📌 Core Information
🔹 Job Title: Senior Director, Brand Marketing, Software and Emerging Payments
🔹 Company: Capital One
🔹 Location: McLean, VA (with remote flexibility)
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: April 4, 2025
🔹 Experience Level: 10+ years
🔹 Remote Status: On-site with remote flexibility
🚀 Job Overview
Key aspects of this role include:
- Leadership of cross-functional teams to achieve joint line of business and brand objectives
- Crafting customer-facing value propositions and product positioning
- Driving go-to-market strategies for software and digital payment products
- Conducting research and insights to inform product development and market intelligence
ASSUMPTION: This role requires a strategic mindset, strong leadership skills, and a deep understanding of both marketing and the software industry.
📋 Key Responsibilities
✅ Lead a team of marketing, brand, and campaign professionals to achieve joint line of business and brand objectives
✅ Translate product vision into customer-facing value propositions and product positioning
✅ Develop and execute go-to-market launch strategies for Capital One Software products and digital payment portfolio
✅ Conduct research and insights to inform ongoing product development, market IQ, and competitive intelligence
✅ Collaborate with multiple partners and stakeholders to drive overall awareness, pipeline, and revenue
ASSUMPTION: This role requires strong leadership, communication, and project management skills to successfully manage cross-functional teams and drive results.
🎯 Required Qualifications
Education: Bachelor’s Degree or military experience
Experience: At least 10 years of experience in product marketing for an enterprise software or SaaS company, with at least 4 years of experience marketing technical products to technical buyers and working with engineering partners
Required Skills:
- Proven leadership and team management skills
- Excellent communication and storytelling abilities
- Strong analytical and problem-solving skills
- Experience in go-to-market strategies and product launches
- Familiarity with software and digital payment products
Preferred Skills:
- Master’s Degree
- At least 12 years of experience in product marketing for an enterprise software or SaaS company
- Experience working on highly cross-functional and matrixed teams
- History of creating impactful marketing content and sales enablement materials
ASSUMPTION: While a Master’s Degree is preferred, a Bachelor’s Degree with relevant experience is also acceptable for this role.
💰 Compensation & Benefits
Salary Range: $212,800 - $291,300 per year (varies by location)
Benefits:
- Comprehensive health, financial, and other benefits
- Performance-based incentive compensation, including cash bonuses and long-term incentives
Working Hours: Full-time, typically 40 hours per week
ASSUMPTION: The salary range provided is based on the location-specific information given in the job description and is subject to change.
📌 Applicant Insights
🔍 Company Context
Industry: Financial Services, focusing on banking, credit cards, and lending
Company Size: 10,001+ employees, providing a large and diverse work environment
Founded: 1986, with a rich history in innovation and customer-centric banking
Company Description:
- Capital One is committed to making things better for its customers and associates through innovation and collaboration
- The company offers a supportive culture with amazing benefits and opportunities for growth
- Capital One is an equal opportunity employer, committed to diversity and inclusion
Company Specialties:
- Business Banking
- Credit Cards
- Lending
- Digital Transformation
Company Website: http://www.capitalone.com
ASSUMPTION: Capital One is a well-established financial institution with a strong focus on innovation and customer experience.
📊 Role Analysis
Career Level: Executive-level role, reporting directly to the Head of Brand Marketing
Reporting Structure: This role will manage a team of marketing, brand, and campaign professionals
Work Arrangement: On-site with remote flexibility, allowing for a blend of in-office and remote work
Growth Opportunities:
- Potential to grow within the marketing organization or explore other areas of the business
- Opportunities to work on high-impact projects and drive significant business results
- Access to professional development resources and training programs
ASSUMPTION: This role offers significant growth opportunities for the right candidate, with the potential to make a substantial impact on the business.
🌍 Location & Work Environment
Office Type: Modern, collaborative workspaces with a mix of open and private areas
Office Location(s): McLean, VA (with remote flexibility)
Geographic Context:
- McLean, VA is located in the Washington, D.C. metropolitan area, offering a mix of urban and suburban living
- The region is known for its diverse culture, rich history, and numerous attractions
- Capital One's headquarters is easily accessible by public transportation
Work Schedule: Full-time, typically 40 hours per week, with some flexibility for remote work
ASSUMPTION: The work environment at Capital One is collaborative and innovative, with a strong focus on employee well-being and work-life balance.
💼 Interview & Application Insights
Typical Process:
- Phone or video screen with a member of the HR team
- In-depth behavioral and situational interviews with the hiring manager and other team members
- Final interview with the Head of Brand Marketing
Key Assessment Areas:
- Leadership and team management skills
- Strategic thinking and problem-solving abilities
- Communication and presentation skills
- Industry knowledge and understanding of Capital One's products and services
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare examples of your past work, including marketing campaigns, product launches, and research projects
- Be ready to discuss your approach to leadership, team management, and cross-functional collaboration
ATS Keywords: Product Marketing, Go-to-Market Strategies, Cross-functional Leadership, Messaging, Positioning, Research, Insights, Digital Payments, Software, Technical Marketing
ASSUMPTION: The interview process at Capital One is thorough and comprehensive, designed to assess both technical skills and cultural fit.
🛠️ Tools & Technologies
- Microsoft Office Suite (Word, Excel, PowerPoint)
- Marketing automation and analytics tools (e.g., Marketo, Google Analytics)
- Project management software (e.g., Asana, JIRA)
- Collaboration platforms (e.g., Microsoft Teams, Slack)
ASSUMPTION: Capital One uses a mix of industry-standard and proprietary tools to support its marketing efforts.
👔 Cultural Fit Considerations
Company Values:
- Do the right thing
- Make it better
- Get better
- Insist on integrity
- Know your stuff – keep learning
- Make your own way
- Diversity + inclusion = better
Work Style:
- Collaborative and team-oriented
- Data-driven and analytical
- Innovative and adaptable
- Customer-focused and empathetic
Self-Assessment Questions:
- How do you embody Capital One's values in your daily work?
- Can you provide an example of a time when you drove results through cross-functional collaboration?
- How do you approach continuous learning and professional development?
ASSUMPTION: Capital One values diversity, inclusion, and collaboration, seeking candidates who align with these principles.
⚠️ Potential Challenges
- Managing a team with diverse skills and backgrounds
- Balancing multiple priorities and deadlines in a fast-paced environment
- Adapting to changes in the market and within the organization
- Working with stakeholders at various levels and across different functions
ASSUMPTION: These challenges can be overcome with strong leadership, communication, and project management skills.
📈 Similar Roles Comparison
- This role is unique in its focus on both software and digital payment products within the financial services industry
- Similar roles in other industries may have a narrower focus on either software or payments
- Career progression in this role could lead to broader responsibilities within the marketing organization or other areas of the business
ASSUMPTION: This role offers a unique opportunity to gain experience in both software and digital payment marketing within the financial services industry.
📝 Sample Projects
- Developing and executing a go-to-market strategy for a new software product launch
- Conducting market research to inform product positioning and messaging for digital payment services
- Creating and presenting a comprehensive marketing plan to senior leadership, including key performance indicators (KPIs) and success metrics
ASSUMPTION: These sample projects demonstrate the strategic and tactical aspects of the role, as well as the need for strong communication and presentation skills.
❓ Key Questions to Ask During Interview
- What are the biggest challenges facing the marketing team in the next 12 months, and how can this role help address them?
- How does this role collaborate with other marketing teams and functions within the organization?
- What opportunities are there for professional development and growth within this role and the broader marketing organization?
- How does Capital One support work-life balance for its employees?
- What is the company's approach to innovation and continuous improvement in its marketing efforts?
ASSUMPTION: These questions demonstrate a strong interest in the role, the team, and the company's broader marketing strategy.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare examples of your past work, including marketing campaigns, product launches, and research projects
- Be ready to discuss your approach to leadership, team management, and cross-functional collaboration
- Follow up with the hiring manager one week after submitting your application to express your continued interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
