digital marketing, with a focus on performance marketing and funnel optimization. They will also possess strong analytical skills, excellent communication skills, and the ability to work collaboratively with various teams.
💰 Compensation & Benefits
Salary Range: €50,000 - €70,000 per year (based on industry standards for a senior digital marketing role in Spain)
Benefits:
- Stock options
- Breakfast and fresh fruit in the office
- Flexible benefits (meal vouchers, transportation, childcare, health insurance, etc.)
- Electric vehicle purchase assistance
- Pension plan
- Professional development opportunities
- Fun, dynamic, and inclusive work environment
- Team events and experiences
Working Hours: Full-time (40 hours per week), with flexible hours and the option to work remotely 3 days a week
ASSUMPTION: The salary range provided is an estimate based on industry standards for a senior digital marketing role in Spain. The actual salary may vary depending on the candidate's experience and skills.
📌 Applicant Insights
🔍 Company Context
Industry: Utilities, specifically renewable energy and sustainability
Company Size: 1,001-5,000 employees, offering a large, established environment with opportunities for growth and collaboration
Founded: 2011, with a history of innovation and rapid growth in the renewable energy sector
Company Description:
- Octopus Energy Group is on a mission to make a big green dent in the universe by building a truly sustainable energy system globally
- The company focuses on making power greener, smarter, and more affordable for everyone
- Octopus Energy Group is made up of 10 businesses spanning 6 countries across 3 continents, including Octopus Energy Retail, Kraken Technologies, Octopus Energy Generation, Kraken Flex, Octopus Electric Vehicles, and the Octopus Centre for Net Zero
Company Specialties:
- Renewable energy
- Sustainability
- Innovative technology
- Customer-centric approach
Company Website: http://octopus.energy/careers
ASSUMPTION: Octopus Energy Group is a well-established company in the renewable energy sector, with a strong focus on innovation, sustainability, and customer-centricity. The company offers a dynamic work environment with opportunities for professional growth and development.
📊 Role Analysis
Career Level: Senior, with the opportunity to lead and mentor junior team members
Reporting Structure: This role reports directly to the Head of Marketing and works closely with various teams, including sales, operations, technology, and content
Work Arrangement: Hybrid, with 2 days in the office and 3 days remote (flexible)
Growth Opportunities:
- Potential to lead and mentor junior team members
- Opportunities to collaborate with and learn from experts in various fields
- Chance to contribute to the company's mission of making a big green dent in the universe
ASSUMPTION: This role offers significant growth opportunities, both in terms of career advancement and personal development. The ideal candidate will be eager to learn, collaborate, and make a meaningful impact on the company's mission.
🌍 Location & Work Environment
Office Type: Modern, collaborative office spaces in Madrid and Valencia
Office Location(s): Madrid and Valencia, Spain
Geographic Context:
- Madrid and Valencia are major cities in Spain, offering a mix of urban and cultural experiences
- Both locations have well-established public transportation systems
- The cost of living in Madrid and Valencia is generally lower than in other major European cities
Work Schedule: Full-time (40 hours per week), with flexible hours and the option to work remotely 3 days a week
ASSUMPTION: The hybrid work arrangement offers the best of both worlds, allowing employees to enjoy the benefits of working from home while also having the opportunity to collaborate and connect with colleagues in the office.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening with the HR team
- Technical assessment or case study
- Final interview with the hiring manager and relevant team members
- Background check and offer extension
Key Assessment Areas:
- Digital marketing expertise and strategic thinking
- Analytical skills and data-driven decision-making
- Communication and collaboration skills
- Cultural fit and alignment with the company's mission and values
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Demonstrate your understanding of the digital ecosystem and your ability to drive business growth through digital marketing strategies
- Showcase your strong communication skills and ability to work collaboratively with various teams
- Prepare for behavioral and situational interview questions that focus on your problem-solving skills, strategic thinking, and ability to work in a dynamic, fast-paced environment
ATS Keywords: Digital marketing, performance marketing, funnel optimization, paid media, SEO, CRM, CRO, data analysis, Google Ads, Meta Ads, Google Analytics, marketing automation, customer focus, collaboration, strategic thinking
ASSUMPTION: The interview process will focus on assessing the candidate's digital marketing expertise, analytical skills, communication skills, and cultural fit. The ideal candidate will have a strong understanding of the digital ecosystem and a proven track record in driving business growth through digital marketing strategies.
🛠️ Tools & Technologies
- Google Ads
- Meta Ads
- Google Analytics (GA4)
- Google Tag Manager
- Looker Studio
- Salesforce, Hubspot, Pipedrive, or Zoho CRM
- Webflow, Unbounce, or WordPress
- SEMrush, Ahrefs, or other SEO tools
ASSUMPTION: The ideal candidate will have experience with the tools and technologies listed above, with a strong focus on Google Ads, Meta Ads, Google Analytics, and CRM platforms.
👔 Cultural Fit Considerations
Company Values:
- Customer-centricity
- Innovation and continuous improvement
- Collaboration and teamwork
- Transparency and accountability
- Sustainability and environmental responsibility
Work Style:
- Dynamic and fast-paced
- Collaborative and team-oriented
- Data-driven and analytical
- Customer-focused and results-driven
- Flexible and adaptable
Self-Assessment Questions:
- Do you have a proven track record in driving business growth through digital marketing strategies?
- Are you comfortable working in a dynamic, fast-paced environment with a strong focus on collaboration and teamwork?
- Do you possess strong analytical skills and the ability to make data-driven decisions?
- Are you passionate about sustainability and environmental responsibility?
- Do you thrive in a customer-centric work environment, with a strong focus on innovation and continuous improvement?
ASSUMPTION: The ideal candidate will possess a strong understanding of the digital ecosystem, with a proven track record in driving business growth through digital marketing strategies. They will also be comfortable working in a dynamic, fast-paced environment with a strong focus on collaboration and teamwork, and possess strong analytical skills and a passion for sustainability and environmental responsibility.
⚠️ Potential Challenges
- Working in a fast-paced, dynamic environment may require adaptability and the ability to manage multiple priorities
- Collaborating with various teams may require strong communication and project management skills
- Working in the renewable energy sector may require a strong commitment to sustainability and environmental responsibility
- The hybrid work arrangement may present challenges in terms of communication and collaboration, particularly for those who are not comfortable working remotely
ASSUMPTION: The ideal candidate will be comfortable working in a fast-paced, dynamic environment and possess strong communication and project management skills. They will also be committed to sustainability and environmental responsibility and comfortable working in a hybrid environment.
📈 Similar Roles Comparison
- This role is unique in its focus on driving business growth through digital marketing strategies in the renewable energy sector
- Compared to other senior digital marketing roles, this position offers a unique opportunity to contribute to a mission-driven company with a strong focus on sustainability and environmental responsibility
- Career progression in this role may lead to leadership positions within the marketing department or other areas of the business
ASSUMPTION: This role offers a unique opportunity to drive business growth through digital marketing strategies in the renewable energy sector, with a strong focus on sustainability and environmental responsibility. The ideal candidate will be passionate about the company's mission and committed to contributing to its success.
📝 Sample Projects
- Developing and executing a paid media campaign to drive customer acquisition and improve ROI
- Optimizing landing pages and CRM flows to improve conversion rates and customer retention
- Conducting keyword research and on-page optimization to improve organic search rankings
- Analyzing customer data to identify trends and opportunities for targeted marketing campaigns
- Collaborating with the content team to develop and execute a content marketing strategy that supports business growth
ASSUMPTION: The ideal candidate will have experience in developing and executing digital marketing campaigns, with a strong focus on paid media, SEO, CRM, and CRO. They will also be comfortable working collaboratively with various teams to drive business growth and achieve KPIs and objectives.
❓ Key Questions to Ask During Interview
- Can you describe the company's approach to digital marketing and how this role fits into the broader marketing strategy?
- How does the company measure the success of digital marketing campaigns, and what tools do you use to track performance?
- Can you provide examples of how the company has adapted its digital marketing strategy to respond to changes in the market or customer behavior?
- How does the company support the professional development of its employees, particularly in the area of digital marketing?
- Can you describe the company's culture and how it fosters collaboration and innovation within the marketing department and the broader organization?
ASSUMPTION: The ideal candidate will be curious and engaged, asking thoughtful questions that demonstrate their understanding of the role and the company's mission. They will also be proactive in seeking opportunities for professional growth and development.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through http://octopus.energy/careers
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare for behavioral and situational interview questions that focus on your problem-solving skills, strategic thinking, and ability to work in a dynamic, fast-paced environment
- If selected, complete a technical assessment or case study to demonstrate your digital marketing expertise
- Follow up with the HR team one week after your final interview to inquire about the status of your application
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
