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Senior Director, Brand Lead

Shionogi Inc.
Full-time
On-site
Florham Park, New Jersey, United States
🎨 Brand & Creative Marketing

πŸ“Œ Core Information

πŸ”Ή Job Title: Senior Director, Brand Lead

πŸ”Ή Company: Shionogi Inc.

πŸ”Ή Location: Florham Park, New Jersey, United States

πŸ”Ή Job Type: Full-time, Hybrid (Office presence required at least 3 days per week)

πŸ”Ή Category: Pharmaceuticals

πŸ”Ή Date Posted: May 22, 2025

πŸ”Ή Experience Level: 10+ years

πŸ”Ή Remote Status: On-site (Hybrid)

πŸš€ Job Overview

Key aspects of this role include:

  • Developing and implementing the US Brand Strategy for a novel hospital antibiotic
  • Leading cross-functional teams in strategic planning and tactical execution
  • Managing a Brand team to achieve defined objectives and metrics
  • Collaborating with internal and external partners to optimize product success
  • Overseeing market understanding, promotion, and competitive activities

ASSUMPTION: This role requires a high level of strategic thinking, leadership, and cross-functional collaboration. The ideal candidate will have a strong background in pharmaceutical marketing, particularly in the hospital antibiotics market.

πŸ“‹ Key Responsibilities

βœ… Lead cross-functional planning and coordination of all aspects of brand, including marketing, sales, market access, medical, supply, and forecasting

βœ… Work closely with internal leads in each functional area to gain alignment and ensure appropriate resources and execution against plan

βœ… Lead strategic planning initiatives including lifecycle management to identify and recommend opportunities for enhancements to gain competitive advantages

βœ… Effectively lead and manage a Brand team to achieve defined objectives and metrics

βœ… Direct and ensure execution of the Brand strategy by assessing and updating the marketing platform, positioning, core messaging, and activities

βœ… Oversee all key aspects of market understanding and promotion including positioning, key messages, KOL interactions and Advisory Boards as well as promotional materials development

βœ… Closely monitor competitive activities and develop and implement strategies to proactively overcome competitive threats

βœ… Collaborate closely with Medical Affairs in the design and execution of communications activities relating to KOLs, congresses, speaker programs and other external/internal engagement activities

βœ… Collaborate closely and communicate transparently with Shionogi HQ functions to optimize US and global product success

βœ… Oversee optimal vendor relationships and successfully collaborate with any outside agencies/partner entities necessary to assist with commercialization strategy

βœ… Collaborate closely with field functions to foster highly collaborative relationships with field management

βœ… Create, track and regularly present performance metrics consistent with scope of responsibilities to senior management

βœ… Collaborate closely with the Diagnostics Division in creation and execution of diagnostics strategies to remove barriers and expedite product uptake

βœ… Oversee all analytical and financial activities, including forecasting and budgeting activities

βœ… When permitted, travel may range from 15-30%; primarily domestic

ASSUMPTION: This role involves a high degree of strategic planning, cross-functional collaboration, and team management. The ideal candidate will have experience in leading teams and driving brand success in the pharmaceutical industry.

🎯 Required Qualifications

Education: Bachelor’s degree in marketing (or a similarly relevant field); MBA / Advanced Degree highly preferred

Experience: Minimum Eight (10) years of progressive and developmental experience in sales and marketing roles in the pharmaceutical industry, with at least (3) years in marketing roles in the recent hospital antibiotics market

Required Skills:

  • Strong scientific understanding of Anti-infectives
  • Experience leading and managing a team to achieve defined objectives and metrics
  • Sound knowledge and experience in creating a marketing strategy in line with the business goals combined with a solid understanding of other areas such as market research, strategic planning, forecasting and hospital business models

Preferred Skills:

  • Proficient in Excel and PowerPoint
  • Strong analytic skills (ability to quantify results) and day-to-day detail orientation

ASSUMPTION: Given the complexity of the role and the need for strategic thinking, leadership, and cross-functional collaboration, a strong educational background and extensive experience in pharmaceutical marketing are essential.

πŸ’° Compensation & Benefits

Salary Range: $260,000 - $285,000 per year

Benefits:

  • Comprehensive benefits package
  • Bonus and long-term incentive opportunities
  • Applicable allowances

Working Hours: Full-time, typically 40 hours per week. Hybrid work arrangement with office presence required at least 3 days per week

ASSUMPTION: The salary range provided is based on the information given in the job listing and is typical for a senior director role in the pharmaceutical industry. Benefits and working hours may vary based on company policies and individual circumstances.

πŸ“Œ Applicant Insights

πŸ” Company Context

Industry: Pharmaceuticals

Company Size: Not specified (as per LinkedIn data)

Founded: 1962 (as per company website)

Company Description:

  • Shionogi Inc. is the U.S. subsidiary of Shionogi & Co., Ltd., based in Osaka, Japan
  • Focuses on the discovery and development of medicines to treat infectious diseases
  • Has a strong commitment to innovation and improving patient outcomes

Company Specialties:

  • Antimicrobials
  • Infectious diseases
  • Pharmaceutical research and development

Company Website: www.shionogi.com

ASSUMPTION: Shionogi Inc. is a subsidiary of a larger Japanese pharmaceutical company, focusing on the discovery and development of medicines to treat infectious diseases. Its size and structure may impact the work environment and career growth opportunities.

πŸ“Š Role Analysis

Career Level: Senior Director

Reporting Structure: The Brand Lead will report to the VP of Marketing and oversee a Brand team

Work Arrangement: Hybrid, with office presence required at least 3 days per week

Growth Opportunities:

  • Potential to grow within the Marketing department or explore other opportunities within the company
  • Possibility to expand the role's scope as the brand and company grow

ASSUMPTION: As a senior director role, this position offers significant growth opportunities within the company and the potential to make a substantial impact on the brand's success.

🌍 Location & Work Environment

Office Type: Corporate headquarters

Office Location(s): Florham Park, New Jersey, United States

Geographic Context:

  • Florham Park is located in Morris County, New Jersey, approximately 30 miles west of New York City
  • The area offers a mix of urban and suburban living, with easy access to cultural attractions, outdoor recreation, and dining options
  • New Jersey is home to a significant number of pharmaceutical and biotechnology companies

Work Schedule: Full-time, typically 40 hours per week. Hybrid work arrangement with office presence required at least 3 days per week

ASSUMPTION: The office location in Florham Park, New Jersey, offers easy access to New York City and a variety of amenities, which may appeal to candidates seeking a balance between urban and suburban living.

πŸ’Ό Interview & Application Insights

Typical Process:

  • Online application submission
  • Phone or video screen with the HR department
  • In-depth interviews with the hiring manager and other stakeholders
  • Final round interviews, potentially including a case study or presentation

Key Assessment Areas:

  • Strategic thinking and problem-solving skills
  • Leadership and team management abilities
  • Cross-functional collaboration and communication skills
  • Industry knowledge and understanding of the hospital antibiotics market

Application Tips:

  • Tailor your resume and cover letter to highlight your relevant experience and skills, particularly in pharmaceutical marketing and team leadership
  • Prepare for behavioral and situational interview questions that focus on your leadership style, strategic planning, and cross-functional collaboration
  • Research the company, its products, and the competitive landscape to demonstrate your industry knowledge

ATS Keywords: Brand Lead, Brand Strategy, Pharmaceutical Marketing, Hospital Antibiotics, Team Management, Cross-Functional Collaboration, Strategic Planning, Competitive Analysis, Medical Affairs Collaboration

ASSUMPTION: The interview process for this role will likely focus on assessing the candidate's strategic thinking, leadership, and cross-functional collaboration skills, as well as their understanding of the pharmaceutical industry and the hospital antibiotics market.

πŸ› οΈ Tools & Technologies

  • Microsoft Office Suite (Excel, PowerPoint)
  • CRM software (e.g., Salesforce, Veeva)
  • Marketing automation tools (e.g., Marketo, HubSpot)
  • Project management software (e.g., Asana, Trello)

ASSUMPTION: The specific tools and technologies required for this role may vary depending on the company's internal systems and the candidate's individual responsibilities.

πŸ‘” Cultural Fit Considerations

Company Values:

  • Patient-centricity
  • Innovation
  • Integrity
  • Collaboration
  • Accountability

Work Style:

  • Results-driven and goal-oriented
  • Collaborative and team-focused
  • Adaptable and responsive to change
  • Strategic and forward-thinking

Self-Assessment Questions:

  • How do you demonstrate patient-centricity in your work?
  • Can you provide an example of a time when you successfully led a cross-functional team to achieve a common goal?
  • How do you stay informed about industry trends and competitors in the hospital antibiotics market?

ASSUMPTION: Shionogi Inc. values a patient-centric, innovative, and collaborative work environment. Candidates should be able to demonstrate their alignment with these values and provide examples of their relevant experience and skills.

⚠️ Potential Challenges

  • Managing competing priorities and tight deadlines in a fast-paced environment
  • Navigating a complex, matrixed organization with multiple stakeholders
  • Adapting to changes in the market, competitive landscape, or company priorities
  • Balancing the need for strategic thinking with the day-to-day details of brand management

ASSUMPTION: This role may present challenges related to managing competing priorities, navigating a complex organization, and balancing strategic thinking with tactical execution. Candidates should be prepared to address these potential challenges in their application and interviews.

πŸ“ˆ Similar Roles Comparison

  • This role is similar to a Product Director or Brand Manager position in the pharmaceutical industry, but with a greater emphasis on strategic planning and cross-functional collaboration
  • Unlike some other pharmaceutical marketing roles, this position focuses specifically on a novel hospital antibiotic for the treatment of highly resistant Gram-negative infections
  • Career progression in this role may involve moving into a VP or higher-level marketing position, or exploring other opportunities within the company

ASSUMPTION: This role is similar to other pharmaceutical marketing positions but has a unique focus on a novel hospital antibiotic. Candidates should consider how their experience and skills align with this specific product and market.

πŸ“ Sample Projects

  • Developing and implementing a comprehensive brand strategy for a novel hospital antibiotic, including market research, positioning, messaging, and promotional materials
  • Conducting competitive analysis and developing strategies to proactively overcome competitive threats in the hospital antibiotics market
  • Collaborating with Medical Affairs to design and execute communications activities relating to KOLs, congresses, speaker programs, and other external/internal engagement activities

ASSUMPTION: These sample projects are intended to provide candidates with an understanding of the types of initiatives they may be responsible for in this role. The specific projects and their scope may vary depending on the candidate's individual responsibilities and the brand's needs.

❓ Key Questions to Ask During Interview

  • Can you describe the current brand strategy for this product, and how it has evolved over time?
  • How does this role collaborate with other departments, such as Sales, Market Access, and Medical Affairs, to ensure alignment and successful execution of the brand strategy?
  • What are the key challenges facing this brand in the current market landscape, and how has the company addressed them?
  • How does this role contribute to the company's overall mission and vision for improving patient outcomes in infectious diseases?
  • What opportunities exist for growth and development within this role and the company as a whole?

ASSUMPTION: These key questions are designed to help candidates better understand the role, the brand, and the company, as well as to demonstrate their interest and engagement in the interview process.

πŸ“Œ Next Steps for Applicants

To apply for this position:

  • Submit your application through this link
  • Tailor your resume and cover letter to highlight your relevant experience and skills, particularly in pharmaceutical marketing and team leadership
  • Prepare for behavioral and situational interview questions that focus on your leadership style, strategic planning, and cross-functional collaboration
  • Research the company, its products, and the competitive landscape to demonstrate your industry knowledge
  • Follow up with the hiring manager or HR department within one week of submitting your application to express your interest and reiterate your qualifications

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.