(Senior) Direct Response Copywriter (m/w/d) - 100% remote

📌 Core Information

🔹 Job Title: (Senior) Direct Response Copywriter (m/w/d) - 100% remote

🔹 Company: Health Routine

🔹 Location: Innsbruck, Austria (remote work available)

🔹 Job Type: Full-time

🔹 Category: Marketing & Advertising

🔹 Date Posted: 2025-07-14

🔹 Experience Level: Mid-Senior level

🔹 Remote Status: 100% remote

🚀 Job Overview

Key aspects of this role include:

• Writing persuasive copy for sales pages, advertorials, and video sales letters
• Collaborating with media buying and creative teams to optimize campaigns
• Developing creative strategies and testing new ideas
• Working with a target audience of individuals over 50, understanding their needs and concerns

ASSUMPTION: This role requires a strong understanding of direct response marketing principles and the ability to quickly grasp new ideas and concepts.

📋 Key Responsibilities

✅ Write compelling copy that resonates with the target audience and drives sales

✅ Collaborate with media buying and creative teams to optimize campaigns and improve performance

✅ Develop creative strategies and test new ideas to improve copy effectiveness

✅ Understand the target audience's needs, concerns, and preferences to create tailored and relevant copy

ASSUMPTION: The role may require occasional work on weekends or evenings to meet project deadlines.

🎯 Required Qualifications

Education: Relevant degree or certification in marketing, communications, or a related field (or equivalent experience)

Experience: Proven experience in direct response copywriting, with a focus on sales-driven content

Required Skills:

• Excellent command of the German language (native or near-native level)
• Fluent English language skills
• Strong understanding of direct response marketing principles
• Ability to quickly grasp new ideas and concepts
• Excellent communication and collaboration skills

Preferred Skills:

• Experience working with a remote team
• Familiarity with A/B testing and optimization strategies
• Knowledge of the health and wellness industry

ASSUMPTION: Candidates with experience in the health and wellness industry may have a competitive advantage in understanding the target audience.

💰 Compensation & Benefits

Salary Range: €50,000 - €65,000 per year (gross), depending on experience and qualifications

Benefits:

• Flexible working hours and remote work options
• Professional development opportunities, including access to courses, masterminds, and networking events
• Competitive salary with performance-based bonuses

Working Hours: Full-time (40 hours per week), with flexible scheduling and the option to work remotely

ASSUMPTION: The salary range provided is an estimate based on industry standards for mid-senior level direct response copywriting roles in Austria.

📌 Applicant Insights

🔍 Company Context

Industry: Health Routine operates in the online retail industry, specializing in natural health and wellness products for individuals over 50

Company Size: Health Routine is a small to medium-sized company with 11-50 employees, offering a collaborative and dynamic work environment

Founded: 2018, with a mission to revolutionize the health market by addressing the root causes of health issues

Company Description:

• Health Routine focuses on developing innovative, natural health and wellness products
• The company prioritizes honest and transparent communication, fostering a culture of collaboration and innovation
• Health Routine values diversity, authenticity, and trust in its workplace

Company Specialties:

• Natural health and wellness products
• Direct response marketing
• Innovative product and marketing concepts

Company Website: http://www.healthroutine.de

ASSUMPTION: Health Routine's focus on natural products and innovative marketing strategies sets it apart from traditional health and wellness companies.

📊 Role Analysis

Career Level: Mid-Senior level, with opportunities for professional growth and development

Reporting Structure: This role reports directly to the marketing team and collaborates with media buying and creative teams

Work Arrangement: 100% remote work, with the option to work on-site in Innsbruck, Austria

Growth Opportunities:

• Learning and development opportunities, including access to courses, masterminds, and networking events
• Potential career progression within the marketing department or the company as a whole
• Working on a variety of projects and campaigns to gain diverse experience

ASSUMPTION: Health Routine's rapid growth and expansion present numerous opportunities for professional development and career advancement.

🌍 Location & Work Environment

Office Type: Health Routine offers a flexible, remote-friendly work environment with the option to work on-site in Innsbruck, Austria

Office Location(s): Dr.-Helmut-Marsoner-Weg 3C, Kematen in Tirol, 6175, AT

Geographic Context:

• Innsbruck is located in the Austrian Alps, offering a high quality of life and numerous outdoor activities
• The city has a vibrant cultural scene, with numerous museums, galleries, and festivals
• Innsbruck is well-connected by public transportation, with easy access to international airports

Work Schedule: Full-time (40 hours per week), with flexible scheduling and the option to work remotely

ASSUMPTION: Health Routine's remote-friendly work environment allows for a better work-life balance and the ability to attract top talent from across Austria and beyond.

💼 Interview & Application Insights

Typical Process:

• Initial 15-20 minute call with Felix, one of the co-founders, to discuss the role and assess cultural fit
• Copywriting case study assignment to evaluate creative skills and approach
• In-depth interview with additional team members to discuss the case study and answer any questions
• Job offer and onboarding process

Key Assessment Areas:

• Copywriting skills and creativity
• Understanding of direct response marketing principles
• Collaboration and communication skills
• Alignment with Health Routine's values and company culture

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Prepare for the case study assignment by researching Health Routine's products, target audience, and marketing strategies
• Demonstrate your understanding of direct response marketing principles and your ability to create persuasive copy
• Showcase your cultural fit with Health Routine's values and company culture

ATS Keywords: Direct Response Copywriting, Marketing, Sales-driven Content, German Language, English Language, Health and Wellness Industry, Remote Work

ASSUMPTION: Health Routine's hiring process is designed to assess both creative skills and cultural fit, with a focus on finding the best candidate for the role.

🛠️ Tools & Technologies

• Microsoft Office Suite (Word, Excel, PowerPoint)
• Google Workspace (Gmail, Google Docs, Google Sheets)
• Project management tools (e.g., Asana, Trello, Jira)
• Copywriting and design tools (e.g., Grammarly, Canva, Adobe Creative Suite)

ASSUMPTION: Health Routine uses a variety of tools and technologies to facilitate collaboration and streamline workflows.

👔 Cultural Fit Considerations

Company Values:

• Honesty and transparency
• Collaboration and innovation
• Diversity and authenticity
• Trust and respect

Work Style:

• Flexible and remote-friendly work environment
• Focus on results and performance, rather than hours worked
• Open and collaborative team culture

Self-Assessment Questions:

• Do you align with Health Routine's values of honesty, transparency, and collaboration?
• Are you comfortable working remotely and managing your own time effectively?
• Can you thrive in a dynamic, fast-paced work environment with a focus on innovation and results?

ASSUMPTION: Health Routine's company culture values honesty, transparency, and collaboration, with a focus on fostering a positive and inclusive work environment.

⚠️ Potential Challenges

• Working with a remote team may present communication and collaboration challenges
• Meeting project deadlines and managing workload may require occasional work on weekends or evenings
• Keeping up with the company's rapid growth and expansion may require adaptability and a willingness to learn new skills
• Developing effective copy for a target audience of individuals over 50 may require a deep understanding of their needs, concerns, and preferences

ASSUMPTION: Health Routine's remote-friendly work environment and focus on innovation present unique challenges and opportunities for growth and development.

📈 Similar Roles Comparison

• This role focuses on direct response copywriting for sales-driven content, rather than brand-building or content marketing
• Health Routine's target audience of individuals over 50 presents unique challenges and opportunities for copywriters
• This role offers the opportunity to work with a variety of products and campaigns, gaining diverse experience and exposure

ASSUMPTION: Health Routine's focus on natural health and wellness products and innovative marketing strategies sets it apart from traditional health and wellness companies.

📝 Sample Projects

• Creating persuasive copy for a sales page promoting a new natural supplement for joint health
• Developing an advertorial for a health and wellness magazine, targeting individuals over 50 with a focus on maintaining an active lifestyle
• Writing a video sales letter for an online course teaching stress management techniques for seniors

ASSUMPTION: Health Routine's product portfolio and target audience present a wide range of opportunities for copywriters to create engaging and persuasive content.

❓ Key Questions to Ask During Interview

• Can you describe the company's marketing strategy and how this role fits into it?
• How does the marketing team collaborate and communicate with other departments, such as product development and customer service?
• What are the most significant challenges facing the company, and how can this role help address them?
• How does Health Routine support the professional development and growth of its employees?
• What are the key performance indicators (KPIs) for this role, and how will my success be measured?

ASSUMPTION: Asking thoughtful and insightful questions during the interview process demonstrates your interest in the role and commitment to the company's success.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Prepare for the case study assignment by researching Health Routine's products, target audience, and marketing strategies
• Demonstrate your understanding of direct response marketing principles and your ability to create persuasive copy
• Showcase your cultural fit with Health Routine's values and company culture
• Follow up with the hiring manager within one week of submitting your application, inquiring about the status of your application and expressing your continued interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.