Senior Director Business Line Marketing (f/m/div)

📌 Core Information

🔹 Job Title: Senior Director Business Line Marketing (f/m/div)

🔹 Company: Infineon Technologies

🔹 Location: Villach, Austria & Munich, Germany

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: April 23, 2025

🔹 Experience Level: 10+ years

🔹 Remote Status: On-site (Hybrid possible)

🚀 Job Overview

Key aspects of this role include:

• Strategic leadership and execution of go-to-market initiatives
• Cross-functional collaboration and team management
• Business optimization and analysis
• Pricing dynamics and market signal analysis

ASSUMPTION: This role requires a strategic mindset, strong leadership skills, and the ability to work effectively across multiple functions.

📋 Key Responsibilities

✅ Drive and execute go-to-market strategic initiatives for Power Switches and deploy corporate-level programs across the Business Line

✅ Co-create comprehensive strategic frameworks in collaboration with key stakeholders, ensuring alignment with corporate goals and market trends

✅ Lead business management, analysis, and optimization efforts, providing actionable recommendations, guidance, and enablement for strategic initiatives

✅ Oversee critical planning processes, including Capacity Planning (VRFC, MinMax) and Financial Planning (FRFC, Outlook), ensuring informed and agile business decisions

✅ Analyze pricing dynamics and market signals, delivering insights and recommendations to maintain competitive advantage

✅ Orchestrate Product Lifecycle Management activities, covering demand management, capacity allocation, and business enablement strategies

✅ Promote cross-Product Line enablement initiatives by standardizing and continuously improving go-to-market tools and materials

✅ Champion customer success enablement, maintaining support platforms, facilitating training, and ensuring customer-facing teams are equipped for success

✅ Consolidate and deploy multi-source business models and operational strategies, ensuring cohesive execution across business functions

✅ Communicate high-impact initiatives effectively, driving topics like complexity reduction and cost optimization

✅ Lead the strategic deployment and implementation of frameworks such as the MTC (Market-to-Customer) model

✅ Represent the Business Line at key customer events and engagements, in close alignment with Product Lines and Sales, contributing to pricing strategy discussions and commercial reviews

ASSUMPTION: This role involves a high level of strategic thinking, cross-functional collaboration, and data-driven decision making.

🎯 Required Qualifications

Education: Technical or commercial degree (e.g., Electronics/Electrical Engineering, Industrial Engineering, Business Administration) with an MBA strongly preferred

Experience: A minimum of 10 years of professional experience in the semiconductor industry with a strong focus on power and a proven track record of driving revenue growth through successful marketing strategies

Required Skills:

• Strategic planning and execution
• Cross-functional team leadership
• Business analysis and optimization
• Market analysis and pricing strategy
• Product lifecycle management
• Customer success enablement
• Stakeholder management and communication

Preferred Skills:

• Fluency in additional languages
• Experience with wide-bandgap semiconductors (SiC, GaN)

ASSUMPTION: This role requires a strong background in semiconductor marketing, with a focus on power applications, and experience leading cross-functional teams.

💰 Compensation & Benefits

Salary Range: Competitive salaries and additional benefits based on performance, experience, and qualification. When staffed in Austria, the employment is in accordance with the collective salary and wage agreement for employees of the electrical and electronics industry, employment group K. The monthly salary is paid 14 times p.a. A higher compensation depending on expertise and skills is offered.

Benefits:

• Competitive salaries
• Additional benefits based on performance, experience, and qualification

Working Hours: Full-time position with flexible working hours

ASSUMPTION: The salary range provided is an estimate based on industry standards for a senior marketing role in the semiconductor industry, with experience level and location taken into account.

📌 Applicant Insights

🔍 Company Context

Industry: Semiconductor Manufacturing, focusing on power systems and IoT

Company Size: 10,001+ employees, providing a large, diverse work environment with ample growth opportunities

Founded: 1999, with a rich history in driving innovation and market leadership

Company Description:

• Global leader in semiconductor solutions for power systems and IoT
• Drives decarbonization and digitalization through energy-efficient and digital solutions
• Offers a dynamic and collaborative work environment with a strong focus on employee development

Company Specialties:

• Energy efficiency and sustainability
• Mobility and transportation
• Security and IoT

Company Website: www.infineon.com

ASSUMPTION: Infineon Technologies is a well-established company with a strong global presence and a reputation for innovation and quality in the semiconductor industry.

📊 Role Analysis

Career Level: Senior leadership role with significant strategic impact and cross-functional influence

Reporting Structure: Reports directly to the Head of Business Line Marketing, with matrixed relationships across various functions within the Power & Sensor Systems (PSS) division

Work Arrangement: On-site, with potential for hybrid or remote work arrangements based on business needs and individual circumstances

Growth Opportunities:

• Advancement to a more senior leadership role within the PSS division or Infineon Technologies
• Expansion of responsibilities to include additional business lines or product groups
• Development of strategic and operational expertise through cross-functional collaboration and project involvement

ASSUMPTION: This role offers significant growth potential within a large, global organization, with opportunities for both vertical and horizontal career progression.

🌍 Location & Work Environment

Office Type: Modern, collaborative office spaces with a mix of open-plan and private work areas

Office Location(s): Villach, Austria & Munich, Germany

Geographic Context:

• Villach: A picturesque city in southern Austria, offering a high quality of life with affordable living costs and easy access to nature and recreational activities
• Munich: A vibrant metropolis in southern Germany, known for its rich culture, strong economy, and high standard of living

Work Schedule: Flexible working hours with a focus on results and performance, rather than strict hours

ASSUMPTION: Both Villach and Munich offer attractive living environments with a high quality of life, and Infineon Technologies provides modern, collaborative workspaces to support employee productivity and well-being.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening
• On-site or virtual interview with hiring manager and relevant stakeholders
• Final decision and offer

Key Assessment Areas:

• Strategic thinking and problem-solving skills
• Leadership and team management capabilities
• Cross-functional collaboration and stakeholder communication
• Industry knowledge and market awareness
• Alignment with Infineon's company values and culture

Application Tips:

• Tailor your resume and cover letter to highlight relevant experience and skills for this role
• Prepare for behavioral and situational interview questions, focusing on your strategic mindset and leadership approach
• Research Infineon Technologies and the Power & Sensor Systems (PSS) division to demonstrate your understanding of the company and its strategic priorities

ATS Keywords: Strategic initiatives, business management, market analysis, cross-functional collaboration, customer success, pricing dynamics, capacity planning, operational strategies, digitalization, innovation

ASSUMPTION: The application process for this role is likely to be competitive, with a strong focus on strategic thinking, leadership, and industry knowledge.

🛠️ Tools & Technologies

• Microsoft Office Suite (Word, Excel, PowerPoint)
• Project management tools (e.g., Asana, Jira, Trello)
• Data analysis and visualization tools (e.g., Tableau, Power BI)
• Marketing automation and CRM platforms (e.g., Marketo, Salesforce)

ASSUMPTION: This role requires proficiency in common office productivity tools, project management software, and marketing automation platforms, with a strong focus on data-driven decision making and strategic execution.

👔 Cultural Fit Considerations

Company Values:

• Innovation: Pioneering new solutions and driving progress
• Responsibility: Acting with integrity and accountability
• Performance: Delivering excellence and exceeding expectations
• Teamwork: Collaborating and supporting each other to achieve shared goals

Work Style:

• Dynamic and fast-paced, with a strong focus on results and performance
• Collaborative and supportive, with a focus on teamwork and knowledge sharing
• Innovative and forward-thinking, with a commitment to continuous improvement

Self-Assessment Questions:

• How do you approach strategic planning and execution in a dynamic, cross-functional environment?
• Can you provide an example of a time when you successfully led a team through a significant business transformation or market shift?
• How do you balance the need for strategic direction with the need for operational excellence and tactical execution?

ASSUMPTION: Infineon Technologies values innovation, responsibility, performance, and teamwork, and seeks candidates who can thrive in a dynamic, collaborative, and results-driven work environment.

⚠️ Potential Challenges

• Managing multiple stakeholders and competing priorities in a matrixed reporting structure
• Balancing strategic thinking with tactical execution in a fast-paced, dynamic environment
• Adapting to a large, global organization with diverse work cultures and norms
• Navigating a complex, matrixed organization with multiple lines of reporting and influence

ASSUMPTION: This role presents unique challenges related to its strategic nature, matrixed reporting structure, and global scope, requiring strong leadership, communication, and stakeholder management skills.

📈 Similar Roles Comparison

• Unlike traditional marketing roles, this position focuses heavily on strategic initiatives and business optimization, with a lighter touch on tactical execution and campaign management
• This role requires a strong understanding of the semiconductor industry, with a specific focus on power applications and market dynamics
• Career progression in this role may lead to senior leadership positions within the Power & Sensor Systems (PSS) division or Infineon Technologies more broadly

ASSUMPTION: This role offers a unique blend of strategic leadership, cross-functional collaboration, and industry-specific expertise, setting it apart from traditional marketing positions.

📝 Sample Projects

• Developing and executing a comprehensive go-to-market strategy for a new Power Switch product line, driving market adoption and revenue growth
• Conducting a thorough market analysis and competitive landscape assessment to inform strategic pricing and positioning decisions
• Leading a cross-functional team to optimize business processes and operational efficiency, resulting in significant cost savings and improved customer satisfaction

ASSUMPTION: These sample projects illustrate the strategic, cross-functional, and data-driven nature of the role, highlighting the importance of strategic thinking, leadership, and industry knowledge.

❓ Key Questions to Ask During Interview

• Can you describe the strategic priorities for the Power & Sensor Systems (PSS) division in the coming years, and how this role contributes to their achievement?
• How does Infineon Technologies support the professional development and growth of its employees, particularly in senior leadership roles?
• What are the key challenges facing the Power Switches business line in the near term, and how can this role help address them?
• How does Infineon Technologies foster a culture of innovation and continuous improvement, and what opportunities exist for driving strategic change in this role?
• What are the key performance indicators (KPIs) for this role, and how will my success be measured and evaluated?

ASSUMPTION: Asking insightful, strategic questions demonstrates your interest in the role and its impact on the organization, while also providing valuable information about the company and its priorities.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role, with a focus on strategic leadership, cross-functional collaboration, and industry knowledge
• Prepare for behavioral and situational interview questions, focusing on your strategic mindset, leadership approach, and problem-solving skills
• Research Infineon Technologies and the Power & Sensor Systems (PSS) division to demonstrate your understanding of the company and its strategic priorities
• Follow up with the hiring manager, Melanie Happerger, within one week of submitting your application to express your interest and reiterate your qualifications

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.