Senior Direct Marketing Associate (Senegal)

📌 Core Information

🔹 Job Title: Senior Direct Marketing Associate (Senegal)

🔹 Company: Reliance Health

🔹 Location: Senegal (Remote)

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: August 8, 2025

🔹 Experience Level: Mid-Level (2-5 years)

🔹 Remote Status: Remote-First (Work from anywhere)

🚀 Job Overview

Key aspects of this role include:

• Attracting new customers through direct channels like events, email, referrals, influencers, and offline advertising.
• Planning and executing campaigns, creating engaging content, and collaborating with other teams.
• Tracking campaign performance, sharing results, and finding ways to improve outcomes.
• Managing referral and influencer programs, and overseeing events and offline marketing activities.

ASSUMPTION: This role requires a strong focus on customer acquisition and a proven track record in managing multi-channel campaigns. The ideal candidate will have excellent content creation skills and experience with analytics tools.

📋 Key Responsibilities

✅ Plan and execute campaigns across events, email, referral programs, influencer partnerships, and offline advertising.

✅ Develop high-impact content aligned with business goals to support customer acquisition and engagement.

✅ Collaborate with Sales, Brand, and Digital Marketing teams to align strategies and objectives.

✅ Manage referral and influencer programs to increase brand visibility and conversions.

✅ Use analytics tools to track performance and optimize campaigns.

✅ Oversee events and offline marketing activities such as billboards, radio, and on-ground activations.

✅ Ensure consistent messaging and content distribution across channels for maximum reach.

✅ Provide actionable insights and performance updates to stakeholders.

✅ Build relationships with external partners, including media agencies and influencers.

ASSUMPTION: This role requires strong project management skills, the ability to work collaboratively, and experience with event and offline marketing.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field.

Experience: 3+ years of experience in marketing, focused on customer acquisition.

Required Skills:

• Proven success in managing campaigns across multiple channels.
• Strong content creation and copywriting skills.
• Experience using analytics tools to measure campaign success.
• Ability to manage multiple projects and work collaboratively.
• Experience with event and offline marketing.

Preferred Skills:

• Fluency in French and English.
• Experience working in the African healthcare industry.

ASSUMPTION: Fluency in French and experience working in the African healthcare industry would be beneficial but not required for this role.

💰 Compensation & Benefits

Salary Range: $40,000 - $60,000 per year (Based on industry standards for mid-level marketing roles in Senegal)

Benefits:

• Remote-First Environment
• Competitive Salary and Benefits
• Premium Health Insurance
• Unlimited Leave
• Meaningful Impact
• Collaborative Work Culture
• Growth Opportunities
• Learning & Development Allowance

Working Hours: 40 hours per week, with flexible scheduling

ASSUMPTION: The salary range is an estimate based on industry standards for mid-level marketing roles in Senegal. The benefits package is designed to support the success, growth, and happiness of employees.

📌 Applicant Insights

🔍 Company Context

Industry: Reliance Health operates in the Healthcare industry, focusing on making quality healthcare delightful, affordable, and accessible in emerging markets.

Company Size: Reliance Health is a mid-sized company with 501-1,000 employees, providing a supportive, inclusive, and team-focused environment that celebrates diversity.

Founded: Reliance Health was founded in 2016, with a mission to combine the power of technology and data with the passion and dedication of a talented group of people to provide great quality healthcare to regions that have typically been overlooked.

Company Description:

• Reliance Health uses technology to make quality healthcare delightful, affordable, and accessible in emerging markets.
• The company combines the power of technology and data with the passion and dedication of a talented group of people to provide great quality healthcare to regions that have typically been overlooked.
• Reliance Health offers comprehensive health plans tailored to both employers’ and employees’ needs through an integrated approach that includes telemedicine, affordable health insurance, and a combination of partner and proprietary healthcare facilities.

Company Specialties:

• Health Insurance
• Healthcare
• Technology
• HMO
• Business Health Insurance
• Business HMO
• Family HMO
• Nigeria
• Emerging Markets
• Affordable Healthcare
• Egypt
• and Senegal

Company Website: getreliancehealth.com

ASSUMPTION: Reliance Health's focus on technology and data-driven approaches sets it apart in the healthcare industry, providing opportunities for innovation and growth.

📊 Role Analysis

Career Level: This role is a mid-level position, ideal for candidates with 2-5 years of experience in marketing, focused on customer acquisition.

Reporting Structure: The Senior Direct Marketing Associate will report directly to the Marketing Manager and collaborate with various teams, including Sales, Brand, and Digital Marketing.

Work Arrangement: This is a remote-first role, allowing employees to work from anywhere while staying connected to a vibrant, collaborative team.

Growth Opportunities:

• Access to tools, mentorship, and resources to elevate skills and career.
• Learning & Development Allowance to support ongoing professional growth and skill enhancement.
• Meaningful Impact by playing a key role in transforming customer experiences and shaping healthcare innovation.

ASSUMPTION: Reliance Health offers numerous growth opportunities for employees looking to advance their careers in the marketing field.

🌍 Location & Work Environment

Office Type: Remote-First (No physical office required)

Office Location(s): N/A (Work from anywhere)

Geographic Context:

• Senegal is a West African country with a growing economy and a strong focus on healthcare development.
• The remote work arrangement allows employees to work from anywhere in Senegal, providing flexibility and convenience.
• Senegal has a tropical climate, with temperatures ranging from 77°F to 95°F (25°C to 35°C) throughout the year.

Work Schedule: 40 hours per week, with flexible scheduling to accommodate different time zones and work preferences.

ASSUMPTION: The remote work arrangement allows employees to maintain a healthy work-life balance while still being productive and engaged with the team.

💼 Interview & Application Insights

Typical Process:

• Online application submission through the provided link.
• Phone or video screening to assess communication skills and cultural fit.
• Technical assessment to evaluate marketing skills and campaign management abilities.
• Final interview with the Marketing Manager to discuss the role, team dynamics, and career growth opportunities.

Key Assessment Areas:

• Campaign planning and execution skills.
• Content creation and copywriting abilities.
• Analytical thinking and data-driven decision-making.
• Collaboration and project management skills.
• Cultural fit and alignment with Reliance Health's values.

Application Tips:

• Tailor your resume and cover letter to highlight your marketing experience, campaign management skills, and customer acquisition strategies.
• Prepare examples of successful marketing campaigns you've managed, focusing on results and outcomes.
• Be ready to discuss your approach to content creation, copywriting, and analytics in the context of direct marketing.

ATS Keywords: Direct Marketing, Customer Acquisition, Campaign Management, Content Creation, Copywriting, Analytics, Project Management, Event Marketing, Offline Advertising, Collaboration, Referral Programs, Influencer Partnerships, Performance Tracking, Stakeholder Communication, Brand Visibility, Media Relations

ASSUMPTION: Applicants should focus on demonstrating their marketing expertise and campaign management skills throughout the application process.

🛠️ Tools & Technologies

• Marketing automation platforms (e.g., HubSpot, Marketo)
• Email marketing tools (e.g., Mailchimp, Constant Contact)
• Social media management tools (e.g., Hootsuite, Buffer)
• Analytics tools (e.g., Google Analytics, Mixpanel)
• Project management software (e.g., Asana, Trello)
• Design tools (e.g., Canva, Adobe Creative Suite)

ASSUMPTION: The required tools and technologies for this role may vary depending on the specific needs of the team and the company's tech stack.

👔 Cultural Fit Considerations

Company Values:

• Patient-Centric: We put patients first in everything we do.
• Innovation: We embrace change and continuously improve.
• Integrity: We act with honesty and transparency in all our interactions.
• Collaboration: We work together to achieve our goals.
• Excellence: We strive for the highest standards in everything we do.

Work Style:

• Remote-First: Employees can work from anywhere while staying connected to the team.
• Data-Driven: Decisions are based on data and analytics to maximize impact.
• Collaborative: Teams work together to achieve common goals and support each other's success.
• Adaptable: Employees are open to change and willing to learn and grow in their roles.

Self-Assessment Questions:

• Do you have a proven track record of success in managing multi-channel marketing campaigns?
• Are you comfortable working remotely and collaborating with a distributed team?
• Do you have strong content creation and copywriting skills, with a focus on customer acquisition?
• Are you comfortable using analytics tools to measure campaign success and optimize performance?
• Do you thrive in a fast-paced, dynamic work environment and embrace change and continuous improvement?

ASSUMPTION: Applicants should carefully consider their alignment with Reliance Health's values and work style to ensure a good cultural fit.

⚠️ Potential Challenges

• Managing multiple projects and campaigns simultaneously, requiring strong organizational skills and time management.
• Working with diverse teams and stakeholders, requiring excellent communication and collaboration skills.
• Adapting to a remote work environment, which may require additional effort to maintain productivity and engagement.
• Keeping up with industry trends and best practices in direct marketing, requiring continuous learning and development.

ASSUMPTION: Applicants should be prepared to address these potential challenges and demonstrate their ability to thrive in a dynamic, fast-paced work environment.

📈 Similar Roles Comparison

• This role is unique in its focus on direct marketing and customer acquisition for the healthcare industry in emerging markets.
• While similar roles may exist in other industries or regions, this position offers a unique opportunity to make a meaningful impact on healthcare accessibility and affordability.
• Career paths in this role may include advancement to Marketing Manager or other leadership positions within the marketing department or the broader organization.

ASSUMPTION: Applicants should consider the unique aspects of this role and how it aligns with their career goals and interests.

📝 Sample Projects

• Developing and executing a successful email marketing campaign to acquire new customers in Senegal.
• Managing a referral program that incentivizes existing customers to refer their friends and family to Reliance Health.
• Collaborating with the Digital Marketing team to create engaging content for social media platforms, driving brand awareness and customer acquisition.

ASSUMPTION: These sample projects are intended to illustrate the types of initiatives the Senior Direct Marketing Associate may be involved in, but the specific projects may vary based on the company's needs and priorities.

❓ Key Questions to Ask During Interview

• Can you describe the team structure and dynamics within the Marketing department?
• How does this role fit into the company's overall growth strategy, and what are the key priorities for the first 90 days?
• What are the most significant challenges facing the company in the next 1-2 years, and how can this role contribute to addressing them?
• How does Reliance Health support the professional growth and development of its employees?
• What is the company's approach to work-life balance, and how is that supported in this role?

ASSUMPTION: Applicants should use the interview process to gather information about the role, the team, and the company, and to assess their fit and potential for growth.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the provided link.
• Tailor your resume and cover letter to highlight your marketing experience, campaign management skills, and customer acquisition strategies.
• Prepare examples of successful marketing campaigns you've managed, focusing on results and outcomes.
• Be ready to discuss your approach to content creation, copywriting, and analytics in the context of direct marketing.
• Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.