📌 Core Information
🔹 Job Title: Senior Director, Brand & Communications Strategy
🔹 Company: Storyful
🔹 Location: New York City, New York
🔹 Job Type: Full-Time, Hybrid (in office 3 days/week)
🔹 Category: Operations
🔹 Date Posted: April 3, 2025
🔹 Experience Level: 10+ years
🔹 Remote Status: On-site (Hybrid)
🚀 Job Overview
Key aspects of this role include:
- Driving new client growth through strategic insights and client communications strategies
- Collaborating with the Storyful Intelligence team to create and implement data-driven communications strategies
- Developing brand and communications strategies for clients, including positioning, messaging, and thought leadership
- Leveraging deep expertise in data and insights, brand strategy, and research methodologies to revolutionize Storyful’s Intelligence offering
ASSUMPTION: This role requires a strategic mindset, strong analytical skills, and the ability to translate complex data into actionable insights for clients.
📋 Key Responsibilities
✅ Drive new business growth by developing strategic insights and persuasive client communications strategies
✅ Collaborate with the Storyful Intelligence team to create and implement data-driven communications strategies, including positioning, messaging, risk mitigation, and thought leadership
✅ Convert existing clients and prospects into trusted advisors who can combine insights with creative brand strategy to drive success
✅ Deliver rich, innovative strategy presentations leveraging deep experience in corporate and technology for audience analysis, competitor research, sentiment tracking, and market trend forecasting
✅ Provide insights into digital and earned media trends and brand reputation to help clients increase visibility and strengthen their market position through data-informed strategy
ASSUMPTION: This role requires strong presentation skills, the ability to think critically, and the capacity to manage multiple projects simultaneously.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Communications, or a related field (MBA preferred)
Experience: 7-12 years of experience leading brand strategy and research teams from a top-tier communications agency or consulting firm
Required Skills:
- Proven experience in using innovative research tools to deliver relevant data-driven insights for client communications strategy
- Excellent analytical and problem-solving skills
- Strong business development and new business acumen
- Expertise in both qualitative and quantitative research methodologies
- Proven ability to drive new business with data-driven insights that influence brand decision-making
Preferred Skills:
- Experience in the media or technology industry
- Fluency in additional languages
ASSUMPTION: Candidates with experience in a fast-paced, data-driven environment and a strong understanding of the media landscape will be most successful in this role.
💰 Compensation & Benefits
Salary Range: $145,000 - $170,000 plus bonus (based on experience and performance)
Benefits:
- Health, retirement, and savings benefits
- Caregiving, emotional wellbeing, and transportation benefits
- Elective benefits
Working Hours: Full-time, with flexible hours and a hybrid work arrangement (in office 3 days/week)
ASSUMPTION: The salary range provided is an estimate based on industry standards for similar roles. The final offer will be determined based on the selected candidate's experience, skills, and other factors.
📌 Applicant Insights
🔍 Company Context
Industry: Storyful is a global leader in social media news and intelligence reporting, providing trusted, cross-platform content and context in a complex online information environment.
Company Size: Storyful has 51-200 employees, offering a collaborative and creative environment for growth and development.
Founded: Storyful was founded in 2010 by Irish journalists and acquired by News Corp in 2013.
Company Description:
- Storyful harnesses data from across the digital and social media landscape to provide intelligence-driven marketing and communications strategy to business leaders
- Their mission is to provide intelligence-driven marketing and communications strategy to business leaders by delving into the nuances of social and digital media intelligence
- Storyful helps partners understand the attitudes, behaviors, and emotions shaping the world
Company Specialties:
- News Curation
- Social Media/News
- Video Curation
- Social Journalism
- Intelligence
Company Website: storyful.com
ASSUMPTION: Storyful's unique approach to data-driven insights and strategic communications sets it apart in the media production industry.
📊 Role Analysis
Career Level: This role is a senior leadership position, reporting directly to the CEO or a senior executive within the organization.
Reporting Structure: The Senior Director will oversee the Storyful Intelligence team and collaborate with other departments, such as sales, marketing, and client services.
Work Arrangement: This role has a hybrid work arrangement, requiring employees to be in the office three days per week.
Growth Opportunities:
- As Storyful expands its global brand consulting capabilities, there will be ample opportunities for growth and development within the organization
- The role offers strategic influence, with the potential to shape the direction of Storyful Intelligence and the success of its clients and brand communications
- Storyful provides a competitive compensation package, including attractive salary and performance-based incentives, as well as benefits and a flexible work culture
ASSUMPTION: This role offers a unique opportunity for experienced professionals to make a significant impact on the growth and success of Storyful's Intelligence division.
🌍 Location & Work Environment
Office Type: Storyful's New York City office is a collaborative and creative workspace, designed to foster innovation and teamwork.
Office Location(s): 1211 Avenue of the Americas, New York, NY 10036
Geographic Context:
- New York City is a major global hub for media, finance, and technology, offering ample opportunities for networking and professional growth
- The office is located in Midtown Manhattan, providing easy access to public transportation and numerous amenities
- The hybrid work arrangement allows employees to balance the benefits of in-office collaboration with the flexibility of remote work
Work Schedule: Full-time, with flexible hours and a hybrid work arrangement (in office 3 days/week)
ASSUMPTION: The hybrid work arrangement offers a balance between the structured environment of the office and the flexibility of remote work, allowing employees to optimize their productivity and work-life balance.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the HR department
- In-depth interviews with the hiring manager and team members
- Final round with senior leadership
Key Assessment Areas:
- Strategic thinking and problem-solving skills
- Analytical and data interpretation abilities
- Communication and presentation skills
- Business development and new business acumen
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare examples of your strategic insights and data-driven communications strategies for past clients or projects
- Research Storyful's unique approach to data-driven insights and strategic communications, and be ready to discuss how your experience aligns with their mission
ATS Keywords: Brand strategy, communications strategy, data analysis, client relationship management, strategic storytelling, market research, sentiment analysis, competitive intelligence, consumer insights, new business development, social media, earned media, risk mitigation, thought leadership, audience analysis, media planning
ASSUMPTION: Applicants should focus on demonstrating their strategic thinking, analytical skills, and ability to translate complex data into actionable insights for clients during the interview process.
🛠️ Tools & Technologies
- Data analysis and visualization tools (e.g., Tableau, Power BI)
- Social media monitoring and analytics tools (e.g., Hootsuite, Sprout Social)
- Project management software (e.g., Asana, Trello)
- Presentation software (e.g., PowerPoint, Keynote)
ASSUMPTION: Proficiency in relevant data analysis and presentation tools is essential for success in this role.
👔 Cultural Fit Considerations
Company Values:
- Innovation
- Collaboration
- Integrity
- Excellence
Work Style:
- Data-driven and strategic
- Collaborative and team-oriented
- Adaptable and flexible
- Results-focused
Self-Assessment Questions:
- How have you leveraged data-driven insights to inform brand strategy and communications for past clients?
- Can you describe a time when you had to adapt your approach to meet the unique needs of a client or project?
- How do you prioritize and manage multiple projects or clients simultaneously?
ASSUMPTION: Storyful values candidates who are strategic thinkers, collaborative team players, and adaptable problem solvers with a strong commitment to excellence.
⚠️ Potential Challenges
- Managing multiple projects and clients simultaneously, requiring strong organizational skills and time management
- Keeping up with the fast-paced, ever-evolving media landscape, necessitating continuous learning and adaptation
- Balancing the demands of client work with internal team management and collaboration
- Navigating a hybrid work environment, requiring effective communication and coordination with both on-site and remote team members
ASSUMPTION: Successful candidates will be able to manage their time effectively, adapt to change, and thrive in a collaborative, fast-paced environment.
📈 Similar Roles Comparison
- Unlike traditional brand strategy roles, this position requires a strong focus on data-driven insights and strategic communications
- Storyful's unique approach to intelligence-driven marketing and communications sets this role apart in the media production industry
- Career progression in this role may lead to senior leadership positions within Storyful's Intelligence division or other departments
ASSUMPTION: This role offers a unique blend of strategic thinking, data analysis, and client management, making it an attractive opportunity for experienced professionals seeking to make a significant impact in a growing organization.
📝 Sample Projects
- Developing a comprehensive brand strategy for a major technology client, leveraging data-driven insights to inform positioning, messaging, and media presence
- Conducting a competitive analysis and market trend forecasting for a global consumer brand, identifying opportunities for growth and differentiation
- Managing a team to deliver a thought leadership campaign for a financial services client, combining strategic insights with creative content to enhance brand visibility and reputation
ASSUMPTION: Successful candidates will have experience managing similar projects and be able to demonstrate their ability to translate complex data into actionable insights for clients.
❓ Key Questions to Ask During Interview
- How does Storyful's approach to data-driven insights and strategic communications differentiate it from other media production companies?
- Can you describe the team structure and dynamics within the Storyful Intelligence division?
- How does Storyful support the professional growth and development of its employees?
- What are the key priorities for this role in the first 90 days, and how will success be measured?
- How does Storyful foster a collaborative and innovative work environment, particularly in a hybrid setting?
ASSUMPTION: Applicants should focus on understanding Storyful's unique approach to data-driven insights and strategic communications, as well as the company culture and team dynamics within the Intelligence division.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare examples of your strategic insights and data-driven communications strategies for past clients or projects
- Research Storyful's unique approach to data-driven insights and strategic communications, and be ready to discuss how your experience aligns with their mission
- Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
