Senior Digital Strategy Lead, Accelerated Growth Team

📌 Core Information

🔹 Job Title: Senior Digital Strategy Lead, Accelerated Growth Team

🔹 Company: Google

🔹 Location: Toronto, Ontario, Canada

🔹 Job Type: On-site, Full-time

🔹 Category: Marketing & Sales

🔹 Date Posted: April 10, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Developing and implementing full-funnel digital marketing strategies to accelerate customer growth for small and medium-sized businesses (SMBs) with growth potential.
• Managing a portfolio of businesses, understanding growth drivers, and building quarterly plans for achievements.
• Driving customer growth by delivering an outstanding customer sales experience and achieving customer business/marketing objectives.
• Collaborating with internal teams to pitch and accelerate business growth, and coaching teammates to expand skills that cultivate customer growth.
• Engaging with and supporting customers, building relationships, and strengthening executive-level relationships through key meetings and speaking engagements.

ASSUMPTION: This role requires a strategic mindset, strong communication skills, and the ability to thrive in a rapidly changing environment. Experience in digital marketing, sales, and account management is crucial for success in this position.

📋 Key Responsibilities

✅ Manage a portfolio of businesses by understanding growth drivers, identifying opportunities for growth, managing risks, and building quarterly plans for achievements.

✅ Drive customer growth by delivering an outstanding customer sales experience and achieving customer business/marketing objectives.

✅ Own the full cycle sales process by driving customer outreach, sales pitches, solution implementation, and performance evaluation.

✅ Engage, support, and build relationships with customers. Partner closely with the internal SMB Account Manager pod to pitch and accelerate business growth. Coach teammates in the organization proactively to expand skills that cultivate customer growth and contribute to overall team success.

✅ Model sales behaviors including executive-level engagement, effective questioning, objection handling, and promoting. Lead and strengthen executive-level relationships through key executive-level meetings, business reviews, and speaking engagements.

ASSUMPTION: This role requires a high level of autonomy and the ability to manage multiple accounts simultaneously. Strong organizational skills and the ability to prioritize tasks are essential for success in this position.

🎯 Required Qualifications

Education: Bachelor's degree or equivalent practical experience.

Experience: 5 years of industry experience in advertising, consultative sales, business development, or IT, or 3 years of experience with an advanced degree. 5 years of experience in account management, sales, or marketing.

Required Skills:

• Proven experience developing and pitching solutions through various channels (i.e., telephone, email, in-person meetings) to prospects.
• Excellent communication, presentation, and active listening skills.
• Strong problem-solving, creative thinking, and problem-solving skills.
• Ability to work in a rapidly changing environment and adapt to new situations quickly.

Preferred Skills:

• Experience in sales in a technology, advertising, media sales, or internet environment.
• Experience with Google Ads and YouTube account management, managing advertising or media campaigns.
• Experience in media across a variety of platforms (i.e., TV, Radio, Print, Sponsorship, etc.).
• Experience influencing advertisers, agencies, clients including executive-level stakeholders.
• Experience managing multiple accounts with the ability to assess and solve client needs via sales techniques, including effective questioning, objection handling and engaged selling.

ASSUMPTION: While the job listing does not specify preferred qualifications, based on the role's requirements, the following skills are highly desirable: experience in technology sales, managing advertising campaigns, and influencing executive-level stakeholders.

💰 Compensation & Benefits

Salary Range: The salary range for this role is estimated to be CAD 120,000 - CAD 160,000 per year, based on industry standards for a senior digital strategy role in Toronto. This range takes into account the experience level, location, and the company's size and industry.

Benefits:

• Health, dental, and vision insurance
• Retirement savings plan with company match
• Paid time off (vacation, sick, and holidays)
• Maternity and parental leave
• Employee discounts on Google products and services

Working Hours: Full-time position with standard business hours (Monday to Friday, 9:00 AM to 5:30 PM). Occasional evening or weekend work may be required to accommodate client needs.

ASSUMPTION: Google is known for offering competitive salaries and comprehensive benefits packages. However, the provided salary range is an estimate and may vary based on individual factors such as skills, experience, and performance.

📌 Applicant Insights

🔍 Company Context

Industry: Google is a multinational technology company that specializes in internet-related services and products, including online advertising technologies, search engine, cloud computing, software, and hardware. The company operates in a highly competitive and rapidly evolving industry.

Company Size: Google is a large organization with over 10,000 employees. Working in a large company like Google offers opportunities for career growth, diverse learning experiences, and exposure to various aspects of the business.

Founded: Google was founded in 1998 by Larry Page and Sergey Brin. The company has since grown to become one of the world's most valuable brands and a leading player in the technology industry.

Company Description:

• Google's mission is to organize the world's information and make it universally accessible and useful.
• The company's core products include Search, YouTube, Maps, Play, Apps, and Cloud Platform.
• Google is committed to fostering an inclusive and diverse workplace where everyone feels respected and valued.

Company Specialties:

• Search Engine Technology
• Online Advertising
• Cloud Computing
• Hardware and Software Development

Company Website: www.google.com

ASSUMPTION: Google is a well-established and highly respected company in the technology industry. Working for Google offers the opportunity to work on large-scale projects, collaborate with talented colleagues, and contribute to the company's mission of organizing the world's information.

📊 Role Analysis

Career Level: This role is a senior-level position within the Accelerated Growth Team at Google. It offers the opportunity to lead and mentor team members, drive strategic initiatives, and make a significant impact on the company's growth.

Reporting Structure: The Senior Digital Strategy Lead will report directly to the Accelerated Growth Team's manager and collaborate closely with internal teams, such as the SMB Account Manager pod, to drive business growth.

Work Arrangement: This role is on-site, with standard business hours. However, the nature of the role may require occasional evening or weekend work to accommodate client needs.

Growth Opportunities:

• Advancement to a director or management role within the Accelerated Growth Team or other Google departments.
• Expansion of skills and expertise in digital marketing, sales, and account management through on-the-job training, workshops, and mentorship programs.
• Opportunities to work on high-impact projects and collaborate with cross-functional teams across Google.

ASSUMPTION: This role offers significant growth opportunities for the right candidate, including the chance to develop leadership skills, gain exposure to various aspects of the business, and contribute to the company's success.

🌍 Location & Work Environment

Office Type: Google's Toronto office is a modern, collaborative workspace designed to foster innovation and creativity. The office features open-plan workspaces, meeting rooms, and recreational areas.

Office Location(s): 250 Mayfield Ave, Mountain View, California 94043, US

Geographic Context:

• Toronto is a multicultural city with a diverse population, offering a wide range of cultural, recreational, and culinary experiences.
• The city has a humid continental climate, with warm, humid summers and cold, snowy winters.
• Toronto is well-connected by public transportation, making it easy to commute to and from work.

Work Schedule: Standard business hours (Monday to Friday, 9:00 AM to 5:30 PM) with occasional evening or weekend work as needed.

ASSUMPTION: Working in Google's Toronto office offers a dynamic and engaging work environment, with opportunities to collaborate with talented colleagues and contribute to the company's success.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screen with a member of the HR team
• Behavioral and situational interview with the hiring manager
• Final interview with the team or stakeholders
• Background check and offer extension

Key Assessment Areas:

• Problem-solving skills and strategic thinking
• Communication and presentation skills
• Sales and customer relationship management skills
• Adaptability and resilience in a rapidly changing environment

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills for this role.
• Prepare examples of your past accomplishments in digital strategy, sales, and account management to demonstrate your qualifications during the interview.
• Research Google's mission, values, and company culture to show your enthusiasm and alignment with the organization.

ATS Keywords: Digital Strategy, Account Management, Sales, Marketing, Customer Growth, Problem Solving, Creative Thinking, Media Campaigns, Google Ads, YouTube Management, Relationship Building, Consultative Sales, Executive Engagement, Objection Handling, Full-Funnel Marketing, Market Analysis

ASSUMPTION: Google's application process is designed to assess candidates' skills, experience, and cultural fit. The company uses a combination of behavioral and situational interview questions to evaluate candidates' qualifications and potential for success in the role.

🛠️ Tools & Technologies

• Google Ads
• YouTube
• Google Analytics
• Salesforce
• Microsoft Office Suite

ASSUMPTION: This role requires proficiency in Google's advertising platforms, such as Google Ads and YouTube, as well as familiarity with sales and customer relationship management tools like Salesforce. Strong computer literacy and comfort with Microsoft Office Suite are also essential for success in this role.

👔 Cultural Fit Considerations

Company Values:

• Focus on the user
• Innovation
• Inclusion
• Integrity
• Collaboration

Work Style:

• Data-driven decision-making
• Cross-functional collaboration
• Continuous learning and growth
• Adaptability and resilience
• Results-oriented and entrepreneurial mindset

Self-Assessment Questions:

• Do you have a strong customer focus and a passion for understanding user needs?
• Are you comfortable working in a dynamic, fast-paced environment and adapting to change?
• Do you possess strong analytical and problem-solving skills, with the ability to make data-driven decisions?
• Are you an effective communicator, with the ability to build relationships and influence stakeholders at all levels?
• Do you thrive in a collaborative work environment and enjoy working with cross-functional teams?

ASSUMPTION: Google values candidates who are passionate about their mission, innovative, inclusive, and results-driven. Strong cultural fit is essential for success in this role, as it requires collaboration, adaptability, and a customer-focused mindset.

⚠️ Potential Challenges

• Managing multiple accounts simultaneously and prioritizing tasks effectively.
• Adapting to a rapidly changing environment and staying up-to-date with industry trends and best practices.
• Building and maintaining strong relationships with executive-level stakeholders.
• Balancing the demands of driving customer growth with the need to manage risks and mitigate potential issues.
• Occasional evening or weekend work to accommodate client needs.

ASSUMPTION: This role presents unique challenges that require strong organizational skills, adaptability, and the ability to manage multiple priorities effectively. Successful candidates will be able to thrive in a fast-paced, dynamic environment and adapt to change quickly.

📈 Similar Roles Comparison

• This role is similar to a Senior Digital Marketing Manager or a Senior Account Manager position, but with a stronger focus on driving customer growth and strategic planning for small and medium-sized businesses with growth potential.
• Unlike other digital marketing or sales roles, this position requires a deep understanding of the full-funnel marketing approach and the ability to develop and implement strategies that drive customer growth across multiple channels.
• Career progression in this role may lead to management or director-level positions within the Accelerated Growth Team or other Google departments, offering opportunities for growth and advancement within the organization.

ASSUMPTION: This role is unique within the Google organization and offers a rare opportunity to work with small and medium-sized businesses to drive their growth and success through digital marketing strategies.

📝 Sample Projects

• Developing a full-funnel digital marketing strategy for a small e-commerce business, including SEO, PPC, social media, and email marketing campaigns.
• Conducting market research and analysis to identify growth opportunities for a medium-sized manufacturing company and presenting findings to executive stakeholders.
• Managing a team of digital marketing specialists to execute a large-scale campaign for a major retail client, driving brand awareness and increasing sales.

ASSUMPTION: These sample projects illustrate the range of responsibilities and challenges that a Senior Digital Strategy Lead within the Accelerated Growth Team may encounter. Successful candidates will have experience in developing and executing digital marketing strategies, managing teams, and driving customer growth.

❓ Key Questions to Ask During Interview

• Can you describe the team structure and dynamics within the Accelerated Growth Team?
• How does this role collaborate with other Google departments and teams to drive customer growth?
• What are the most significant challenges facing the Accelerated Growth Team, and how can this role address them?
• How does Google support the professional development and growth of its employees in this role?
• What are the key performance indicators (KPIs) for success in this role, and how are they measured?

ASSUMPTION: These interview questions are designed to provide insight into the role's day-to-day responsibilities, team dynamics, and opportunities for growth and development. Successful candidates will use these questions to demonstrate their interest in the role and their commitment to driving customer growth and success.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role, focusing on digital strategy, sales, and account management.
• Prepare examples of your past accomplishments in digital strategy, sales, and account management to demonstrate your qualifications during the interview.
• Research Google's mission, values, and company culture to show your enthusiasm and alignment with the organization.
• Follow up with the hiring manager one week after submitting your application to express your continued interest in the role.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.