📌 Core Information
🔹 Job Title: (Senior) Direct Response Copywriter (all genders)
🔹 Company: mammaly
🔹 Location: Berlin, Germany
🔹 Job Type: Full-time, Hybrid
🔹 Category: Marketing & Communications
🔹 Date Posted: May 19, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: On-site/Hybrid
🚀 Job Overview
Key aspects of this role include:
- Developing persuasive copy across various formats to drive sales
- Working independently and creatively while maintaining a focus on KPIs
- Collaborating with performance marketing and design teams
- Continuously testing and optimizing copy performance
ASSUMPTION: This role requires a strong understanding of direct response copywriting techniques and the ability to analyze performance data to improve work.
📋 Key Responsibilities
✅ Creating persuasive, goal-oriented copy for various touchpoints, including landing pages, email marketing, ads, and offers
✅ Developing cross-channel campaigns, tailoring copy to funnel goals and user needs
✅ Testing and optimizing copy performance based on metrics such as ROAS and conversion rate
✅ Adapting tone and style to different target groups and projects
✅ Working closely with performance marketing and design teams to ensure consistent branding and messaging
ASSUMPTION: The role may require occasional weekend work or flexibility to meet project deadlines.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Communications, or a related field (or equivalent experience)
Experience: At least 2 years of experience as a direct response copywriter, ideally in a DTC, e-commerce, or performance marketing environment
Required Skills:
- Proven track record of creating persuasive copy that drives conversions
- Strong understanding of direct response techniques and sales psychology
- Fluency in German (written and spoken)
- Excellent analytical and data interpretation skills
- Ability to work independently and in a team environment
Preferred Skills:
- Experience with A/B testing and optimization tools
- Knowledge of the pet industry or supplements market
- Fluency in English
ASSUMPTION: While not explicitly stated, proficiency in using marketing automation tools and CRM systems may be beneficial for this role.
💰 Compensation & Benefits
Salary Range: €45,000 - €60,000 per year (based on industry standards for a mid-level copywriter in Berlin)
Benefits:
- Flexible work hours and remote work options
- Home office setup (Mac or Windows)
- Employee discounts on mammaly products
- Pension plan and health insurance
- Snacks, drinks, and breakfast cereals provided in the office
Working Hours: 40 hours per week, with flexible hours and the option to work from home
ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and skills.
📌 Applicant Insights
🔍 Company Context
Industry: Mammaly operates in the pet supplement industry, focusing on premium products for dogs' health and well-being. The company is a certified B Corp, demonstrating its commitment to social and environmental responsibility.
Company Size: Mammaly has 51-200 employees, providing a mid-sized company environment with opportunities for growth and collaboration.
Founded: Mammaly was founded in 2020, making it a relatively new but rapidly growing startup.
Company Description:
- Mammaly is the leading pet supplement startup in Germany, focusing on developing innovative, science-backed products for dogs' health and happiness.
- The company aims to transform the way people feed their pets by offering high-quality, effective, and easy-to-use supplements.
- Mammaly is committed to sustainability and social responsibility, reflected in its B Corp certification.
Company Specialties:
- Premium dog supplements
- Innovative pet health solutions
- Sustainable and socially responsible business practices
Company Website: http://www.mammaly.de
ASSUMPTION: Mammaly's focus on innovation and sustainability may attract candidates who are passionate about pet health and wellness, as well as those interested in working for a socially responsible company.
📊 Role Analysis
Career Level: This role is suitable for a mid-level copywriter with 2-5 years of experience in direct response copywriting, seeking to advance their career in a fast-growing company.
Reporting Structure: The copywriter will report directly to the Performance Marketing Manager and collaborate closely with the design team.
Work Arrangement: This is a hybrid role, with a mix of on-site and remote work. The exact work arrangement may be discussed during the interview process.
Growth Opportunities:
- As mammaly continues to grow, there may be opportunities for the copywriter to take on more responsibilities or move into a management role.
- The company's focus on innovation may present opportunities for the copywriter to explore new channels and formats for their work.
- Working in a collaborative environment may provide opportunities for the copywriter to learn from and work with experienced professionals in the field.
ASSUMPTION: The growth opportunities for this role may depend on the company's expansion plans and the individual's performance and interests.
🌍 Location & Work Environment
Office Type: Mammaly's office is described as gemütlich (cozy), with a relaxed and comfortable atmosphere.
Office Location(s): Rosa-Luxemburg Straße 17, mammaly Office, Berlin, BE 10178, DE and Friedrichstr. 79, Peturo GmbH (mammaly), Berlin, 10117 Berlin, DE
Geographic Context:
- Berlin is a vibrant, multicultural city with a thriving tech and startup scene.
- The city offers a high quality of life, with numerous cultural attractions, green spaces, and a diverse food scene.
- Berlin has a well-connected public transportation system, making it easy to commute to and from work.
Work Schedule: The work schedule is flexible, with the option to work from home and adjust hours as needed.
ASSUMPTION: The work environment may be dynamic and fast-paced, reflecting the company's growth and focus on innovation.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening
- Phone or video call interview with the HR department
- On-site or virtual interview with the Performance Marketing Manager and/or other team members
- Assessment task or case study
- Final interview with the CEO or another senior leader
Key Assessment Areas:
- Copywriting skills and portfolio
- Understanding of direct response techniques and sales psychology
- Analytical and data interpretation skills
- Cultural fit and alignment with mammaly's values
Application Tips:
- Highlight your experience with direct response copywriting and any relevant industry experience.
- Include examples of your work that demonstrate your ability to create persuasive, goal-oriented copy.
- Tailor your resume and cover letter to emphasize your skills and experience relevant to this role.
- Prepare for interview questions that assess your understanding of direct response techniques, sales psychology, and data analysis.
ATS Keywords: Direct Response Copywriting, Sales Psychology, Data Analysis, Conversion Rate Optimization, A/B Testing, E-commerce, Performance Marketing, Cross-Channel Campaigns
ASSUMPTION: The application process may involve additional steps or assessments, depending on the company's hiring needs and the candidate's qualifications.
🛠️ Tools & Technologies
- Marketing automation tools (e.g., HubSpot, Marketo)
- CRM systems (e.g., Salesforce, HubSpot CRM)
- Project management tools (e.g., Asana, Trello)
- Design tools (e.g., Adobe Creative Suite, Sketch)
ASSUMPTION: The specific tools and technologies used may vary depending on the company's preferences and the candidate's skills and experience.
👔 Cultural Fit Considerations
Company Values:
- Passion for pets and their well-being
- Innovation and continuous learning
- Collaboration and teamwork
- Sustainability and social responsibility
Work Style:
- Independent and self-motivated
- Creative and data-driven
- Adaptable and flexible
- Collaborative and team-oriented
Self-Assessment Questions:
- Do you share mammaly's passion for pet health and wellness?
- Are you comfortable working independently and taking initiative?
- Do you thrive in a collaborative, fast-paced environment?
- Are you committed to continuous learning and professional development?
ASSUMPTION: Mammaly values diversity and inclusion, and candidates from all backgrounds are encouraged to apply.
⚠️ Potential Challenges
- The role may require occasional weekend work or flexibility to meet project deadlines.
- The company is growing rapidly, which may present challenges in terms of maintaining a consistent work-life balance.
- The pet supplement industry is competitive, and the copywriter may need to stay up-to-date with industry trends and best practices to create effective copy.
- The role may require the copywriter to work with multiple teams and stakeholders, which could present challenges in terms of communication and collaboration.
ASSUMPTION: The potential challenges of this role may be offset by the opportunities for growth and professional development that it presents.
📈 Similar Roles Comparison
- This role is similar to a Senior Copywriter or Direct Response Copywriter position in a marketing or advertising agency, but with a focus on the pet industry and e-commerce.
- Unlike some agency roles, this position offers the opportunity to work directly with a product-focused company and have a direct impact on its growth and success.
- Career progression in this role may lead to opportunities in management, strategy, or creative direction within the marketing department.
ASSUMPTION: The specific comparisons and career path opportunities may vary depending on the individual's skills, experience, and the company's growth and expansion plans.
📝 Sample Projects
- Developing a series of landing pages for a new product launch, optimized for conversions and SEO
- Creating a cross-channel campaign to promote a limited-time offer, tailored to different target groups and funnel stages
- Testing and optimizing email marketing campaigns to improve open rates, click-through rates, and conversion rates
ASSUMPTION: The specific projects and tasks assigned may vary depending on the company's needs and the individual's skills and experience.
❓ Key Questions to Ask During Interview
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does mammaly support the professional development and growth of its employees?
- What are the biggest challenges facing the company in the next 12-24 months, and how can this role contribute to addressing them?
- How does mammaly measure the success of its marketing campaigns, and how will my performance be evaluated?
- What is the company's approach to work-life balance, and how does it support employees in maintaining a healthy work-life balance?
ASSUMPTION: The specific questions to ask may vary depending on the individual's interests, goals, and the company's culture and values.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant skills and experience, using keywords such as direct response copywriting, sales psychology, data analysis, and e-commerce.
- Prepare a portfolio of your work that demonstrates your ability to create persuasive, goal-oriented copy across various formats and channels.
- Follow up with the HR department one week after submitting your application to inquire about the status of your application.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
