📌 Core Information
🔹 Job Title: Senior Digital Public Relations Manager
🔹 Company: Jellyfish
🔹 Location: London, UK
🔹 Job Type: Full-time
🔹 Category: Marketing & PR
🔹 Date Posted: May 14, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: Hybrid (up to 60% remote)
🚀 Job Overview
Key aspects of this role include:
- Developing and leading digital PR campaigns from brainstorming to execution
- Collaborating with SEO, content, and creative teams to ensure campaign success
- Building and maintaining relationships with journalists, editors, and influencers
- Presenting campaign plans, results, and insights to international clients
- Staying ahead of new trends in Digital PR, SEO, and content marketing
ASSUMPTION: This role requires a strategic and hands-on approach, with a focus on creativity, storytelling, and client management.
📋 Key Responsibilities
✅ Develop public relations strategies and earned media campaigns, from research and brainstorming to media outreach and reporting
✅ Conduct competitor and backlink analysis, and lead backlink acquisition strategies
✅ Identify newsjacking and reactive PR opportunities, building relationships with journalists, editors, and influencers across multiple industries
✅ Present campaign plans, results, and insights to our international clients, becoming a trusted strategic advisor
✅ Work with SEO, content, and creative teams to ensure campaign success
✅ Support new business and pitch efforts, winning and retaining high-value client accounts
✅ Stay ahead of new trends in Digital PR, SEO, and content marketing
ASSUMPTION: This role involves managing multiple campaigns simultaneously, requiring strong organizational skills and the ability to prioritize tasks.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Communications, or a related field (or equivalent experience)
Experience: Over 4 years of experience in Digital Public Relations, leading multiple campaigns simultaneously from brainstorming to execution in an marketing agency
Required Skills:
- Expertise in media outreach and journalist relations
- Storytelling skills to create compelling narratives that earn media coverage
- Client management experience, leading strategic discussions and presenting campaign results
- Understanding of SEO and link-building, and how Digital PR contributes to organic search success
- Ability to refine and automate processes to improve efficiency
Preferred Skills:
- Experience with SEO tools and platforms
- Fluency in additional languages
ASSUMPTION: While a degree is not strictly required, a strong portfolio and relevant experience are essential for this role.
💰 Compensation & Benefits
Salary Range: £50,000 - £65,000 per year (based on industry standards for a Senior Digital PR Manager in London)
Benefits:
- Discretionary annual bonus scheme
- Flexible working hours (between 8am and 6:30pm)
- Up to 60% remote work
- Paid leave for primary and secondary caregivers
- Course support for returning primary caregivers
- Self-development time (1 paid day per month)
- Access to LinkedIn Learning with unlimited online courses
Working Hours: Full-time (37.5 hours per week), with flexible hours between 8am and 6:30pm
ASSUMPTION: The salary range is estimated based on industry standards for a Senior Digital PR Manager in London, with a mid-sized agency like Jellyfish.
📌 Applicant Insights
🔍 Company Context
Industry: Advertising Services
Company Size: 1,001-5,000 employees (mid-sized agency)
Founded: 2005
Company Description:
- Jellyfish is a global digital marketing agency that combines tech enthusiasts, creative minds, and media and data experts to empower clients along their digital journey
- The company is committed to embracing diverse perspectives and promoting professional growth
- Jellyfish offers a custom work environment, with flexible working hours and up to 60% remote work
Company Specialties:
- Digital Strategy
- Search
- Analytics
- Integrated Campaign Planning
- Design & Build
- Creative
- Conversion Optimisation
- Training
- Video Production & Animation
- Paid Media
- Email
- UX
- AI
- Organic Social
- and Paid Social
Company Website: http://www.jellyfish.com
ASSUMPTION: Jellyfish is a well-established agency with a strong global presence and a diverse range of services.
📊 Role Analysis
Career Level: Senior
Reporting Structure: Reports to the Digital PR Director
Work Arrangement: Hybrid (up to 60% remote)
Growth Opportunities:
- Potential to lead and mentor junior team members
- Opportunities to work with international clients and expand industry knowledge
- Access to self-development time and LinkedIn Learning for continuous learning
ASSUMPTION: This role offers opportunities for professional growth and development within the company.
🌍 Location & Work Environment
Office Type: Hybrid (with offices in London and other global locations)
Office Location(s): Floor 22, The Shard, 32 London Bridge Street, London, Greater London SE1 9SG, GB
Geographic Context:
- London is a major global city with a vibrant marketing industry
- The Shard is a prestigious office location with easy access to public transportation
- Jellyfish offers a flexible work environment with up to 60% remote work
Work Schedule: Full-time (37.5 hours per week), with flexible hours between 8am and 6:30pm
ASSUMPTION: The hybrid work arrangement allows for a good balance between office collaboration and remote work flexibility.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening
- In-depth interview with the Digital PR Director
- Final interview with the Head of PR
Key Assessment Areas:
- Digital PR campaign strategy and execution
- Media outreach and journalist relations
- Storytelling and creative thinking
- Client management and presentation skills
Application Tips:
- Highlight relevant Digital PR campaign experience and results
- Tailor your resume and cover letter to emphasize skills and experience relevant to this role
- Prepare examples of successful Digital PR campaigns you've led
ATS Keywords: Digital PR, campaign strategy, media outreach, journalist relations, storytelling, client management, SEO, link-building, backlink acquisition, newsjacking, reactive PR, international clients, trend awareness
ASSUMPTION: The interview process will focus on assessing the candidate's strategic thinking, creativity, and client management skills, as well as their understanding of Digital PR and SEO.
🛠️ Tools & Technologies
- SEO tools (e.g., SEMrush, Ahrefs, Moz)
- PR software (e.g., Muck Rack, Agility PR Solutions, Cision)
- Project management tools (e.g., Asana, Trello, Monday.com)
- Microsoft Office Suite
ASSUMPTION: The specific tools and technologies used may vary depending on the client and project requirements.
👔 Cultural Fit Considerations
Company Values:
- Collaboration
- Innovation
- Integrity
- Excellence
- Diversity & Inclusion
Work Style:
- Creative and strategic thinking
- Strong communication and presentation skills
- Ability to work independently and in a team
- Adaptability and flexibility
Self-Assessment Questions:
- How do you approach building and maintaining relationships with journalists and influencers?
- Can you provide an example of a successful Digital PR campaign you've led, and how you measured its impact?
- How do you stay up-to-date with new trends in Digital PR, SEO, and content marketing?
ASSUMPTION: Jellyfish values candidates who are collaborative, innovative, and adaptable, with a strong work ethic and a commitment to excellence.
⚠️ Potential Challenges
- Managing multiple campaigns simultaneously, requiring strong organizational skills and prioritization
- Keeping up with the fast-paced nature of the digital marketing industry
- Balancing client expectations with realistic project timelines and budgets
- Adapting to the hybrid work environment and maintaining productivity
ASSUMPTION: These challenges can be overcome with strong time management, communication, and adaptability skills.
📈 Similar Roles Comparison
- This role differs from traditional PR roles in its focus on digital channels and SEO integration
- Compared to other Digital PR roles, this position offers a strategic and hands-on approach, with opportunities to work with international clients
- Career progression may include moving into a management or director role within the Digital PR team or expanding into other areas of the business
ASSUMPTION: This role offers a unique blend of strategic and tactical responsibilities, with opportunities for professional growth and development.
📝 Sample Projects
- Developing and executing a Digital PR campaign for a tech startup launch, resulting in 50+ media placements and a 30% increase in website traffic
- Conducting a backlink analysis and acquisition strategy for an e-commerce client, leading to a 25% increase in organic search traffic
- Identifying and capitalizing on newsjacking opportunities for a retail client, generating 100+ media placements and a 20% increase in sales during the promotional period
ASSUMPTION: These sample projects demonstrate the candidate's ability to develop and execute successful Digital PR campaigns, with a focus on measurable results.
❓ Key Questions to Ask During Interview
- How does the Digital PR team collaborate with other departments, such as SEO and content, to ensure campaign success?
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does Jellyfish support the professional growth and development of its employees?
- What are the most rewarding aspects of working in the Digital PR team at Jellyfish?
- How does Jellyfish approach work-life balance, particularly in a hybrid work environment?
ASSUMPTION: These questions will help the candidate better understand the role, the team, and the company culture.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant Digital PR campaign experience and skills
- Prepare examples of successful Digital PR campaigns you've led, focusing on strategy, execution, and results
- Follow up with the hiring manager one week after submitting your application, inquiring about the status of your application
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
