Senior director, acquisition marketing

📌 Core Information

🔹 Job Title: Senior Director, Acquisition Marketing

🔹 Company: Writer

🔹 Location: San Francisco, California, United States (Remote)

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: April 21, 2025

🔹 Experience Level: 10+ years

🔹 Remote Status: Hybrid (NYC or SF area)

🚀 Job Overview

Key aspects of this role include:

• Developing and executing digital acquisition and revenue marketing strategies
• Optimizing full-funnel digital campaigns to generate high-quality leads and maximize ROI
• Managing a digital agency and building a high-performing team
• Collaborating cross-functionally with sales, marketing, and operations teams

ASSUMPTION: This role requires a strategic, data-driven mindset with deep expertise in full-funnel performance marketing. The ideal candidate will have a validated POV on digital planning, media execution, ad operations, and stakeholder management, paired with the passion of a marketer, the insight of a strategist, and the drive of a doer.

📋 Key Responsibilities

✅ Develop and execute digital acquisition and revenue marketing strategies to drive customer acquisition, engagement, and conversions across SEM, SEO, social, display, and ABM

✅ Optimize full-funnel digital campaigns to generate high-quality leads, maximize ROI, and drive pipeline and revenue growth

✅ Manage a digital agency and build a high-performing digital marketing team, fostering a culture of innovation, data-driven decision-making, and continuous learning

✅ Collaborate with sales, product marketing, and operations teams to ensure alignment and optimize the buyer journey across digital touchpoints

✅ Leverage data and analytics to define KPIs, track performance, and optimize marketing strategies for efficiency and impact

✅ Oversee the digital media budget, ensuring effective allocation and execution across channels to meet revenue goals and maximize spend efficiency

✅ Architect and execute digital demand generation programs to deliver sales-ready leads to the inside sales team's queue, ensuring every prospect interaction is data-enriched and primed for immediate engagement

✅ Lead the adoption and integration of marketing technologies, including AI-driven solutions, to enhance operational efficiency and scalability

✅ Report regularly on performance metrics, business impact, and insights to senior leadership and key stakeholders to drive data-driven decision-making

ASSUMPTION: This role requires a strong understanding of demand gen funnels and content-driven customer journeys, as well as experience using AI and automation to scale content creation and optimization.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)

Experience: 10+ years of experience in digital marketing, preferably in B2B SaaS

Required Skills:

• Proven experience leading top-of-funnel strategies at scale
• Strong expertise in SEM, SEO, Paid Social, and Account-Based Marketing
• Deep understanding of demand gen funnels and content-driven customer journeys
• Strong analytical skills with proficiency in Google Analytics, SEMrush, and other data visualization tools
• Ability to influence and collaborate across cross-functional teams

Preferred Skills:

• Experience with both a top-down and bottoms-up GTM approach
• Strong written and verbal communication skills, with a thought leadership mindset

ASSUMPTION: The ideal candidate will have experience working with AI and automation to scale content creation and optimization, as well as strong communication skills to collaborate effectively with cross-functional teams.

💰 Compensation & Benefits

Salary Range: $180,000 - $220,000 (Based on industry standards for a senior director role in B2B SaaS, with 10+ years of experience, and considering the location in NYC or SF area)

Benefits:

• Generous PTO, plus company holidays
• Medical, dental, and vision coverage for you and your family
• Paid parental leave for all parents (12 weeks)
• Fertility and family planning support
• Early-detection cancer testing through Galleri
• Flexible spending account and dependent FSA options
• Health savings account for eligible plans with company contribution
• Annual work-life stipends for home office setup, cell phone, internet, wellness, and learning and development
• Company-wide off-sites and team off-sites
• Competitive compensation, company stock options, and 401k

Working Hours: Full-time (40 hours per week), with flexible hours and a hybrid work arrangement (2-3 days in the office per week)

ASSUMPTION: The salary range provided is an estimate based on industry standards for a senior director role in B2B SaaS, with 10+ years of experience, and considering the location in NYC or SF area. Actual salary may vary based on factors such as skills, experience, and market conditions.

📌 Applicant Insights

🔍 Company Context

Industry: Software Development, specifically AI-powered work orchestration for enterprises

Company Size: 201-500 employees (According to LinkedIn)

Founded: 2020

Company Description:

• Writer is where the world’s leading enterprises orchestrate AI-powered work.
• Their end-to-end platform enables teams to build, activate, and supervise AI agents grounded in their company’s data and fueled by Writer’s enterprise-grade LLMs.
• Writer delivers unmatched ROI for hundreds of customers like Accenture, Intuit, Mars, Marriott, Uber, and Vanguard and is backed by investors including Premji Invest, Radical Ventures, ICONIQ Growth, Insight Partners, Balderton, B Capital, Salesforce Ventures, Adobe Ventures, Citi Ventures, IBM Ventures, and others.

Company Specialties:

• NLP
• AI
• Generative AI
• AI apps
• LLM
• Enterprise AI

Company Website: writer.com

ASSUMPTION: Writer is a well-funded, growing startup with a strong focus on AI and enterprise solutions. They prioritize innovation, data-driven decision-making, and continuous learning.

📊 Role Analysis

Career Level: Senior Director (Executive level)

Reporting Structure: This role reports directly to the Chief Marketing Officer (CMO) and oversees the digital marketing team and agency partners.

Work Arrangement: Hybrid (2-3 days in the office per week, with the option to work remotely the rest of the time)

Growth Opportunities:

• Potential to grow into a VP or C-level role as the company expands
• Opportunities to lead and mentor team members, fostering their professional growth
• Chance to work on cutting-edge AI technologies and drive innovation in the digital marketing space

ASSUMPTION: This role offers significant growth potential, as Writer is a growing startup with a strong focus on innovation and expansion. The ideal candidate will have a growth mindset and be eager to take on new challenges as the company evolves.

🌍 Location & Work Environment

Office Type: Hybrid (Combination of on-site and remote work)

Office Location(s): San Francisco, California, United States (with the option to work remotely from the NYC area)

Geographic Context:

• The San Francisco Bay Area is known for its vibrant tech industry, diverse culture, and mild Mediterranean climate.
• New York City offers a fast-paced, multicultural environment with a strong focus on finance, media, and technology.
• Both locations provide ample opportunities for professional networking and growth.

Work Schedule: Full-time (40 hours per week), with flexible hours and a hybrid work arrangement (2-3 days in the office per week)

ASSUMPTION: The hybrid work arrangement offers a good balance between on-site collaboration and remote flexibility, allowing employees to maintain a healthy work-life balance while still benefiting from in-person interactions.

💼 Interview & Application Insights

Typical Process:

• Phone or video screen with the HR team
• Technical assessment or case study presentation
• On-site or video interview with the hiring manager and team members
• Final interview with the CMO

Key Assessment Areas:

• Strategic thinking and problem-solving skills
• Data analysis and interpretation abilities
• Communication and presentation skills
• Leadership and team management capabilities
• Cultural fit and alignment with Writer's values

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Be prepared to discuss your approach to digital marketing strategy, campaign optimization, and team management
• Showcase your understanding of AI and automation in content creation and optimization
• Demonstrate your ability to work collaboratively with cross-functional teams

ATS Keywords: Digital Marketing, Acquisition Marketing, SEM, SEO, Paid Social, ABM, Demand Generation, AI, Automation, Collaboration, Communication

ASSUMPTION: Writer uses an Applicant Tracking System (ATS) to manage and organize job applications. Including relevant keywords in your resume and cover letter can help your application stand out and increase your chances of being selected for an interview.

🛠️ Tools & Technologies

• Google Analytics
• SEMrush
• Marketo or similar marketing automation platforms
• AI-driven content creation and optimization tools
• Project management and collaboration tools (e.g., Asana, Trello, JIRA)

ASSUMPTION: The ideal candidate will have experience with relevant marketing tools and platforms, as well as a willingness to learn and adapt to new technologies as needed.

👔 Cultural Fit Considerations

Company Values:

• Innovation: Embrace change, take risks, and continuously learn and improve
• Collaboration: Work together to achieve common goals and drive success
• Integrity: Act with honesty, transparency, and accountability in all aspects of our work
• Customer Obsessed: Prioritize the needs and satisfaction of our customers above all else
• One Team: Foster a culture of inclusivity, respect, and belonging for all employees

Work Style:

• Data-driven: Make informed decisions based on data and analytics
• Agile: Adapt quickly to changing circumstances and pivot as needed
• Customer-focused: Prioritize the needs and satisfaction of our customers above all else
• Collaborative: Work together to achieve common goals and drive success
• Innovative: Embrace change, take risks, and continuously learn and improve

Self-Assessment Questions:

• Do you have a proven track record of developing and executing successful digital marketing strategies?
• Are you comfortable working with data and analytics to optimize campaigns and drive results?
• Can you effectively manage and collaborate with cross-functional teams to ensure alignment and success?
• Do you have experience working with AI and automation to scale content creation and optimization?
• Are you comfortable working in a fast-paced, dynamic startup environment?

ASSUMPTION: Writer values innovation, collaboration, integrity, customer obsession, and a strong sense of teamwork. The ideal candidate will be a strong cultural fit with these values and be able to thrive in a fast-paced, dynamic startup environment.

⚠️ Potential Challenges

• Managing a remote team and ensuring productivity and engagement
• Balancing the need for innovation with the need for operational efficiency and scalability
• Keeping up with the latest trends and best practices in digital marketing and AI technologies
• Navigating a fast-paced, dynamic startup environment with evolving priorities and goals

ASSUMPTION: These challenges require strong leadership, adaptability, and a willingness to learn and grow in a fast-paced environment.

📈 Similar Roles Comparison

• This role is similar to a Senior Director of Digital Marketing or Senior Director of Demand Generation in a B2B SaaS company, but with a specific focus on acquisition marketing and AI-driven content creation and optimization.
• Compared to other senior marketing roles, this position requires a deeper understanding of AI and automation technologies and their application to digital marketing strategies.
• Career progression in this role could lead to a VP or C-level position as the company grows and expands its marketing organization.

ASSUMPTION: This role offers a unique opportunity to leverage AI and automation to drive digital marketing success in a growing, innovative startup environment.

📝 Sample Projects

• Developing and executing a comprehensive digital marketing strategy to drive customer acquisition and revenue growth for a new product launch
• Optimizing full-funnel digital campaigns to improve ROI and maximize lead generation for an existing product
• Leading a team to create and implement AI-driven content creation and optimization processes to scale marketing efforts and improve efficiency

ASSUMPTION: These sample projects demonstrate the strategic, data-driven, and collaborative nature of the role, as well as the opportunity to leverage AI and automation to drive marketing success.

❓ Key Questions to Ask During Interview

• Can you describe the company's approach to AI and its integration into marketing strategies?
• How does the team collaborate with other departments, such as product, sales, and operations, to ensure alignment and success?
• What are the key priorities for this role in the first 30, 60, and 90 days?
• How does the company support the professional growth and development of its employees?
• What is the company's approach to work-life balance and employee well-being?

ASSUMPTION: These questions will help you better understand the company's culture, priorities, and commitment to employee growth and success.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Prepare a case study or presentation demonstrating your approach to digital marketing strategy, campaign optimization, and team management
• Be ready to discuss your understanding of AI and automation in content creation and optimization
• Follow up with the hiring manager one week after your final interview to express your continued interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.