📌 Core Information
🔹 Job Title: (Senior) Direct Response Copywriter (all genders)
🔹 Company: mammaly
🔹 Location: Berlin, Germany
🔹 Job Type: Full-time, Hybrid
🔹 Category: Marketing & Communications
🔹 Date Posted: June 20, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: On-site/Hybrid
🚀 Job Overview
Key aspects of this role include:
- Creating persuasive, sales-driven copy across various formats
- Developing cross-channel campaigns and optimizing performance
- Working collaboratively with performance marketing and design teams
- Adapting tone and style to different target groups and projects
ASSUMPTION: This role requires a strong focus on data-driven optimization and continuous testing to improve copy performance.
📋 Key Responsibilities
✅ Verkaufsorientiertes Copywriting: Konzipieren und schreiben von überzeugenden, zielgerichteten Texten für Landing Pages, E-Mail-Marketing, Werbemittel, Angebote und mehr – von der Headline bis zum letzten Call-to-Action.
✅ Cross-Channel-Kampagnen: Entwickeln von Copy auch für Meta Ads, E-Mail-Kampagnen und UGC – sorgfältig abgestimmt auf Funnel-Ziele und Nutzerbedürfnisse.
✅ Testing & Optimierung: Testen verschiedener Varianten von Texten, Analysieren ihrer Performance (z. B. ROAS, CR) und kontinuierliches Optimieren.
✅ Anpassung an verschiedene Zielgruppen: Bringen von kreativem Feingefühl, um die Tonalität und den Stil je nach Zielgruppe und Projekt anzupassen.
✅ Teamarbeit & Eigenverantwortung: Enge Zusammenarbeit mit Performance Marketing und Design.
ASSUMPTION: This role may require occasional overtime to meet project deadlines or campaign launch dates.
🎯 Required Qualifications
Education: Relevant degree or equivalent experience in marketing, communications, or a related field.
Experience: At least 2 years as a Direct Response Copywriter, preferably in DTC/E-Commerce/Performance environments.
Required Skills:
- Proven track record of creating persuasive copy that drives conversions
- Strong understanding of sales psychology and urgency techniques
- Excellent command of German, both written and spoken
- Ability to analyze performance data and optimize copy accordingly
- Strong creative writing skills and understanding of target audiences
Preferred Skills:
- Experience with A/B testing and optimization tools
- Familiarity with pet health or supplement industry
- Basic knowledge of HTML and CSS
ASSUMPTION: Candidates with experience in a similar role or industry may have an advantage in this competitive job market.
💰 Compensation & Benefits
Salary Range: €45,000 - €60,000 per year (based on experience and performance)
Benefits:
- Flexible work hours and remote work options
- Home office setup with high-end Mac or Windows equipment
- Employee discounts on mammaly products
- Pension plan and health insurance
- Diverse and inclusive work environment
Working Hours: 40 hours per week, with flexible scheduling and the option to work from home or in the Berlin office.
ASSUMPTION: The salary range provided is an estimate based on market research and the company's size. Final compensation will be determined based on the candidate's qualifications and experience.
📌 Applicant Insights
🔍 Company Context
Industry: Mammaly operates in the pet health and supplement industry, focusing on premium products for dogs.
Company Size: Mammaly is a mid-sized company with 51-200 employees, offering a dynamic and collaborative work environment.
Founded: Mammaly was founded in 2020 and has since grown to become the leading pet supplement startup in Germany.
Company Description:
- Mammaly is a B Corp-certified company committed to high social and ecological standards
- The company aims to improve the health and well-being of pets through innovative, science-based products
- Mammaly offers a flexible and inclusive work environment, with a focus on employee satisfaction and growth
Company Specialties:
- Premium dog supplements
- Innovative pet health solutions
- Data-driven marketing and sales strategies
Company Website: www.mammaly.de
ASSUMPTION: Mammaly's commitment to sustainability and social responsibility may attract candidates who value these principles in their workplace.
📊 Role Analysis
Career Level: This role is suitable for experienced copywriters looking to advance their careers in a dynamic and growing company.
Reporting Structure: The Senior Direct Response Copywriter will report directly to the Head of Marketing and work closely with the performance marketing and design teams.
Work Arrangement: This is a hybrid role, with a mix of on-site and remote work. Employees can expect to spend 2-3 days per week in the Berlin office.
Growth Opportunities:
- Potential career progression to a leadership role within the marketing department
- Opportunities to work on diverse projects and campaigns, gaining experience in various aspects of marketing
- Chance to contribute to the company's growth and success, with the potential for increased responsibility and influence
ASSUMPTION: Successful candidates may have opportunities to grow within the company as it continues to expand its product offerings and market reach.
🌍 Location & Work Environment
Office Type: Mammaly's office is located in a modern, collaborative workspace in central Berlin.
Office Location(s): Rosa-Luxemburg Straße 17, mammaly Office, Berlin, BE 10178, DE and Friedrichstr. 79, Peturo GmbH (mammaly), Berlin, 10117 Berlin, DE
Geographic Context:
- Berlin is a vibrant, multicultural city with a thriving tech and startup scene
- The city offers a high quality of life, with numerous cultural attractions, green spaces, and culinary delights
- Berlin has a well-developed public transportation system, making it easy to commute to the office
Work Schedule: The work schedule is flexible, with core hours between 10:00 AM and 4:00 PM. Employees are expected to be available during these hours for team meetings and collaboration.
ASSUMPTION: Candidates should be comfortable working in a dynamic, fast-paced environment and be able to adapt to changing priorities and deadlines.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening
- Phone or video call interview with the HR department
- On-site interview with the Head of Marketing and a member of the performance marketing team
- Assessment task or case study presentation
- Final interview with the CEO
Key Assessment Areas:
- Creativity and writing skills
- Understanding of sales psychology and urgency techniques
- Ability to analyze performance data and optimize copy
- Cultural fit and alignment with company values
Application Tips:
- Tailor your resume and cover letter to highlight relevant skills and experiences for this role
- Include examples of your previous work that demonstrate your ability to create persuasive, data-driven copy
- Prepare for the assessment task or case study by researching mammaly's products and target audience
- Be ready to discuss your approach to testing, optimization, and continuous improvement
ATS Keywords: Direct Response Copywriting, E-Commerce, Performance Marketing, Sales Psychology, Data Analysis, Creative Writing, Audience Targeting, Cross-Channel Campaigns
ASSUMPTION: Mammaly's hiring process may take several weeks, depending on the number of applicants and the need to coordinate interviews with key stakeholders.
🛠️ Tools & Technologies
- Google Analytics
- Google Ads
- Meta Ads
- Mailchimp or similar email marketing platform
- Asana or similar project management tool
ASSUMPTION: Candidates should be comfortable learning and using new tools and platforms as needed to perform their job effectively.
👔 Cultural Fit Considerations
Company Values:
- Customer-centricity
- Innovation and continuous improvement
- Collaboration and teamwork
- Transparency and open communication
- Sustainability and social responsibility
Work Style:
- Data-driven and results-oriented
- Collaborative and team-focused
- Adaptable and responsive to change
- Committed to personal and professional growth
Self-Assessment Questions:
- Do you thrive in a dynamic, fast-paced environment, and are you comfortable with ambiguity and changing priorities?
- Are you passionate about creating persuasive copy that drives sales and conversions?
- Do you align with mammaly's commitment to sustainability and social responsibility?
ASSUMPTION: Candidates who demonstrate a strong cultural fit and alignment with mammaly's values may have a competitive advantage in the hiring process.
⚠️ Potential Challenges
- Managing multiple projects and deadlines simultaneously
- Keeping up with industry trends and best practices in direct response copywriting
- Adapting to a fast-paced, growing company with evolving priorities and goals
- Working effectively in a hybrid or remote work environment
ASSUMPTION: Successful candidates will be able to overcome these challenges by demonstrating strong organizational skills, adaptability, and a results-driven mindset.
📈 Similar Roles Comparison
- Unlike traditional copywriting roles, this position requires a strong focus on data-driven optimization and continuous testing
- This role may involve working with pet health or supplement industry-specific content, which may require additional research and understanding
- Career progression in this role may lead to leadership or management positions within the marketing department
ASSUMPTION: Candidates should research similar roles in the industry to better understand the unique aspects of this position and how it compares to other opportunities.
📝 Sample Projects
- Developing a cross-channel campaign to promote a new product launch, including landing pages, email marketing, and social media ads
- Optimizing the copy for an existing product page to improve conversion rates and drive sales
- Creating a series of targeted email campaigns to re-engage inactive customers and encourage repeat purchases
ASSUMPTION: Successful candidates will be able to provide relevant examples of their previous work and explain how they approached similar projects in their past roles.
❓ Key Questions to Ask During Interview
- Can you describe the typical workflow and collaboration process between the copywriting, performance marketing, and design teams?
- How does mammaly approach testing and optimization, and what tools do you use to analyze performance data?
- What are the most important qualities and skills you're looking for in a successful candidate for this role?
- How does mammaly support the professional growth and development of its employees, particularly in the marketing department?
- What are the biggest challenges facing the company in the next 12-24 months, and how can this role contribute to addressing them?
ASSUMPTION: Asking thoughtful, well-researched questions demonstrates your interest in the role and commitment to understanding the company's needs and goals.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the following link: Apply here
- Tailor your resume and cover letter to highlight your relevant skills and experiences for this role
- Prepare for the assessment task or case study by researching mammaly's products and target audience
- Be ready to discuss your approach to testing, optimization, and continuous improvement
- Follow up with the HR department one week after submitting your application to confirm receipt and inquire about the next steps in the hiring process
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
