Senior Direct Marketing Associate (Nigeria)

📌 Core Information

🔹 Job Title: Senior Direct Marketing Associate (Nigeria)

🔹 Company: Reliance Health

🔹 Location: Nigeria (Remote)

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: August 8, 2025

🔹 Experience Level: Mid-Senior level (2-5 years)

🔹 Remote Status: Remote-First (Work from anywhere)

🚀 Job Overview

Key aspects of this role include:

• Planning and executing campaigns across multiple channels to attract new customers
• Creating engaging content aligned with business goals to support customer acquisition and engagement
• Collaborating with various teams to ensure consistent messaging and maximum reach
• Monitoring campaign performance, providing insights, and optimizing efforts
• Building relationships with external partners, including media agencies and influencers

ASSUMPTION: This role requires a strong focus on customer acquisition and engagement, with a data-driven approach to optimize marketing efforts.

📋 Key Responsibilities

✅ Plan and execute campaigns across events, email, referral programs, influencer partnerships, and offline advertising

✅ Develop high-impact content aligned with business goals to support customer acquisition and engagement

✅ Collaborate with teams like sales, brand, and growth to align strategies and objectives

✅ Manage referral and influencer programs to increase brand visibility and conversions

✅ Use analytics tools to track performance and optimize campaigns

✅ Oversee events and offline marketing activities such as billboards, radio, and on-ground activations

✅ Ensure consistent messaging and content distribution across channels for maximum reach

✅ Provide actionable insights and performance updates to stakeholders

✅ Build relationships with external partners, including media agencies and influencers

ASSUMPTION: This role requires strong project management skills, with the ability to juggle multiple campaigns and stakeholders.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field

Experience: Minimum of 3 years of experience in marketing, focused on customer acquisition

Required Skills:

• Proven success in managing campaigns across multiple channels
• Strong content creation and copywriting skills
• Experience using analytics tools to measure campaign success
• Ability to manage multiple projects and work collaboratively
• Experience with event and offline marketing

Preferred Skills:

• Familiarity with the Nigerian market and consumer behavior
• Experience working remotely in a global team

ASSUMPTION: Candidates with experience in the healthcare industry or working with HMOs may have an advantage.

💰 Compensation & Benefits

Salary Range: NGN 12,000,000 - 18,000,000 per annum (Based on experience and market standards)

Benefits:

• Remote-First Environment
• Competitive Salary and Benefits
• Premium Health Insurance
• Unlimited Leave
• Meaningful Impact
• Collaborative Work Culture
• Growth Opportunities
• Learning & Development Allowance

Working Hours: Full-time (40 hours/week), flexible schedule

ASSUMPTION: The salary range is estimated based on market standards for mid-senior level marketing roles in Nigeria's healthcare industry.

📌 Applicant Insights

🔍 Company Context

Industry: Reliance Health operates in the Healthcare industry, with a focus on making quality healthcare delightful, affordable, and accessible in emerging markets.

Company Size: Reliance Health has 501-1,000 employees, providing a mid-sized company environment with opportunities for growth and collaboration.

Founded: Reliance Health was founded in 2016, with a mission to transform healthcare experiences using technology and data.

Company Description:

• Reliance Health combines technology and data with a passionate team to provide great quality healthcare in overlooked regions
• The company offers an integrated healthcare system, including easy installment payments, platforms, services, and modern clinics
• Reliance Health operates in Nigeria, Egypt, and Senegal, with plans to expand further into emerging markets

Company Specialties:

• Health Insurance
• Healthcare
• Technology
• HMO
• Business Health Insurance
• Business HMO
• Family HMO
• Nigeria
• Emerging Markets
• Affordable Healthcare
• Egypt
• and Senegal

Company Website: www.getreliancehealth.com

ASSUMPTION: Reliance Health's focus on technology and data-driven decision-making sets it apart in the healthcare industry.

📊 Role Analysis

Career Level: Mid-Senior level (2-5 years of experience)

Reporting Structure: This role reports directly to the Marketing Manager and works closely with various teams, including sales, brand, and growth.

Work Arrangement: Remote-First, with the flexibility to work from anywhere

Growth Opportunities:

• Potential to grow into a leadership role as the company expands
• Opportunities to work on diverse campaigns and gain experience in various marketing channels
• Access to learning and development resources to enhance skills and career growth

ASSUMPTION: This role offers significant growth potential, as Reliance Health continues to expand its reach in emerging markets.

🌍 Location & Work Environment

Office Type: Remote-First, with no physical office requirement

Office Location(s): Gbagada, Lagos (Nigeria), New Cairo (Egypt), Dakar (Senegal)

Geographic Context:

• Nigeria is the largest market for Reliance Health, with a significant focus on customer acquisition and engagement
• The remote work environment allows for a flexible schedule and work-life balance
• Reliance Health's global presence offers opportunities to collaborate with diverse teams and gain international experience

Work Schedule: Full-time (40 hours/week), with flexible hours to accommodate different time zones

ASSUMPTION: The remote work environment may require strong self-motivation and time management skills to maintain productivity.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening with the HR team
• Technical assessment or case study presentation
• Final interview with the Marketing Manager and relevant team members

Key Assessment Areas:

• Campaign planning and execution skills
• Content creation and copywriting abilities
• Data analysis and interpretation skills
• Collaboration and communication skills
• Cultural fit and alignment with company values

Application Tips:

• Tailor your resume and cover letter to highlight relevant marketing experience and achievements
• Prepare examples of successful campaigns you've managed, focusing on customer acquisition and engagement
• Demonstrate your understanding of the Nigerian market and consumer behavior
• Showcase your ability to work collaboratively in a remote, global team

ATS Keywords: Direct Marketing, Campaign Management, Content Creation, Customer Acquisition, Influencer Partnerships, Referral Programs, Performance Tracking, Brand Visibility, Copywriting, Project Management, Offline Advertising, Stakeholder Communication, Media Relations

ASSUMPTION: The application process may vary depending on the volume of applicants and the company's hiring needs.

🛠️ Tools & Technologies

• Marketing automation platforms (e.g., HubSpot, Marketo)
• Email marketing tools (e.g., Mailchimp, Constant Contact)
• Social media management tools (e.g., Hootsuite, Buffer)
• Analytics tools (e.g., Google Analytics, Mixpanel)
• Project management software (e.g., Asana, Trello)

ASSUMPTION: The specific tools and technologies used may vary depending on the company's tech stack and the candidate's expertise.

👔 Cultural Fit Considerations

Company Values:

• Customer-centric
• Innovative
• Collaborative
• Data-driven
• Passionate

Work Style:

• Remote-friendly, with a focus on results and productivity
• Data-driven decision-making and continuous improvement
• Collaborative and inclusive team environment
• Strong focus on customer acquisition and engagement

Self-Assessment Questions:

• How do you stay organized and manage multiple projects in a remote work environment?
• Can you provide an example of a successful customer acquisition campaign you've managed, and what data you used to measure its success?
• How do you ensure consistent messaging and branding across multiple channels and teams?

ASSUMPTION: Candidates who demonstrate a strong alignment with Reliance Health's values and work style will be more likely to succeed in this role.

⚠️ Potential Challenges

• Managing multiple campaigns and stakeholders simultaneously
• Adapting to a remote work environment and maintaining productivity
• Gaining a deep understanding of the Nigerian market and consumer behavior
• Balancing the need for innovation with the requirement to maintain consistent branding and messaging

ASSUMPTION: These challenges can be overcome with strong project management skills, self-motivation, and a data-driven approach to decision-making.

📈 Similar Roles Comparison

• Unlike traditional marketing roles, this position focuses heavily on customer acquisition and engagement through direct channels
• Reliance Health's global presence and remote work environment offer unique opportunities for collaboration and growth
• This role may provide a stepping stone into a leadership position as the company continues to expand

ASSUMPTION: This role offers a unique blend of marketing experience, with a focus on customer acquisition and engagement in a global, remote work environment.

📝 Sample Projects

• Developing and executing a successful influencer marketing campaign to increase brand awareness and customer acquisition
• Analyzing customer data to identify trends and optimize marketing efforts for better engagement and conversion rates
• Managing a referral program to incentivize existing customers to refer their friends and family, leading to increased customer acquisition and retention

ASSUMPTION: These sample projects demonstrate the data-driven, customer-centric approach required for success in this role.

❓ Key Questions to Ask During Interview

• How does Reliance Health measure the success of its marketing campaigns, and how can I contribute to improving these metrics?
• Can you describe the team structure and how this role fits into the overall marketing strategy?
• How does Reliance Health support the growth and development of its employees, particularly in marketing roles?
• What are the biggest challenges facing the marketing team in the Nigerian market, and how can this role help address them?
• How does Reliance Health maintain consistent branding and messaging across multiple channels and teams in a remote work environment?

ASSUMPTION: These questions demonstrate a strong interest in the role, the company, and the team's success.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your marketing experience and achievements, with a focus on customer acquisition and engagement
• Prepare examples of successful campaigns you've managed, focusing on customer acquisition and engagement
• Demonstrate your understanding of the Nigerian market and consumer behavior
• Showcase your ability to work collaboratively in a remote, global team
• Follow up with the hiring manager one week after submission to express your interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.