📌 Core Information
🔹 Job Title: Senior Director, B2B Growth Marketing
🔹 Company: Summit Health
🔹 Location: Remote - New Jersey, New York, Atlanta, Houston
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: April 14, 2025
🔹 Experience Level: 10+ years
🔹 Remote Status: Remote OK
🚀 Job Overview
Key aspects of this role include:
- Leading omni-channel digital growth strategy for VillageMD
- Driving patient and provider acquisition through digital marketing
- Optimizing customer acquisition cost ratio and enhancing metric management
- Collaborating with cross-functional teams for successful execution
- Managing paid digital marketing efforts across various channels
ASSUMPTION: This role requires a strategic mindset, strong analytical skills, and the ability to manage and optimize digital marketing campaigns.
📋 Key Responsibilities
✅ Develop and execute digital growth marketing plans to drive patient and provider acquisition
✅ Manage paid digital marketing efforts across social channels, optimizing for growth ROI
✅ Collaborate with product development, engineering, and analytics teams to execute campaigns
✅ Increase visibility into funnel matriculation through enhanced metric management
✅ Lead the measurement and analysis design of all things digital to enable clear ROI visibility
✅ Collaborate on product launches, leveraging digital marketing strategies to maximize reach and conversion success
ASSUMPTION: This role requires a hands-on approach, with a focus on data-driven decision making and continuous optimization.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: 10-12 years of progressive experience in B2B and B2C customer acquisition and retention
Required Skills:
- Proven experience in B2B and B2C customer acquisition and retention
- Strong background in digital marketing, with a focus on paid acquisition channels
- Experience managing multi-channel campaigns and leveraging martech automation and analytics
- Ability to develop and execute digital growth marketing plans
- Strong analytical skills and data-driven mindset
- Excellent communication and collaboration skills
Preferred Skills:
- Experience in the healthcare industry
- Familiarity with CRM marketing and growth hacking tactics
- Ability to drive local paid strategies that drive results
ASSUMPTION: Candidates with a strong background in digital marketing and a proven track record in driving growth through digital channels are ideal for this role.
💰 Compensation & Benefits
Salary Range: $134,000 - $167,500 per year
Benefits:
- Health Insurance
- Dental Insurance
- Life Insurance
- Disability Insurance
- Vision Insurance
- 401k Plan
Working Hours: Full-time, with a flexible work arrangement
ASSUMPTION: The salary range provided is based on industry standards for a senior-level marketing role with the required experience and skills. Benefits are standard for the healthcare industry and include health, dental, life, disability, and vision insurance, as well as a 401k plan.
📌 Applicant Insights
🔍 Company Context
Industry: Healthcare
Company Size: 1,001-5,000 employees
Founded: 1995
Company Description:
- Summit Health is a physician-led, patient-centric network committed to simplifying healthcare and bringing a more connected kind of care.
- The company serves millions of patients in traditional practices, patients' homes, and virtually through VillageMD and its operating companies.
- Summit Health is part of VillageMD, a provider-led and technology-enabled provider network that is reinventing the way healthcare is delivered and experienced.
Company Specialties:
- Primary Care
- Multispecialty Care
- Urgent Care
- Virtual Care
Company Website: Summit Health
ASSUMPTION: Summit Health is a well-established healthcare provider with a strong focus on patient-centric care and a commitment to innovation in the healthcare industry.
📊 Role Analysis
Career Level: Senior Director
Reporting Structure: This role reports directly to the Chief Marketing Officer and oversees a team of marketing professionals.
Work Arrangement: Remote OK, with a flexible work arrangement that allows for a blend of remote and on-site work as needed.
Growth Opportunities:
- Potential career growth within the marketing department or across other departments within the organization.
- Opportunities to work on high-impact projects and drive meaningful change in the healthcare industry.
ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to make a real impact on the organization's digital marketing strategy and patient acquisition efforts.
🌍 Location & Work Environment
Office Type: Remote-friendly with multiple office locations
Office Location(s): New Jersey, New York, Atlanta, Houston
Geographic Context:
- New Jersey: Highly populated state with a diverse economy and a strong healthcare industry.
- New York: Highly populated state with a diverse economy and a significant healthcare industry.
- Atlanta: Major city in the southeastern United States with a growing healthcare industry.
- Houston: Major city in the southern United States with a diverse economy and a significant healthcare industry.
Work Schedule: Full-time, with a flexible work arrangement that allows for a blend of remote and on-site work as needed.
ASSUMPTION: The remote-friendly work environment and multiple office locations provide candidates with the flexibility to work from a location that best suits their needs and preferences.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening
- Phone or video screening
- In-depth behavioral and skills-based interview
- Final interview with the hiring manager
- Background check and offer extension
Key Assessment Areas:
- Digital marketing expertise and strategic thinking
- Analytical skills and data-driven decision making
- Collaboration and communication skills
- Leadership and team management skills
- Cultural fit and alignment with company values
Application Tips:
- Tailor your resume and cover letter to highlight your digital marketing experience and relevant skills.
- Prepare for behavioral and skills-based interview questions that focus on your digital marketing expertise and leadership abilities.
- Research the company and its digital marketing efforts to demonstrate your understanding of the role and the organization's goals.
ATS Keywords: Digital Marketing, B2B Marketing, Customer Acquisition, Retention Strategies, Analytics, Campaign Management, Team Leadership, Collaboration, Problem Solving, Growth Hacking, CRM Marketing, Multi-Channel Campaigns, Emotional Intelligence, Results Focused, Adaptability, Budget Management
ASSUMPTION: The interview process for this role will focus on assessing the candidate's digital marketing expertise, strategic thinking, and cultural fit with the organization.
🛠️ Tools & Technologies
- Google Analytics
- Facebook Ads Manager
- LinkedIn Campaign Manager
- Google Ads
- CRM software (e.g., Salesforce, HubSpot)
- Marketing automation tools (e.g., Marketo, Pardot)
ASSUMPTION: The tools and technologies required for this role are standard for digital marketing professionals and include analytics, advertising, and marketing automation platforms.
👔 Cultural Fit Considerations
Company Values:
- Patient-centric
- Innovative
- Collaborative
- Committed
- Expert
Work Style:
- Data-driven
- Strategic
- Collaborative
- Adaptable
- Results-focused
Self-Assessment Questions:
- How do you ensure that your digital marketing strategies align with the company's patient-centric values?
- Can you provide an example of a time when you had to adapt your digital marketing strategy to meet changing business needs or market conditions?
- How do you approach collaboration and teamwork in a remote work environment?
ASSUMPTION: Summit Health values candidates who are patient-centric, innovative, collaborative, committed, expert, data-driven, strategic, adaptable, and results-focused, with a strong commitment to the company's mission and values.
⚠️ Potential Challenges
- Managing multiple digital marketing channels and campaigns simultaneously
- Optimizing digital marketing efforts for a diverse range of target audiences
- Balancing the need for growth with the need for cost-efficiency in digital marketing efforts
- Navigating a remote work environment and collaborating effectively with team members in different locations
ASSUMPTION: The challenges associated with this role require a strong digital marketing background, excellent organizational skills, and the ability to manage multiple priorities and deadlines effectively.
📈 Similar Roles Comparison
- This role is unique in its focus on B2B growth marketing within the healthcare industry, with a strong emphasis on digital marketing and customer acquisition.
- Compared to other senior marketing roles, this position offers a unique opportunity to drive growth and innovation in the healthcare industry through digital marketing strategies.
- Career progression in this role may lead to opportunities in healthcare marketing leadership, digital marketing strategy, or healthcare industry consulting.
ASSUMPTION: This role offers a unique opportunity for digital marketing professionals with a strong background in B2B and B2C customer acquisition and retention to drive growth and innovation in the healthcare industry.
📝 Sample Projects
- Developing and executing a digital marketing campaign to drive patient acquisition for a new primary care clinic
- Optimizing paid social media advertising campaigns to improve conversion rates and reduce cost per acquisition
- Collaborating with product development and engineering teams to launch a new telemedicine platform and drive user adoption through digital marketing strategies
ASSUMPTION: The sample projects for this role require a strong background in digital marketing, with a focus on campaign development, optimization, and execution, as well as collaboration with cross-functional teams.
❓ Key Questions to Ask During Interview
- Can you describe the current digital marketing strategy for VillageMD and how this role fits into that strategy?
- How does the company measure the success of its digital marketing efforts, and what metrics are most important for this role?
- What are the biggest challenges facing the digital marketing team, and how can this role help address them?
- How does the company support the professional development and growth of its marketing team members?
- What is the company's approach to remote work and collaboration, and how does this role fit into that approach?
ASSUMPTION: Asking these questions during the interview process will help you better understand the role, the company's digital marketing strategy, and the team dynamics, allowing you to make a more informed decision about the opportunity.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your digital marketing experience and relevant skills
- Prepare for behavioral and skills-based interview questions that focus on your digital marketing expertise and leadership abilities
- Research the company and its digital marketing efforts to demonstrate your understanding of the role and the organization's goals
- Follow up with the hiring manager one week after submitting your application to express your continued interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
