Senior Direct Marketing Associate (Egypt)

📌 Core Information

🔹 Job Title: Senior Direct Marketing Associate (Egypt)

🔹 Company: Reliance Health

🔹 Location: Egypt (Remote)

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: August 8, 2025

🔹 Experience Level: Mid-Senior Level (2-5 years)

🔹 Remote Status: Remote-First (Work from anywhere)

🚀 Job Overview

Key aspects of this role include:

• Attracting new customers through direct marketing channels
• Planning and executing campaigns across multiple channels
• Creating engaging content and managing referral/influencer programs
• Collaborating with cross-functional teams to align strategies and objectives
• Tracking performance and optimizing campaigns using analytics tools

ASSUMPTION: This role requires a strong focus on customer acquisition and a proven track record in managing multi-channel marketing campaigns.

📋 Key Responsibilities

✅ Plan and execute campaigns across events, email, referral programs, influencer partnerships, and offline advertising

✅ Develop high-impact content aligned with business goals to support customer acquisition and engagement

✅ Collaborate with Sales, Brand, and Digital Marketing teams to align strategies and objectives

✅ Manage referral and influencer programs to increase brand visibility and conversions

✅ Use analytics tools to track performance and optimize campaigns

✅ Oversee events and offline marketing activities such as billboards, radio, and on-ground activations

✅ Ensure consistent messaging and content distribution across channels for maximum reach

✅ Provide actionable insights and performance updates to stakeholders

✅ Build relationships with external partners, including media agencies and influencers

ASSUMPTION: This role requires strong project management skills, attention to detail, and the ability to work collaboratively with various teams.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field

Experience: 3+ years of experience in marketing, focused on customer acquisition

Required Skills:

• Proven success in managing campaigns across multiple channels
• Strong content creation and copywriting skills
• Experience using analytics tools to measure campaign success
• Ability to manage multiple projects and work collaboratively
• Experience with event and offline marketing

Preferred Skills:

• Fluency in Arabic and English
• Experience working in the healthcare industry
• Knowledge of the Egyptian market

ASSUMPTION: Candidates with experience in the healthcare industry and knowledge of the Egyptian market may have an advantage in this role.

💰 Compensation & Benefits

Salary Range: $45,000 - $65,000 per year (Based on industry standards for mid-senior level marketing roles in Egypt)

Benefits:

• Remote-First Environment
• Competitive Salary and Benefits
• Premium Health Insurance
• Unlimited Leave
• Meaningful Impact
• Collaborative Work Culture
• Growth Opportunities
• Learning & Development Allowance

Working Hours: Full-Time (40 hours/week) with flexible hours

ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and qualifications.

📌 Applicant Insights

🔍 Company Context

Industry: Healthcare Technology

Company Size: Medium (501-1,000 employees)

Founded: 2016

Company Description:

• Reliance Health uses technology to make quality healthcare delightful, affordable, and accessible in emerging markets
• Offers comprehensive health plans tailored to both employers’ and employees’ needs through an integrated approach
• Combines telemedicine, affordable health insurance, and a combination of partner and proprietary healthcare facilities

Company Specialties:

• Health Insurance
• Healthcare
• Technology
• HMO
• Business Health Insurance
• Business HMO
• Family HMO
• Nigeria
• Emerging Markets
• Affordable Healthcare
• Egypt
• and Senegal

Company Website: getreliancehealth.com

ASSUMPTION: Reliance Health is a fast-growing company with a strong focus on innovation and technology in the healthcare industry.

📊 Role Analysis

Career Level: Mid-Senior Level

Reporting Structure: Reports directly to the Marketing Manager

Work Arrangement: Remote-First (Work from anywhere)

Growth Opportunities:

• Potential career growth into management or specialist roles within the marketing department
• Opportunities to work on cross-functional projects and gain exposure to other areas of the business
• Access to learning and development resources to support professional growth

ASSUMPTION: This role offers strong growth potential for the right candidate, with opportunities to learn and develop within a dynamic and innovative company.

🌍 Location & Work Environment

Office Type: Remote-First (No physical office)

Office Location(s): Egypt (Remote)

Geographic Context:

• Egypt has a growing healthcare market with increasing demand for affordable and accessible services
• The remote work environment allows for flexibility and work-life balance
• Cairo, Egypt's capital, is a bustling city with a mix of modern and traditional culture

Work Schedule: Full-Time (40 hours/week) with flexible hours

ASSUMPTION: The remote work environment may require strong self-motivation and time management skills to maintain productivity and work-life balance.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening
• Behavioral and technical interviews
• Final round with the hiring manager

Key Assessment Areas:

• Marketing campaign management skills
• Content creation and copywriting abilities
• Analytical skills and data-driven decision making
• Collaboration and communication skills
• Cultural fit and alignment with company values

Application Tips:

• Tailor your resume and cover letter to highlight your marketing campaign management experience and customer acquisition skills
• Include specific examples of successful campaigns you've managed and the results you achieved
• Demonstrate your understanding of the Egyptian healthcare market and how your skills and experience align with the company's mission

ATS Keywords: Direct Marketing, Customer Acquisition, Campaign Management, Content Creation, Copywriting, Analytics, Project Management, Event Marketing, Offline Advertising, Collaboration, Referral Programs, Influencer Partnerships, Performance Tracking, Stakeholder Communication, Brand Visibility, Media Relations

ASSUMPTION: Reliance Health uses an Applicant Tracking System (ATS) to screen resumes, so including relevant keywords from the job description can help your application get noticed.

🛠️ Tools & Technologies

• Marketing automation platforms (e.g., HubSpot, Marketo)
• Email marketing tools (e.g., Mailchimp, Constant Contact)
• Social media management tools (e.g., Hootsuite, Buffer)
• Analytics tools (e.g., Google Analytics, Mixpanel)
• Project management tools (e.g., Asana, Trello)
• Design tools (e.g., Canva, Adobe Creative Suite)

ASSUMPTION: Familiarity with these tools is not required but may be an advantage in this role.

👔 Cultural Fit Considerations

Company Values:

• Patient-Centric
• Innovative
• Collaborative
• Data-Driven
• Accountable

Work Style:

• Dynamic and fast-paced
• Collaborative and team-focused
• Data-driven and results-oriented
• Adaptable and open to change

Self-Assessment Questions:

• Do you have a strong passion for improving healthcare access and quality?
• Are you comfortable working in a fast-paced, dynamic environment with changing priorities?
• Do you thrive in a collaborative work culture and enjoy working with cross-functional teams?

ASSUMPTION: Candidates who share Reliance Health's commitment to improving healthcare and align with the company's values and work style will be a strong fit for this role.

⚠️ Potential Challenges

• Managing multiple campaigns and projects simultaneously may require strong organizational skills and time management
• Working remotely may present challenges in maintaining productivity and work-life balance
• The Egyptian healthcare market may have unique cultural and regulatory considerations that require adaptation
• Collaborating with cross-functional teams may require strong communication and interpersonal skills to ensure alignment and successful outcomes

ASSUMPTION: These challenges can be overcome with strong self-awareness, adaptability, and a commitment to continuous learning and improvement.

📈 Similar Roles Comparison

• This role is similar to a Senior Marketing Manager or Marketing Specialist with a focus on customer acquisition and direct marketing channels
• In the healthcare industry, this role may be comparable to a Senior Marketing Manager or Marketing Specialist within a healthcare organization or health insurance provider
• Career progression may include roles such as Marketing Director, Head of Marketing, or other senior marketing leadership positions

ASSUMPTION: This role offers a unique opportunity to gain experience in the growing healthcare technology industry and contribute to improving healthcare access and quality in emerging markets.

📝 Sample Projects

• Developing and executing a successful email marketing campaign to drive customer acquisition and engagement
• Managing a referral program to incentivize existing customers to refer their friends and family to Reliance Health
• Collaborating with the digital marketing team to create and implement a social media advertising campaign targeting a specific demographic

ASSUMPTION: These sample projects are intended to illustrate the types of tasks and responsibilities associated with this role and may not be an exhaustive list of potential projects.

❓ Key Questions to Ask During Interview

• Can you describe the company's growth plans for the next 1-2 years and how this role fits into that strategy?
• How does the marketing team collaborate with other departments, such as sales and product, to ensure alignment and successful outcomes?
• What are the key performance indicators (KPIs) for this role, and how will my performance be measured?
• Can you provide examples of successful marketing campaigns that the company has implemented in the past, and what made them successful?
• How does the company support the professional development and growth of its employees?

ASSUMPTION: Asking thoughtful and insightful questions during the interview process demonstrates your interest in the role and commitment to understanding the company's mission and culture.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your marketing campaign management experience and customer acquisition skills
• Prepare examples of successful campaigns you've managed and the results you achieved
• Demonstrate your understanding of the Egyptian healthcare market and how your skills and experience align with the company's mission
• Follow up with the hiring manager one week after submitting your application to express your continued interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.